Philip

Strength

Philip Company is the one of the largest electronics company in the world and was
established in Eindhoven, Netherlands in 1891. Without a doubt there are many strength that we
could find in the Philips. This group have presented that Philips have the strength from 5c
analysis which is the first ever health technology company to have new CO2 emission targets
accepted by Science Based Targets. For example, “Companies that have set science-based targets
are showing real leadership for the world to reach the goals of the Paris Agreement,” said Lila
Karbassi, Chief Programs, United National Global Compact, one of the SBTi partners. Science-
based targets are now emerging as a ‘new normal’ in the way business are developing their

m
er as
strategies for the future. They give companies a clearly defined pathway for future-proofing

co
eH w
growth in the transition to a net-zero future. This is not only good for the planet, but also makes
business sense.

o.
rs e
ou urc
Other than that, the second strength that presented by the group from 5c analysis which is
Philips only purchases materials from suppliers who comply Supplier Sustainability Performance
o

(SSP) to ensure structural sustainable improvements. Philips collaborates closely with our
aC s

suppliers to drive sustainable improvements throughout the value chain. Besides that, Philips
vi y re

invest in relationships with suppliers who provide a safe working environment, treat workers
with respect, and work in a peaceful environment. For example, 100 percent of Philips’s U.S.
ed d

electricity demand is sourced from a wind farm in Texas, the CO2 emissions have been reduced
ar stu

by 1344 kilotons. The Green revenue reached a record 64.1 percent of annual sales.

Weakness
is
Th

Furthermore, as mentioned by group that chosen Philip Company has stated the technology
factors of context in 5Cs analysis was effect by advertisement through social media. It was
wrong statement.
sh

The technology factors in the context could be seen where the technology change day by day,
and become more advancement, all of these would bring the direct impact to the way of market
the products. Technological factors would affect marketing and the management thereof in three

This study source was downloaded by 100000830967981 from CourseHero.com on 10-05-2021 00:32:50 GMT -05:00

https://www.coursehero.com/file/54939425/Philipswdocx/
 distinct ways, which are new ways of producing goods and services, new ways of
communicating with target markets, and new ways of distributing goods and services
("Marketing Theories – PESTEL Analysis ", n.d.).

Based on STP analysis, the geographic segmentation was show that Philips Company target
the whole world-wide market and Philips operates in various countries, so for smooth and
accurate. Haseeb (2017) discovered that the operation with latest and advance technology is very
important. Moreover the advance production techniques also demand for high profile
technology as Philips offers electronic products according to market features. Some of the time,
the best would be the worst part of the contemporary trends that sometimes it becomes difficult
to follow the rat race of the new emerging technologies. Such factors are always of much

m
concern for Phillips. The researchers and designers of Phillips Company are always busy in

er as
co
creating and innovating new ideas. Innovation is always the thing of utmost concern in the

eH w
organization like Philips Company (Haseeb, 2017).

o.
rs e
Lastly, another weakness of the Philips that presented by the group from the 5C analysis
ou urc
which is recalled HeartStart MRx defibrillator due to the defect in its Gas Discharge Tube(GDT).
The Philips HeartStart MRx Defibrillator is used to pace people with a slow heart beat or to
o

deliver lifesaving electrical shocks to people with sudden cardiac arrest, a medical condition in
aC s
vi y re

which the heart suddenly and unexpectedly stops beating. The defect on the GDT may affect the
person who is healthcare providers and first responders using a Philips HeartSrart MRx
Defibrillator manufactured between September 22, 2016 and October 31, 2016. On June 13,
ed d
ar stu

2017, Philips Electronics sent affected customers a “Medical Device Correction Notification”
informing them of the device’s risks. In the letter, Philips directed customer to check all
inventory for affected models of the HeartStart MRx Defibrilator and contact Philips if the
is

HeartStart MRx Defibrillator fails to function as intended. The Philips collect back all the
Th

HeartStart MRx Defibrillator that is defect in its Gas Discharge Tube and give some
compensation to the buyer better than just inform them. As a result of GDT defect, the HeartStart
sh

MRx may fail at any time, including when delivering repeated shocks in AED mode. If the
device is used in AED mode after failure, the device will not deliver patient therapy. Continued
use of the device in AED mode after failure may lead to serious patient injury or death.

This study source was downloaded by 100000830967981 from CourseHero.com on 10-05-2021 00:32:50 GMT -05:00

https://www.coursehero.com/file/54939425/Philipswdocx/
Powered by TCPDF (www.tcpdf.org)