STEAL THIS BOOK!

MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL

TO SUCK IN CASH LIKE A VACUUM ON STEROIDS
By Harlan D. Kilstein Ed.D.
FOREWORD
© 2006 Harlan D. Kilstein. All rights reserved.
by John Carlton
No part of this publication may be reproduced or transmitted in any form or by any means, mechanical
or electronic, including photocopying and recording, or by any information storage and retrieval system,
without permission in writing from author or publisher (except by a reviewer, who may quote brief
passages and/or show brief video clips in a review).
T his is the ultimate indignity. I’m writing the foreword to a book from a copywriter who
has based his entire career on swiping my work.

Harlan Kilstein has been a prolific member of my Insider’s Club and has thoroughly
digested the lessons in my “Kick-Ass Copywriting Secrets of a Marketing Rebel”. He has used
ISBN: 1-933596-49-X (Paperback) these secrets to create a small library of successful ads on the Internet and in direct mail. He’s
ISBN: 1-933596-72-4 (eBook) one of mine, and I’m proud of him.

His success didn’t happen overnight, however. I’ve noticed that about the writers who
Published by: really make an impact — there is always a bit of struggle finding the right path. I’ve watched
Harlan’s skills grow exponentially from the first letter he submitted to me... which was painful
to read. He did almost everything wrong. I shredded that first letter (and tried to make him
cry with my critique.)
Knowledge Exchange Press
An Imprint of Morgan James Publishing, LLC My advice was brutal, but based on what I know actually works in advertising. After
1225 Franklin Ave Ste 325 twenty years in the front trenches of the business world, I’m not guessing anymore about what
Garden City, NY 11530-1693 it takes to write a successful ad. Even so, not everyone who comes to me for advice likes what
Toll Free 800-485-4943 they hear. Few follow it through to the bitter end.
www.MorganJamesPublishing.com Harlan was one of the few, and this collection shows how well his determination to get
good has been a success. He’s gone through one of the shortest and most intense learning
curves I’ve ever watched... and after initially not quite knowing what to make of this hard-
working “just get ‘er done” writer, I now consider him a friend and colleague. That’s huge.
There are writers out there who’ve been at this gig for a decade who haven’t earned that kind
of respect from me.
Cover & Interior Design by:
I’ve been called the most ripped-off copywriter online and one of the reasons is because
Heather Kirk
Harlan is out there in the lead. Ripping me off. I’ve actually encouraged it — the world is
www.GraphicsByHeather.com
starved for good copywriters, and I’m one of the few trying to rectify that situation. Guys like
Heather@GraphicsByHeather.com Harlan keep me on my toes, and prove that you can go from rookie to pro as fast as you allow
the teaching to take you there. He is without doubt my top student, and now one of the very
few writers I recommend to clients.

iii
 I always urge rookies to study my course, if you want to learn the same shortcuts Harlan
used to get so good, so fast. However, if you want to see what a pile of already-written, hyper-
successful, fortune-making sales letters look like, this collection of proven winners is a good
place to start. He’s copied my stuff ruthlessly, but he’s also developed his own voice and style,
and it shows.
RAVE REVIEWS
This is good stuff.
“Any time you have an opportunity to acquire a private collection of proven, highly-successful
sales letters, you should grab it with both hands. Such is your rare opportunity here.
John Carlton “I don’t believe I’ve ever met a more dedicated student of direct marketing than Harlan.
John Carlton His sales letters are templates you can use repeatedly to sell a wide variety of products,
Reno, NV merchandise, services… anything. As such, they are as close as you can legally get to
www.MarketingRebel.com having the combinations to vaults full of money.”

~ Gary Bencivenga, www.BencivengaBullets.com

“When I met Dr. Harlan Kilstein in 2003, he was virtually an unknown in the world of profes-
sional copywriting. What most people didn’t realize, however, was that he had already run a
multi-million-dollar business and had systematically studied with nearly every great marketer
and copywriter in the world.

“One of them, Jay Abraham, good-naturedly complained to him: ‘You ask more questions
than anyone else I’ve ever met.’ Quite a compliment, actually, from the Master of
Penetrating Questions himself. Mr. Abraham must have been impressed with the intelligence
of Harlan’s questions, though, because once Harlan launched his copywriting career, Mr.
Abraham recommended Harlan as the copywriter of choice to all his clients.

“I certainly understand why. Harlan is a good friend and colleague. I’ve provided a little help
along the way as Harlan achieved his meteoric rise to his current status as one of the best
copywriters in the world.

“In case you were wondering how a copywriter is ranked, it has to do with the results of the
copy he or she writes. Harlan has made millions of dollars for his clients. When he told me
recently about a promotion that had sold out a $440,000 seminar in four minutes, he was more
surprised about it than I was. I inherently know he’s just that good.”

~ David Garfinkel, Founder, World Copywriting Institute

www.World-Copywriting-Institute.com

iv STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
v
 “There are some fascinating promotions in this book, and they are well worth studying. But
then, I find just about everything Harlan writes to be profitable reading.”
~ Bob Bly, Direct Response Copywriter, www.Bly.com
“Harlan, I thought I would quickly skim through this, but I wound up spending a good part
of the afternoon with this magnum opus. It’s not only packed with dozens and dozens of great
samples to learn from and be inspired by, but it also contains some terrific insights and advice
about copywriting. I intend to spend a lot more time studying it over the new few weeks.”
~ David Deutsch, Copywriter and Author, “Think INSIDE The Box”
www.ThinkingInside.com
“Harlan Kilstein is one of the top copywriters in the country. I recently cornered him at a
seminar and picked his brain for close to a half hour. The ideas I got from him are going to
create boatloads of additional revenue for my clients and me.”
~ Parris A. Lampropoulos, Copywriter
“Harlan, you are my main man of copy. Ever since that Jay Abraham letter, you’ve been
churning out winning sales letters for us. The people who read this book are in for a
special treat because you’ve chosen to include some of the sales letters you did for me in
your book. (Smile). God bless.”
~ Stephen Pierce, www.SecretsOfCreatingWealth.com
“Harlan Kilstein gets attention through his words that are both written and spoken. He’s
my online marketing rabbi and a real ‘mensch.’ Read, listen and pay close attention to
what he has to say because he knows the path of least resistance when it comes to boosting
the pulling-power of your sales copy.
“When it comes to copywriting, Harlan knows how to structure a winning, highly responsive
sales letter. I can’t wait to get my hands on his new book ... and recommend it to my best
students and colleagues. You will too!”
~ Alex Mandossian, Traffic Conversion Strategist and Info Publisher,
www.AlexMandossian.com
vi STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
“I hate staring at a blank screen before writing copy! Now Harlan’s new swipe file helps
put an end to that. It’s a nice mix of all sorts of categories of copy so you can find the
examples to ‘rip off ’ for your business.”
- Yanik Silver, Creator, www.InstantSalesLetters.com
“Harlan Kilstein is the fastest zero-to-sixty copywriter I know of — he went from a student
in introductory seminar to highly paid gigs in one year. That’s impressive. Add to that a
Ph.D. in education and a stint as a principal at a prestigious private school, the guy knows
a thing or two about teaching as well. Earlier this year I asked for his input on a very
important sales letter, and got some excellent suggestions.
“They must’ve been good, because it sold over $80,000 in the first 24 hours.
“So can a Jewish Rabbi teach you how to put persuasive words on paper? You bet — he’s
certainly got my vote of confidence. And if you’re really good... maybe he’ll take you to
his favorite Kosher restaurants in NYC, too.”
~ Perry Marshall, www.PerryMarshall.com
“We contacted Harlan Kilstein to write a promotion for us with our backs against the wall.
We needed to send out an email within 36 hours to our list and had never hired a copywriter
before. We had also never sent out a long email but used to send out short html ‘postcards.’
“When Harlan submitted his copy to us, we wondered if we were doing the right thing. He
encouraged us to mail and...it was a pinch hit grand slam home run. Since that time, Harlan
has written many projects for us that have given us a huge ROI and launched us as a serious
Internet powerhouse.
“Very often, one of our authors will object to Harlan’s hard hitting style and will try to rewrite
his copy. In every single case, Harlan’s copy has crushed the competition.
“We are excited to be included in his book and expect you have more killer examples if he
comes out with volume two.”
~ Scott Martineau, www.ConsciousOne.com
RAVE REVIEWS
vii
 “Harlan, thank you for all your work and all of your advice. Your sales letter for Creating
Power increased our overall revenue and sales significantly — I only wish I had asked you
to revamp my letter sooner.
“Your advice has simply been invaluable. A simple suggestion increased revenue by $30
thousand this year. Your other tips are still bringing in more revenue and I continue to test
your ideas everyday. Anybody thinking about working with you should make no hesitation
and jump at the chance.
“Not only do you take the time to help — them you guarantee your work and will do every-
thing you can to make sure we succeed. Thanks a bunch, Harlan. Keep up the great work.”
~ Karim Hajee, President, www.CreatingPower.com
viii STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
INTRODUCTION
T he number one question I get from people I meet is: How did you get started as a direct
response copywriter? Most assume that I have a background in sales, a background in
marketing, that I went to business school, and that my entire life was spent studying what
makes people buy. In fact, nothing could be further from the truth.
I’m actually a graduate of Rabbinical School, an Ordained Rabbi, and, after I got my
master’s and doctorate degrees, I headed out into the world of education. I was the principal,
headmaster, Dean of various schools and became a recognized expert in the world of educa-
tion. Working in private schools there was a constant battle back and forth between the
desires of the lay board and the vision of the educational leadership.
One year I was selected to attend a prestigious program at the Principal Center at
Harvard’s Graduate School of Education. And while I was at this program there were a lot of
experiential activities and on the last day of the program we were given a sheet of paper and
an envelope and we were told to write a letter to ourselves. I wrote the letter, handed it in
to the teacher, addressed it and promptly forgot about it.
Midway through the school year it was time for me to leave education. I had had enough.
Two days later I decided to embark on a career combining my skills as an educator and my
background in hypnosis and neuro-linguistic programming by opening a hypnosis center.
I spent the last few months of my career as a headmaster of a school really doing two
jobs. Preparing for my exit from education as well as finishing up the year strong and
making sure that my school would be handed over to the next administration in the best
academic position possible.
As I was packing up my office on one of the last days, I received a letter in the mail.
Oddly the handwriting was familiar. As I opened it up I recognized what it was. It was
the letter that I had written to myself a year before. I had forgotten completely about it.
And the letter said, “So, did you finally get up the nerve and the guts to quit education
and open that hypnosis center?”
When I opened the hypnosis center I was part of a chain and one of the drawing aspects
of being part of this chain was that they provided successful advertising and they, in fact, did
ix
 provide full-page ads. Advertisement after advertisement, full-page ads that we gave to the
newspapers and the newspapers would run and our phones would ring. But I began to notice
something that even though I gave detailed instructions to the newspaper on what the ad was
supposed to look like. Time after time they were messing up the ads and then disclaiming all
responsibility for doing so. So I had to learn Quark to submit the ads in such a way that the
newspapers couldn’t possibly mess it up.
I discovered that, within the chain, there was an office in the New York area that was
doing exceptionally well. At our annual conventions they would have people stand up and
say how well they were doing. One office would get up and say, “I did $10,000 last week.”
Everyone would cheer. Another person would stand up and say, “I did $25,000 dollars last
week.” Everyone would cheer.
Still another person would stand up and say, “Well, I only made $5,000.” Everyone
would stand up and cheer and encourage them and say, “Well, maybe that was because you
were in a smaller area.” Then, Rich Schefren stood up and they said, “Rich, how much did
you make last week?” and he said, “$90,000.” Our mouths dropped. Next, they said, “And,
Rich, did you follow the system as everyone else did?” He nodded and said, “Yes.” But,
however, a year later I knew the truth.
Rich wasn’t using the ads that the company provided; Rich was writing his own ads or
hiring professional copywriters to write them as well. My brother collected Rich’s ads and
would send them to me week after week and I studied those ads and I began to use them in
my own business. My sales doubled, my sales tripled, my sales went from $50,000 a year to
$1.2 million a year using these new style ads. And studying these ads Rich soon became a
friend and soon began introducing me to the world of copywriting.
I decided to try my hand at writing my own ad. Having met countless people that came
in to my clinic and told me that their doctor had told them they needed to lose weight, I
wrote my first ad. The headline was “Has Your Doctor Told You To Lose Weight?” and there
was a picture of a woman talking to her doctor along with an article talking about the benefits
of losing weight by way of hypnosis. When that ad worked, my phones went crazy!
I shared that ad with other offices and they had a tremendous response as well. I decided
to take that same ad and change the picture and the headline. The new headline was “What
will happen if you don’t lose weight?” and the picture was looking up from an operating table
into the eyes of a surgeon who was peering down at the person on the operating table. It was
a frightening picture, but even more people started coming to my center.
I got into a groove where once every few weeks I would sit down and write an ad. In the
beginning, I really didn’t know what I was doing, but I began learning and studying. I began
x STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
studying the work of the masters. I studied the writings of Jay Abraham and as many of his
ads as I could find. I began studying the works and detail of people like Carl Galletti and Dan
Kennedy. Then, something exceptional happened.
Rich Schefren invited me to go as his guest to Dan Kennedy’s last copywriting boot camp.
It was an incredible experience listening to Dan talk about copywriting, my mind went on
overdrive. There were numerous exercises throughout the day and I found coming up with
headlines and writing copy to be extremely easy.
A few months later I was able to reciprocate and I invited Rich and my friend Jim Van
Wyck to Gary Halbert’s seminar. And it was at Dan’s seminar and Gary’s seminar that I was
introduced to someone who would later become my mentor and that was John Carlton.
I joined John’s insiders club and never looked back. From that point on I studied as much
copy, worked with as many mentors, attended as many seminars, bought as many CD’s and
DVD’s, began accumulating a huge swipe file, cracking the code of copy. I would send my
letters to John. He would shred them and back I would go.
I began working with a great copywriter, Carl Galletti. Carl was also brutal. When I was
writing my own ads, I would just write. With Carl, however, I couldn’t just write. There had
to be a reason for what I was writing. Carl did not accept, “I’m just writing that paragraph,
I’ll get to something.” Every word and every sentence had to count, and I was grateful to Carl
for revealing to me how to tighten up my copy.
My training soon came into the hands of David Garfinkel. David, an amazing copywriter
and marketer in his own renown, taught me some tricks of the trade that I’m just not going
to reveal. They’re too valuable. They keep me way ahead of the rest of the pack. As far as I
know David hasn’t shared them with anyone else. So I am just going to hoard those to myself.
And, with all of these people, I launched my career and became an overnight sensation
in the world of direct response copy.
What you’re going to see in this book are actual sales letters that I wrote for different
individuals and companies on a number of different subjects. What these sales letters have
in common, however, is that each one was a huge success and brought in big money for my
clients. These sales letters are genuine models of what works in direct response copy.
I invite you to study these sales letters and apply the principles that you will learn as you
go through this book in your own sales letters.
INTRODUCTION
xi
 Dedication
Every book requires a dedication. Since I dedicated my dissertation to my family, I’m
going to dedicate this book to my teachers in the world of direct response marketing, four
of them in particular.
TABLE OF CONTENTS
To John Carlton who graciously wrote the forward to this book, thank you for all of your
guidance your savvy and the hours of work that you’ve obviously put in critiquing my work Foreword . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .iii
and encouraging me how to think act and write like a world class copyrighter.
Rave Reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .v
To CarlGalletti, who spent an incredible number of hours on the phone teaching, guiding
and holding me accountable for every word that I wrote.
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .ix
And to David Garfinkel for freely sharing of his marketing savvy and being available to Dedication . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .xii
talk out questions or problems I came up with when I write.
CHAPTER 1: How To Steal A Sales Letter Without Running The Risk Of Plaguarism . . . . .1
And finally, to someone who has become another teacher of mine recently and that
is the incredible Gary Bencivenga for the time that I spent with him, and for his opening
CHAPTER 2: Personal Improvement Letters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17
up his treasure trove of copy and revealing the secrets that people were dying to get but
never had access to. Sylvia Browne . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
Vocal Power . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .28
I want to thank all of my teachers for their friendship, their fine referrals and for all of
their kind words. Conversations With God . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .38
The Psychic Navigator . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .46
Sonia Choquette . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .53
Wayne Dyer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .58
The Power of The Dark Side . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .64
Getting Started In Persuasion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .75
Speed Hypnosis Book . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .83
Creating Power . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .91
Golfer’s Mind . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .109

