Target Audience Interview

Questions

A Social Impact Creative Agency

Overview
Use this comprehensive list of target audience questions
to guide your own target audience interviews. Based on your
organization's goals and particular audiences, you may or
may not use every question on the list. Remember, your goal
is to give your interviewees the space to provide meaningful
feedback. To that end, the interview should feel more like a
free-flowing conversation than a verbal survey. 
General Questions
✦ How are you connected with X organization?

✦ Have you heard of X organization?

✦ If yes, what is your understanding of what X organization does?

✦ In a sentence or two, who does X organization serve?

✦ From your perspective, what does X organization do really well?

✦ From your perspective, where does X organization struggle?

01
Communications Questions
✦ Where and how do you find yourself talking about X organization?

✦ How do you learn more about what X organization is currently doing?

✦ What publications do you read to learn more about local politics or activities
surrounding X issue or project, if any?

✦ Do you feel that you hear from X organization often enough to stay informed
about what is going on with their efforts?

✦ If you had your choice, which channel would you prefer to hear from X
organization in?

✦ Email
✦ Facebook
✦ Twitter
✦ Youtube Videos
✦ Linkedin
✦ Physical Mailers
✦ Education publications
✦ Other

02
Initiative-Specific
Questions
✦ What do you know about the different sides of the discussion regarding X
project?

✦ Do you support the X organization initiative? Why or why not?

✦ What are the compelling reasons for having X initiative?

✦ Have you seen successful advocacy for X initiative or cause?

✦ Whose stories or voices need to be heard in the discussion?

✦ What would your advice be for getting X project to happen?

03
Website Questions
✦ How often do you visit X organization's website?

✦ Why did/do you visit the site?

✦ Describe your experience using X organization's site. Please communicate

things you like and do not like about the site experience.

✦ Did you find the site to be organized and easy to use? 

✦ Have you used forms on the X organization site to get in contact with them?

✦ Did you accomplish your goal or find what you needed on the website?

✦ What information do you wish was on the website that isn’t there?

04
Marketing Questions
✦ How did you first hear about X organization?

✦ When you reached out to X organization, what problem were you trying to
solve or solution were you looking for?

✦ Have you ever recommended any sort of engagement with X organization? If

so, what did you say? Why was X organization the go-to solution in this case?

✦ What about your first interaction made you trust X organization?

✦ What publications do you read to learn more about X topic area, if any?

✦ Do you feel that you hear from X organization often enough to stay informed
about what is going on with them?

✦ What do you wish you knew more about?

✦ Do you subscribe to the X organization newsletter?

✦ If not, why not?

✦ If so, what topics have been helpful to receive? What topics would you like
them to cover?

✦ Where do you get your main news?

05
Events Questions
✦ Have you attended X organization's hosted events? If so, which events? 

✦ What went well during these events? What could have been improved? 

06
Target Audience Questions
✦ How did you first hear about X initiative? What makes X cause so important to
you? 

✦ What outcomes do you hope to see related to X initiative? 

✦ Describe your involvement with X cause. What other organizations or groups

have you donated to or worked with (as a volunteer or otherwise) related to
this cause? 

✦ What's at stake in your professional/activist role?

✦ What kinds of things do you search for on Google to get smarter about your
job/position/activist role?

✦ What pressures/complexities are you facing from your position/point of view

in the larger conversation about project/cause X?

✦ What would motivate you to engage with our cause?

✦ How would our cause be of benefit to you/your business/job in government?

07
 Article Link:
Target Audience Interviews: How to Tell the Right Stories to the Right People

For more insights like these, visit our insights at

designbycosmic.com/insights

A Social Impact Creative Agency

hello@designbycosmic.com