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wrong answer.
Question
Bingo Bank x
is /established
23 in the Midwest
and primarily serves Mom and Pop Conversion # of leads
businesses. rate available
per year
The team at PayCo has always assumed
a similar conversion rate of 10% across Alma Bank 12% 100,000
all three banks. Bingo Bank 8% 600,000
Com Bank 15% 80,000
1. $35.0 / sale Alma Bank is a large commercial bank After carrying out some research, your
from the East Coast of the US. Its clients team finds out that the conversion rate
2. $37.5 / sale are mainly restaurants and shops. actually differs between the three banks.
3. $39.9 / sale
4. $39.6 / sale Com Bank has got a similar list of clients PayCo needs to achieve its sales target
to Alma Bank but is established on the by using 300,000 leads per year.
West Coast of the US.
Question
Bingo Bank x
is /established
23 in the Midwest
and primarily serves Mom and Pop Conversion # of leads
businesses. rate available
per year
The team at PayCo has always assumed
a similar conversion rate of 10% across Alma Bank 12% 100,000
all three banks. Bingo Bank 8% 600,000
Com Bank 15% 80,000
What percentage difference in Alma Bank is a large commercial bank After carrying out some research, your
from the East Coast of the US. Its clients team finds out that the conversion rate
profit margin would result are mainly restaurants and shops. actually differs between the three banks.
from this choice compared to
a 10% conversion rate across Com Bank has got a similar list of clients PayCo needs to achieve its sales target
all banks? to Alma Bank but is established on the by using 300,000 leads per year.
West Coast of the US.
Question
Bingo Bank x
is /established
23 in the Midwest
1. 0.98% and primarily serves Mom and Pop Conversion # of leads
2. -0.98% businesses. rate available
3. 1.48% per year
4. -1.48% The team at PayCo has always assumed
a similar conversion rate of 10% across Alma Bank 12% 100,000
all three banks. Bingo Bank 8% 600,000
Com Bank 15% 80,000
What would be the change in Alma Bank is a large commercial bank After carrying out some research, your
from the East Coast of the US. Its clients team finds out that the conversion rate
total profits compared to the are mainly restaurants and shops. actually differs between the three banks.
current situation?
Com Bank has got a similar list of clients PayCo needs to achieve its sales target
to Alma Bank but is established on the by using 300,000 leads per year.
1. $0.2M increase West Coast of the US.
2. $0.2M decrease Question
Bingo Bank x
is /established
23 in the Midwest
3. $0.3M increase and primarily serves Mom and Pop Conversion # of leads
4. $0.3M decrease businesses. rate available
per year
The team at PayCo has always assumed
a similar conversion rate of 10% across Alma Bank 12% 100,000
all three banks. Bingo Bank 8% 600,000
Com Bank 15% 80,000
1. Work with Bingo Bank to PayCo’s sales representatives work from The sales representatives’ base salary
9am to 5pm from Monday to Friday 47 starts at $40k and increases by about 5%
increase the quality of the weeks a year. per year for each additional year they stay
leads purchased from with the company.
them by PayCo Sales representatives are divided into
2. Group sales three teams. Each team deals with one of In addition, sales representatives can
representatives handling the following lead sources: Alma Bank, receive $10 for each sale they make.
Bingo Bank and Com Bank.
different banks in a single Question x / 23 The Head of Sales has noticed that sales
team and randomise the Every day, sales representatives receive representatives for Bingo Bank are much
allocation of leads a list of 85 leads from their respective less motivated than their peers on
between them bank and work through the list during the average.
3. Keep sales day.
representatives in After investigating, he found that these
The list of leads they get are newly setup sales representatives have been
different teams but rotate businesses which are likely to require consistently generating lower sales and
lead sources between debit and credit card payment processing receiving smaller bonuses than their
them services. peers.
4. Increase bonuses to $20
per sale for all sales Sales representatives simply cold-call the
leads and try to convince them to sign up
representatives
for PayCo services.
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Question 1
Correct answer: 1
Question 2
Correct answer: 4
Question 3
Correct answer: 2
Question 5
Correct answer: 4
Question 7
Correct answer: 2
Question 9
Correct answer: 4
Question 10
Correct answer: 4