1,000% ROI Ecom Facebook™ Ads Case Study - Ebook

1,000% ROI eCom Facebook™ Ads Case Study by Saurabh Bhatnagar
About Saurabh
Saurabh Bhatnagar helps individuals & businesses scale their revenue

using online marketing by helping them get more clients/customers.
Saurabh is the founder of multiple SAAS businesses & he is the

world’s finest online business growth strategist.
He has mentored multiple businesses hit 6-7 figures revenue.
Saurabh has developed his unique proprietary “TFP Formula” that he

uses to generate profits & revenue online.
And that same formula is the reason behind him being behind some of
Facebook’s highest ROI ad campaigns & automated business funnels
with highest conversion numbers.
 All Rights Reserved. www.SaurabhBhatnagar.com
1
The formula is based upon the direct correlation between the 3 most
important online business assets i.e “Targeted Traffic”, “Seamless
Funnel” & “Automated Profits”.
This “TFP Formula” is what he calls can make or break any online
business & it is the reason behind the success of multiple businesses
that he has mentored.
Individuals & businesses get in touch with Saurabh through his

softwares, intensive coaching programs, keynote speeches & free
masterclass videos.
Visit his website - https://www.saurabhbhatnagar.com/ to know more

about him.
------
Case Study – 1,000% ROI eCom Facebook™ Ads Case Study by

Saurabh Bhatnagar
Daily Ad Budget - $100

Daily Revenue - $1,000
2
DAILY ROI - 1,000%
------
Hey what’s up?
Saurabh Bhatnagar this side & I am super excited sharing this case
study with you.
That’s because this ad campaign I ran for my first ever client & I was
able to deliver massive results to them.
Client’s Website - http://tsx.in/
I am writing this case study in August 2019, while I ran this campaign
in the year 2016.
So because of all of my added experience now, I will be able to add

more “perspective” into this case study which I was not really aware
of that time.
Let me pull up the ad account screenshot first:
A total of ~15K was spent & a revenue of around $150K was

generated.
3
On our best days, we were generating a sale for just $0.6 (in the
Indian market).
So what all things made the campaign successful?
Now when I look at it, I see the biggest reason for my ads success
was crazy amount of split testing.
Plus, tons of other usual factors like targeting, ad copy, creative, etc.
We will discuss them later in a few moments.
What could I have done better?
2 things:
1.) Email Marketing
4
2.) Funnels
These are the 2 HUGE sources of revenue in my company at this

moment.
But back then I had no experience or knowledge about it.
And I was only relying upon the sales via Facebook™ ads.
Today I know, I have missed out on at least 2X Extra Revenue

because of not doing these 2 things.
Success Reason #1 – No-Brainer Offer
Looking at the website, I can see the “product quality versus price”
was a complete No-Brainer.
Anytime you are making a product, just make sure how you can work
upon in making it a No-Brainer Offer.
In terms of value offered versus the price.
Success Reason #2 – Crazy Split Testing
Let me not just tell you about it.
Instead let me just show it to you.
5
Note - Did you see the same variation of Ad was designed for every
single product to test out which design would perform better.
6
More Ad Banners:
7
8
9
As you can see we created a massive library of ads.
And yet, I have not even pulled out 10% of the screenshots here.
We had created a HUGE library of ad designs to test out every single

ad design idea we could.
There were folders upon folders kept inside my drive.
All of them fully segregated w.r.t the ad size & product, etc.
10
Hope I am able to convey my idea by now.
Crazy Split Testing is a must.
At one time, I had 500 Ad Sets running at one go, and I was closely
monitoring them.
Surely, it took a huge amount of efforts initially.
But later, I had complete idea of what was working for me & what
not.
And thus, I was able to put my ads on complete automation mode

where by just few minutes of watch daily, I was in complete control
& profits 
Success Reason #3 – Not falling in love with my product. Instead

