MATS College of Technology

R. Castillo St., Agdao, Davao city

TCH10- WEEK 11 ACTIVITY

Activity
1. Explain the three steps (segmenting the market, selecting a
target market, and establishing a unique marketing position)
entrepreneurial firms use to identify their customers.
2. Identify and explain the 4Ps of marketing activities (product,
price, promotion, and place) used by entrepreneurial firms.
3. Describe the seven-step sales process an entrepreneurial firm
uses to identify prospects and close sales.