Scribd Logo
Upload

Welcome to Scribd!

  • Strategic Marketing Management

    Uploaded by

    Min Lwin
    9 views69 pages
    This document is a 13,185 word report submitted by Yan Naung Soe's group for an MBA strategic marketing management course. It contains sections on the external environment, internal environment, SWOT analysis, marketing objectives and strategies. The report analyzes the smartphone industry and develops a marketing plan for a new smartphone brand focusing on the Myanmar market. Key points of analysis include trends in the smartphone market, the competitive landscape, strengths and weaknesses of the new brand, and specific objectives and tactics for product, price, place and promotion.

    Original Description:

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document is a 13,185 word report submitted by Yan Naung Soe's group for an MBA strategic marketing management course. It contains sections on the external environment, internal environment, SWOT analysis, marketing objectives and strategies. The report analyzes the smartphone industry and develops a marketing plan for a new smartphone brand focusing on the Myanmar market. Key points of analysis include trends in the smartphone market, the competitive landscape, strengths and weaknesses of the new brand, and specific objectives and tactics for product, price, place and promotion.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views69 pages

    Strategic Marketing Management

    Uploaded by

    Min Lwin
    This document is a 13,185 word report submitted by Yan Naung Soe's group for an MBA strategic marketing management course. It contains sections on the external environment, internal environment, SWOT analysis, marketing objectives and strategies. The report analyzes the smartphone industry and develops a marketing plan for a new smartphone brand focusing on the Myanmar market. Key points of analysis include trends in the smartphone market, the competitive landscape, strengths and weaknesses of the new brand, and specific objectives and tactics for product, price, place and promotion.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 69

    Strategic Marketing

    Management_MBA-02-
    2019_Group 4
    by Yan Naung Soe

    Submission date: 13-Sep-2019 01:15AM (UTC+0700)


    Submission ID: 1171298224
    File name: -001212_MBA-02-2019_Strategic_Marketing_Management_turnitin.docx (3.51M)
    Word count: 13185
    Character count: 73270
    Strategic Marketing Management_MBA-02-2019_Group 4
    ORIGINALITY REPORT

    17 %
    SIMILARITY INDEX
    11%
    INTERNET SOURCES
    0%
    PUBLICATIONS
    15%
    STUDENT PAPERS

    PRIMARY SOURCES

    1
    Submitted to Myanmar Imperial College
    Student Paper 6%
    2
    searchcustomerexperience.techtarget.com
    Internet Source 2%
    3
    businessjargons.com
    Internet Source 1%
    4
    www.toolshero.com
    Internet Source 1%
    5
    Submitted to Powercomputers
    Telecommunication Ltd – Training Centre (NCC)
    1%
    Student Paper

    6
    smallbusiness.chron.com
    Internet Source 1%
    7
    www.smartsheet.com
    Internet Source 1%
    8
    Submitted to Westford School of Management
    Student Paper 1%
    9
    www.gapessays.com
    Internet Source

    1%
    10
    www.mylcc.co.uk
    Internet Source 1%
    11
    Submitted to British School of Commerce -
    Colombo
    1%
    Student Paper

    12
    Submitted to MFH International Institute
    Student Paper 1%
    13
    Submitted to Aston University
    Student Paper 1%
    14
    www.researchgate.net
    Internet Source 1%

    Exclude quotes Off Exclude matches < 1%


    Exclude bibliography Off

    You might also like