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Creation of The Portfolio of Microcréditos in The Integral Cooperative of Saving and Credit Multiplier, R.L. de Nebaj, Quiché
Creation of The Portfolio of Microcréditos in The Integral Cooperative of Saving and Credit Multiplier, R.L. de Nebaj, Quiché
ABSTRACT
The cooperative Multiplier R.L. It offers saving services and capital credits for superior
loans to Q 5 000.00, embracing the municipalities of Nebaj, Chajul, San Juan Cotzal,
Cunen, San miguel Uspantan of the department of the Quiché. The main problem that
they have is the decrease in the quantity of grant of credits, due to the competition of
companies with lower or same interest rates. Reason why strategies are looked for to
compete in the market. By means of the market analysis and the indexes of poverty it
was determined that the biggest quantity in people that belongs to the poor status,
constitutes the segment fewer assisted by the companies. Therefore It intends that
population's segment is assisted with the creation of the microcréditos portfolio to offer
smaller loans to Q 5 000.00.
KEYWORDS
DEVELOPMENT
BIBLIOGRAPHY