FACULTY OF BUSINESS ADMINISTRATION

EASTERN UNIVERSITY
Final Examination
Semester: Summer 2021
Program: MBA Batch: Mixed Section: 1
Course Code: BUS 504, Course Title: Research Methodology in Business
Course Teacher: Parisa Islam

Time: 2 Days Full Marks: 30

Instructions & Information:

 Answer any Four questions.
 All questions carry equal marks
 Answer all parts of each question consecutively.
 Answer each question from a fresh sheet.
 Examinees are not allowed to carry any book/ note/ written document in the exam hall.
 Examinees are not allowed to bring mobile phone in the Examination hall.
 Examinees are not allowed to share calculator in the exam hall.

Question No. 1 7.5

a) Describe the objectives of secondary data studies. Provide example for each objective.

b) What are the advantages of Personal Interviews? Describe in details.

Question No. 2 7.5

a) What are the types of Fixed-Alternative Questions? Describe and provide example for each one.

b). Draw the Stages in the Selection of a Sample. Describe Random Sampling Errors and
Systematic Sample Errors.

Question No. 3 7.5

a) Describe the characteristics of Mall Intercept Interview in details.

b) There are different types of questions used in surveys. Provide guidelines for constructing questions.
Question No. 4 7.5

a) Describe different Non-probability sampling techniques with examples.

b) Describe the techniques that can help to Increase the Response Rates for Mail Surveys.

Question No. 5 7.5

a) You are conducting a survey research on “Customer’s Perception regarding the Marketing Mix (4P)
of Food Panda”, develop 10 questions suitable for the survey.

b) Describe the disadvantages of Secondary Data. Provide examples.

GOOD LUCK