PANGILINAN HENZ ALBERT DC.

BSBA 4-E MM

STARBUCKS PHILIPPINES

 Starbucks Corporation Starbucks Coffee Company uses its organizational structure

to facilitate business development in the global coffee industry. As the largest
coffeehouse chain in the world, the company maintains its industry leadership partly
through the appropriateness of its corporate structure. A company’s organizational or
corporate structure influences all areas of the business, including management and
leadership, communication, change strategies and management, and other variables
critical to business success. Starbucks evolves to ensure that its organizational
structure matches current business needs. For example, the company adjusted its
corporate structure upon expanding its business through the acquisition of other
firms, such as Ethos Water and Seattle’s Best Coffee. Such adjustment makes
Starbucks Corporation’s organizational structure specific to the needs of the
business. This structure fits within conventional typologies of organizational
structures. Similar to the case of other multinational organizations, the company
employs its structural characteristics to ensure that its operations are streamlined
and properly managed.
 Signature espresso is made of coffee beans that combine to create a bold, sweet flavor.
Starbucks®
Blonde
Espresso, on
 the other hand, uses coffee beans that deliver a balanced sweetness with some notes of
citrus

serve hot and cold drinks, whole-bean coffee, micro-ground instant coffee, espresso, caffe latte, full
and loose-leaf teas, juices, Frappuccino beverages, pastries, and snacks.

 Target audience of Starbucks is middle to upper-class men and

women. It's the percentage of the general public who can afford their
higher priced cups of coffee on a regular or daily basis. And this is who
their marketing is targeted to reach. Starbucks' marketing focuses on
creating the perfect third place
 The brand got immense popularity because of the ambiance it provides to relax and relieve

stress, people just fall in love with that culture. People never experienced the coffee shops

like Starbucks before as to how they can sit and enjoy coffee without much time restriction,

even more with free Wi-Fi facility and they make sure that all their products are made

delicious and well so that they will not be embarrassed and return them to their loyal
customers