Ideas 2.

1
Topic: which marketing techniques can be used to recruit students to a
university? What are the benefits and drawbacks of each technique?
- Marketing techniques
 Telemarketing

 TV-advertising

 Week at the university

 Mailshots

 Travelling shows

 Free holiday

 Social networking ( social media )

 Sponsorship
Benefits and drawbacks of each of these techniques.
- TMU’s marketing techniques
 Mailshots

 Sponsorship

 Telemarketing

 Social networking