Marketing Plan

7.1 Product service description

-Our company provides, ice cream ready made to eat that follow the customer desire and also selling
ice cream with our own created decoration. From the survey that we have made, we have found out
that lots of people prefer to wear their own design. So from that, we have provided this services where
people can order their t- shirt by bring their own design or consult with our designer for the t-shirt
design. And just need to wait for 30 minutes to have the t-shirt done.

7.2 Target Market

-Teesire market target is mainly for teenagers. From our survey we made, we have found out that more
than 90% teenagers love to wear custom made t-shirt. From that information we have focus our market
to teenagers’ age between 16-25. And our main target is the students from higher learning institution.

7.3 Market Size

-Our company has identified the target market is for teenagers between age 16-25 which can be divided
into three market segment which is school students, university and college students and workers.

After taking into account, we have come out with this analysis:

School Students 1 day =Rm 25 x 10= Rm 250

Month=Rm 250x 30=Rm 7500

University and college students(ipt) 1 day =Rm 25x 30 =Rm 750

Month =Rm 750x30 =Rm 22500

Workers 1 day =Rm 25 x 10= Rm 250

Month=Rm 250x30=Rm 7500
7.3 Competition

Our business has found 3 main competitors that have been established for the t-shirt printing services,
which is Sudong, Boyood, and Graffity.

Sudong enterprise.

This company has been established since 2002, located in Ujong Pasir. We have identified that
this company business strength is come from their experience in this industry, and their name is already
established. And Because of that, they are able to make mass production which can lower their cost, and
give services at lower price.

Strenght weaknesses
-have a well established name -cant produce in small quantity, because cost for
a single t-shirt is too high
-have good financial capability -cant make high grade printing
-already have lots of regular customer all over -not enough promotions
Malacca
-good quality printing --

Boyood Clothing

This company has been established since 1998, located in Batu berendam. This company focus
their business more on school uniform. This company already control more than 60% market of t-shirt
printing for school.

Strength weaknesses
-Strategy location -Outdated design that high to be commercial
-Lower price -Low quality printing
-well known company -take long time to finish the order

Graffity

This company has been open since 2010,in dataran pahlawan mall. Even though this company
only been open for few months, it has already had a lot of customer. This company is more focus on
modern design that has attracts lots of teenagers.

Strength weaknesses
-strategy location -quiet expensive
-very good design -don’t have wide range of design
-fast service - don’t have enough promotion
-good quality printing --
7.4 Market Share

Market share before entry of Teesire

Name of the competitors Percentage in the market Total Sales(Rm)

(%)
Sudong Enterprise 25 500000

Booyood Clothing 45 900000

Graffity 30 600000

Total 100% 2000000

Adjusted market after entry of teesire

Year 1

Name of the competitors Percentage in the market Total Sales(Rm)

(%)
Sudong Enterprise 15% 300000

Booyood Clothing 35% 700000

Graffity 25% 500000

Teesire 25% 500000

Total 100% 2000000

Year 2
Name of the competitors Percentage in the market Total Sales(Rm)
(%)
Sudong Enterprise 14.85% 297000

Booyood Clothing 35% 700000

Graffity 25% 500000

Teesire 25.15% 503000

Total 100% 2000000

Year 3

Name of the competitors Percentage in the market Total Sales(Rm)

(%)
Sudong Enterprise 13% 260000

Booyood Clothing 34% 680000

Graffity 24.2% 484000

Teesire 28.8% 576000

Total 100% 2000000

7.5 Sales forecast

For the year 1

Year Month Sales collection(rm)

1 1 37500

2 38250

3 39015

4 39795

5 40591

6 41403

7 42231

8 43076

9 43937

10 44816

11 45712

12 46627

Total 502953

*we expected our sales will increase by 2% per month for a year, because of the promotion that have
been made
For the year 2

Year Month Sales collection(rm)

2 1 46627

2 46627

3 46627

4 46627

5 46627

6 46627

7 46627

8 46627

9 46627

10 46627

11 46627

12 46627

Total 559524
For the year 3

Year Month Sales collection(rm)

3 1 48000

2 48000

3 48000

4 48000

5 48000

6 48000

7 48000

8 48000

9 48000

10 48000

11 48000

12 48000

Total 576000
7.6 Marketing Strategy

7.6.1 Product

-Our product strength is base on the printing technique that we use, which is Digital to Garment (DTG)
printing. This type of printing is very new in this country. And we have identified only 4 printing company
using this machine in Malaysia. Using this type of printing we can produce a very high quality of printing
at a reasonable cost, which is very efficient for low quantity printing. And because of that we offer
printing service for even a single t-shirt at a very low price, compare to other competitor in Malacca. We
also provide the fast services, which we can finish, an order for a single t-shirt only for a 30 minute top.
Besides that, our company also focus on product branding ‘teesire’ which came from the t-shirt for your
desire, where we believes can be well known in a few year.

7.6.2 Price

-As for promotion purpose, we decide to sell a complete print t-shirt for Rm 25 for round neck short
sleeves t-shirt where we only mark up 15% of the price. And after our brand is already well known, we
decide to set the price at Rm 30

7.6.3 Promotion

-From the studied that we have made we have identified that the major potential customer is from the
universities and college students. So we have decided to make a promotion on all major universities and
college in Malaysia. Besides that, we also have made our websites that have a tool for customers to
design their own t-shirt and consult with our designer online, or they also can send directly their design
for us by email.

7.64 Place

-We will open a booth located in Melaka Central, from our research, we found out that all teenagers
(especially students) from all over will go there for their bus transit. And by open the booth there we can
get really good promotions.
7.7 Marketing Budget

Item Fixed Asset Monthly Other Expenses

expenses (RM) Expenses (RM)
(RM)

Signboard 500

Commission for marketing 500

personnel

Travelling expenses for marketing 700

(fuel)

Printing expenses :

 Brochures 500

 Banner 1000

Coupon 500

Business Card 300

Promotion expenses :

 Grand opening

 Websites 3000

Total 500 3500 3000