Business Enterprise Stimulation

Market Research

Grade 12 Senior High School

Identifying a Marketable Overruns Shirt Brand through Online

Researchers:

Asliah S. Aban

Rica Mae S. Ancot

Grade XII- ABM

Maasin City National High School

Senior High School

 Acknowledgement

We wish to acknowledge first the help of God for the research idea and to our class

adviser, Mrs. Wilma M. Galdo. We would also like to thank our friends and family who

supported us and offered deep insight into the study.

 Abstract

When the Corona Virus 2019 arrived, online platform has increase the percentage of

sales of any product since people cannot go out to buy their needs. Many of the entrepreneurs

are engaged in Online platform thus it is important for the entrepreneur to know where to

allocate the capital. So, the researchers conducted a study to identify what kind of overruns

shirt is marketable online. The researcher also distributed Google form to 16 selected online

respondents to gather data.

It is found out that 50% of the respondents choose Nike as their preferable overruns

shirt, 25% for Adidas, 18.8 % for H&M and 6.2% for Mango with a range price of 100 to 200

pesos. Furthermore, 75% of the respondents buy clothing in Mall rather than in online

platform. In addition, 81.3% of them know about the overruns and prefer to buy it.
 Chapter I

The Problem and its Background

A. Introduction

According to Aaron Orendorff (2019) Clothing’s absolute numbers are steadily climbing,

worldwide revenue growth—as represented by compound annual growth rate—are slowing:

down from 15.3% in 2018 to 7.6% by 2022. However, two (2) students from Accountancy,

Business, and Management class like to identify an online marketable overruns shirt to fully

discover where capital fund is perfectly place.

B. Mall SWOT analysis (competitor)

Strength

 There is a wide variety of products available

 They have facilities such as restrooms (consumers can try their selected shirt)

 Competitive shirt price

 Strong brand

 Availability of various domestic and international brands across product

 Strongest property locations across the country

Opportunities

 Acquire market share through branding

 Hire more talent to market their product

 Geographic expansion
  Weaknesses

 People’s perception about pricing is higher than local market

Threats

 Increase in use of online shopping

 Risk of retailers collapsing due to uncertainty in economy

 Increase in tax rates

Marketable overruns shirt SWOT Analysis

Strength

 affordable price with 100% cotton

 accessible since it will be marketed through online

 highly visible website

 limited start up risk

 no paying of taxes

Weaknesses

 competitors can offer similar products quickly

 shipping fee rate

 other online shop

 lack of marketing strategies

 limited stocks
Opportunity

 ability to develop the product

 development of wholesale distribution relationships

 investors and online retailers or wholesalers

 Christmas and new year event

Threats

 increases in price inputs can cause upward pricing

 competitor low price offer

 excessive online competitor

 Pandemic and community lockdown

Background of the study

Clothing is an essential item in every individual's life. According to Maslow's

hierarchy of needs (Maslow, 1987), clothes are part of a human physiological needs and

fulfill the right factor of protection for all individuals. Moreover, clothes define a person's

identity, color, preferences, liking and self-confidence.

Online business was prevalent over the past few years and became better known when

the pandemic arrived. However, in recent years, the priority placed on branding by marketers

offer an opportunity for consumer researcher to provide valuable insight and guidance (keller,

2003)

In addition, identifying a marketable shirt overruns brand on young and adult online

consumers (13 to 30 years old) will help the online seller and retailers, entrepreneur and

businessman and woman on which type of overruns shirt they will allocate or invest their

capital funds, and for the manufacturers, they will make overruns or apparel item beyond its

capacity for consumers demand.

Statement of the Problem

This study aims to identify the brand of overruns mostly consumers choose to buy in

online.

Specifically, it intended to answer the following questions;

1. How was the quality of this product brand?

2. What brand of overruns online consumers mostly buy?

 3. Why did most online consumer prefer to order clothes online?

4. How many percent of online consumer in favor of ordering clothes through online and

those who prefer buying them in Mall?

5. What would be the customer satisfaction about the marketable overruns shirt?

Objectives of the study

This study about online overruns shirt that is taking a big part for consumers option,

aims to identify what brand of overruns shirt consumers mostly buy that will help an

entrepreneur to make a product that are profitable. This also will help those who want to

establish a business from the ideas given. It also aims to know if the researcher’s business

proposal which is online overruns shirt will gain more profit and if it will be selective to the

target market.

Significance of the study

This research will be significant in a number of ways;

 Consumers - the customer or the consumer will have the benefits to order online with

knowledge about overruns brand

 Researchers - this study will help them to identify what will be a good business align

in fashion industry a good to invest.

 Entrepreneurs and manufacturers - this study will give them the knowledge on

what brand of overruns shirt they will make for profit.

 Online seller - this study will help them to know what brand of overruns shirt is

demand in market.
Scope and Delimitation

This study limits on buying consumption of the selective parents in terms of online

overruns shirt. The outcome Drawn by the researchers is based on the limited selection of

respondent.

This research will be conducted with limited number of parents that serve as the respondent

of the study.
 Chapter II

Review of related study

Related Study

In the society, the individual’s appearance is the ticket to transmit nonverbal

communication signals such as possible cues about his / her social stature, values and

lifestyle. The way the society interprets the fashion trend and judges it shows success in

fashion industry (Saravanan, 2015)

As mentioned by Ying Yuan and Jun-Ho Huh (2018) people nowadays pay more

attention to their appearances especially when it concerns clothes, wearing different clothes

depending on with whom they will be meeting or avoiding not to wear the same clothes the

next day. However, customer participation may vary by generation based on the experience

of Internet device. Generally, younger generations with high level of freedom have a positive

reaction to customer participation.

