delicious cuisine, friendliness rich culture, toward foreign new experience, people, beautiful natural landscapes, diversity of friendliness toward foreign people, cultural/historical famous and interesting history, attractions relaxing atmosphere, interesting local ways of life, good traditional fine arts THE BAD personal safety, Personal safety political stability, and security cleanliness, (social unrest, poor transportation, poor infrastructure road congestion) quality of service lack of tourism product variety Nguồn https://documents1.worldbank.org/curated/pt/821801 https://eprints.mdx.ac.uk/ 561652657954/pdf/Taking-Stock-Recent-Economic- 26198/1/Accepted Developments-of-Vietnam-Special-Focus-Vietnams- %20Manuscript.pdf Tourism-Developments-Stepping-Back-from-the- https://lauda.ulapland.fi/ Tipping-Point-Vietnams-Tourism-Trends- bitstream/handle/10024/ Challenges-and-Policy-Priorities.pdf 61352/Masterthesis_Gia https://en.apu.ac.jp/rcaps/uploads/fckeditor/publicatio ngP.Quach_2013.pdf? ns/journal/RJAPS_V25_Le_Cooper.pdf sequence=2&isAllowed= y