Week 5: Professional Ethics, Verification, Selective Reading

by Natalya Sharavara, 542 group

What a Live Blog is?

A live blog is one of the ways to cover current events, constantly supplementing them with new
information. It is also an opportunity to briefly cover news related to a pressing global issue.

How to write it?

Choose a relevant topic that is most actively discussed in the world and requires coverage.
This topic should be relevant to the blog author - interest or participation.
The beginning of your blog should contain the incident that got you started blogging and
reveal the heart of the problem.
You need to regularly follow the latest news in order to supplement the blog with fresh
information in time.
Information should be placed as briefly as possible so that the reader does not lose interest.
You should always be available to the audience to provide all the necessary information and
evidence in the form of visualization.

Summary of the Article

“Press Release Origin and Its Importance to Press Release Marketing ”
A little known fact in the press release industry is that press releases were created largely by accident
both literally and figuratively. Aspiring journalist Ivy Lee, in 1906, first convinced the railroad company
to let him report a train wreck before journalists - this marked the beginning of writing press
releases. In addition to such things as major accidents, presidential speeches, and other important
announcements, businesses quickly found ways to use press releases for announcing their own
ventures- such as new products or services. For about 80 years press releases were a
newspaper-based form of reporting- Used mostly by people in the industry or by savvy
entrepreneurs, but by no means capitalized on by everyone.