An overruns item are usually a brand name product that did not pass the quality

standards of the company and for this reason is being sold for a cheaper price. Furthermore,

overruns item and shirt that is sold in Mall are the same in textile but differ in price.

In addition, those factors that affects consumer’s perception in choosing the fashionable

apparels cultural factors such as apparel involvement, media, and reference group influences,

self-esteem, and social class.

Conceptual Framework

Online Consumer’s options

overruns shirt

The diagrams shows that the (2) variables have the relation to each other which is the online

overruns shirt and the consumers option. The online Overruns shirt is the product where it is

the consumer’s option.

Definitions of terms

 Apparel - a clothes of a particular type when they are being sold in a store

(Cambridge University Press)

 Brand - according to Meriam Webster, it is a class of goods identified by name as the

product of a single firm or manufacturer

 Overruns - An overruns item are usually a brand name product that did not pass the

quality standards of the company and for this reason is being sold for a cheaper price

(Closeout explosion Inc.)

 Consumer - consumer may more thoroughly describe a person's behavior in

acquiring, consuming, and disposing of goods (Women and Minor, 2001, p.3-5)
 Chapter III

Methodology

Research design

This study utilized the Quantitative kind of research. We used survey and correlation

research as a method of research to identify the two variables involved in the research.

Researchers measures and determine what overruns brand clothing is preferable of online

consumers and a marketable overruns t-shirt through online. To achieve this kind of research

we investigate the trends of the fashion style from kids wear to adult wear.

The sample

This research responded to people from 8-13, 13 –21, 21 – 30 above on what

particular clothing they would prefer. From a community where the population is balance

from kids to adult, we gather information on what they really like or they would choose. The

sample will be selected randomly through online.

The Instruments

To identify what kind of clothes they would choose, we conducted a research through

sending Google form to our selected online consumers. The researchers made a Google form

that has five (5) questions that will identify their fashion perceptions. We gather data that

majority of them would look into their favorite personality through social media. As per

research the brands that they would like to wear are Nike, Adidas, Puma, Mango, H&M etc.

To help our research we made question that will help us to collect data from individuals. First

question will identity if they want legitimate clothing from the brands mentioned, second is

they concern about the price, and third is will they consider buying from store or in online
shopping. Those questions will narrow down the research of what people will consider in

terms of buying clothes.

Data Collection Procedure

The researchers asked permission from the selected online consumers to answer the

question from the Google form by sending it through social media. This will cover people

from 13-21 and 21-30 whom usually investing their time using the phone and browsing the

web.

Data Analysis Procedure

The data received from the individuals were compiled to conduct a comparison. From

what kind of brand, they would wear, from how much money they will spend buying clothes,

and if they would like to visit a store or to buy online. It can be presented to a graph to check

the percentage of each item that the individuals would choose.

Business Enterprise Stimulation

Market Research
Grade 12 Senior High School

GOOGLE FORM QUESTIONNAIRES

1.) What brand do you prefer?

o Nike
o Adidas
o Puma
o Mango
o H&M

2) How much money will you spend on clothing?

o 100 - 200 pesos
o 200 - 300 pesos
o 300 - 400 pesos
o 400 - Above

3) Where would you like to buy for clothing?

o Buy at the Mall
o Online shopping

4) Do you have any idea about overruns product?

o Yes
o No

5) What would you choose in terms of buying clothes?

o Branded - More Expensive
o Overruns - Same quality - Less expensive
 Chapter IV

Results, Analysis and Interpretation of Data

Result, Analysis and Interpretation

The researchers found out that 50% of the respondents choose Nike as their preferable

overruns shirt, 25% for Adidas, 18.8 % for H&M and 6.2% for Mango with a range price of

100 to 200 pesos. Furthermore, 75% of the respondents buy clothing in Mall rather than in

online platform. In addition, 81.3% of them know about the overruns and prefer to buy it.

Some figures are presented to make the result understandable and clearer.

Percentage of Brand that online consumer prefers to

buy.

Nike
18.8; 19% Adidas
Mango
6.2; 6% H&M
50; 50%

25; 25%

Figure 1.1: Percentage of Brand that online consumer prefers to buy.

 50

45

40

35

30

25
Price
20

15

10

0
100-200 pesos 201-300 pesos 301-400 pesos 401- above

Figure 1.2: Ratings of price that online consumer afford.

Percentage of online consumer where to choose buy an

overruns
25; 25%

Mall
Online shop

75; 75%

Figure 1.3: Percentage of online consumer where to choose buy an overruns

Note: There is no overruns item in Mall.

 CHAPTER V

SUMMARY, CONCLUSION AND RECOMMENDATION

Summary

It is identified that Nike is the preferred overruns shirt brand of 50% of the online

selected respondents, it is followed by Adidas which has 25% and 18.8% for H&M. 75% of

the 16 respondents prefer to buy in

mall but unknowingly there is no overruns item in Mall since overruns are usually a brand

name product that did not pass the quality standards of the company and for this reason is

being sold for a cheaper price and not sold in Mall. In addition, consumers cannot buy

overruns item in Mall with 100 to 200 pesos only because mall has a higher price than in

market.
Conclusion

Form the gathered data, the researchers conclude that entrepreneurs will be best to

allocate their fund in Nike shirt in any design with a range price of 100 to 200 pesos. Also,

most of the selected respondent prefers to buy in Mall rather than in online. Therefore, it is

perfect to have strategies in marketing an overruns shirt through online.

Recommendation

This study recommends to the future researcher that will be used as related study for their

research in terms of a marketable overruns shirt to online consumers. Also, it is

recommended to entrepreneur align in fashion industry to read as it will give them idea on

where to allocate their capital funds.