Daniela Mercado

Internationalization
Strategies
 Production contract

Juan Camilo Hernández, president of

the brand specialized in children's
clothing, said that its import is made
from Brazil, with special finishes that
the factories here do not make, and
also from Peru they bring garments
with knitted cotton, which is a system
integrated where they themselves
02
weave and make.
Strategic Alliance
 Indirect exporting

The Trading Company S.A.S

The Trading Company S.A.S is an international
enterprise located in Bogota, Colombia. We are
dedicated to import/export, commercialize and
distribute a variety of products (especially agro-
business sector) around the world. We established
a solid and close working relationship with our
clients and suppliers not only to provide immediate
and reliable service but to continually surpass
expectations and goals. We look forward to
welcoming you to our company and work to
develop and boost your current business.
 Direct exporting

It is a 100% Colombian company of the

Ecopetrol Group, whose main plant is
located in Cartagena, Colombia. It is
dedicated to the production and
commercialization of raw materials for
the plastic industry such as
polypropylene, polyethylene and
masterbatch.
Franchise

Totto provides its franchisees

with all the experience and
support of a brand that has
managed to be successful in all
the countries where it has a
presence, offering continuous
assistance in the marketing
area, advice for the
implementation of advertising
strategies and campaigns,
among other benefits.
Licensing

SuperStar BTS is a rhythm game

based on the über-popular hip-
hop K-pop group: BTS. With a
coveted official licensing with
Dalcom soft inc., you'll get to pick
up collectable cards for each of
the band members in the Bangtan
Boys, after dancing along to their
greatest hits.
Subsidiary
Bavaria Brewery , formally known
as Bavaria S.A., is a Colombian
brewery company founded on
April 4, 1889 by Leo S. Kopp, a
German immigrant. In 2005,
Bavaria Brewery became a
subsidiary of SABMiller. Before the
merger, Bavaria was the second-
largest brewery in South America.
 Joint Venture

Forged in 2007, to the creation of a new company called “GM-Isuzu Camiones Andinos de
Colombia, with the aim of strengthening its strategic alliance and increasing its vehicle sales.
Both companies were of foreign origin, one American and the other Japanese, although both
have their domicile in Colombia and they decidedmeans of the Confederate "Joint Venture" to
strengthen their businesses, and obtain a more developed production line in trucks, assuming
the risk pooled in capital, but with the expectation of receiving dividends set in case of success.