Marketing

plan for “Hot

coffee and
cool clothes”
Planned by-
Shailesh Suman(Consultant)
PLAN
OVERVIEW

➢ Consumer Crowding by
attracted offers
➢Social media marketing
➢Referral scheme
➢College campaign
Consumer Crowding
by attracted offers

• We Should Create Consumer Crowding

by giving some attracted offers like
Giving surprise gift , discount
,compliment(like we are running two
businesses Simultaneously, we can offer
a compliment coffee or cupcakes and all
to those costumers we have purchased a
fixed amount of clothes or garments)
from that They can taste our café
products as well.
This Photo by Unknown author is licensed under CC BY-NC.
Social media
marketing
Social media marketing
can helps us to gather
teenagers and youth

This social media

marketing is a smart
marketing technique
Referral scheme

Refer your near dear to grab huge

discount on your shopping

We can gather more and more

customers by referral scheme and
the traffic Of customer will increase
day by day .
College campaign

• College campaign helps us to

advertise our store among
mass of students , teenager
couples as well as teachers
and staffs of that particular
college.
• So this technique helps more
to grab consumers .

This Photo by Unknown author is licensed under CC BY-SA-NC.

Alternate ways to
attract customers

• We have to make varieties of

coffee instead of single type like
cappuccino, late , espresso etc.
• Try to communicate with the
customers as polite as possible i.e.
they can feel friendly with us , In
short make your customers like a
friend.
Finding New Targets

We are more appealing Trying to invite famous

because we follow the vloggers to make vlog
above smart strategy about our business

More focus on quality, In short if we follow the

make our business above points we can
flawless (make quality appealing to the new
our personality) u target
THANKYOU