CHAPTER 3: Financial Letters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .121

The One Minute Millionaire . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .123
Harv Eker . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .138
The Bull Hunter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .153
The Decision Bar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .160
Amazing Trading Plans . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .177

xii STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
xiii
 CHAPTER 4: Marketing Letters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .189
Ultra Underachiever . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .191
Greatest Direct Mail Sales Letters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .216
John Carlton’s Internet Strategies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .227
Alex Mandossian’s Conversion Strategies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .255
Jay Abraham Internet Strategies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .262
Stephen (and Thomas) Pierce on Blogging . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .285
Stephen Pierce on Wealth . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .294

CHAPTER 5: Health Letters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .305

Hypnosis Check . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .307
Acne Secrets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .318
Maternity Card . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .328
Overnight-Copy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .336

Special Offer To Readers of This Book! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .353

Please claim your $997 in Free Bonuses! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .355

HOW TO STEAL A
SALES LETTER
WITHOUT RUNNING THE
RISK OF PLAGIARISM
xiv STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
 HOW TO STEAL A SALES
LETTER WITHOUT RUNNING
THE RISK OF PLAGIARISM
“To take someone else’s idea and claim it for your own is stealing. But to
take ideas from two or more sources and combine them — that’s creativity.”
Oliver Wendell Holmes

S ince the title of this book is Steal This Book, I felt it’s only appropriate for me to help you draw
the line between stealing and plagiarizing a sales letter. Many people don’t understand that
there is a significant difference. So, in this section we’re going talk about what ethical swiping
and plagiarism really are. I hope you’ll pay attention to the differences between the two.”

Many of my successful sales letters were born by ethically swiping other sales letters.
There is a difference between an ethical swipe and plagiarism.

I think that one of the best ways of explaining it would also be by showing you how to
steal a sales letter.

Now, when you’re swiping a letter, the most important thing to know is that every
successful sales letter has a rhythm to it. And you should try to stick as close to the rhythm
that you really want.

This is the prehead, headline, and subhead from a John Carlton golf letter:

It’ll take you just 10 minutes to learn, too!

How A Skinny Little Golf Genius From

California Accidentally Started Hitting
425-Yard Tee Shots!

3
 “It’s so simple, it’s embarrassing,” he says... and he INSISTS
he can quickly teach his simple secret to YOU... instantly
adding up to 70 accurate yards to every tee shot you hit from
here on out for the rest of your life!
Here’s what I did with it:
The most amazing part is you can learn it too!
How A Near Fatal Road Collision
Accidentally Gave A Boston Man The
Ability To Communicate With Those
Who Have Passed On!
“It’s so simple, you can develop your own psychic abilities,”
he says... and he INSISTS he can quickly teach his simple
secret to YOU... overnight you can increase your sensitivity
and improve your relationships, receive intuitive guidance
on important decisions in your life, be connected to your
loved ones who have passed on, and become more in touch
with nature and the universe.”
You can use a sales letter for inspiration but you cannot directly copy it. If you do, you
can expect to receive some very fascinating legal letters in the mail, but you won’t have a leg
to stand on because what you will be doing will be in violation of the law.
Now my good friend and brilliant copywriter, David Garfinkel, once explained to me
that there’s a reason why it’s called “copy”. And the reason is, when you look at a sales
letter for inspiration, when you look at the meter, when you look at the rhythm, when you
look at the tone and you import that you are actually using a proven formula of salesmanship
and print. You are actually saving yourself a tremendous amount of agony because if you
ethically swipe a proven sales letter you are more likely to have a proven winner. I know that
for a fact because that’s how many of these letters were created.
My friend and teacher, John Carlton, calls himself the most swiped copyrighter online and
that may very well be the case. And certainly, that puts me to the head of the class because
I’ve probably swiped his letters more than most people. But what I’d like to point out to you
is there is a difference, once again, between swiping and copying.
4 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
So, I’d like to point out that, just like the title says, you are free to steal this book.
However, make sure that you are ethically swiping the letters and not blatantly stealing them.
If you do, you may one day be on the receiving end of one of those brilliant legal letters telling
you (or your clients) to cough up all the proceeds of what you have sold.
And, if you do deliberately steal from one of my own sales letters, your lawyers will need
lawyers of their own to defend you. Besides, as you go through the sales letters, you will
discover many, many excellent examples from numerous places that you can copy while
remaining free from the charge of plagiarism.
Please swipe ethically and combine my letters with other sources. Enjoy your trip through
my million dollar sales letters treasure chest. Because I’m not a lawyer, you may want to
obtain legal advice before swiping a letter. And, remember, you’ve been given permission to
swipe — not plagiarize — the letters in this book.
At the end of this book, I will recommend some resources on learning copywriting and
ethical swiping. I suggest you check them out.
As a special bonus, I’d like to share something that has been very rarely seen. I’d like
to introduce to you one of the most successful sales letters ever written (but you won’t
recognize it...yet.)
This letter was written in 1919.
The Story Of Two Men Who Fought In
The Civil War
From a certain little town in Massachusetts two men went to the
Civil War. Each of them had enjoyed the same educational advan-
tages, and so far as anyone could judge, their prospects for success
were equally good.
One man accumulated a fortune. The other spent his last years
almost entirely dependent upon his children for support.
He has “had hard luck,” the town explained. He “never seemed to
catch hold after the war.”
But the other man did not “lose his grip.” He seemed to experience
no difficulty in “catching hold” after the war.
The differences in the two men was not a difference of capacity but a
difference in decision. One man saw the after-the-war tide of expan-
CHAPTER 1: HOW TO STEAL A SALES LETTER WITHOUT RUNNING THE RISK OF PLAGIARISM
5
 sion, trained himself for executive opportunity, and so swam with the
tide. The other man merely drifted. The history of these two men will
be repeated in hundreds of thousands of lives in the next few months.
After Every War Come The Great
Successes — and Great Failures
Is your future worth half an hour’s serious thought? If it is, then
take down a history of the United States. You will discover this
unmistakable truth:
Opportunity does not flow in a steady stream, like a river — it
comes and goes in great tides.
There was a high tide after the Civil War; and then came the panic
of 1873.
There was a high tide after the Spanish War; and then came the
panic of 1907.
There is a high tide now; and those who seize it need not fear what
may happen when the tide recedes. The wisest men in this country
are putting themselves now beyond the reach of fear — into the
executive positions that are indispensable.
Weak Men Go Down In Critical Years
— Strong Men Grow Stronger
If you are in your twenties, or your thirties, or your early forties,
there probably never will be another such critical year for you as
this year, 1919.
Looking back on it, ten years hence, you will say: “That was the
turning point.”
Thousands of the wise and thoughtful men of this country have antic-
ipated the coming of this period and prepared for it.
They have trained themselves for the positions which business
cannot do without, thru the Alexander Hamilton Institute’s Modern
Business Course and Service.
6 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
The Institute is THE American Institution which has proved its power
to lift men into the higher executive positions.
These Men Have Already Decided To
Go Forward
Among the 75,000 men enrolled in the Institute’s Course, 13,534 are
presidents of corporations; 2,826 are vice-presidents; 5,372 are secre-
taries; 2,652 treasurers; 11,260 managers, 2,626 sales-managers,
2,876 accountants, according to figures compiled a year ago.
Men like these, have proved the Institute’s power: E.R. Behrend,
President of the Hammermill Paper Co.; N.A. Hawkins, Manager of
Sales, Ford Motor Co.; William D’Arcy, President of the Associated
Advertising Clubs of the World; Melville W. Mix, President of the
Dodge Manufacturing Co., and scores of others.
Men, who have trained themselves to seize opportunity, will make
these after-war years count tremendously.
You, too, can make them count for you.
Send For This Book. There is a Vision In It For You Of Your Future
To meet the needs of thoughtful men, the Alexander Hamilton
Institute has published a 112-page book “Forging Ahead in Business.”
It is free; the coupon will bring it to you.
Send for your copy of “Forging Ahead in Business” now, while your
mind is on it. You could not seize the chance that came after ‘65 or ‘98.
But it will be your fault if ten years from now you say: “I could have
gone on to success with 75,000 others, and I did not even investigate.”
Fill in the coupon and mail.
Did you recognize that letter from 1919? Probably not. But a copywriter named
Martin Conroy did and wrote one of the most successful direct mail sales letters of all
time based on that letter.
Here is the famous Wall Street Journal Letter. It made over one billion dollars for the
Wall Street Journal!
CHAPTER 1: HOW TO STEAL A SALES LETTER WITHOUT RUNNING THE RISK OF PLAGIARISM
7
 Dear Reader:
On a beautiful late spring afternoon, twenty-five years ago, two
young men graduated from the same college. They were very much
alike, these two young men. Both had been better than average
students, both were personable and both — as young college gradu-
ates are — were filled with ambitious dreams for the future.
Recently, these men returned to their college for their 25th reunion.
They were still very much alike. Both were happily married. Both
had three children. And both, it turned out, had gone to work for the
same Midwestern manufacturing company after graduation, and
were still there.
But there was a difference. One of the men was manager of a
small department of that company. The other was its president.
What Made The Difference
Have you ever wondered, as I have, what makes this kind of differ-
ence in people's lives? It isn't a native intelligence or talent or dedica-
tion. It isn't that one person wants success and the other doesn't.
The difference lies in what each person knows and how he or she
makes use of that knowledge.
And that is why I am writing to you and to people like you about
The Wall Street Journal. For that is the whole purpose of The
Journal: to give its readers knowledge — knowledge that they can
use in business.
A Publication Unlike Any Other
You see, The Wall Street Journal is a unique publication. It's the
country's only national business daily. Each business day, it is put
together by the world's largest staff of business-news experts.
Each business day, The Journal's pages include a broad range
of information of interest and significance to business-minded
people, no matter where it comes from. Not just stocks and
finance, but anything and everything in the whole, fast-moving
8 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
world of business. . .The Wall Street Journal gives you all the
business news you need — when you need it.
Knowledge Is Power
Right now, I am looking at page one of The Journal, the best-
read front page in America. It combines all the important news of
the day with in-depth feature reporting. Every phase of business
news is covered. I see articles on new inflation, wholesale prices,
car prices, tax incentives for industries to major developments in
Washington, and elsewhere.
(over, please)
And there is page after page inside The Journal, filled with fasci-
nating and significant information that's useful to you. The
Marketplace section gives you insights into how consumers are
thinking and spending. How companies compete for market share.
There is daily coverage of law, technology, media and marketing. Plus
daily features on the challenges of managing smaller companies.
The Journal is also the single best source for news and statistics
about your money. In the Money & Investing section there are helpful
charts, easy-to-scan market quotations, plus “Abreast of the Market,”
“Heard on the Street” and “Your Money Matters, ” three of America's
most influential and carefully read investment columns.
If you have never read The Wall Street Journal, you cannot
imagine how useful it can be to you.
A Money-Saving Subscription
Put our statements to the proof by subscribing for the next 13
weeks for just $44. This is among the shortest subscription terms we
offer — and a perfect way to get acquainted with The Journal.
Or you may prefer to take advantage of our better buy — one year
for $149. You save over $40 off the cover price of The Journal.
Simply fill out the enclosed order card and mail it in the postage-
paid envelope provided. And here's The Journal's guarantee: should
CHAPTER 1: HOW TO STEAL A SALES LETTER WITHOUT RUNNING THE RISK OF PLAGIARISM
9
 The Journal not measure up to your expectations, you may cancel
this arrangement at any point and receive a refund for the undeliv-
ered portion of your subscription.

