SWOT ANALYSIS

Strengths Weakness Opportunities Threats

S W O T

-Brand positioning -Only economic line -Market -Competition

penetration

-Quality in more regions

-Defined design -Access to more

brands through
-Implementation of
- Variety of -Could have more ecommerce
new technologies
products impact on the

university market
- Variety of
-Sales
-Foray into new products

-Service portfolio markets

-Suitable costumer promotion

-Trade and
service

international
- Variety of products policies

-Adaptation to new

modalities

-Innovation

DANIELA MERCADO