Events C

Management
and
It's Know How

Rualdo Al Radomes
University Lecturer
School of Business and Management
There are three (3) words to
remember when organizing
an event:

PLAN
DO
CHECK
There’s no “next time” for an
event. Careful planning
and execution is a MUST.
 CLASSIFICATIONS
OF EVENTS
ACCORDING TO SIZE
 MEGA EVENTS
These are
generally targeted
in international
markets.

All such events have

a speci f i c y i el d i n
terms of increased
tourism, media
coverage and
economic impact.
 HALLMARK EVENTS

Hallmark events are designed to increase the appeal

of specific tourism destination or region.
 MAJOR EVENTS
These events attract
significant local interest and
large number of participants
as well as generating tourism
revenue.
 MINOR EVENTS
Most events fall into this category and it is here that most
event managers gain their experience.
Types of Events
According to
Purpose
 SPORTING EVENT
SPORTING - are events
CREATIVE that are held in all
states and territories
and they attract
international sports
men and women at the
highest levels.
ENTERTAINMENT,
ARTS, AND
CULTURE FESTIVALS
is an event that holds CREA
the attention and
interest of an TIVE
audience, or gives
pleasure and delight.
 Commercial,
Marketing and
Promotional Events

CREATIVE These are events use

to promote brands,
products, or services
with an in-person or
real-time engagement.
FAMILY EVENTS
These are events
meaningful or
CREA
significant to a
members of the
TIVE
family.
FUNDRAISING EVENT
Is an event or campaign
whose primary purpose
CREA
is to raise money for a
cause, charity or non-
TIVE
profit organization
 MISCELLANEOUS
EVENTS

CREATIVE These are events or

gathering of people
that does not fall into
any of the categories.
CREA
 EVENT
THE
TEAM
ORGANIZATIONAL
structure
Purpose of the 1. Clear Definition
of Objectives
Organizational
Structure

4. Clear 3. Determination
demarcation of the Structure
of work
 EVENT
MANAGER

• Responsible for:
• Finding and booking venues
• Liaising with clients and
suppliers
• Handling logistics
• Managing budgets and
invoicing
• Organizing accreditation,
managing risk, and
• Presenting post-event
reports.
 SECRETARIAT

Responsible for:
• Preparation of a detailed
mailing lists in coordination
with the organizers
• Selection of the
accommodation facilities
• Management of the schedule
• Keeps formal records of the
group's process and
decisions: the minutes of the
meeting.
 PROGRAMME
COMMITTEE

Perform tasks such as:

• Coordination of the Opening
and Closing ceremony of the
event
• Review event timeline and
due dates
• Organize specific event
sessions
 FINANCE
COMMITTEE

Responsible for:
• Provides financial analysis,
advice, and oversight of the
organizations budget
• Determine the cost of the
events and sources of funds
• Ensure the organization is
operating with the financial
resources it needs
 MARKETING &
PROMOTIONS
COMMITTEE

Responsible for:
• Bringing the event to the
attention of potential and
current customers
• Promotion keeps the product
in the minds of the customer
and helps stimulate demand
for the product
 PUBLIC
RELATIONS &
PUBLICITY

Responsible for:
• Ensuring the overall company
has a strong public image
• Public relations are conducted
through the media, that is,
newspapers, television,
magazines, etc.
• Publicity is mention in the
media.
 LOGISTICS

Responsible for:
• Management of the flow of
things between the point of
origin and the point of
consumption
• Material handling,
production, procurement,
packaging, inventory,
transportation, warehousing
SOURCES OF
ADDITIONAL
FUNDS FOR
THE EVENT
 WHERE CAN WE SOURCE?

SPONSORSHIP DONATIONS/ PLEDGES

COMPANY PRODUCT
EXHIBITS
HOW DOES ONE ATTRACT ATTENDEES TO THE
EVENT?
EVENT PROMOTIONS
Directed towards attracting
participants and stimulating
support for the event.

All promotional activities

must be measured against
this yardstick since
promotion can be very
expensive.
The main components
of a promotional
program are:

1. Print Materials
2. Personal
Communications
3. Advertising
4. Publicity
5. Outdoor Decors
6. Promotional Trips
7. Social Media
Promotional
Materials for
Grandeur de
Gourmet 2019
Promotional
Materials for
Grandeur de
Gourmet 2020
Event Tickets for Grandeur de Gourmet 2020
Promotional
Materials for
Adelante
Weddings
Year 3
Promotional
Materials for
Adelante
Weddings
Year 3
Promotional
Materials for
Josenian
Goes Culinary
2017
AFTERMOVIE: Josenian Goes Culinary 2016
AFTERMOVIE: Adelante Weddings 2016
Teaser Trailer: Josenian Goes Culinary 2017