Assignment 07

Red Bull Presentation

1
 Step One

Pick a specialty food or beverage and research it. I chose to do Red Bull.

2
 Step Two
Create a mood board that represents the food or beverage.

Use words, colors patterns, typography, imagery…

of the culture’s visual language.

Peach Flavor Snacks Apple flavored THE BLUE EDITION
Red Bull Original packaging Scan code An Outlined San Serif on the Red
Logos Blueberry can Bar code Bull can with 2 Bulls fighting on
Energy Drink Can Blue color Top of the can. THE CAN
Blueberry Flavor Drink Drinking Peachy color BLUEBERRY FLAVOR Artificially
2 Bulls facing each other Hand holding drink Green color flavored
Blue color Sipping on drink Box for Specialty item Vitalizes body and mind®
Logo is red and yellow Original Flavor Label tag 355 mL.(12 Fl OZ)
The wings of Red Bull. Specialty product Blueberries on package 160 Calories per can
fast-paced culture 3 flavors Typewriter font The Blue Edition.
Red Bull 2 sizes Helvetica type Artificially flavored.
3
 Step Three
Create at least 8 sketches for each of the 3 the flavors packaging.
Based on the previous steps (Low Fidelity).

Blueberry, Peach and

Apple flavor

Original Red Bull

Logo. Use this
with modifications. Pattern for the box
with a peach color
background.

Watercolor sketch
for the blueberry Don’t forget Type should be in the
packaging box. to add the ® font of the logo and the
Barcode and Scancode for mark on all. typewriter font as well
packaging as the helvetica bold. 4
For the beverage Red Bull Can and packaging.

Without the
handles.

5
Beverage Bottle Packaging Cont. from the last page.

6
 Red Bull ®

I added the window in the front so you can view this specialty Red Bull. Blueberry
is the flavor. I added the Nutrition Facts on the back of the can and also the back
of the packaging. The bar code is also on the back of the can and also the back of
the packaging as they should be. The scan code is on both as well. The artwork
was done by me in watercolor. The bulls fighting has been added to the packaging
and the drink bottle. Red Bull® The Blue Edition is a Specialty Edition. The taste of
Blueberry is artificially flavored. The Wings of Red Bull. Red Bull is appreciated
worldwide by top athletes, busy professional, college students and travelers on
long journeys. I also made a Apple Edition and a Peach Edition. There are 2 sizes
for the blue edition can.

7
 Red Bull ®

The next page shows the layout of the

Packaging on the die cut template.
The bar code is as follows:

The registration mark on the end of the

Red Bull® should be lifted up but I can’t Red Bull®
do it in Google Slides.e

8
 Here is the die cut
layout for packaging.

9
 Here are
the
die cuts
for the cans.

10
Here is the packaging front, back, and side.
11
Red Bull N.A., Inc.
Santa Monica, CA
90404

Dear Red Bull Executives,

I am writing this letter to inquire about your interest in my graphic design for the new look for Red Bull. I have
two sizes for the new look and the packaging for your choice. I have designed the Blueberry, Apple, and Peach.
Please look at this slideshow and it will inform you exactly the look I am trying to capture. If the look it something you would
like to incorporate into the new line please let me know. Thank you for your time and looking at my projected look for the new
2022 edition of Red Bull. I did not incorporate the original packaging as I have a special edition that only the Blueberry, Apple,
and Peach edition has the honor of this special line.

Sincerely,
Sheri Alexander
602-877-5255
sralexa4@asu.edu

12
Thank you for your time today.

The End...

13