NAME: Karan Sawant ROLL NO: 108 CLASS: FYMMS DIV: B

HRM ASSIGNMENT
ANALYSE THE CASE ON RECRUITMENT

ANALYZE THE CASE AND EXPLAIN RECRUITMENT STRATEGY OF ZOHO.

IMPROVE YOUR HIRING STRATEGIES BY ANALYZING KEY RECRUITING
METRICS.
 For recruiters, the word “routine” holds a different meaning altogether. Because, a typical day
is just like running a marathon -- Mornings that start o with replying to emails, scheduling
interviews; leading into afternoons packed with meeting candidates; evenings that get down
to updating clients, recording the day’s events and long nights planning for the next day’s
course.
 If you’re thinking that’s enough? Well, maybe not. The tide is turning in the recruitment industry,
making it essential for recruiters to be “jack of many trades”
 like a guide when communicating with candidates, a social media manager to source
candidates, a salesperson and a marketer when talking to clients, a manager to ensure his/her
team is working on the same page and an analyst to measure results of strategies adopted and
re-work them if and when required
 Invariably, every role is subjective to constant evaluation. A recruiter must also make it a mandate to
keep track of all his department’s workflows, their electiveness and also ensure that recruiting
strategies are updated and in-sync with the needs of the candidates.
  It is essential that every recruiter is in sync with the continuously changing tide of the
recruitment industry and try to adapt to the also changing needs of the candidates. In this
predominantly candidate-driven market, one has to curate strategies to ensure that candidate
engagement is elective, so that best talent is reached. This can be achieved when there is a
thorough understanding of various metrics that actually matter.

CASE ANALYSIS
Migration of skilled persons reflects the impact of globalisation that has clearly led to global
development. After the success of global development on large scale, this demand of migration is largely
needed by developing areas for local growth and to increase talent in rural areas.
When job opportunities expand in an area, there is an increase of overall income, women empowerment,
education and skill-building, employment, and community development. A country having every sector
being developed leads to developed country. Hence development in rural areas is the future of country
development.
However, a large outflow of skilled persons from reverse migration of talent poses the threat of a brain
drain, that can adversely impact urban areas in long term. Hence one needs to be more sensitive to the
impact of the brain drain on already developed cities.

RECRUITMENT STRATEGY OF ZOHO

Zoho’s recruitment strategy attracts talent from a pool of candidates who would have been overlooked by
traditional hiring models.
The main aim of this strategy is to invest in skills which will raise the annual productivity easily. This
will help to raise the salaries and will also help to invest in local infrastructure.
By looking at the productivity possibility, recruitment strategy of Zoho can provide immense growth and
profitability in long run.