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The article compares efficiency and effectiveness to describe sustainability and builds a
relationship among the three terms.
It talks about how the global policy makers use a top down approach to describe sustain
ability, organizational- institutional systems have theoretical perspective to sustainability
and sustainability from the internal perspective of an individual.
There are 2 key problems that the article talks about – 1 being how to achieve sustainability
is not well defined and sustainability at a level of people. Ecosystem and organization is not
addressed.
By this article the 3 questions are are aimed to be answered are- the micro units of our
ecosystem imp to achieve a global sustainability, how do we bring together different
perspectives of effectiveness, efficiency to the micro unit level, and theirs the growth
needed to reach everyone’s aspiration.
In conclusion, I feel what the article is trying to say is that if we reach a balance at the micro
level, only then we can aim for a global sustainability goal of the larger ecosystem.
1. What they have done, how they have done, and analyse them
2. SDG compass- (he will share an article) – critical analysis of SDG campass in a
company. Real transition can happen working in the value chain of companies.
3. Company should be following a circular system of production and org- (The basis
transfer of energy and mass transfer in any ecosystem. Where your value chains are
short, your transaction costs are low, but the value that you create is high, wastages
in these systems comes down. And overall cost to society is low as compared to a
linear system. [Example of linear – In computer and software, the product life cycle is
very low. The tech, resources, capabilities were destroyed because of the long chain
that you had]
Efficiency – value for money, return on investment. How is efficiency different from
sustainability? And how are they related to one another?
Sustainability is not without efficiency but how do we understand sustainability in the
context of efficiency? The basic idea of efficiency is very simple- is working productively with
0 wastage. It has to work for a very long period of time.
Effectiveness – Not able to do the work. It is often been the concern of governments. (since
independence, biggest budget of govt has been agriculture, even then farmers are
committing suicide. So maybe it is not being effective. It is also not sustainable over a period
of time)
Sustainability is about all the 3 are balanced. Socio cultural, economic, environment? This is
theoretical, we will move on to how to operationalize it? This is more of a structural
understanding of what sustainability is.
Example of interconnectedness- I am going to the bar, the one who serves me drinks, I can
catch the virus. And I can end up giving it to my helper. Each of us is responsible.
Efficiency
Space – point of space – referring to suppose a pump, without the reference to the whole
system. Irrespective of where the pump is used. We will just see the energy input and the
output.
Effectiveness
Space – it has to be in a context, how effective is the pump in a farmland when the water is
salty? Or normal? Effectiveness is a body of space in a particular factory or a household.
Time- “it is not lasting for long” not being effective in a frame of time.
Context- real system but a closed system. Relatively homogenous. “I am effectively
communicating with my students” but in a heterogenous environment, it might not work.
Objective function – where the pump will be used is a concern, will it run in plain water, in
muddy water?
Value – The outcomes are for specific group of people, system. Typically, a give and take
Sustainability
Space – larger extent of space. Suppose I have written something nice, very good. I am able
to speak to my graduate students; I am able to communicate. But when I am trying to
communicate this idea to a group of children, I am not able to communicate. When I have
expanded the space or the stakeholders, it is not applicable. So, this is not sustainable.
If the pump can work in different conditions, in hot weather in cold weather, in different
places, etc.
Time- meeting the needs of not only this generation, the time frame in sustainability
increases.
SESSION 2
1st topic: GRI Standards
Two types-
1. Universal standards – foundation, disclosure, management
101- Basic foundation
2. Critical standards- economic indicators, environmental indicators,
Page 10.
Is the data accurate with the balance sheet and PNL and annual report (The first part is the
chairman speech – this is not very important. Look at the backside of the report, look at the
micro and then come to the macro) – that’s what we should be checking.
Stakeholders inclusiveness
Sustainability context
Materialisms – refer to specific indicators- economic, social and environmental.. This
is the main crux
Completeness- how complete is it in terms with gri standards
See all the terms – reliability, sustainability. – knowing these in detail will give you an upper
hand.
