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NORBERT WIENER PRIVATE UNIVERSITY

School of Engineering and Business

Academic Professional School of Industrial Engineering of Business Management -

Business Administration and Management

Monograph

Economic Development Management Application in Gloria

Course

English

Teacher

Lizama Mendoza, Victor Enrique

Integrantes

Berrocal Nolazco, Cristhiam Alexander

Pebe Burga, Capella Dayana

Lima – Peru

2021
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INDEX

Introduction ………………………………………………………………………….........

Problem Statement .………..………………………………………....................................

 Description of the Reality

Problematic…………………………………………....................................................

1. THE COMPANY …………..…………………………….……………………………..

1.1. Company Description ………………………………………………………...

1.2. Customers……………………………………………………………………..

1.3. Organizational structure of the

company………………………………………………………………………

1.4. Mission, vision and

strengths…………………………………………………………………….....

1.5. Budget ………………………………………………………………………...

1.6. Quality

Management…………………………………………………………………..

2. PROPUESTA DE MEJORA
2.1. Contingency plan ………………………………………………………………..
2.2. Prevention measures …………………………………………………………….

3. CONCLUSIONS …………………………………………………………………….

4. REFERENCES ……………………………………………………………………...
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INTRODUCCIÓN

This document constitutes a strategic planning for Gloria S.A. covering the period 2016-2026.

Gloria is a company dedicated to the manufacture of food, mainly milk and its derivatives, on

which it has focused on quality.

Currently, the organization has the leadership in Peru and presence in other Latin American

countries, through products manufactured under the brand of its customers, and with

production plants.

In dairy products, Gloria had sales of S/. 3,347 million in 2014, showing an annual growth of

10%, showing that it has the capacity to grow in markets where demand is also increasing

year after year. The vision is that by 2026, Gloria will be the leader in the production and

marketing of dairy products and derivatives in Peru and Latin America, with exports to the

Asian market, providing its customers with high quality food with constant innovation

processes, generating high profitability for investors with social responsibility.

To achieve the vision and reach a 20% return on equity, the following strategies will be

implemented:

 Integrate vertically forward.

 Developing the South American market with own brands.

 Integrate horizontally by purchasing and broadening the portfolio in products and

brands.
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PROBLEM STATEMENT

 Description of the problematic reality

We see that our industry continues to be one of the most important in the country, with a

turnover and an average annual growth of 9.8%. The printing industry is growing

percentage-wise, likewise the rates of the commercial public segment, but there was a

reduction in growth due to comply with the regulations in force by MINSA that are

applicable to occupational health and safety focused on the prevention of COVID.

Gloria S.A. is committed to consolidate the performance of the management system towards

continuous improvement, ensuring customer and stakeholder satisfaction, being aware of

the responsibility, safety and health of its employees and customers. In coordination with

the personnel, adequate control measures are being established to control and avoid

contagion, which will enable healthy environments to avoid the spread of contagion.This

would mean a reduction in profits for the company, due to the minimum consumption that

will occur in many customers, due to the lack of economy that will be generated due to this

situation.

1. THE COMPANY

1.1. Company Description

Leche Gloria S.A., started its operations in the city of Arequipa in 1974, having changed its

corporate name in 1978, to adopt again its original name since January 27, 2018. The Gloria

Group has businesses mainly in Peru, as well as in Bolivia, Colombia, Ecuador, Argentina and

Puerto Rico, serving four business units: dairy, cement, paper and cardboard.
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Leche Gloria is the leading company in Peru in the production of evaporated milk,

manufacturing and marketing dairy products and a number of mass consumer products. The

Gloria Group is made up of important companies operating in various sectors. The risk

classification categories assigned to the financial instruments of Leche Gloria S.A., are based

on the following:

 The backing, which operates with a high level of integration in its different

production, administrative and logistical processes, achieving economies of scale and

better use of its installed capacity.

 Its appropriate operational structure has allowed the integration of the production,

marketing and distribution stages.

 The permanent investment in modernization and expansion of its production plants,

operating with production processes always with modern and efficient technology.

 Its solid position in both the local and international markets, with products of

recognized quality, competitive prices and a service policy focused on the customer.

1.2. Customers

Leche Gloria S.A. serves the entire domestic market, supplying it mainly with milk and its

derivatives. Gloria's 3 main sales channels are:

 Distributors 43%

 Supermarkets 36%

 Wholesalers 15%

It also exports its products to countries abroad.

 Market share of Gloria S.A. 6

Industrialized Milk Evaporated Milk

1.3.

