Technological Factors-

 Presence on e-commerce platforms have helped the company to grow its customer base.
 Using digital marketing techniques like SEO can help us target viable consumers.
 The product does not require constant innovation, therefore R&D activities are prioritized.

Environment Factors
 The company uses recyclable packaging for its product, thus minimizing carbon footprint.
 Due to pollution and possible fire hazard risk, people are often reluctant towards burning
incense sticks and dhoops
 As incense stick is made are made of bamboo, brings negative attention towards the
product

Legal factors
 Due to the amendments made in the labor law, the operating cost is expected to change.
 The products sold by the company are not protected under any patent law. An identical clone of
the product can be launched any time.