If you feel as we do that this is a fair and reasonable proposition,

then you will want to find out without delay if The Wall Street Journal
can do for you what it is doing for millions of readers. So please mail the
enclosed order card now, and we will start serving you immediately.

About those two college classmates I mentioned at the begin-

ning of this letter: They were graduated from college together and
together got started in the business world. So what made their lives
in business different?

Knowledge. Useful knowledge. And its application.

An Investment In Success
I cannot promise you that success will be instantly yours if you
start reading The Wall Street Journal. But, I can guarantee that
you will find The Journal always interesting, always reliable and
always useful.

Sincerely,

Publisher

PRK: id

Encs.

P.S. It's important to note that The Journal's subscription price may be
tax deductible. Ask your tax advisor.

© 1994 Dow Jones & Company, Inc. All Rights Reserved.

For many years, copywriters dreamed of producing a sales letter that could beat Conroy’s
control for The Wall Street Journal.

Every record is destined to fall. And in 2002, Malcom Decker finally toppled the Conroy
control with this version.

10 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL CHAPTER 1: HOW TO STEAL A SALES LETTER WITHOUT RUNNING THE RISK OF PLAGIARISM
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12 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL CHAPTER 1: HOW TO STEAL A SALES LETTER WITHOUT RUNNING THE RISK OF PLAGIARISM
13
 Notice the similarities between all three letters? When Mal Decker set out to beat the
control, he did it by paying homage to the Martin Conroy letter. Decker used Conroy’s
letter as inspiration which he acknowledges. But note the many differences including
length and use of graphics.

Decker’s letter includes the use of color, and it is positively worthwhile to study his
other sales letters which can be found at www.MalDecker.com. On his website, Decker
makes the entire new control available. It is worthy of serious study.

In a moment, you are about to discover how I used the Wall Street Journal Letter in an
entirely new market — with fantastic results.

14 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL CHAPTER 1: HOW TO STEAL A SALES LETTER WITHOUT RUNNING THE RISK OF PLAGIARISM
15
 PERSONAL
IMPROVEMENT
LETTERS
PERSONAL IMPROVEMENT
LETTERS

Sylvia Browne
T his letter was the first sales letter I wrote for Conscious One. They were just getting
started on the Internet and were not familiar with long copy direct sales letters. In the
past they had only used HTML “postcards.”

They had a holiday themed email that needed to go out and they had a 36 hour deadline.
I had never heard of Sylvia Browne and hit the ground running.

Most copywriters will recognize this letter as an imitation of the famous Martin Conroy,
“Wall Street Journal Letter” which was one of the most successful direct mail letters of all
time. In fact, the WSJ letter was itself a swipe of a much earlier letter that I’ve traced as
far back as the late 19th century!

And here, I adapted a little bit of the tone of that WSJ letter as well as the goal of
moving them in the direction of spirituality.

The WSJ letter was written to men and this letter was written to women so the
language reflects the effort of writing to the female audience.

My training as a copywriter began with my studies of neuro-linguistic programming

(NLP.) Many people have written about NLP as applied to writing but they are gener-
ally referring to extremely manipulative embedded commands such as “of course, you
want to order right now don’t you?”

That’s the kind of NLP use that gives it a bad name.

I’m all for the elegant use of NLP and let me introduce you to one of the concepts used
in this letter; it’s called nested loops.

This methodology comes from the work of famed psychiatrist Milton Erickson who used
a technique of embedding stories within other stories.

19
 Here is a sample structure of nested loops: dropout, people click to see what you’re selling but then disappear. Because this is such a
common problem, it’s absolutely necessary to resell them on the second page. That is why,
Begin Story A on the second page, I use a concept that I learned from Jay Abraham called future pacing.
Future pacing lets them know exactly what they’re going to get and lets them know exactly
Begin Story B how it will impact their life. Consequently, future pacing is a very valuable thing.

Begin Story C I’ve also included a sales page — an order page. On the Internet it’s very important to
understand that there is a concept known as “shopping cart dropout”. In shopping cart
Begin Story D dropout people click to see what you’re selling but then they disappear. Because that’s such a
common problem it’s very necessary to resell them on the second page. And on the second
Give Instructions
page, I’m using a concept that I learned from Jay Abraham, which is future pacing them
End Story D letting them know exactly what they’re going to get and letting them know exactly how this
is going to have an impact on their life. Future pacing, then, is a very valuable thing.
End Story C
Now this letter has been sent out and revised. It was sent out with revisions for Mother’s
End Story B Day, especially when Sylvia came out with a book called, Mother God and it has had different
incarnations. This one went out very timely for the holiday season. So you’re seeing the
End Story A
original letter that went out. If you look at it on the Conscious One site you will see that there
have been minor changes to the letter. It’s been a huge success for Conscious One. It gets
mailed again and again to their list and to other spiritual lists.
The use of this technique masks the fact that you are giving instructions. If you leave
some of the loops open, you can create amnesia and the person will forget the instructions
you want them to follow.

So you need to close your loops. As you read the Sylvia Browne letter, pay attention to
the loops as I open and close them. (Of course, none of this is in the original WSJ letter.)

One of the things I’ve done in this letter is introduce controversy. If you’ll go through
the letter to How You Can Invite Blessing Into Your Life, you’ll see the section about, the
accountant and bookkeeper won’t talk to me and how they don’t think that this deal is too
good and, therefore, it’s a very limited deal.

This letter did very well. However, a little bit of a technical problem occurred when
Conscious One heard from the Hay House publishers that they didn’t want the letter
going out with Sylvia Brown’s name on it. So, the first thing we did was change the signa-
ture to a female staff member at Conscious One. Now, the letter goes out with Scott
Martineau’s name on it. Scott is the president of Conscious One. The change in signa-
ture has had NO impact on sales.

I’ve also included a sales page — an order page. When working on the Internet, it’s very
important to understand a concept known as “shopping cart dropout.” In shopping cart

20 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL CHAPTER 2: PERSONAL IMPROVEMENT LETTERS
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Sylvia’s Letter
Dear Spiritual Seeker:
On a beautiful late spring afternoon, twenty-five years ago, two young women graduated
from the same high school. They were very much alike, these two young women. Both had
been better than average students, both were likeable and both -as young women are — were
filled with ambitious dreams for the future.
Recently, these women returned to their high school for their 25th reunion.
They were still very much alike. Both were happily married. Both had beautiful children.
And both, it turned out, had similar careers and even lived in their old neighborhood.
But there was a difference. One of the women felt alone and unloved. The other had every
single one of her heart’s desires.
What Made The Difference?
Have you ever wondered, as have I, what makes such a dramatic difference in people’s
lives? It isn’t always money or talent or hard work. It isn’t that one person wants success and
the other doesn’t.
The difference lies in how attuned each person is to the spiritual forces around them and
how they can tap into that power to have a more abundant life.
The difference lies in how you open yourself up to your personal angels and spirit guides
and allow them to bless your life.
And that is why I am writing to you today during this holiday season. While most people
are busy shopping and getting caught up in all the excitement, the real purpose of this period
is getting connected to the powers of the universe. Discovering the ability to tap into the
source of ultimate power, meaning, happiness, love and fulfillment.
My Wish For You For The Holiday Season
You see, people like Montel and Larry King often ask me. Sylvia, what do you really want
out of life. And I always answer the same way.
My life’s dream is that you be as open as I am to the Spiritual world around us. That you
become in touch with your guides and that you learn to trust them to lead you to the magical
life that awaits your call.
22 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
Each day, people like you attain their fondest dreams, true love, health and abudance
when you need it most.
And today I am really excited because you can help my dream come true as you open up
the door to a new life.
A Opportunity For You Unlike Any Other
Right now my fondest dream for you to let me take you by the hand and personally guide
you through the spiritual maze to the pot of gold on the other side.
What’s in your pot of gold? Is it true love? Is it health? Is it wealth and abudance? Is it
a more spirit filled life.
My personal promise to you is that I am going to give you the opportunity to open your
eyes and your heart to the other world — to the world where all your dreams become real.
I have created a special course for you. I call it God, Creation and Tools for life. My
teachings have three voices. Of course my own is present, but I also have two communicating
spirit guides, Francine and Raheim, who are the major contributors. Francine’s voice is
audible to me but, as you know, relaying her information orally is not the most efficient form
of communication. By special arrangement with God, I am able to allow Francine and
Raheim to take control of my body so that they can communicate directly with you.
Only You Can Make My Dreams For You Come True
Think of your deepest desire right now. The one that only you and your angels know
about. You know the one. We’re about to set out on a journey to fulfill that dream.
In your unique course, I have given over hundreds of hours of spiritual energy to be your
guide, your teacher, and your confidant. Through state-of-the-art technology, we will talk
and you will share your feelings. My meditations will guide you to that special place where
all your dreams come true.
With your permission, I would like to share those closing of a prayer that I begin this
course with: “We will truly be a light in a lonely desert that enlightens many.”
Would you like to be that light to shine on the lives of those around you as I have?
Remember those two women that I talked about at the beginning of this letter. Their lives
were so similar and yet so different.
What made their lives different? The ability to sense the richness of the Divine in all
creation. Come with me now on this journey.
CHAPTER 2: PERSONAL IMPROVEMENT LETTERS
23
 Click here to join me on this journey You see, each of the elements in the package is worth so much more spiritually.

