Professional Documents
Culture Documents
1. Directional Questions
Document searching and retrieval to give the best document or resource for client
Sometimes entails bibliographic inquiry (Ex: Searching other materials)
4. [In-depth] Research
Look for research materials that discuss the concept needed by client
Synthesize the research materials needed by client
Often done by adult scholars seeking supplementary knowledge on their field.
Schlachter, 1982 [Reference Services]
1. Information
Giving the right material needed
2. Instruction
Anything that involves teaching
3. Guidance
Helping them find the right material and Interpreting the Material
One step further: Bibliotherapy
4. Stimulation
Marketing of Reference Services or Reference Marketing
Reference Service
- Organized services to serve the library users in finding information and the personal
assistance offered to them
- From the assistance given to reader in the use of the resources of the library to
expanding the responsibility of the reference librarian to include guiding readers to
information **and reference service as an activity not limited to librarianship**
- *Specialized* intelligence service, with each person having his or her unique information
needs
- As the size of the service community increases, the degree of divergence in individual
information needs increases.
- It will never be possible to completely satisfy all of the information needs of any
clientele or class of clientele in the service community (Evans, 2005): "Best reading to the
most people, at the least cost"
- Inquirer
- Reference Librarian
- Source of materials
- Everything necessary to help the reader in his inquiry; including selection, arrangement,
maintenance, staff supervision, along with constant work in answering individual questions
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Digital Reference
- Provision of direct, professional assistance to people who are seeking info at a time and
point of need
Two Types"
Reference Librarian:
- A librarian who works in public services, answering questions posed by library patrons at
a reference desk, by telephone, or via e-mail
- A Librarian who's able to provide point-of-use instruction on the use of library resources
and information technology
- A service-oriented perspective
Reference Process
- Librarian's role is to link the user with the information that they need
Types of Users
1. Researchers
- Ask the most complex kinds of questions
- Complex kinds of questions = Research Questions
2. Those who seek Specific Answers
- Readily answered by Ready Reference Sources
3. Those with undifferentiated need for information
- No specific topic or question
4. Those with lack of interest for anything
- No current information need
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Types of Information Retrieval
1. Document Retrieval
2. Data Retrieval
SEARCHING
Search Strategy
1. Specific-to-General
2. General-to-Specific
- Searching using the words used by the author / used in the work
- Ex: Client said they want to search for "pusa" so you only use "pusa" as keyword in
searching
2. Controlled Vocabulary
- Using authorized terms of phrases. reflective of the material's content as search terms,
or the thesauri or subject heading list is searched first
- Ex: Client said they want to search for "pusa", you use other terms like cat, feline, felis
catus.
3. Database and Internet Searching
- Boolean Searching
+ "AND', "OR", "NOT" operators
- Search Engine
+ Mechanism by which resources on the net can be found via keyword searches
- Search or Web directories
+ Human modified.........
1. Strategizing a Search
2. Visualizing an Answer
4. Elementary
5. Skilled
6. Value-Added
7. Wrong Information
8. Inappropriate Information
9. Avoidance