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Ericsson's new purpose and vision

imagines the possibilities of limitless
connectivity
By VARINDIA ‐ 2021‐09‐27

A seismic
 technology shift is
underway around
the world, with
Ericsson ﴾NASDAQ:
ERIC﴿ forecasting 3.5
billion 5G
subscriptions and 60
percent global
population coverage
by 2026. The scale
of this technology
shift is going to
unleash an entirely
new wave of
innovation to
address some of the
planet’s most
pressing issues.
 
To capture the
emerging
opportunities,
Ericsson today launches its new purpose and vision.
 
Our purpose: To create connections that make the unimaginable possible
 
Our vision: A world where limitless connectivity improves lives, redefines business and pioneers a
sustainable future
 
Börje Ekholm, President and CEO, Ericsson, says: “For almost 150 years our technology has
transformed nearly every sector of society. The networks we build have already connected billions
of people and soon they will connect almost anything and everything. This era of hyper
connectivity is going to help to address major global challenges like climate change and digital
inclusion.”
 
Ekholm continues: “Our new purpose and vision is anchored in the company’s values of respect,
professionalism, perseverance and integrity. We remain steadfast in our efforts to foster a culture
of integrity by embedding our values into all ways of working. This important work continues, and
we are committed to creating greater accountability, trust and respect with our people, customers
and stakeholders, while ensuring sustainable success for the company in the future.”
 
A positive force in society
 
Connecting billions of people has delivered countless social and economic benefits. Ericsson’s
research, for example, shows that by 2030 digital technologies can reduce greenhouse gas
emissions across industries by 15%.
 
Looking ahead, Ericsson’s vision imagines a world where limitless connectivity improves lives,
redefines business and pioneers a sustainable future.
 
“Our vision imagines the future we can help to create for people, business, and the planet,” says
Stella Medlicott, SVP and Head of Group Function Marketing and Corporate Relations, Ericsson.
“Connectivity is key to reducing human impact on the planet and will help bridge the digital
divide, but we also see the potential for our technology to touch even more parts of society. This
is where things really get interesting.”
 
As part of this, Ericsson is today launching a new look and feel for its brand as well as a series of
future scenarios it believes will emerge in an era of hyper connectivity:
 
· Enabling new ways of learning ‐ by connecting every learning establishment and every learner.
Future workforces will be increasingly more dependent on digital technologies for life‐long
learning and upskilling while mobile networks will deliver quality education to every school
regardless of location.
 
· Redefining business ‐ by reducing risk and time‐to market while creating huge efficiencies and
opportunities across the value chain. Entire business models will be transformed by limitless
connectivity using real‐time data that feeds instantly into design and manufacturing processes.
 
· Reimagining entertainment ‐ through an internet of senses that blends virtual and real worlds
together. Imagine live game data superimposed in front of your eyes or the ability to experience
the sound, touch and smell of live game action – from the comfort of your sofa.
 
· Tackling the climate crisis ‐ by using technologies such as 5G, AI and IoT to drive
decarbonization, meet international targets and help limit global warming to 1.5 degrees above
pre‐industrial levels.
 
A prerequisite for all of these scenarios remains reliable, secure, and high‐quality mobile network
infrastructure. The 5G platform that is currently being rolled out around the world is a
fundamental, first step in helping to build this future digital society.
 
In 2020, Ericsson successfully completed its financial turnaround, delivered on its financial targets
and established a leadership position in 5G. Since then, the company has reinforced its focused
business strategy with added growth ambitions, both in the core business segments and the
emerging enterprise space. The company’s vision underpins this strategic journey and reinforces
Ericsson’s position as technology leader.
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