Presenting with Big Data

WEBINAR OBJECTIVES
This webinar will focus on both awareness and action…

1 Ensure you connect with your audience

2 Present data in a manner that is clear and easily understood

3 Use various tools to determine the right approach when presenting

THE FIVE VS OF “BIG DATA”

Volume Velocity
Massive data sets Constant flow of new data

Value
Adding value to
shareholders, customers,
and employees

Variety Veracity
Growing number of sources The signal/noise challenge

Doug Laney, Gartner Research

WHAT IS THIS GRAPH TELLING US?
KEY FACTORS FOR SUCCESS

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Connecting Structuring Visualising

Connecting with the Audience

1 2 3

Connecting Structuring Visualising

NEW PRODUCT SCENARIO
You have completed a long term consumer trends study and believe there is an opportunity
to add an additional product to the Homecare range.

What would the PRIMARY areas of interest be for :

• Finance Director

• Head of Marketing

• Head of Legal and compliance

• Manufacturing Director Statement of

Objective
THE AUDIENCE’S WORLD

How is this person measured ?

What would happen if we did nothing ?

Audience’s
World
What could be some concerns ?

How will they use this information ?

You
Potential gains / benefits ?

Preferred presentation style ?

UNDERSTANDING YOUR AUDIENCE

Price
Rational Timing
Logical
Spoken Quality
Quantity

Emotional Pride
Personal Habits Fear
Hidden
Ego
Ambitions Greed Politics

Prestige
Prejudices Trust
Structuring Your Message

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Connecting Structuring Visualising

FROM DATA TO ACTIONABLE INSIGHTS
DATA TO ACTION
Fitbit example
IDENTIFY THE OBJECTIVE FOR YOUR PRESENTATION
When planning your presentation, think about your objectives…

What is the
purpose?

Statement of
Objective
Why is it What is the
important? outcome?
DEFINING YOUR OBJECTIVES

What is the purpose?

What
• to influence…
is the • to reassure…
purpose?
• to update…

Statement of • to persuade…
Objective
• to educate…
• to inform…
• to instruct…
DEFINING YOUR OBJECTIVES

What
is the Why is it important?
purpose?
• What’s in it for your audience?
Statement of • What’s in it for your customer?
Objective • What’s in it for your company?
Why is it
important?
DEFINING YOUR OBJECTIVES

What
is the What is the outcome?
purpose?
What do you want them to:
• Think?
Statement of
Objective • Feel?
What
Why is it
is the • Do?
important?
outcome?
NARROWING DOWN TO THE MOST IMPORTANT INSIGHTS
Identifying the “three things”

• What do you want your audience to remember?

• The 3 key messages that are:

• Most important to conveying the outcomes

• Relevant to the audience

• Have the greatest impact on the decision to be made

• What do you want your audience to remember

2 days (or even 2 weeks) after the presentation?
STRUCTURING YOUR DATA
Tell’em Structure

The Opening

The Content

The Close
OPENING
Use this structure to engage your Audience.

Purpose
What is the purpose? Why are we here to discuss?
(What)

Important
Why is this important to the company, team, and you?
(Why)

Process
How will the discussion be managed (timing, agenda)?
(How)

Outcome What will be the outcome, key benefit or end result?

STRUCTURING YOUR DATA
Tell’em Structure

The Opening

• Highlight your objective, tell them you want an outcome

The Content

• Tell them the details of key message 1

• Tell them the details of key message 2
• Tell them the details of key message 3

The Close

• Tell the audience what you told them

• Call to action, recap outcome, get buy-in
SELECTING DATA TO SUPPORT YOUR MESSAGE

For your presentation, which data sources will support your key messages best?
Visualising the Data

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Connecting Structuring Visualising

THREE PRINCIPLES OF DATA VISUALISATION

1. Select the right

visual for the job

2. Use elements deliberately 3. Keep it simple

SELECT THE RIGHT VISUAL FOR THE JOB
Not all charts are created equally

Trends over time Parts of Whole

Comparing and Ranking Geography

Correlation Likert Scales

Distribution Multiple Variable

DASHBOARD – HIGH LEVEL SUMMARY
DASHBOARD REPORTING
SPLIT DASHBOARD
PIE CHART - COMPARISON
TEXT – KEY MESSAGE HIGHLIGHTS
LINE GRAPH
Ideal for displaying one or more series over time
BAR CHART
Ideal for comparing multiple sets at a fixed point in time
LIKERT PLOT (WITH CENTER LINE)
A good way to display survey data collected using a scale
BOX PLOT
A good way to show the shape of multiple distributions
MAPS
A good way to show distribution of a particular metric
INFOGRAPHICS
Infographics are currently one of the most popular visual representations of data
SCATTER PLOT
Can display the existing correlation between data points
COMBINED BAR AND DISTRIBUTION GRAPH
A good way to show more detail in a distribution graph
VIOLIN PLOTS
A good way to display multiple distributions in a single chart, especially when
comparing with two variables (e.g. males, females)
FITTING A TRENDLINE
Shows a “best fit” line along a series of data points. Used to highlight the
relationship between two variables (x and y axis).
Visualising the Data:
Exercises
FULL YEAR OPERATIONAL RESULTS
What conclusions can you draw ?
MEDIA PERCEPTION
What are the key messages ?
SALES PERFORMANCE
What conclusions can you draw ?
CX LEADERSHIP
What are the key messages ?
CUSTOMER SATISFACTION BY BRAND
What are the key messages ?
Visualising the Data:
Hints and Tips
USING COLOURS

• Limited to a single palette

Tip: build a palette on www.paletton.com

• Grouping, contrasting, highlighting

• Following a consistent set of rules

USING SHAPES

• Limited to 2-3 different types

• Relevant to the data & audience

• Variation by size, type, colour

USING TEXT

• Readability is critical

• Label what is important

• Short, powerful, meaningful titles

Word cloud source: www.wordclouds.com/

KEEP IT SIMPLE
For every slide, chart, or data set, ask yourself these questions:

Does the
Why am I
What is the audience really
showing
purpose? need to
this?
see this?

Does it Is it
add value? relevant?
KEEP IT SIMPLE
Tips and Hints

Orientate the chart for Keep text and numbers to

One chart per slide
greatest legibility minimum

Complex data does not Focus on the three things

mean complex visuals Fancy is not always better

Avoid too many variables in one visual

REALITY CHECK
Ensure your presentation addresses the needs of your audience and achieves
your objectives…

Does the presentation meet my objectives (think, feel, do)?

Does the presentation take into account the Audience’s needs?

Is the presentation well-structured and organised?

Is the message impactful?

Do I need Visual support?