A Life of Promise Awaits You — Now.
This course has taken all of my energies. It is filled with special audio mediations that
will speak to you on your computer. Each time you listen to them, I transfer some of that
psychic energy to you.
But you really are going to have to act quickly before they make me withdraw this offer.
Right now, I want you to listen to the voice inside your heart that is telling you to do this.
If you hear the call, order it now. If you only hear the whisper of the angels wings on the
breeze outside, you really need this to open yourself up to the abundant love that awaits you.

I have included some of my very favorite video clips. We will explore fear and betrayal,
illness and loneliness. And finally, we will graduate together to soul mates and love.
You see, I would not be a very good teacher if I didn’t prepare you for the different times
of your life now, would I?
My life’s gift to you is the opportunity to join me in this course.
Francine has a gift for you as well. She wants you to have my new book, Contacting Your
Spirit Guide. In it is a beautiful CD with a meditation on contacting your spirit guide.
Francine wants you to succeed at every step of the way on our journey together.
Finally, Raheim has a gift for you too. He wants to be part of your life as well and he wants
to give you a beautifully illustrated Heart and Soul card deck. And I want you to know
something that a deep secret. If you prepare your heart and choose a card, your own spirit
guide will provide your answer.
Click here to join me on this journey
Which of those two women do you want to be?
Click here to join me on this journey
The Conscious Guarantee: We are willing to take ALL the risk of your participation in
this system. Take the Tools for Life course and follow the simple steps, the exercises, and the
action plan we have put together for you. If for any reason you feel this course does not deliver
much more than the value you paid for it, then simply let us know within 90 days and return
the book/CD set and the cards and we will refund your money, no questions asked.
The only reason we can make such an ironclad, 100% money back guarantee is because
we know that the information you are about to receive will help you impact your life.
Love, Light and Abundant Blessings
Sylvia Browne
Sylvia Browne

How You Can Invite Blessing into Your Life

Right now, my accountants and bookkeeper won’t talk to me. When they heard what I
wanted to do they were very upset. But then I told them how special you are to me. So the
deal is on for just a short while.

For just 15 cents a day, you can have the spirit filled life of your dreams. That’s all it takes.
Your life with be enriched. Your prayers will be answered.

Of course, if you called me by phone, it would cost $700 an hour (when I’m available and
there’s usually a waiting list.)

But, until December 25, I’m am going to let you have our gifts for you this season for just
$59. That’s what has my accountants so upset.

24 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL CHAPTER 2: PERSONAL IMPROVEMENT LETTERS
25

Sylvia’s Order Page
A Message from Sylvia:
“I want to take you on a journey you will never forget, a journey that I experience
every day as one of the world’s most renowned psychics. I have created a course that will
allow you to go deeper into the world of spirituality and the world of abundance than ever
before. It’s just for you.”
Yes Sylvia, I want to join you on this journey! I want to be the woman of abundance.
Please send me the gift course you designed for me: God, Creation, and Tools For Life:

A step-by-step online course, with 10 lessons developed by Sylvia, Francine and
Raheim to specifically give you the blessings, love, and light that you need.

Listen to Sylvia with audio that coaches you through the process:
 Discuss the twelve levels of your soul. I am going to recognize all twelve in the
people around me too.
 Use the 7 schematics as a tool for our finite minds to understand creation. It’s
going to be so real to me when I understand the plan of the universe.
 Define soul mates, twin souls and kindred spirits and discover who they are in
your life and how to hurry up and meet them in this lifetime.
 Learn about dark entities and white entities and how they sometimes conceal
themselves.
 Explore the Seven Lower Levels of Creation — fairies, elves, dragons and all
manner of human thought creations.
 Experience reaching out to others and seeking knowledge as the path to spiri-
tual growth. I’ll be ready to share my love with the world.

Explore her videos to impact your learning. Her teachings will allow you to truly
understand creation.

Gain the ability read her, see her, and hear her talk about the philosophy and most
important aspects that helped her develop psychic capability. Now there is nothing
stopping you from opening up your own psychic skills.
26 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL

Most importantly, at the end of the course you will have completed a specially
designed journal, each step of the way, giving you opportunity to unleash your
psychic abilities and claim your new life.
Please send me Francine’s gift as well:
The new book, Contacting Your Spirit Guide. In it is a beautiful CD with a meditation
on contacting your spirit guide. (It’s one of my favorite meditations!) I’m so excited you are
getting it.
Please send me Raheim’s gift as well:
The beautifully illustrated Heart and Soul card deck. I can’t wait until my spirit guide
helps me answer life’s toughest questions.
Thank your bookkeeper and accountant for letting you go through with this offer. I’m
glad that the angels moved them to send me a screen saver as well.
I can’t believe the whole package is just 15 cents a day or $59. Never has so much been
made available for so little.
I know that I am protected your generous Conscious Guarantee.
The Conscious Guarantee: You are willing to take ALL the risk of your participation
in this system. Take the Tools for Life course and follow the simple steps, the exercises, and
the action plan you have put together for me.
If for any reason I feel this course does not deliver much more than the value I paid for it,
then I can simply return the Book/CD combination and the cards within 90 days and you will
refund my money, no questions asked. I can even keep the Screen Saver.
I know that you can’t offer this special much longer.
For immediate access to my course I want to pay by credit card: (Put all the stuff on this
page if you can! Try not to have them click on to a third page!)
I need to pay by check or money. I am going to print out this page and mail it to:
(mailing info would go here)
CHAPTER 2: PERSONAL IMPROVEMENT LETTERS
27
 Now, notice that, by this time, I’ve done something in Conscious One that I’m no longer
Vocal Power saying — “Click Here.” Now when I want someone to do something, instead of “Click Here,”
I’m giving them a command like, “Get me started right now.” Also, “You can uncover your
Our second letter is also for Conscious One. It was a huge homerun. This letter is for
inner voice,” “We take all of the risk,” and “I’m ready to transform my voice.” Notice also
Arthur Joseph, who is a vocal coach. And it is well worth seeing the layout that this letter
that there are no “buy” links until you get really into the meat of the letter. We’ve learned
was formatted online. (www.ConsciousOne.com)
not to let people click until you have them sold.
I’d like you to picture three columns. On the left-hand column and the right-hand
The vocal power letter has been a huge seven figure success. Study it and reproduce this
column you are looking at, in the format, of just names of famous actors and actresses as
model of the letter and you’ll have a success as well.
you go down the letter. These are all giving proof.

So on the left hand column I’m looking at names such as Sean Connery, Kathy Lee
Crosby, Bruce Davison, Faye Dunaway, Linda Evans, and on the right-hand side I’m
looking at names such as Heather Locklear, Sylvester Stallone, Steven Segal, Joe
Namath. As you go down the list you see all the people that he has worked with.

When I structured this letter, I piled on the benefits in the headline. This is an
amazing secret weapon. People like to believe in secret weapons. It’s been hoarded. It’s
kept away from you by the movie TV starts, the singers, the business leaders and politi-
cians and it does all these things. It skyrockets your self-esteem, it transforms your voice
in minutes a day, it eliminates your fear of public speaking, commands instant respect from
the people you meet. That’s what people want.

Conscious One’s incredible graphics team designed the HTML email in such a way so that
when it hit your Inbox, you saw an incredible testimonial. I think the original testimonial
you saw in this letter was, “My name is Bond, James Bond.” It was a testimonial from Pierce
Brosnan. It currently has, at the top, a testimonial from Tony Robbins.

The letter that you see, the original letter, has the testimonial from Arnold
Schwarzenegger, has a subhead called I’ll Be Back, which is, of course, Arnold’s term from
The Terminator, but Conscious One got a phone call or a love letter from some lawyer saying
that the term I’ll be back is a trademark term and that they couldn’t use it. So they took out
I’ll be back and now it says, Grow, Range and Power.

Remember, I’m showing you the original letter that was submitted. We have no interest
in violating anyone’s trademarks. This letter has gone on to make a fortune for Conscious
One. It has done extremely well, not only on their own list, but in joint venturing and
sending this out to other lists. It’s been a huge, huge homerun.

As you go through this letter pay attention to the bullets. Focus on just how simple this
is all made to seem.

28 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL CHAPTER 2: PERSONAL IMPROVEMENT LETTERS
29
 Vocal Power’s Letter
Want to change the way people respond to you? This could be the key to what’s been
holding you back your entire life...
Amazing Secret Weapon Hoarded By Movie and
TV Stars, Singers and Politicians Skyrockets Your
Self Esteem, Transforms Your Voice in Minutes A
Day, Eliminates Fear of Public Speaking... And
Commands Instant Respect From People You Meet
“My Name Is Bond — James Bond”
“Arthur Joseph started as a teacher of mine years ago. Over these years, he
has become a good friend whose teachings of Vocal Awareness have
become a constant in my life. He enlightens with compassion and under-
standing of the human spirit and above all else, it works.”
~ Pierce Brosnan, Actor
His name is Hollywood insider’s secret. His phone number is memorized by every Broadway
actor. Singers, TV announcers, Broadcasters, and Politicians vie for his time...because they
respect his power.
Arthur Joseph is a modest and soft spoken man whose private client list is a “Who’s Who” of
the entertainment world. For 33 years, Joseph has investigated the connection between
language, breath, and psychological response. His research is startling...
“I’ll Be Back!”
“Arthur’s Vocal Awareness techniques continue to help enhance my vocal
stature. The orderly step-by-step exercises give me usable tools to repeat-
edly grow in voice, clarity, range, and power.”
~ Arnold Schwarzenegger, Actor and Governor of California
“In everyday communication, only 8% is based on the words we speak. 38% is based on
the sound of our voice, 54% on body language.” When you consider the time spent on
the phone, 92% of the information is communicated by the sound of our voice.
30 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
“Chicken Soup for Your Voice!”
“…Arthur Joseph’s proven techniques will make your voice heard and get
you where you want to go!”
~ Jack Canfield, Co-Author, Chicken Soup For the Soul Series
If you stuck a pin in Arthur Joseph’s client list, chances are it would pass through the
names of some of the world’s biggest stars. Their voices has romanced, seduced,
persuaded, and convinced the world. From Sean Connery and Fay Dunaway to Albert
Finney and Charlton Heston, Joseph has been the private voice coach to the elite. Here’s
your ticket to the inner circle.
Now for the first time, you can discover:

The one mistake even professional singers make that drains the power from their
voice... and the secret pencil trick that shortcuts your way to a voice that
commands respect.

How to master your natural voice in the shortest time possible... while you improve
your level of communication with everyone you meet! (You’ll learn everything those stars
paid thousands of dollars for!)

Why “beginners” are able to use these simple techniques to quickly surpass more
experienced professionals... even if you sound like the Wicked Witch of the West!

How an ordinary pillow helped all-pro linebacker Dick Butkus transform from
football star to television analyst. (Not one voice coach in a thousand even suspects
the power of this simple technique!)