Look at the whole report, and then apply to specific sections of the sustainability
Pg 102.
201- economic indicators. (environmental indicators are 300, and social are 400)
Disclosure – 201.1 direct economic value generated and distributed. Not only dividends, it
could be through CSR, taxes, etc.
201.2- financial implications and other recent opportunities- have they even considered
climate changes? Have they even discussed it?
201.3- benefits and retirement plans – do they have PPF, gratuity? What provisions do they
have for employees? How well is it structured? This is the basis for why attrition rate is high
or low?
201.4- financial assistance – map the standards
[Slides]
- See the SDG goals before you start.
- Look at the UNSC report to see what are the indicators thet are referring to?
Take value chain of a product of any company. You can take initiatives that can increase the
positive impact on SDG goals or an initiative to minimize the negative impact on SDG goals.
The compromise is between meeting SDG goal and revenue generation. It can do something
to minimize the negative. The SDG goals are not contradictory to one another.
Robinhood model – questioned. Not about how much you share from your earnings, but
how you earn the money. The business model has to be correct. We want to reform the
structure itself of the business model.
- How the idea of efficiency has gone from a factory level – to a country level
- Then came the great depression – welfare economics
- Several presidents of USA have come from business sector (Like Donald trump-
because of the amount of tax subsidies, not believing Corona virus – all because of
his business framework that Donald trump is carrying) historically business interests
have dominated companies’ policies. USA is a classic case, Europe went into that, but
came out of it.
No one other than you can take care of yourself. – virtue of self-interest – based on
individual rationalism – if each of us are efficient, the whole system is efficient. Virtuous
cycle of self-interest is founded on two assumptions –
1. We are in a perfect market
2. Individual goes about using objective rationality – objective rationality is the
unbiased rational of the situation. – as an individual I should know the limits of my
freedom. I should use an unbiased objective rationality.
If these two assumptions are not in place, virtuous cycle doesn’t exist.
[slide] Other features under imperfect market economy- private property right [two
dimensions, private and common property rights-open source] (adam) , Capital, hierarchical
structure(because you do not trust people).
Reductionism – need to specialize to function in this system
Instrumental rationality (not objective rationality) –eg- “I want to achieve 9% growth,
however I should is my baby” Doing things to customize your goals. I can do whatever to
increase my market revenue. Scholarship following instrumental rationality is the biggest
threat, ‘
Uncertainty and volatility create fear. The fear gets multiplied and increases.
Opportunism is about seeking opportunities for self-interest. For self-gain. Some of us have
more, some of us have less.
Controls are an important mechanism to ensure efficiency. These controls lead to profit,
which in turn lead to growth.
All these are used to increase the efficiency. The cycle of efficiency keeps going on. If you
are operating in such an ecosystem, it if tough to transit to sustainable.
SESSION 3
What is it harder for larger companies, which are linearly organized with long value chains,
to transit? This question will also apply to us, who make the company.
Companies are nothing but a group of people. When we talk about issues with a firm, it also
applies to us.
Excessively Anthropocentric – all these developments, growth has become highly human
being centric. When we get to the enterprise, we are limited to the shareholders. So, we
limit ourselves to the human beings on one country.
Human being is the center of this earth, and that is where the argument comes up, that we
are not the only important species in the world. This recognition is extremely important, but
extremely hard to think about it from a business executive POV, it is not easy.
Evolutionary biologist – How much to cooperate and how much to defect? They found that
sometimes if you cooperate you get better results or sometimes better results if you
selectively defect. When computing become better, they realized that best solutions lie in
cooperating.
High levels of cooperation is what is needed. They use this understanding to solve cancer.
Cancer occurs due to lack of coordination among the cells. They can deal with this problem
by facilitating the cells to cooperate to coordinate and grow at a constant rate.
All the studies use the logic of interconnectedness, interdependence and this leading to
dynamic interaction of species with other species and other non-living beings. Why we take
care of the weakest? Because we are interconnected and interdependent. This logic is very
different from business logic. That’s why it becomes hard for us to think.