was only focussed on Profits.
I talk to a lot of marketers who are concerned about their website not
doing well.
Not able to sell huge.
However, they do have 1-2 winning products.
11
But they are concerned about why the other products are not doing
well.
Once I was able to find my winning products, which in summers was

the “Black Henley” & in winters was “Navy Sweatshirt” & a polo
combo, I 100% stuck to those products only.
Though our website had around 500 products, but I was advertising
only for those 2 products since they were selling more than the others.
 To add perspective to it, the fact that so many other products

were present helped in 2 ways:
1.) It created authority of the site
Which is important.
However, if the end customer is convinced about a product,

they will buy it for sure.
But an added authority anyhow helps.
2.) It increased the average order value per sale.
So I noticed when my customer was ready to buy my “no-

brainer” black Henley, and when they were in the “buying
mode”, they didn’t hesitate in adding more products to their
cart.
This on an average helped in increasing the average order

value per sale.
12
Success Reason #4 – Ad Creative.
13
This particular ad creative “type” outperformed every other creative.
I picked the design idea from a Chinese website.
Now when I see it, I can understand the USP of this particular ad
creative is showing the product from every angle possible.
14
I feel that this helps the user in making their buying decision process
easier.
My viewers were actually able to feel the product and were able to see
it from all the angles.
Just like they do when they go to physical stores.
They want to see the product from every single angle.
You see, that online marketing is not a lot different than offline
marketing.
Success Reason #5 – Simple ad copy covering the MAIN

BENEFITS for the customer.
This is a debatable option.
Since I am also a practitioner of long copies.
But it totally depends on the product type.
Over here I didn’t have a lot to explain since my product/need was

self explanatory.
I only focussed on the MAIN BENEFITS to be visible inside my

ad copy.
Here is the creative that was the most successful.
15
16
NOTICE – 2 things.
1.) All the red arrows.
They are all leading towards the strong benefits for the end
customer – Price, Free Shipping, COD.
2.) Carousel Ad
17
The carousel ad gave me the opportunity of showing more

product designs at one go.
However, I know the Black Henley one was the one which
was outperforming others.
But you never know, who might like what. So carousel ad

helps that way as well 
Success Reason #6 – Simple Set Up.
Let me now walk you through my ad-set set-up.
Important step – Targeting.
Targeting barring some methods is mostly logical.
If you know your end customer, you will always know your targeting.
Of course, there are methods to break down targeting further.
But mostly via logic you can catch hold of your potential customers.
In this case, the product was something which everyone needed.
So I started with an “All-India” targeting.
18
and simply targeted people who were interested in “Online

Shopping”.
However, later after looking at my stats from the backroom, I realised

my most profitable age group was 18-24 & people living in metro
cities.
So diving deep into my stats helped our conversions.
19
A good takeaway for you 
Other Points
Ad Objective – No points in guessing. It was “Purchase”.
Most Profitable Ad Placement – Mobile News Feed.
Call to Action – Shop Now.
P.S – For majority of my other ads, I prefer “Learn More” CTA. For
eCom of course “Shop Now” is the best.
Success Reason #7 – Crazy Retargeting.
Something that I didn’t implement from Day 1 back then.
A mistake that one simply can’t afford now.
Retargeting brings crazy sales.
For my retargeting, I made multiple audiences:
20
Here “Henley not success 3” means the people who came to the
Henley page in the last 3 days but did not purchase.
Similarly, 5,10, etc. they mean the same.
It helps you differ your messaging to different people.
So people who are just 3 days old, you can simply give them a
reminder about the sale.
However, as they are into the 10-15 days’ mark, showing them a
coupon is helpful.
To Summarise
This Ad campaign became successful because of the perfect

combination of the Quality Offer + Ad Idea + Ad type + Ad Image +
Ad Copy + Call to Action + Retargeting.
21
So whenever you are looking to run a New Advertisement, always

