Brand Mantra:

Brand mantra is a short three to four word phrase that captures the irrefutable essence of the
brand.
Brand mantra of California Pizza could be, American-Italian cuisine, Fulfilling cravings and
Different flavors.
By analyzing the brand, we have drawn this brand mantra as the brand California Pizza promises
to serve the bigger size pizza with variety of flavors and bringing the American taste in Italian
origin dish.

CBBE: Customer-Based Brand Equity:

It is pyramid which tells us how to build brand equity by understanding your customers and
implementing strategies accordingly.