Professional Documents
Culture Documents
Module 7 Social Media
Module 7 Social Media
Similarities - Differences -
Definiton: This is used in recording opinions, stories, articles, and links to other
websites on a personal website
Wordpress
o It is a free Web log service from Google that allows members to share
text, photos and videos.
o Blogger was launched by Pyra Labs in San Francisco in August 1999 and
purchased by Google in February 2003.
o Google introduced a number of new features, including geo-tagging, link
editing in the Compose View (not just HTML), and width and size
approximation in Preview mode.
Microblog Platform
Definition: Posting of very short entries or updates on a social networking site
• It allows users to subscribe to other user’s content, send direct messages, and
reply quickly
• It allows user to create and share hashtags to share content about related
subjects
o Users can bookmark web pages, store files, do a full-text search of their
library of articles, annotate and mark up web pages, share annotated
articles, and create assignments.
• Delicious
o formerly known as Del.icio.us
o It is an online bookmarking destination where users can save, manage and share
bookmarked sites on a personal account and in a centralized source.
Content Communities
Definition: It allow users to share online multimedia materials
● Youtube
○ is a free video-hosting website that allows members to store and
serve video content (What is YouTube? - Definition from WhatIs.com,
n.d.).
○ Over 1 Billion users (Almost one-third of people on the internet)
○ More than half of Youtube views come from mobile devices
● Instagram
○ Instagram is a photo and video-sharing social networking service
owned by Facebook, Inc.(acquired 2012). It was created by Kevin
Systrom and Mike Krieger
○ As of September 2017, it had 800 million users
● Pinterest
○ Pinterest is an image sharing designed to enable saving and discovery
of information (specifically "ideas") on the World Wide Web using
images, GIFs and videos, in the form of pinboards.
○ It was created by Ben Silbermann, Paul Sciarra, and Evan Sharp and
had 300 million monthly active users as of August 2019.
Social Networks
● Facebook
○ A popular free social networking
website
○ Debuted in February of 2004
○ 1.86 Billion active monthly users
● LinkedIn
○ LinkedIn is a popular professional social networking site available in
over 20 languages. It is used across the globe by all types of
professionals and serves as an ideal platform to connect with different
businesses, locate and hire ideal candidates, and more.
○ It has over 400 million members.
● MySpace
○ Started with the usual social networking paradigm, it has shifted to a
music-focused social networking site and provides an interactive and
user-submitted network of friends. It also provides blogs, groups,
personal profiles, pictures, videos, etc.
Virtual Worlds
● World of Warcraft
○ A Massively Multiplayer Online Role-Playing Game (MMORPG)
○ Released in 2004 by Blizzard Entertainment
○ Passed 10 million subscribers in 2016 after releasing it’s 6th expansion
called Legion (Kollar, P. , 2016, October 04).
Crowdsourcing
Definition: Obtaining needed services, ideas, or content by soliciting
contributions from a large group of people, particularly those from the
online community
● Upwork
○ Upwork, formerly Elance-oDesk, is a crowdsourcing platform where
businesses or individuals connect to conduct business.
○ Upwork has twelve million registered freelancers and five million
registered clients
Tools for Managing Multiple Social
Media Platforms
Definition: An aggregator is a tool that can be used to "aggregate social
media site feeds in one spot, allowing users to search by keywords.
● Hootsuite
○ HootSuite supports social network integrations for Twitter, Facebook,
LinkedIn, Google+, WordPress, and more. It has a browser-based
interface that allows social media profiles to be viewed in tabs, rather
than all in one window. It has the ability to filter messages, schedule
posts, and manage messages through multiple platforms, as well as
provide custom analytics.
How has Social Media Changed Over
Time?
● Past Social Media endeavours:
○ AIM - 1997
○ Open Diary - 1998
● Advances in Social Media that came
later:
○ Wikipedia - 2000
○ Myspace - 2003
What is Social Media like today?
○ Blog: Tumblr
○ Microblog: Twitter
○ Content Communities: Youtube
○ Social Networks: Facebook
○ Virtual Worlds: World of
Warcraft
What is Web 1.0, and what is it like?
○ Website hosts were primary content
contributors
○ Audience just received information from
websites
• On Youth
Seeking new job
Build relationship
It unleashes potential
It battles depression
Opportunity for writers
Positive Effects (cont.)
• On Student:
Sharing class lecture
Group study
Class information
Building resumes
Online tutorials
Negative Effects of Social Media
• On Health :
It modifies your appetite
Social media makes us restless.
Social media can damage physical and mental health.
Using social media Discourages physical exercise.
Social media is addictive.
Power of Social Media
Thank you