Service Marketing Video Case study

British and Virgin Airlines Service Package and Service

Experience
Watch both the videos and answer the following questions

Britishairways Airlines

https://www.youtube.com/watch?v=PTCQT2tkj40

Virgin Airlines

https://www.youtube.com/watch?v=RoFZd409vxA

Questions to be answered

1. Explain how the service provider have tangibilized the intangibles in the service
2. After watching the video explain the various ways you can classify the service
3. Explain if both the service is search, experience or credence attribute
4. Explain the core and supplementary services offered by Virgin and British airways are they the
same ? if not how are they different
5. Explain what different packages are offered by virgin and British airlines? How the packages of
services are different for virgin and British airways
6. Which service provider you think is appealing and better Justify your answer ?
7. Draw and Explain service flower for the service .
8. Explain the 7 P’s of services

Please prepare PPT for discussion as per questions any student will be
asked to present and answer.
Discussion & Submission of PPT on Wed 15 September 2021

Dr Neelam Raut