A stunning secret revealed by singer Mel Torme which offers an insight into his
lifetime success.

How to instantly diagnose mistakes in your voice — so you’ll never have a commu-
nications problem again. No one will ever mistake what you are saying.

How Lucie Arnaz overcame an allergic reaction in which she her swollen larynx and
vocal cords would not let her vocalize and used an instant mind-body secret to sing
like a nightingale!

How you can dictate your own identity to the world — as you want it to be — and
not have it dictated to you.
CHAPTER 2: PERSONAL IMPROVEMENT LETTERS
31
 “The Secret to Unlimited Power!”
“I was able to learn an incredible amount about my voice and about how to
have a great impact with more pleasure and less pain.”
~ Tony Robbins, Success Coach
Isn’t it frustrating? You speak as clear as a bell and people misunderstand what you say. Even
worse, people misjudge you for no apparent reason!
People spend thousands on Lasik surgery to improve their eyes, tens of thousands to change
their nose, cheeks, and breasts, yet not a penny to change the way they sound. But for the
first time ever...
You Can Transform Your Life in Minutes A Day!
Arthur Joseph is prepared to use all of his wizardry and spill the beans on all the insider secrets
... and you’ll experience the magical power that your natural voice commands.
But it’s not magic at all! You see, what you’ll discover from Arthur has almost nothing to do
with traditional voice coaching... and everything to do with the amazing techniques he has
developed over the years. He calls it “Vocal Power”, and has used these techniques to provide
an instant boost to the careers of Hollywood’s most famous and now, he’s doing it for you!
Conquer Communications Challenges
Look, would famous singers like Pat Boone and Pete Seeger work with anyone but the best?
Would Yale University invite Arthur Joseph as a visiting artist if not for the proven track
record he has developed over the years? Would corporate giants like Disney and Toyota let
their executives work with the second best? No way.
You will master techniques to eliminate common vocal communications problems including:
fear of public speaking, use of a weak “little girl” or “little boy” voice, remove hoarseness and
tension, and enhance your body language.
Never Have to Raise Your Voice Again!
A number of years ago, Arthur performed an incredible demonstration for Tony Robbin’s
trainers. He walked down a long hallway while maintaining the level of his voice. Even
though he walked quite far from the trainers, his voice never wavered — effortlessly. His
natural voice projected a long distance. He is perhaps...
32 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
The Most Sought-After Voice Coach In The Country!
Quite frankly, Arthur could have gone on teaching his exclusive group of Broadway and
Hollywood stars. The corporate world could hire him to work with their CEO’s and hot
shot executives, but Arthur believe that everyone should have an equal chance to forever
change the way people see you. And best of all, you can experience the dynamic changes
the pros line up for...
You Can Uncover Your Inner Voice —
Absolutely Free! (link)
In a special relationship with Conscious One, Arthur Joseph has agreed to a deal — possibly
even better than some of the biggest stars enjoy.
Here’s what this is all about: Arthur is going to let you harness the power of your inner
voice and boost your self esteem as your life transforms in just minutes a day by partici-
pating in the Vocal Power program.
“Discover the Sound of Your Soul”
“If you’re searching for the power within, through Vocal Awareness, you can
find the sound of your soul.”
~ Quincy Jones, Musician, Composer, Producer
This is an extremely limited offer so you’ll have to act quickly ... but we’re taking all the risk.
I’m Ready to Transform My Voice!
You’ll participate in 2 fascinating teleseminars calls with Arthur Joseph. (And we can’t reveal
which stars are already besieging our offices seeking to get on the lines.) In these 90 minute
calls, Arthur will coach you to a more powerful, commanding, natural voice. These calls are
valued at $250 — which is far less than Arthur charges his Hollywood clients.
You’ll participate in the powerful online Vocal Power course. Just log in to the Conscious One
site and participate in 9 steps to transform your life. You’ll work with Arthur via video
throughout the course and keep record of your astounding transformation. Through break-
through techniques, you work with Arthur in your home of office, wherever you access the
Internet. Sneak previews to this course have produced rave reviews. This course is a $75 value.
CHAPTER 2: PERSONAL IMPROVEMENT LETTERS
33
 You’ll also get a copy the Vocal Awareness video so you can view up close the techniques
that will forever change the way you interact with the world. This video is in the homes
of actors and broadcasters, now it can belong to you. Packed into this amazing video is
exactly everything you need to know to master the Vocal Awareness program in the
shortest time possible. Nothing has been left out... you get the same instructional format
that Arthur uses for his hyper-expensive personal lessons... with the added advantage that
you have it all on tape, so you can rewind and go over any part you like until it becomes
second nature! This video is a $29 value.
But we’re not finished yet. We have a copy of Vocal Awareness of cassette for you so you can
take it with you in your car or on a plane before your next important meeting. This set reveals
all the secret techniques the stars line up to learn. Now, they are yours in this package. This
cassette set is valued at $59.
And there’s more: You also get a copy of Arthur’s Vocal Power book. It details the entire
Vocal Awareness System to integrate your mind-body-spirit awareness. Scattered throughout
are stories of Arthur’s work with Arnold Schwarzenegger who learned to transform the only
“weak muscle” in his body. This book is a $20 value.
You’ll also get a wisdom flash and motivational screen saver to keep you focused on your goal.
Get Me Started Right Now!
All in all, this package is worth over $433 but it may be worth much more if it uncovers
what’s been holding you back in your life.
“Uncover the Champion Within!”
“They always say that what comes out of your mouth is who you are…well,
Arthur is going to make it sound great and make t mean something.”
~ Pat Riley, NBA Coach
But you won’t pay anywhere near that price. First, we want you to experience it for 30 days
absolutely free. And after your 30 day vocal makeover, we’ll charge you just $197.
If people aren’t astounded by your transformation, you never pay a dime.
If people don’t treat you differently, Arthur doesn’t want your money.
If you haven’t transformed the relationships — business or personal — in your life, gather
everything up and send it back.
34 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
Give me the Hollywood Voice Makeover!
Are these stars any different than you? No, they are not. They represent professionals,
amateurs, beginners and people committed to lifelong personal growth.
The only thing they did was to put their doubts aside... and give Vocal Awareness a try. For some
of them, it cost several thousand dollars in personal lessons — and was worth every penny.
If you, too, can simply put your doubts aside for a short time, you can hear for yourself just
what it’s like to use your voice like a Stradivarius violin... speak with commanding authority...
and eliminate people misunderstanding what you say.
Even Better, You’ll Get The Same Vocal Power Techniques
For A Fraction Of What Everyone Else Had To Pay!
Listen: A lot of big shots all over the world are going to be furious with us for sharing
their “secret weapon” with you... (and I am not looking forward to tangling with “The
Terminator”) especially since you won’t be paying even part of what they had to shell out
for one lesson!
But that’s just too bad. It’s been a secret for too long. Oh, it’ll take a while for this
program to become so common you’ll see it taught in all schools and colleges — but you’ll
have it right now.
So let me tell you what the deal is: So if you are ready for a risk free life transformation and
you’re ready to experience the power of your inner voice, you’re ready for Vocal Awareness.
This special Conscious One price wouldn’t even buy you 15 minutes with Arthur at his
regular fees — the thousands of dollars that people have been giving him for over 30 years for
personal lessons. Yet, when you consider the value of transforming your life... with this
comprehensive program, the price isn’t a drop in the bucket.
Get Me Started Right Now!
That, my friend, is the bargain of a lifetime for someone who wants to transform their life for
new vistas. What’s more, there’s no risk because you get to try it free.
Now I’m looking a list of top professionals who are proud to call Arthur Joseph their coach.
I’m looking forward to seeing your name join that elite list.
CHAPTER 2: PERSONAL IMPROVEMENT LETTERS
35
 Sincerely,
Vocal Power’s Order Page
Scott Martineau
Scott Martineau
 YES, Arthur, I Want My Voice to Command
President the Respect of a Hollywood Movie Star!
Conscious One
Here’s What I Get With My Order
P.S. Please order right now, while you’re still reading because quantities are limited. (and I know I get to examine it for Free!)
There’s no risk, no reason at all not to try this amazing package for yourself... and yet this
deal may never be offered again!  Two Teleconferences With you to guide me to My Natural Voice.

PPS. When you order right now, I’ll throw in the list of all the stars Arthur has worked with.  The Vocal Awareness Audio Set (On Audio). This will be my introduction to the voice
It’s fascinating reading and unlike the tabloids, it’s absolutely true. makeover I’m going to get.

 The Vocal Awareness Video which will enable me to see step by step what is going to get
I Want to Boost My Vocal Power! me to my goal. And I know I get to rewind and listen as many times as I like.
PPPS. Yes, it works on teenagers too! You’ll be astounded at how they respond to you!
 An online course entitled “Vocal Awareness” including audio, meditations, and a
personal journal.

 Your book Vocal Power which details the insider’s guide to personal change through
my voice.

 A beautiful Wisdom Flash and screen saver designed to motivate me to personal change.

 A secret list of Hollywood, Broadway, and Television insiders who have trained with
you. I’ll have hours of fun going through their old movies to uncover when they
started to work with you!

I understand that there will be a small charge of $xx.xx to my credit card to cover shipping.
After that, I will receive my materials for Vocal Awareness. I will have 30 days to use the
online course, wisdom flash and go through video, audio, and book. If for any reason — or
for no reason at all — I want to return the materials. I can do so without penalty and without
paying a dime.

36 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL CHAPTER 2: PERSONAL IMPROVEMENT LETTERS
37

Conversations With God
Okay, the next letter that we’re looking was one of the early one’s for Conscious One. We
wanted to personalize that but we weren’t able to do that on the Internet. And first there was
the tremendous headline, First He Spoke With God, Now He Wants To Talk With You, which
was an absolute show stopper if ever there was one.
This is a story of Neale Donald Walsch, who wrote the best selling series Conversations
With God. Now here’s an interesting point you can learn from. When you look at the letter
online, (www.ConsciousOne.com) you’ll see on the right hand side there’s a picture of the
book. Against all instructions, the programmer at Conscious One made that what’s called
a hot link. And because that was a hot link, people clicked on it expecting that they would
get more information. It took them to an order page and, unfortunately, it was too early for
them. That was the last time that we ever had a link, that one snuck by. We never allow
links that early in the sales message.
Here, I spent a lot of time getting into the tone and understanding that the audience
was primarily women, which makes it a very, very gentle tone. It’s talking about connec-
tions. It’s connecting with Neale and it’s connecting with God as well. So, lines that are
significant are, “Neale will be providing answers to your questions. You’ll laugh, you’ll cry
and your life will change in the blink of an eye.” I wasn’t really going for the rhyme there,
but I was going for the sensitivity.
Lines such as, “Neale brought light, love and laughter into their lives. He wiped tears from
their eyes and cheeks. He eased their pain and made them smile again. He has filled their lives
with meaning and now he’s ready to talk to you.”
Neale Donald Walsch introduced a teleseminar series that was 12 calls long. One of
the things we discovered was that 12 calls, spaced out over a year, was way too much for
most people. I thought we were building value here, however, the letter would’ve done
better with just three phone calls from Neale. The program is being released again with
all of the recorded material included.
38 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
From tragedy to triumph...
First He Spoke With God...
Now He Wants to Talk With You
Dear First Name,
An auto accident broke his neck and nearly ended his life. He needed a year’s rehab to
learn to walk again. Not one but four failed marriages. Living on the streets homeless. His
health declined. He was behind on his bills. He was collecting cans and bottles to return
them for the deposit. He was at rock bottom.
“What does it take,” he angrily scratched across a yellow legal pad, “to make life
work?” It was a spiteful, passionate letter, filled with angry questions. (Those might even
be your questions.)
Now most people know that prayer means talking to God. But today, nobody talks with
God. That kind of stuff doesn’t happen right? At least not to you and me.
Now well chronicled and widely talked about, it was this questioning letter that received
a Divine answer. Neale Donald Walsch says that he heard a voice, soft and kind, warm and
loving, that gave him an answer to this and other questions.
Awestruck and inspired, he quickly scribbled these responses onto the pad. More
questions came, and, as fast as they occurred to him, answers were given in the same still soft
voice, which now seemed placed inside his head. Before he knew it, Neale found himself
engaged in a two-way on-paper dialogue. He continued this first “conversation” for hours, and
had many more in the weeks that followed, always awakening in the middle of the night and
being drawn back to his legal pad.
Neale’s verbatim handwritten notes would later become the best-selling Conversations
with God books. He says the process was “exactly like taking dictation,” and that the dialogue
created in this way was published without significant alteration or editing.
Conversations With God was a runaway bestseller. It was on the New York Times
Bestseller list for 2 1/2 years! It’s been translated into 34 languages. Industry insiders discuss
Conversations With God as a world wide publishing phenomenon. But more essential than
all that, what I’m going to tell you is so important...
CHAPTER 2: PERSONAL IMPROVEMENT LETTERS
39
 It Can Transform Your Life!
Overnight, thousands of people swamped Neale with questions. Patiently, Neale brought
meaning back into the lives of millions of people who...

