SEAN WEIGOLD FERGUSON

4121 Wawona St /Sean.Ferguson

Los Angeles, CA 90065
/In/SeanWF
Sean@WellonTop.com
(407) 584-7326 /SeanWF

OBJECTIVE
Experience with a visionary organization that places high value on leadership and ethics, and within
which I can continue to grow in my understanding of eBusiness.

EDUCATION Software

Adobe:
Psychology, Bachelor of Arts and Sciences 08/2005 – 05/2010 Fireworks
Rollins College, Winter Park, FL Dreamweaver
Microsoft Office Suite:
Studies focused on organizational psychology, research, statistics, and application of the scientific Access
method. Coursework included: Database Management, Tests & Measurements, Statistics and Research Excel
Methods I and II, Cognitive Psychology, Social Psychology, Organization Development, Organizational PowerPoint
Behavior, and Advanced Organizational Leadership. Word
OpenOffice
Notepad++
EXPERIENCE SPSS/PASW

Search Engine Marketing Analyst, Walt Disney Company 03/2011 – Present Alexa
Walt Disney Parks and Resorts Online, Glendale, CA (Full-time) Adobe (Omniture)
SiteCatalyst
Executed paid search (PPC) for ecommerce websites Disney Store and Marvel Store using Google SearchCenter
AdWords, MSN AdCenter, and Adobe (Omniture) SearchCenter. Responsible for creating campaigns, Bing Webmaster Tools
Compete
writing ad copy, managing keyword bids, and reporting on campaign performance. Facebook:
Ads
Search Engine Marketing Professional Intern, Walt Disney Company 08/2010 – 03/2011 Applications
Walt Disney Parks and Resorts Online, Celebration, FL (Full-time) Pages
FourSquare
Created presentations and reports for company leadership on search keywords used by guests, and on Google:
how to use search engine marketing tools. Volunteered to lead a project team created to improving Ad Planner
guests’ mobile search experience. Responsible for creating monthly internal site search reports for Walt AdSense
AdWords
Disney World, Disneyland Resort, Disney Cruise Line, and Disney Aulani Resort. Helped build and Alerts
implement paid search campaigns for Disney Store UK and Disney Cruise Line. Analytics
Buzz
Independent Consultant 07/2008 – 03/2011 Custom Search
Self-Employed, Winter Park / Gainesville, FL (Part-time) Gmail
Insights
Conducted research for SEOmoz (10/2010) to measure the accuracy of several leading online Places
competitive intelligence and audience measurement tools. Profiles
Reader
Created and managed a local Facebook Advertising campaign for Voltier Creative (07/2010) on behalf Trends
of one of their clients. Webmaster Tools
Joomla!
Founded WellonTop Internet Research (05/2009), a blog with a focus on researching the business,
Microsoft AdCenter
technological, and psychological facets of Internet use. Responsible for development including design, MySpace myAds
social media integration, marketing, research, and writing for the site. Quantcast
Consulted with Shands HealthCare Marketing and Communications (08/2008) while working with a WordPress
Yahoo!:
team of other researchers on design, implementation, and data analysis of a digital survey of 13,000
Answers
employees. Buzz
Co-founded CSR-pedia (07/2008), a fully searchable website that indexes, categorizes, and describes Clues
international corporate social responsibility (CSR) programs developed by the world's largest Pipes
companies to help solve social and environmental problems. Responsible for all digital and technical Site Explorer
Sponsored Search
aspects of development including the graphic design and underlying architecture of the website.
Managed promotion, optimization, research, and development of CSR-pedia.
Syntaxes

.htaccess
Life Coach and Marketing Director, 02/2008 – 04/2009
CSS
The Legacy Forum / Courageous Authenticity, Gainesville, FL (Part-time) HTML5/XHTML
PHP
Participated in life coach training according to International Coach Federation (ICF) core competencies. MySQL
Received training in leadership and sales techniques. Responsible for all digital and technical aspects of Microformats
business including the design, creation, and management of company website, blog, marketing, and RDF
internal materials. Regex
Robots.txt
Sales Support 02/2008 – 02/2009 W3C standards
Gainesville Health & Fitness Centers, Gainesville, FL (Part-time) Skills

Formal, comprehensive training in the selling of club services, multiple prospecting techniques, and the Affiliate programs
establishment and maintenance of positive member relationships. Responsible for aiding fitness API development
counselors in all aspects of both gaining and retaining club members. Designed and created internal Assessments &
surveys
communications and membership and corporate marketing materials.
Blogging
Life coaching
Personal Trainer 10/2007 – 12/2007 Management
Bally Total Fitness, Winter Park, FL (Part-time) Micro-blogging
Multivariate statistics
Received formal education in personal training. Responsible for the promoting and selling club services Online reputation
and working one-on-one with clients. management
Organizational
Local Sales Manager 05/2007 – 08/2007 development
Research methods
University Directories, Chapel Hill, NC (Full-time)
Sales
Search & banner
Received sales and management training during an intensive two-week national seminar. Responsible advertising
for managing a team of salespersons in Winter Park, Florida. Collaborated with local business owners to Search engine
create, purchase, and submit advertisements to the Rollins College student directory. optimization (SEO)
Site Search
Resident Assistant 08/2006 – 05/2007 Optimization
Rollins College Residence Hall Association, Winter Park, FL (Full-time) Social bookmarking
Social networking
Underwent an initial week of intensive training for position as well as ongoing weekly training within an Website analytics
accredited Rollins College program. Responsible for 29 Freshman males in a Freshman-only dormitory. Certifications
Duties included the creation and implementation of biweekly student events, aesthetic additions to the
hall, enforcement of school policy, and availability to students. GHFC Sales Level 3
Life Coach (LCLC)
Peer Mediator
ACTIVITIES AND RECOGNITIONS
 Published original research on Google PageRank on the industry-leading SEOmoz Blog.
 Attended multiple-day internet marketing conferences including IMSB (hosted by
IMBroadcast), IZEAFest (hosted by IZEA), and BlueGlass Florida (hosted by BlueGlass Inc.).
 VP – Social media with Communique, Rollins College chapter of the Florida Public Relations
Association (FPRA)
 Received an Exemplary Service Award upon graduating from Rollins College.
 One of seven students selected by Rollins College to represent the school at LeaderShape 2009,
a week-long national leadership seminar in Champaign, Illinois.
 Three Florida State Championships rowing for Gainesville Area Rowing (GAR). Competed in
2004 National Youth Rowing Championship in Cincinnati, Ohio. Won the Head of the Tennessee
Men's 4+ for Rollins College in 2005. First win in school history.