2.

During the 1990's, as part of customer loyalty program, companies provide premiums such as free
items, bonus points on credit cards and certain privileges (effect) for opening an account in a bank while
subject to certain conditions (cause).

3. The internet provides even more tracking options and greater opportunities (cause) for companies to
improve customer service (effect).

4. If the customer does not feel comfortable with or trust the company (cause), client-customer
relationships begin to fail (effect).

5. Thus, it will lead to a loss of customer (cause) which as well entails a lost profit (effect).

6. Likewise, the customer might prefer to avail other company's services (effect) might as well if that
particular customer is not satisfied with the performance of the company (cause), making him/her feel
that his/her investment does not equate with the product and services received (effect).

7. Lack of experience and training by the personnel and poor implementation of the quality control
(cause) might also be the cause of the client-customer relationship failure and financial loss (effect).

8. Thus, customer satisfaction must be the main objective of the company and also how to retain those
customers (cause) to keep them on availing the product and services offerings (effect)