Didn’t believe God exists or believed God exists but believed a God that offered
nothing to help themselves or help humanity.

Wanted desperately to talk with God

Had unanswered questions.

Had challenges in their lives.

Wanted direction in their lives.
He became an international sensation. Everywhere he went, people had unanswered
questions. From Peru to Japan, from Red Square in Moscow to St. Peters Square in Vatican
City to Tiananmen Square in China. And everywhere he has gone — from South Africa to
Norway, Croatia to The Netherlands, the streets of Zurich to the streets of Seoul; Neale has
found a hunger among the people to find a new way to live, at last, in peace and harmony.
Neale brought light, love, and laughter into their lives. He wiped tears from their eyes and
cheeks. He eased their pain and made them smile again. He has filled their lives with meaning.
But he couldn’t make contact with all the people who wanted to talk with him. And each
book that he penned to answer his reader’s questions prompted even more readers who
wanted to get in touch with him in return. It was a source of frustration to him — until now...
A Life-Changing Opportunity
What would happen to your life if your most difficult questions melted away in the
warmth of an answer that touched your heart? And your heart began to feel real joy inside.
Most teachers reach the brain. Only the rarest teach the brain and engage the heart.
Now, an incredibly rare opportunity has arisen as author Neale Donald Walsch the one
teacher in our generation who can reach inside and touch your soul, is providing the contact
his readers have long desired.
But as a great teacher once said, only if you are ready to bring answers into your life.
So this is an extremely select group. It’s not for everyone. But if you’re interested in
developing yourself spiritually and as a person, it’s right for you.
40 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
Your Life Makeover
Every time Neale speaks publicly people respond. Some smile and rejoice inside. Other
shed cleansing tears of joy. So many people want to make contact with Neale and it has hurt
and frustrated him that he couldn’t reach, teach and inspire them all.
You see, Neale is driven by his mission — changing the world, one person at a time. And
his service won’t be complete, unless you’re walking and talking with God too.
After a great deal of searching, Neale got the message to use the amazing tools of modern
technology to communicate with people the world over. And that’s why Neale got in touch
with us at Conscious One to make his dream a reality. Conscious One is using the breath-
taking power and immediacy of the Internet to extend Neale’s reach into the hearts and
minds of his readers. You’ll be able to make contact with Neale and get the toughest
questions of your life answered from the comfort and security of your own home.
Neale is looking for people who want the message of God to change their lives. Who want
to live inspired lives and help transform the entire world. If you have ever had a desire to
touch other people with a message that could alter their lives, this program is for you.
And you’re invited to a series of life transforming telephone calls with Neale. These calls
are not lectures or talks. This is a sincere opportunity for dialogue and growth. These calls
are Neale’s response to all those who thirst for more.
Neale will be providing answers to your questions. You’ll laugh. You’ll cry. And your life
will change — in the blink of an eye.
Making the Connection
Here’s Neale at his best taking your questions and answering them. And remember; only
words spoken from the heart enter directly to the heart.
Conversations With God — Connecting With God
Each call will be loosely planned around these topics. Because this will be like a conversation
with a good friend, each call may suddenly head in a totally new and different direction. And
the questions that lay heavy on your heart — possibly for years — may be lifted in an instant.

January — What Does God Want From You In 2004?

February — It’s Valentine’s Day — Where’s The Love?
CHAPTER 2: PERSONAL IMPROVEMENT LETTERS
41

March — Why Do Bad Thing Happen to Good People?

April — God, Love and Sex

May — Making Your Life A Conversation With God

June — Which Religion Is True?

July — The Most Powerful Way to Pray

August — The Reason for Suffering in the World

September — Prophecy for the Future

October — What Is the Most Important Election of All Time?

November — Back to the Garden of Eden

December — When All Religions Unite
Now you are the one in the driver’s seat. And you can’t get lost because Neale will be
there gently guiding each call.
How Does This Work?
Once a month, Neale will invite you via email to attend a conference call with him. We
will also post the schedule on our web site. You will be issued a special phone number and a
unique secret identity code. (Only one person can use the code during a call so no one can
take away your spot.)
And then it’s a unique dialogue with Neale. Each call will last around an hour. When
Neale gets on a topic, a clock is the furthest thing from his mind.
Each call is unique and transforming. During the call, you’ll be engaged and involved. At
its conclusion you’ll be energized, happy, and filled with new directions.
Remember, these calls are not canned or lectures. You will interact spontaneously
with Neale.
Now we understand that sometimes life gets in the way. It’s your anniversary and you’re
going out for dinner. You’re being presented an Academy Award and you need to receive your
Oscar in person. Your daughter just got out of bed again and you need to sit with her until
she falls asleep. Not to worry.
42 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
Just 48 hours after each call, the entire call will be posted on our website. You will be able
to listen to each call on the website when it fits YOUR schedule.
Or replay the parts where Neale responded to
YOUR question for your friends to hear.
May I Invite God Into Your Life?
Neale’s mission will not be complete unless you are part of this historic process. He was
so concerned that as many people as possible participate in these calls that he asked
Conscious One to design three levels of membership.
SILVER MEMBERSHIP — Entitles you to a priority position on each call and access to
the call via the Internet following each call.
SILVER BONUS — A free online course Conversations With God Book I
Make Your Entire Life A Conversation With God! This is the first experiential online
course specifically designed to embody the Conversations With God philosophy. Change in
our world starts one person at a time. We believe that the deep changes you can experience
from this course will allow you to be the change you wish to see in the world.
Silver membership is priced at just $9.00 a month. Sign me up right now!
GOLD MEMBERSHIP — Entitles you to a priority position on each call and access to
the call via the Internet following each call.
GOLD BONUS — 2 free online courses. Includes Conversations With God Book I and
Communion with God
Most people believe in God, they just don’t believe in a God who believes in them.
Well, welcome to a course that will make you a believer. In order to do so, you must look
beyond the Ten Illusion of Humans. When you recognize these Illusions, you can change
the way you think. This course discusses the experience of Oneness with the Divine and
describes a path to that experience, a pathway through our illusions (the Ten Illusions of
Humans), to ultimate reality.
ADDITIONAL GOLD BONUS — each call will be sent to you on a CD for your perpetual
listening and growth.
Gold membership is priced at just $19.00 a month. I Want to Go For the Gold!
CHAPTER 2: PERSONAL IMPROVEMENT LETTERS
43
 PLATINUM MEMBERSHIP (This is for the serious spiritual seekers only) — Entitles you
to a priority position on each call and access to the call via the Internet following each call.
PLATINUM BONUS: Two additional calls with Neale Donald Walsch for Platinum
members only. (One in the Spring and the other in the Fall.)
I’ll be looking for you to join with Neale on this incredible journey.
Welcome to 2004 — an entire year of spiritual growth for you.
Sincerely,

ADDITIONAL PLATINUM BONUS — 3 free online courses. Conversations With God Scott Martineau (Bold Signature in Blue Please)
Book I and Communion with God plus Abundance Scott Martineau
President
In the Conversations with God Abundance Course, you will gain a deep understanding
Conscious One
of how the benevolent universe works to provide us with the abundance that is naturally
already ours. Through the study of each lesson, meditative practice, journal entries, prayer, P.S. So many people have contacted Neale over the years to ask him questions that we put
and a weekly action, you will uncover Who You Are and the power to create anything you together this opportunity for you to transform your life. It’s a new year. Claim your new life now.
desire in your reality.

ADDITIONAL PLATINUM BONUSES: I Want To Develop More Spiritually This Year!

 each call will be sent to you on a CD for your perpetual listening and growth. P.P.S. Remember, there’s absolutely no risk here. Listen to the first call and get all the
benefits. Take 30 days to make up your mind, no pressure at all. If you decide that this isn’t
 each call will be transcribed and sent to you as a keepsake of each call. the path for you, we’ll refund your money. No questions asked.

Platinum membership is priced at just $29.00 a month. I’m ready to transform my

life right now!

Talking With Neale — Making Your Life A Walk With God

This is something you’ll want to get in on right away to make sure you don’t get closed
out. Remember, when you are issued your own secret call in code, you can access the call
from anywhere — even your portable phone.

I’m so positive that these calls are going to transform your life that I’m going to make you
an offer straight from the heart.

Sign up for the membership level you prefer and participate in one of the calls. If you
have any second thoughts about your membership at all, I’ll gladly refund your money.

You can even cancel your membership along the way.

But my heart tells me these calls are going to be the wake-up call to more than one drowsy
soul. It could be yours. And the more you think about it, the more certain you become that
this could be the biggest change in your life.

44 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL CHAPTER 2: PERSONAL IMPROVEMENT LETTERS
45

