APPROACH TO DIAGNOSTICS OF MARKETING COMPLEX OF INDUSTRIAL

ENTERPRISE

CRISTIAN CAMILO RÍOS GIRALDO

NATIONAL LEARNING SERVICE

SENA
ATLANTIC REGIONAL INDUSTRIAL AND AVIATION CENTER

INTERNATIONAL NEGOTIATION
FILE: 2348660

JULY 21, 2021

 Approach to diagnostics of marketing complex of industrial

enterprise

ARTICLE: In their article “Approach To Diagnostics Of Marketing Complex Of

Industrial Enterprise”, Tatiana Maksimova y Elena Shapran Volodymyr Dal East-

Ukrainian National University, Lugansk, Ukraine, they refer to marketing in Ukraine

stating that “The development of the economic system in Ukraine and competition

relations between its subjects needs the decision of tasks, among which the question of

diagnostics of enterprise’s marketing activity occupies the special place”[ CITATION

Mak21 \l 9226 ]. The development of the economic system of Ukraine focuses its

attention in a special way on the activity of marketing.

The authors continue by stating that the effort of said system is basically put into

estimating the state of economic issues in order to expose problems, on broadening

your perspective on the direction of your decisions, their acceptance, and their

consequences. Thus, its economic system is aimed at determining the state of the

subject of the economic activity of the company, through procedures that improve its

current state and correct misleading actions for optimal operation.