Online Brand Image Building:

 Social networking among consumers and the influence of social sites has
increased manifold, it has become a business imperative for hotels to
embrace social media. In order to get in front of their consumers, hotels
need to continue publishing relevant content and distinguishing
themselves from their competitors. Not only this, but they also need to
have dedicated teams to monitor social comments and ensure prompt
response to customer feedback.
 In addition to the above initiatives, the coming year will see hospitality
brands coming out and defining their online personality for improved
brand engagement.
 More and more brands will not only attempt to sell a room but a story –
a story that creates emotion.
 Hotels need memorable branded content to tell a story with efficiency
and impact. One of the examples of such content is sharing the
experiences of people staying at the hotel with a focus on décor,
culinary offerings, and amenities.