Task 1

A live blog
A live blog is when you cover breaking and actual news, events or subjects,
uploading updates and using video, photo and audio. The purpose is to constantly
download the latest information on the subject, providing readers with relevant data.
How to write a live blog
 Choose a relevant topic that will interest your online audience;
 choose a right and notable platform (Twitter, LiveBlog etc.);
 study news on your topic on various proven resources (if your blog is about
an important public/world event);
 remember that the information you upload must be up to date;
 you should use video, photo, audio to highlight your updates;
 be ready to discuss your topic with your audience/followers/readers.

Task 2
The Origin of the Press Release and Its Importance to Press Release
Marketing
A budding young journalist named Ivy Lee convinced the Pennsylvania
railroad service to issue a statement about a train crash in 1906 in order to explain
the facts of the accident before other journalists could put a different (negative) spin
on it.
In his piece he outlined the Who, What, Where, When and How, then the New,
then others newspapers picked up on the idea of that press release as a useful way to
issue statements about something that had happened.
In addition to such things as major accidents, presidential speeches, and other
important announcements, businesses quickly found ways to use press releases for
announcing their own ventures – such as new products or services.
There was the problem of getting a press release accepted and finding
someone who could write it in the right format and who also had connections in the
industry to get it to the right people.
Today press releases are one of single most important avenues of marketing
online because the efficacy of PRs has not changed.