Music Video – Practical Production Treatment

Audio: Music and Lyrics Time Images/Shots

‘Ooh, ooh 0:00 - 0:19 Silhouette image of artist standing on raised sand bank, back lit, looking
Ah, ah, ah, ah, ah’ towards the sea, wind in hair.
Wide shot, eye level.

CUTING SONG FROM 0:19 – 0:37

‘And ain’t it funny 0:37 – 0:56 Artist lip-syncing the first prechorus, eye contact with the camera,
How you ran to her fragmented editing cut to ‘couple’. Arms around her, cut back to artists
The second that we called it quits?’ hands, which are empty. Artist wandering on beach, broken-up scenes
‘And ain’t it funny cutting back to couple. Smiling, pulling closer, cut back to artist on her
How you said you were friends? own.
Now it sure as hell don’t look like it’

‘You betrayed me 0:56 – 1:06 Hand gestures, looking straight at camera. Walking along the beach,
And I know that you’ll never feel sorry lying by the sea. Fragmented cuts to another location in warehouse, to
For the way I hurt, yeah’ make the transition for next verse.

‘You talked to her when we were together 1:06 – 1:26 As above.

Loved you at your worst but that didn’t matter
It took you two weeks to go off and date her
Guess you didn’t cheat but you’re still a traitor’

CUTTING SONG FROM 1:26 – 1:49

‘Ain’t it funny 1:49 – 2:08 Artist stood alone in naturally lit warehouse, close-up on her hand with
All the twisted games ring from ex. Cut to couple in car, his hand on her leg, driving on a dual
All the questions you used to avoid?’ carriageway, dimly lit by streetlamps. Artist drops ring, close-up, slow-
‘Ain’t it funny? motion.
Remember I brought her up
And you told me I was paranoid’
‘You betrayed me 2:08 – 2:18 Artist feels the pain more than in the first chorus. Emphasis on
And I know that you’ll never feel sorry emotional value, crying. Cut to couple on beach, standing close, holding
For the way I hurt, yeah’ hands, running up the beach, having fun.

‘You talked to her when we were together 2:18 – 2:38 As above.

Loved you at your worst but that didn’t matter
It took you two weeks to go off and date her
Guess you didn’t cheat but you’re still a traitor’

‘(Ah-ah-ah) 2:38 – 2:56 Splashes up the water, drenching in a lot of water, sunset behind, make-
God, I wish that you had thought this through up dripping, dress completely soaked.
Before I went and fell in love with you Scenes of couple looking proud of the pain they have caused.
(Ah-ah-ah)
When she’s sleeping in the bed we’d made
Don’t you dare forget about the way’

‘You betrayed me 2:56 – 3:07 As above.

Cause I know that you’ll never feel sorry
For the way I hurt, yeah’

‘You talked to her when we were together 3:07 – 3:36 As above.

You gave me your word but that didn’t matter
It took you two weeks to go off and date her
Guess you didn’t cheat but you’re still
You’re still a traitor
(Ah-ah-ah)
Yeah, you’re still a traitor’
‘Ooh, ooh, ooh 3:36 – 3:48 Laying on the beach, hair in the sand, mascara running downside of
God, I wish that you had thought this through cheek. Lip-syncing ending lyrics. Panning away to beach landscape,
Before I went and fell in love with you’ fading out to link to website and credits.