WORK BREAKDOWN STRUCTURE OF MARKETING

2.0 Marketing Plan (3weeks)

2.1 Customer Analysis (6days)
 2.1.1 Introduction
 2.1.2 Define Direct Customers
 2.1.3 Define Indirect Customers
 2.1.4 Apply and Analyze Customer Survey
2.2 Competitor Analysis (4days)
 2.2.1 Introduction
 2.2.2 Define Direct Competitors
 2.2.3 Define Indirect Competitors
 2.2.4 Define The Disadvantages of Competitors
2.3 Marketing Strategy (11days)
 2.3.1 Introduction
 2.3.2 Target Market Strategy
 2.3.3 Product/Service Strategy
 2.3.4 Pricing Strategy
 2.3.5 Distribution Strategy
 2.3.6 Advertising and Promotion Strategy
 2.3.7 Sales Strategy
 2.3.8 Marketing and Sales Forecasts