The Psychic Navigator
You are looking at a letter that did not go out as it appears here.
The artist didn’t like my letter at all so he rewrote it his way and the good folks at
Conscious One did a split test. Let’s just say the artist no longer fancies himself as a
copywriter. It ended up being a massacre not just a test.
Here you see how my work with John Carlton paid off. Studying John Holland’s
materials, I came up with the hook linking the road collision and his ability to communi-
cate with the dead.
I am following the Carlton mantra here — simple, quick, and easy.
You can see the actual live letter at Conscious One’s site but this is the one I wanted to
mail. I have created a secret website just for owners of this book. It’s located at
www.overnight-copy.com/secretpage.html.
Your user name is Overnight and your password is Copy. When you log on, I’ll point
you to a really important discussion about writing for artists. If you are considering writing
a sales letter for someone else, you need this information before you get started.
46 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
The most amazing part is you can learn it too!
How A Near Fatal Road Collision Accidentally
Gave A Boston Man The Ability To Communicate
With Those Who Have Passed On!
“It’s so simple, you can develop your own psychic abilities,” he says… and he
INSISTS he can quickly teach his simple secret to YOU… overnight you can
increase your sensitivity and improve your relationships, receive intuitive
guidance on important decisions in your life, be connected to your loved ones who
have passed on, and become more in touch with nature and the universe.”
Hi Conscious One Member,
How much would you enjoy suddenly having a reputation as a “human GPS system?”
Have you been in a car with a GPS system yet? Connected by satellite, these devices pinpoint
your position and give you step by step directions to your destination. When you use a GPS
system, it’s impossible to get lost. What does this have to do with being able to communicate
with people who have passed on? I’ll get to that in a minute.
I’ll tell you, as much as I love learning about people harnessing their own inner abilities...
my biggest thrill is still watching someone like John Holland at work. As television programs
trying to expose him have learned, he is so dead-on accurate with total strangers you can’t
help but wonder...how does he do it?
That’s where you really earn your respect in this field — when even people who don’t
believe come to recognize there is some special about you. And that’s why I believe you’re
going to LOVE hearing about this.
Here’s the story: Some say the heavens opened up that night dumping torrents of water
on Los Angeles. Add a pitch black night and windshield wipers so tired they could barely
keep up with the deluge. That’s when it happened.
As the car began to hydroplane, John Holland knew he was about to die. His car lifted
off the road rocketing for a steep incline when it happened. The car began spinning and
skidding when the white light appeared and engulfed the car. One minute, the light was
there...the next minute, it was gone.
CHAPTER 2: PERSONAL IMPROVEMENT LETTERS
47
 Some people think the light rearranged the electrical system inside John Holland’s
body — at least that’s the explanation they gave on CBS television’s Unsolved Mysteries.
After the accident, John felt his body surging with energy and that’s when he began to
notice something unusual. When he began to communicate with people, he began to tell
them what was happening in their lives. Something inside of him just clicked and he
began to see other people’s pasts and their futures clearly.
Until he learned to harness his powers, he was out of control. When people would call
to ask how he was after the accident, he would ask them about events in their lives. “Why
did you call Rick when you said you would never speak to him again?”
People were shocked. But he was always on target — even if people tried to deceive
him. His readings were so accurate; he earned the title of the “human GPS system” because
he was literally, never off target.
So you can imagine the shock and dismay among the people who don’t believe in
psychic powers when John walked up to them and read their lives like an open book...and
pretty soon, television crews began to track him and tried to catch him but the hardest
skeptics soon became raving fans.
And because John Holland has been dealing with believers and skeptics his whole life,
he insists you put him to the test...
And Watch As You Discover Your Own Psychic Abilities!
John Holland is one of the world’s leading psychic mediums. Although he lectures
publicly around the world, he is booked for private session some 18 months in advance so if
you were thinking about a one on one session with John, you can pretty much forget getting
one. He has a documented ability to locate and communicate with loved ones who have
passed away. In fact, very often he will tell people he doesn’t know who on the other side
wants to come through with a message.
But what’s REALLY shaking up the psychic world... is the unsettling fact...
John Says He Can Quickly And Easily Teach ANYONE How
To Tap In to Their Own Psychic Abilities!
I tell you... you haven’t seen anything until you’ve reached the level where — upon
meeting someone for the first time — you just get a sense telling you someone is trying to
come through from the other side. And the more you trust and sharpen this ability, the more
you will be able to pinpoint exactly who it is and what their message it.
48 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
Think about it... when you have the ability to tap into your psychic nature... your life
will expand in totally new dimensions and people will be lining up at your door.
Gosh... It’s just possible you may be featured on Unsolved Mysteries too or people will be
eagerly seeking YOUR advice when you discover...
You’re A Psychic Navigator Too!
How does a regular guy from Boston constantly astound people with his stunning power
and accuracy? Turns out... you don’t need to be born a psychic to get in touch with the inner
ability most people have. You don’t even need to have any special abilities to give and receive
messages from the other side. It’s all in the training.
Now John’s natural psychic powers were activated after his near-fatal accident. He saw he
could not escape his destiny as a psychic medium and began to explore his field in earnest.
But one of the most influential growth periods in his life took place when John enrolled in
what he now calls “Psychic Boot camp” in .England. That’s where John began to receive
international recognition of his abilities.
And it just dawned on him one day. Everyone has the same innate abilities to get in
touch with their psychic self (perhaps you already sense this) but just doesn’t know how to
get started. It’s so simple, really. In fact... if you had the right teacher, you could get a
jumpstart with your own abilities.
Introducing: Psychic Navigator Boot Camp
To be psychic or intuitive is a natural process, but first you will need to know exactly how
it works and how to access your abilities. So John has teamed up with Conscious One to
produce his Psychic Navigator Boot Camp.
Relax; you won’t have to do a single push-up in this boot camp. All you need to do in
look inside yourself and...
You will discover how to:

Appreciate what Psychic really means. Hint, it’s not what you see on television.

Determine the difference between Clairvoyance, Clairaudience, and Clairsentient and
uncover which ability is the strongest with you, by using different techniques and exercises.

Using your body as a psychic antennae to tune into answers for yourself.

Use various meditation and visualization techniques to expand your abilities.
CHAPTER 2: PERSONAL IMPROVEMENT LETTERS
49

Discover your Chakras, or energy centers which correspond to the endocrine glands of the
body and run up along the spinal chord.

John reveals how to interpret the chakras and read their signals.

The seven major energy points, and their location in the body

The Colors and meanings associated with each chakra.

Balancing our own chakras

How the chakras affect the body

Breathing techniques to help you expand and get your energy moving!
“Your loved ones are just a thought away.”
~ John Holland
Here’s what this Psychic Navigator Boot camp is all about: We’ve put together a
program to teach you how to tap in to your own inner abilities. It consists of four parts.
You’ll get a copy of John’s Psychic Navigator book which includes its very own Psychic
Meditation CD. It’s a step by step guide to getting started as a psychic medium.
You’ll be enrolled in John’s Psychic Navigator On Line course which he designed especially
for people who want to get started right away in harnessing their own psychic energies.

Detecting the blaze of color that surrounds our bodies, can be seen using your clairvoyant vision. You receive a new specially designed CD containing the right Meditations so you can
bring out your hidden talents and reveal your psychic skills.

John will demonstrate the techniques to both sense and see auras their colors and interpretation.
And this could be the best part...

How to read the Auras
You’ll be enrolled in a 3 part Teleseminar series where John will personally take you by

Opening & Expanding your Aura the hand and reveal exactly how he does all the amazing feats he performs and show you how

Using your Aura to detect spirit in your presence to do it too.

Psychic etiquette and Safety techniques And because John knows there’s a part of you that is curious about your own abilities...and
there’s probably a smaller part that’s still skeptical...John is ready to shoot over a copy of his

Reaching beyond the five senses Psychic Navigator Boot Camp to your door before you even pay a dime.

Psychometry (reading objects)
I Want To Tap In to My Own Psychic Abilities!

Dreams & Symbology
But the cost isn’t the issue here at all as you discover...

Reading for yourself and others
You Really Have Suddenly
and most important of all...
Developed the Psychic Skills You’ve Wondered About!
When To Apply Your Psychic Abilities To Spread And if you are not delighted with astounding people with your new skills, simply return
Good Throughout The World. the set, and I’ll see that your credit card is never charged.

You’ll look smooth and relaxed... and, in fact, you’ll BE in complete control as you begin
to reveal your newly uncovered abilities. But... at a time and place of your choosing, you’re
going to just UNLOAD and ASTOUND your friends, neighbors, and relatives.
Let me tell you, it feels good to help people when they’re in trouble. It feels like MAGIC...
especially when people sit down to watch “Medium” on television and say, “Oh, we know
someone just like that...when that someone is YOU!
Even better... take a full 30 days to evaluate your own Psychic abilities.
I Want To Tap In to My Own Psychic Abilities!
I can afford to be so generous... because I know the exciting TRUTH. You see... this secret
really does work! It’s amazing, it’s like magic, it shouldn’t BE this easy and simple... but it is.

50 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL CHAPTER 2: PERSONAL IMPROVEMENT LETTERS
51
 Look, you know there have been times when someone’s called on the phone or rang your
doorbell and you knew who it was in advance. What if you could turn that ability into a
continuous source of inspiration?
Just imagine the television crews heading over to your home to reveal your abilities to the
world. Or the police consulting with you in a missing person case. And imagine them solving
the case — with your help!
Here’s how to get into the Psychic Navigator Boot Camp: You can use your credit
card. It’s just $xxx.xx plus shipping and handling and like I said, you don’t pay a penny for
the program until a full month has passed. You don’t risk a penny. (And never forget you’re
dealing with Conscious One, and our international reputation is solid gold with over a
hundred thousand folks like you.)
There’s just one little thing: John is going to come under an immense amount of
pressure from professional psychics for releasing this program. They don’t enjoy the fact
that John is going public and revealing that everyone can have these abilities. And if John
is forced to give in to this pressure, I doubt you’ll see another program like this one for ...
maybe 10 years down the road.
I Want To Tap In to My Own Psychic Abilities!
Skeptics in the media have been won over in just seconds. Now, it’s your turn to tune in
to your own powers that have been there asleep waiting for you to awaken them.
Sincerely,
Scott Martineau (Bold Signature in Blue Please)
Scott Martineau
President
Conscious One
P.S. One last thing — John insists — and he’ll talk about this throughout the Boot Camp;
you use your powers ethically and with consideration for others. When the voices from the
other world become as clear to you as your own thoughts, you may be tempted to share every-
thing you hear and discover, but there’s a sense of responsibility that comes with this. John
will teach you everything you need to know to harness your powers once you enroll in his
Psychic Boot Camp. And let me say, I know you are going delighted with your results.
Get Started Right Now!
52 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
Sonia Choquette
The most interesting part of this sales letter for Sonia Choquette is what you do not
see here. You’re looking at the actual sales letter that went out, but in this case
Conscious One and I did something for the first time that was new to their list and that
was warming up the list.
Conscious One had done fairly well by selling Sonia’s Psychic University One which
was a much smaller, lower-priced package and now they were coming out with Psychic
University Two.
When we began working up the list by sending them emails reminding them about
Psychic University One and letting them know the new package was coming and they
should look for an email.
Then there was a period of a few weeks when we did not hit the list at all and Conscious
One started getting emails and phone calls asking if they had missed the Sonia Choquette
offer, because we had indicated that it was going to be a limited offer, people were willing to
buy site unseen just to get their hands on this package.
Sonia has always been one of the most cooperative artists with Conscious One and will
let us write anything and say anything. She has a huge number of fans and this package has
done exceptionally well with the Conscious One audience. Conscious One started out by
wanting to reach spiritual people and this package is aimed exactly at their audience.
Pay attention to the language here. We’re talking to their hearts desire and the language
is written almost entirely to the female audience. One of the things that occurred early in my
training is that John Carlton told me that I wasn’t very good at writing to women and, as a
consequence, had me subscribe to Oprah Magazine and to read some Danielle Steele novels.
He was actually quite surprised to find out that I did it and the result you see here in this
package. I can’t say that I became a Danielle Steele fan but, nonetheless, this was a highly
effective letter for Conscious One.
CHAPTER 2: PERSONAL IMPROVEMENT LETTERS
53
 Everything You Have Wanted in Life Begins Here...
What Is Your Heart’s Desire?
Whether you are seeking true love, financial stability, a
new job, or health, you are about to acquire a simple
secret to creating life … as your heart desires it to be.
Dear Spiritual Seeker,
Right now, your heart is calling out to you. Your hopes, your dreams, and your joy are
waiting ahead of you.
Are you ready to claim what your heart already knows is yours and turn your dreams
into reality?
As many of you know, it has always been my heart’s desire to start a psychic revolution
and lead us out of the dark ages and into the light and peace of sixth-sensory living.
I am on a mission to make it possible for everyone who is interested to learn to awaken
the voice of their soul to do so, no matter where they live, and on their own schedule, at their
own pace and in a way that is affordable.
This is all part of my personal soul assignment to help balance lives and heal the planet.
“With every word, Sonia’s gift to simplify the seemingly complex and arcane
‘hidden world’ of inner wisdom brings truth closer to the heart. Trust her vibes.”
~ Billy Corgan, singer, songwriter, and founder of the Smashing
Pumpkins and Zwan
“For more than 14 years, Sonia Choquette has been a trusted advisor and
tour guide of my life. Her vision gives me confidence in myself and what lies
in store for me. When Sonia shares her amazing gifts with you, doors you’ve
never seen before start to open right before your eyes.”
~ Wendy Miller, Emmy Award winning producer and writer
54 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
“Sonia Choquette is the most authentic person in psychic phenomena I have
ever encountered.”
~ Dr. Wayne W. Dyer, bestselling author of 10 Secrets
for Success and Inner Peace
You have joined my quest in your own personal journey into sixth sensory living when you
signed up for the first online course in Psychic University: Level 1 — Awakening Your Psychic
Sense: Basic Training for Sixth Sensory Living.
Now, it’s time you invite you to the next level...
Creating Your Hearts Desire
Even as a child, I discovered the truth that we are the creative architects of our life experience.
No matter what your heart’s desire is — whether large or small — you can make it happen
by following the recipe to your dreams that I am going to reveal.
Should I tell you the story of Alicia who tried for five years to have a child? She suffered
the pain and suffering of three miscarriages. Then she opened her heart to these principles,
became pregnant within months and gave birth to a beautiful baby boy.
Heidi’s story is remarkable as well. For years she tried to shed the extra 75 pounds she was
carrying around. Her self-confidence was done to zero. She embraced these principles and
shed fifty pounds (so far) and she became her true self.
Here’s the path to creating your own heart’s desire...
Introducing Psychic University Level Two.
Many people start at the beginning — they really don’t know what their heart truly desires.
As you progress you will...