We find that there is contradiction at the fundamental level of logic for firms and SDG is a
small window for firms to gradually change.
Hence Large enterprises find it tougher to change rather than small enterprises to transit.
SDGs
The first priority for the most vulnerable communities, it is “health” for them.
After having the first 3, they look for education. And then employment. 4 th is infrastructure.
Another thing generally and historically exploited, is gender inequality. Another 2 issues
significantly growing is water and energy. Then comes climate, which is 13, 14, 15. One of
the most important issue is inequality. Reducing inequality – most challenging.
Very interestingly, Aristotle once said that income discrimination between lowest and
highest is more than 4:1, society will collapse.
Foreign companies that actually caters and aligns themselves to the needs of India, (If IBM
hadn’t left, it would not make space for Indian IT giants) tended to do well subsequently.
SDGs are opportunities, because these are the severe and common needs of the world. How
do I create a market around these needs? If they can capture the opportunity, they will do
great. And how do you make this into affordable prices so that people at the bottom of the
pyramid can afford it.
SDG 2030 started in 2015. Prior to that was MDG started in 2000.
The millennium declaration – the values on which MDG.=/SDG are build:
1. Freedom
2. Solidarity
3. Tolerance
4. Respect for nature
5. Shared responsibility
(these values are there in almost all of the democratic constitutions) Question of how firms
can align themselves to the common logic for them to survive and others to survive. And
SDG is a window to do that.
The planet can survive without human beings, but the human beings need the planet.
Then we get into the set of indicators. Only 16% of indicators have got triple A. Only 50
indicators have got AAA.
Goal 1: End poverty, What are the ways you can measure it?
Target 1.1 – you may have 1 or more indicators under each target. How would you use
these indicators while doing SDG compass.
SESSION 4
Important – whether the goals we have set if fine.
Supplementary reading – grounding SDGs
What are the limitations in the way SDGs are conceptualized? Each of the goals are seen
independent on each other. The targets have been set per goal, but interconnectedness of
the goals are not been set. But in reality, they are interdependent on each other. Then
how do you conceptualize the solution? If you work on one, it will impact the other.
Should you deal with the goal sequentially or simultaneously?
What are the critical factors affecting the secondary production system:
Left hand side – more rigid, (like Tata Steel) – structured, linearized
Right hand side- more flexible, (like a startup) – smaller, high network within local system.
Companies, might be more on the left or the right. Most of our companies are centre, or
towards the left.
What changes should we make to make changes in the SDG goals? Some or even one.
2 aspects:
- See the activities to minimize negative impact
- To increase positive impact
Example:
Then we discussed the resource flow analysis for Tirupur town. How much material they
use, how much they waste, solid waste(Unused),
Because of the amount of waste, land became unusable . SO madras high court gave a 0
discharge order, so many companies were foced to shut down.
SESSION 5
Reduce value chain – input output moves in a short distance, transaction cost is lower. More
value for stakeholders.
Example: Comparative costing of sewage water treatment. Study was going on – traditional
method of sewage water treatment.
Data Table 1.2 is from a book. Getting to various sewage treatment methods:
What does domestic sewage contain? – sulphates, nitrates ammonia.- lot of food, so lot of
nutrients.
2 kinds of drainage in a system: One is home sewage wastewater, other is storm water
drainage. We are referring to domestic sewage water system.
If you see trickling filter, the cost is highest, so we keep that aside. If we take the common
ones.
The traditional method just treats it. To see the BOD, COD, Coliform.
Now the XIMB CIFA ICEF method. There is a fishpond. This looks a bit simpler than the
traditional method. You convert the organic matter/nutrition in the sewage water to get
converted to algae – which the fish consumes, and in the marketing, pond removes the
toxicity from the fish and makes it fit for consumption.
The difference between circular and linear. – length of the value chain.
Dal can be processed in the locality, it doesn’t have to go the entire system and then come
to bbsr. If we understand as a society to build the capacity of local community, we can
process it and get it here.