Organizational structure of the company

MANA

GEMENT
MANAGEM

ENT

RR.HH ACCOUNT

ING

PROJECTS OPERATIONS MARKETING

DESIGN PROTOTYPES DISTRIBUTION MARKET

PRODUCTION RESEARCH

1.4. Mission, vision and strength

 Mission
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We are a Peruvian capital corporation with a diversified business portfolio with prestige and

international projection. We aspire to satisfy the needs of our customers and consumers

with services and products of the highest quality, to always be their first choice.

 Vision

To maintain leadership in each of the markets in which we participate, through the

production and commercialization of goods with brands that guarantee added value for our

clients and consumers.

The processes and actions of all the companies of the corporation will be developed in an

environment that motivates and develops its collaborators, thus maintaining respect and

harmony in the communities in which it operates and ensures the maximum return on

investment for its shareholders..

 Strength

 Leader in the local dairy and dairy products market.

 More than 60 years providing quality and recognized as such, both internationally

and nationally.

 Integration of its different processes vertically throughout the production chain.

 High bargaining power with your suppliers.

1.5. Budget

FINANCIAL ASSETS

The Company's financial assets include cash equivalents and trade accounts receivable,

which are classified in the following 4 categories:

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 Financial assets at amortized cost (debt instruments).

 Financial assets at fair value.

 Financial assets that are not taken to profit and loss (equity instruments).

FINANCIAL LIABILITIES

All financial liabilities are initially recognized at fair value and in the case of loans are

accounts payable. A financial liability is derecognized when the obligation specified in the

related contract has been paid or cancelled, or has expired.

1.6. Quality Management

PRODUCT PRICE SQUARE PROMOTION PROCESSE

The Advertising to They consider

The price of From the
product we persuade about the integral
this manufacturer to a
will cover is its the attributes of monitoring of the
evaporated distributor, then to
main product the product, by organization,
milk is S/3.30 wholesalers and from
GLORIA means of focusing on
wholesalers to
EVAPORATED commercials, manufacturing
retailers and from
MILK. newspapers, etc. processes, services
retailers to end
and administrative
consumers.
management.

PERSONS
PRODUCTIVITY

-PRODUCTION
The elaboration of these Gloria among the products it

processes requires a large number of produces, apart from acquiring

personnel in the plant, from the foods that require a good

reception of the raw material to the production.

final labeling for distribution.

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2. PROPOSAL FOR IMPROVEMENT

2.1 Contingency Plan

Gloria, like many other companies, is always reviewing and making adjustments not only

to investments, but also to the launches for this year. They are confident that the

country, with the macroeconomic strength it has today, can make this contingency

bearable, while they are preparing for the global transformation that is coming or in

process, not only in the market but also in health and lifestyle.

2.2 Prevention Measures

The company has been exposed to sanitary and consumer protection sanctions, which it

has assimilated quickly and efficiently, maintaining its commercial position and market

leadership. Due to the State of National Emergency and the situation of social isolation

generated by the Covid-19 pandemic, there has been a partial or total paralyzation of

operations in some economic sectors. Leche Gloria has not stopped its operations and

has continued with the production of food, since its products are considered as basic

necessities.
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COVID-19 prevention is everyone's responsibility: authorities, suppliers, customers and

consumers. Aware of this, Leche Gloria, leader in the Peruvian dairy market, is

promoting a biosafety plan that seeks to contribute to the protection and personal care

of wholesale customers. The company has been disinfecting the markets of the main

cities and delivering biosafety kits, which include apron, face shield, mask, bottles of

alcohol gel and ecological bag. In this way, they reinforce adequate hygiene conditions so

that customers and consumers can buy safely.

The business group has participated in the fund made by Confiep for the acquisition of

125 artificial ventilators and 50 monitors for ventilators that Minsa currently has.

Additionally, through the Hombro a Hombro foundation, it has donated 240,000 cans of

ready-to-drink milk to be included in the baskets that will be distributed to vulnerable

families.
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3. CONCLUSIONS

 Regarding its growth, he commented: "We are growing 15% compared to last

year and 100% of the jobs are being maintained. This year we have invested $2.5

million dollars and we have not stopped due to the pandemic of the new

coronavirus", and he concluded by sharing that the most important challenge

they have faced has been to operate continuously despite the restrictions

 The growth and strategic strengthening of the Gloria Group is based on the

leadership of its brands in the markets where they operate. The variety and

quality of the products it manufactures and commercializes.

 Thus, with quality, innovation and competitiveness, it helps to raise the standards

of the region and contributes with its efforts to support the development of the

economies of the countries where they are located.

4. REFERENCES

https://www.smv.gob.pe/ConsultasP8/temp/Informe%20ClassMayo2019.pdf

https://dspace.unitru.edu.pe/bitstream/handle/UNITRU/2529/lucano_isaac.pdf?

sequence=1&isAllowed=y