1.

Bargaining power of buyer-the increase in no of competitors that offer the same types of product at
lower cost might be the cause of customer loyalty alteration

2. Bargaining power of supplier- there is impact on the final product quality and price by the availability
of raw materials like cocoa ,milk and sugar the cost of final product will be affected.

3. Rivalry among the existing competitors-the main rival of cadbury are nestle , mars and fererro rochel

And harshey

4.Thread of substitute product-consumers day by day are becoming more aware of healthy eating
habbits and therefore switching to protein bars ,nuts bars and avoiding chocolate products.

5.Threats to new entry-with 42% of market share it is very difficult for new competitors to enter as rival
unless they come up with a interesting products