TAGUIG SCIENCE HIGH SCHOOL

Femvertising: Its Influence on Consumers’ Purchase Decision

QUESTIONNAIRE

Directions: Please fill up the following information

honestly by checking the boxes below. Rest assured  Positive
that the data indicated will be treated with
confidentiality. Negative:____________________________________

Femvertising is an advertising that uses pro-female

messages in various aspects to empower women such
as Dove, Pantene, Nike and other brands. 4. What do you consider in women advertisements before
purchasing their product?
Name (optional): ___________________________
Civil Status: _________ Age: ________  Help break down gender – equality barriers
Date: ______________
 Empowering
1. Have you watched a Femvertising before?
 Breaking stereotypes
 Yes
 Diverse for all women
 No

5. How effective is Femvertising to consumers? Kindly

2. In what way does Femvertising influence rate from 1-5. ( 5 as the highest and 1 as the lowest)
you?  5- Extremely Effective
 I feel encouraged buying their products after
 4- Highly Effective
watching the advertisement.
 I feel empowered as a woman but I didn’t  3- Neutral

feel encouraged buying their product.  2- Effective

 1- Not Effective
3. Does exposure to Femvertising positively or
negatively influence you in patronizing their
______________________
product? If negative, why? (Kindly disregard
number 5)
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