ensure all the above parameters are in proper sync and you will enjoy
definite success.
Disclaimer
India and International copyright laws protect this book and its
contents. You may not reproduce, modify or distribute this book or
it’s contents in any way unless you have written permission from
Saurabh Bhatnagar. This book is for your learning use only. Any
trademarked names mentioned in this book are the sole property of
their respective companies. None of these companies are associated
with Saurabh Bhatnagar.
Earnings
The information contained in this book is designed to educate you on
how to run profitable e-Commerce campaigns. Saurabh Bhatnagar
makes absolutely no promises or guarantees of income or earnings.
Additionally, you should always abide by Federal and Local laws and
regulations when doing anything online. By reading this book and
implementing the training techniques you agree to hold Saurabh
Bhatnagar harmless should any of your actions result in financial
losses.
22

1,000% ROI Ecom Facebook™ Ads Case Study - Ebook

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

1,000% ROI Ecom Facebook™ Ads Case Study - Ebook

Uploaded by

Copyright:

Available Formats

1,000% ROI eCom Facebook™ Ads Case Study by Saurabh Bhatnagar

Saurabh Bhatnagar helps individuals & businesses scale their revenue

Saurabh is the founder of multiple SAAS businesses & he is the

He has mentored multiple businesses hit 6-7 figures revenue.

Saurabh has developed his unique proprietary “TFP Formula” that he

 All Rights Reserved. www.SaurabhBhatnagar.com

Individuals & businesses get in touch with Saurabh through his

Visit his website - https://www.saurabhbhatnagar.com/ to know more

Case Study – 1,000% ROI eCom Facebook™ Ads Case Study by

Daily Ad Budget - $100

 All Rights Reserved. www.SaurabhBhatnagar.com

DAILY ROI - 1,000%

Hey what’s up?

Client’s Website - http://tsx.in/

So because of all of my added experience now, I will be able to add

Let me pull up the ad account screenshot first:

A total of ~15K was spent & a revenue of around $150K was

 All Rights Reserved. www.SaurabhBhatnagar.com

So what all things made the campaign successful?

We will discuss them later in a few moments.

What could I have done better?

1.) Email Marketing

 All Rights Reserved. www.SaurabhBhatnagar.com

These are the 2 HUGE sources of revenue in my company at this

But back then I had no experience or knowledge about it.

Today I know, I have missed out on at least 2X Extra Revenue

Success Reason #1 – No-Brainer Offer

In terms of value offered versus the price.

Success Reason #2 – Crazy Split Testing

Let me not just tell you about it.

Instead let me just show it to you.

 All Rights Reserved. www.SaurabhBhatnagar.com

 All Rights Reserved. www.SaurabhBhatnagar.com

 All Rights Reserved. www.SaurabhBhatnagar.com

 All Rights Reserved. www.SaurabhBhatnagar.com

 All Rights Reserved. www.SaurabhBhatnagar.com

As you can see we created a massive library of ads.

We had created a HUGE library of ad designs to test out every single

There were folders upon folders kept inside my drive.

 All Rights Reserved. www.SaurabhBhatnagar.com

Hope I am able to convey my idea by now.

Crazy Split Testing is a must.

Surely, it took a huge amount of efforts initially.

And thus, I was able to put my ads on complete automation mode

Success Reason #3 – Not falling in love with my product. Instead

Not able to sell huge.

However, they do have 1-2 winning products.

 All Rights Reserved. www.SaurabhBhatnagar.com

Once I was able to find my winning products, which in summers was

 To add perspective to it, the fact that so many other products

1.) It created authority of the site

However, if the end customer is convinced about a product,

But an added authority anyhow helps.

2.) It increased the average order value per sale.

So I noticed when my customer was ready to buy my “no-

This on an average helped in increasing the average order

 All Rights Reserved. www.SaurabhBhatnagar.com

Success Reason #4 – Ad Creative.

 All Rights Reserved. www.SaurabhBhatnagar.com

This particular ad creative “type” outperformed every other creative.

I picked the design idea from a Chinese website.

 All Rights Reserved. www.SaurabhBhatnagar.com

Just like they do when they go to physical stores.