Unicorn privatly held start-up valued at more than 1 billion $.

- Uber, Pinterest, airbnb

Decacorn  the same but valued 10 billion $.
- Dropboc
Hectocorn  valued more tan $100 billion dollars.

STRATEGY OF REVOLUT
- To expand,
- Global
o Expands in space and time
o Already global
o Time  first mover strategy
o Investors  large funding
o Market  a need that should be spend it globally.
- Be a technological leader, have high skills and capabilities in the area of expertise.
Endogeneit qualities. You should be the best to do the first step.
- Luck  hexogeneit quality
- Technological leadership
- High risk of failure  Start ups
- If I am the first mover, I’ll have someone that copy what I do, which could undercut
prices,
- Niche market  startups are always a niche market
- The second mover can follow at a distance and take advantage of that.
- Tech shift, immediate
All these companies have a very common issue; their stock prices are overvalued about
48%.

PROS CONS
- Achieving a unicorn stage - UNCERTAINTY really high: Investors
- Brand image may fund now, they expect returns
- Homogeneity of customer preferences now.
- Not traditional entry methods
- Cultural barriers do not exist
- Legal requirements are reduced
- Distribution channels are global and
immediately
- People do not have to wait for the
delivery
- Cost effective for the firm and efficient
for the business and the end consumer
- Exchange rates not subject to
fluctuations.
- Bypass the time zone constraint: it
simply disappears because the
consumer gets the product whenever
they want  functional