Linear Regression Results

The REG Procedure

Model: Linear_Regression_Model
Dependent Variable: GMV
Number of Observations Read 1000
Number of Observations Used 1000

Analysis of Variance

Source DF Sum of Mean F Value Pr > F

Squares Square

Model 4 794964 198741 124.81 <.0001

Error 995 1584375 1592.33648
Corrected Total 999 2379339

Root MSE 39.90409 R-Square 0.3341

Dependent Mean 157.62134 Adj R-Sq 0.3314
Coeff Var 25.31643

Parameter Estimates
Variable DF Parameter Standard t Value Pr > |t| Standardized Variance
Estimate Error Estimate Inflation
Intercept 1 11.58577 6.79002 1.71 0.0883 0 0
clcks 1 0.14448 0.04288 3.37 0.0008 0.09259 1.12827
promo 1 -2.55398 2.85378 -0.89 0.3710 -0.02319 1.00335

discnt 1 7.58755 0.39146 19.38 <.0001 0.53510 1.13883

ad 1 0.04435 0.03015 1.47 0.1416 0.03834 1.01539

Correlation of Estimates
Variable Intercept clcks promo discnt ad
Intercept 1.0000 -0.2617 -0.0784 -0.7604 -0.1695
clcks -0.2617 1.0000 0.0054 -0.3297 -0.0387
promo -0.0784 0.0054 1.0000 -0.0479 0.0354
discnt -0.7604 -0.3297 -0.0479 1.0000 -0.0938
ad -0.1695 -0.0387 0.0354 -0.0938 1.0000
Generated by the SAS System ('SASApp', X64_SRV12) on October 20, 2018 at 4:41:38 PM