Nick Allan F.

Piojo Prof: Aida Resurrection

MM-3A

An advertisement will have a message strategy. This is the primary tactic or approach that is designed

to deliver a message to the audience. Some advertisements may have more than one tactic or approach
or may be a blend of two or more. Tactics and approach depend on the complexity of the message and
the audience to whom it is directed. Find at least two examples of each of the following tactics in print
media and explain your interpretation of the tactic.

This advertising is a mix of unique selling points and exaggeration. It is a USP commercial
because it demonstrates dominance; they depict themselves as the number one, and all
Filipinos support them. It's a little exaggerated because they presume that all Filipinos enjoy
their products.