6 Lary glanned to not buy domputer for alongtime. An advertisement that he 5°
ersuaded him to get a new computer, He promised not to fall for ads in the future.
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7 Twant to believe what the company says about this product. bu fr really
worried that it won't work J want that the company give my money back ifit
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doesn't work.
§ Thope to take a marketing class next year I plan for study international marketing
or
Tove: Ieariagabout ‘ways people market products in other places.
2 Find and correct the mistakes in the article about false advertising.
False Advertising
False advertising is giving untrue information about a product. Some stores use false
advertising because they want thet you'come inside. Here are some common forms of
false advertising that stores use to persuade you to baying their products:
maby
* Some companies use pictures that make their products look better than they are.
5 Maybe you see a picture ofa great computer online. When you get tothe store, the
‘computer looks very different. The salespeople then offer you another, more expensive,
computer.
Some stores advertise great sales. You look forward to buy the product you see, but
‘when you get tothe store, the item you want for buy is gone. Once youre in the store,
fet FO
10 salespeople urge youto not leave without buying something.
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Some advertisements or salespeople say a product can do something that it cant do.
x0 :
‘They convince that youget it, and then youire disappointed when you get home.
Be careful of false advertising when you shop. We don't want that you be disappointed.
Self-Assessment
Circle the word or phrase that correctly completes each sentence.
1. The company's advertisements tend_incorrect.
abe (b.tobe) c.being
104 Unit 13 Infinitives
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