Most of the models can be circular models but are linear, and these are not tough to
transient out to circular from linear.
Understanding Inclusive Strategies - we want to see what are the different inclusive
strategies that have been there in the business world and society
Starting off with- FIRM – a key engine of growth in a free and competitive society. They may
be engines if not key engines always. We also know that two key objectives: Growth and
profit.
- Competitive Strategies:
1. Strategic conflicts (Eliminate the competitor) – example: Macvelian strategy;
chanakya strategy
2. Attenuating competitive forces ( porters 5 forces, company will figure out a way to
be better) – you try to reduce the forces of competition to retain your power,
minimize resources to have better negotiating power.
Above two are for externalities to manage yourself.
Noncompetitive, Cooperative, Solidarity, Ecological principle based methods. (These are non
competitive)
We are going to look from competitive strategies, into inclusive strategies – how do you
internalize the differences in stakeholders and make it a part of your firm to handle the
situation better. Suppose number of people outside saying you can’t have the factory. So
you can do CSR , or build a school. So this is called internalizing the externalizing so that
people live in harmony with you. CSR is a major one.
This model of paternalistic strategy doesn’t last for too long. Companies can’t
operate in this manner, but over time period, they are not able to sustain this.
3. Co creation
4. CSR
5. Strategic CSR
6. Bottom of the pyramid – fortune at the bottom of the pyramid. Like in India, latin
America. Example – Project Shakti.
7. Social Entrepreneurship
SESSION 6
Many people thought this (Social entrepreneurship) was the solution. The rules of the game
has been defined for profit entities, so if you use the same rules for a non-profit, you will
fail. People had hoped that this would be a different strategy.
Same issue with SDG compass where you have to take one goals and aligning your value
chain for that. But can you just solve a goal without looking at other?
Issue of Linux
SESSION 7
Major challenges of the world: Is basically what you see in the UN goals.
We saw the current practices – like the resource flow analysis, where we saw how linear
prod systems can create a lot of waste. Example of Tirupur. If you look at the use of
materials, and the wastage, you can see the problem that we have in the industrial pord
system. We saw that 237825 of raw materials going on. And 116225 goes to waste. So the
49% of material goes waste, that is 121600. – this is in the solid part
On the liquid part, we see 90120, out of which 87500 is waste. Consequence- river was
destroyed in a period of 20 years. Huge extent of land became unusable. Drinking water was
not accessible.
If there any other way that is needed for sustainability – relationships, trust, -- transaction
cost comes down.
----------------------------
This session: If there are any waste, how do we transient? To a more sustainable setting? –
Framework: all interactive system science system. (Each one if interacting with the other,
and in this dynamic system, how do we flourish?
Most companies prefer open source. According to adam smith, private hand is better. But in
this case open source seems to be better, It can be customized. If anyone sees a bug, it can
immediately be removed. so this makes it better than copywrited system. In closed, the
copywrited system can create bug. But if it is open system, everybody works towards solving
bug. So we see an example where common property is better. (Winds of change)
What does it mean? – maybe open source is more efficient/beneficial.
Kalundborg sysbiosis- waste of one company becomes the input for another. A circular
ecosystem of economy.
Rabobank- tertiary sector – which is a coorperative – works for farmers,
Local exchange trading systems
Relationships – on the basis of this instituons are built – from this production and
organisations.
Assignment:
1st step – overview of companies initiatives, for sdg compass.
2nd step- systematically map the initiatives in the context of sdg
3rd step – prioritize a few sdgs (2 in case of sdg compass) and provide a detailed analysis of
the 2 sdgs/initiatives to which the sdg’s are connected.
Background materials – study the sdg’s, UN statistical commission report on the indicators
(Look at the indicators for those particular sdg’s)
Assignment 2.
You can take two ways of solving this. See what has the company has already done and
assess it. Or you can consider yourself as a consultant to the company, and draw this map
for yourself (Like the loreal one) ---
Don’t look at the whole company, one product or service ka value chain.