Discover how to tune inward and dial down outside distractions in your life so your
can open up to the messages calling from your heart.

Ask yourself questions to bring yourself in alignment with desires you didn’t even
know you had.

Rapidly and easily sort out real desires from misguided hopes and wishes. You’ll rapidly
distinguish between the voice calling from your own heart and the demands made
CHAPTER 2: PERSONAL IMPROVEMENT LETTERS
55

You’ll be able to focus on exactly what you want out of life and eliminate all obsta-
cles keeping you from your dreams.

You’ll make the right decisions without ever second guessing yourself. For many
people this is one of the most important principles they’ll ever learn.
You Already Have Complete Control Over Your
Heart’s Desires... Allow Me to Unlock Them.
This course is a combination of on-line and off-line learning and best of all... I’m Going
to Personally See You Through From Beginning to End!
Here’s What Is Going to Open the Doors of Your Heart For You.
 Three Teleconferences With Me to Guide You to Getting In Touch With Your Heart.
Normally, a live teleconference call with me costs $99 each.
 Creating Your Heart’s Desires Audio Set (On Audio or CD’s). This will be your introduc-
tion to the Principles for Living The Life You Really Want. This set sells for $69.95.
 A Guidebook with exercises to sharpen the messages from your heart to your mind.
 An online course entitled “Creating Your Hearts Desire” including audio, meditations,
and a personal journal. This has a $69 value.
 A beautiful Wisdom Flash designed to touch your soul.
 A Principle Card with The Nine Principles of Creativity set out on a convenient carry
with you card.
 An alchemy box that will serve as your symbolic messenger who will deliver your desires
to the universe along with the magical materials you need to make it your own.
 A candle which will light up not only your surroundings but the recesses of your soul.
 The first 500 to register will also receive a copy of my book Your Psychic Pathway to New
Beginnings which sells for $14.
I Want to Get In Touch With My Heart’s Desires Right Now!
When you enroll in Psychic University II, you will receive immediate access to your on
line course and wisdom flash. Then, in a few days, a large package from me will arrive
containing your materials in a special Heart’s Desire Package.
56 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
And then, we get together in a small intimate teleconference where I lead you to your
heart’s desire! I’m going to give you “homework” on the call (This is a University!) to move
you along the path of your dreams.
And here is the very best part; you can have them
for free (make a graphic!) for 30 days.
Get Started Right Now in Pursuing Your Hopes and Dreams
The total cost of this spectacular opportunity to obtain your Heart’s Desires is $449.95.
This is in itself a bargain because currently, a reading with me is $650 an hour and I’m booked
ahead for the next two years.
“I love Sonia Choquette. She’s a beautiful, sweet soul with a Divine connec-
tion. Her book Diary of a Psychic shows how you, too can connect with your
own psychic abilities. In my world, Sonia is tops!”
~ Louise L. Hay, bestselling author of You Can Heal Your Life
The general public will pay $327 for this package, but because you took the Psychic University
I course, your tuition for Psychic University II is only $175. (Plus shipping and handling.)
But best of all, you don’t pay a cent until you’ve
received these materials and had a month to put
them to use in your life creating your dreams.
These materials are not for everyone. But if you are ready to set aside yearning for your
dreams and ready to start living them, I want you to get started right now.
I am anxiously looking forward to speaking with you shortly.
Wishing that your fondest heart’s desires come true,
Sonia Choquette (Sign in Blue Please)
Sonia Choquette Ph.D.
PS. The good folks at Conscious One have put in a request that I am anxious to grant. I
will be doing a reading for several of you who join on the call. I am going to ask you some
specific questions when you register for Psychic University II.
CHAPTER 2: PERSONAL IMPROVEMENT LETTERS
57

Wayne Dyer
The next letter that we are looking at was for Wayne Dyer. This letter was timed to
coincide with the publication of his new book, The Power of Intention. One of the things
that undoubtedly made this letter a success was that this was released approximately the
same time that Wayne’s appeared on his annual PBS program. And getting a hold of that
schedule and releasing the book the same week made a huge amount of sense for Conscious
One and this was a fairly successful letter.
Now the interesting thing. As I said, this was a fairly successful letter. One of the reasons
for its success, as Conscious One discovered, was the more times they went to their list, the
more their list would pay. And, I believe that this was a relatively inexpensive package for
Conscious One. It was just $59. Conscious One has been able to get significantly more
money out of that list. So, this letter sold well to a number of different lists but the price point
was much lower than what Conscious One is accustomed to.
58 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
“Change the way you look at things and the things you look at will change…”
How to Change Your Life with the
Power of Intention
“In the universe, there is an immeasurable, indescribable force which
shamans call intent, and absolutely everything that exists in the entire
cosmos is attached to intent by a connecting link.”
~ Carlos Castaneda
When Wayne Dyer read those words many years ago, he had no idea how long a journey
would be until the release of his latest book, The Power of Intention.
This new work is being featured on Public Television this month.
His extensive research has revealed intention as the force in the universe that allows
creation to take place.
His book teaches you how to access the field of energy called intention to begin co-
creating your life.
“To me, this is the best of all Dr. Dyer’s books. He takes all he has been
teaching to a higher and clearer dimension. This book is life-changing, life-
saving. Have been searching for a long time — like the Emily Dickinson
quote ‘Not knowing when the Dawn will come, I open every Door.’ This new
book by Dr. Dyer is a Door — the ultimate Door as far as I am concerned. It
is a ‘Door’ to the Infinite, a path to connect to our Source, a ‘Door’ with Light
flooding through. It spoke to me at a time when I had almost given up the
search for truth. For me, it has been a healing as no other book has been.”
~ Cathy, Philadelphia
It’s a simple 10 step program designed to make intention your reality.

You’ll first discover what the field of intention is and what it means to be
connected to it.

Wayne helps you to understand the feel of intention and offers a new mantra: “I
CHAPTER 2: PERSONAL IMPROVEMENT LETTERS
59
 want to feel good!” You’ll get valuable advice for bypassing obstacles so that inten-
tion can flow in your life.

You’ll learn tips for overriding the ego in order to align with your Source.

Wayne discusses the active/inactive sides of infinity and offers action steps for
moving to the active side. You’ll learn the importance of getting past your fears to
see yourself as an infinite being.

Discover the seven faces of intention: creativity, kindness, love, beauty, expansion,
abundance, and receptivity. You’ll learn the value of practicing nonresistance
thinking and saying “yes” to life.

Immediately learn how to put intention to work for you. Dr. Dyer provides step-by-
step instructions for applying these principles to your daily life.

And finally, learn what impact intention has on others when you become
connected. You’ll learn how to change the way you look at things, and discover the
things you look at change.
Here are the characteristics of people who are connected with the power of intention:
 They never rely on luck. When they decide to do something, they
make it happen.
 They refuse to think about what can’t happen. Instead, they focus on
what will happen.
 They place their thoughts on exactly what they want.
Once you own these characteristics, it’s all automatic. And Wayne’s new book tells you
step by step how to make this part of your life.
“It is an outstanding book. The months of waiting for it to be published
seemed long at times but were certainly worth the wait.”
~ Diane E. Keith-Williams
Now I’d like very much for you to get these secrets as soon as possible. I consider this
book the culmination of Wayne’s life’s work.
60 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
“When they say ‘the best is yet to come’ I must say it has arrived in Wayne
Dyer’s new book The Power of Intention. If everyone read this book and took
it to heart, it would be a beautiful world.”
~ Karen L. Hopson
I Want to Learn Wayne Dyer’s Secrets!
But that’s not all.
Because it is important for you to know the peace of Spirit in your life, then our online
course by Wayne Dyer will be vitally important for you.
“If you are looking for a book that will help you see exactly how to manifest
the life you have always wanted, then ‘The Power of Intention’ will be a
valuable and wonderful tool to help you BECOME who you really are, from
the inside out, and THEN, you will see your entire life turn around.”
~ Barbara Rose
The course is 10 Secrets to Success and Inner Peace. Wayne has distilled the essence of
his life-transforming work.
In this course, he elaborates on ten principles to success and inner peace, which, if
mastered and practiced on a daily basis, will guide you to an inner sense of tranquility.
The ten secrets in this course are valuable for anyone who has decided to consciously be
on their life path. Each of us makes that choice depending on our individual time clock. For
some, it’s early in young adulthood; and for others, it happens in the middle or mature years.
The secrets apply whether you’re just beginning your life path, are nearing the end of it, or
are on the path in any way.
These ten secrets allow your spirit to guide you. Read these secrets with an open heart.
Apply the ones that resonate with you, and discard those that don’t.
Listen to Wayne’s dynamic lessons delivered with audio:

How to avoid feelings of inadequacies!

Help you feel the peace of God that truly defines success!

Living free from the good opinion of other people!
CHAPTER 2: PERSONAL IMPROVEMENT LETTERS
61

Being in command of your conduct rather than letting your past dictate your Sincerely,
way of being!

Consciously planning each day using the 10 Secrets daily planner!

Scott Martineau (Bold Signature in Blue Please)
Scott Martineau

Teaches you that you are capable of manifesting miracles in your life! President
Conscious One

Grounding your day with morning and evening meditations!
PS. If you missed the Wayne Dyer special on PBS, please check your television schedule

Find the peace that you crave in your daily life!
because it will be repeated. It is worth seeing (even more than once!)

Brings you to the knowing that any problem can be solved with a spiritual solution!
PPS. Remember, you can be started on changing your life in under two minutes. You can get

Because you can read, see, and hear Wayne Dyer talk about the actions you are started right now.
about to take, you get more than just a book or an online course, you get guidance
from the “Father of Motivation”.

Most importantly, at the end of the course you will have completed a specially
designed journal, each step of the way, giving you a chance to put Wayne Dyer’s 10
Secrets into Action for Yourself

And you can get started in less than two minutes!

The book and online course is just $59. It’s an incredible opportunity to learn from the
Father of Motivation, Dr. Wayne Dyer.

Millions of people have changed their lives because of Wayne Dyer’s teaching.

Before there was a Tony Robbins...

Before there was a Dr. Phil...

There was one and only Wayne Dyer. Get his new book and online course now!

My partner at Conscious One grabbed our copy of The Power of Intention first and
couldn’t put it down. He can’t stop raving about this book.

Grab Your Copy Now!

As always, this offer comes with our Conscious One guarantee. If you are unhappy for any
reason, just send us back the book and get a quick refund. Take up to a full month to read
the book and go through the online course and watch your life change.

Please let me know your results.

62 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL CHAPTER 2: PERSONAL IMPROVEMENT LETTERS
63
 release destructive patterns so he’s releasing these patterns so you’d know how to defend
The Power of The Dark Side yourself against these patterns.
This letter, The Power of the Dark Side, had a huge response. This was the first letter that
He lists the patterns one at a time. Here are The Dark Side patterns that I will be
I wrote for former business partner, Kenrick Cleveland, and this letter was just a grand slam
sharing. Forgive me that I cannot say more in an email and just lists the patterns that are
homerun out of the park. Not only did I write the letter but, in fact, I even worked with
inside with relationship dissolver, compulsions installer, the claw, the suicide pattern, the
Kenrick on structuring the package.
migraine pattern, the ultimate values destroyer. People would see these things and say, my
When Kenrick came to me, his idea was to sell two of his tapes for approximately $400, gosh these things sound horrible I need to get a hold of these things.
and he told me that he thought it would sell very well. I began talking to him about building
One of the most unusual things is that this course does not have a money back
up the size of the package. Dan Kennedy refers to the “Thud Factor” as a technique where
guarantee. Now everybody knows that when you want to sell something, the more
you make the package so heavy that it lands on the floor with a THUD. That’s exactly what
generous the guarantee the more the sales. Kenrick did not want to give a guarantee here
we did. We built in the Thud Factor.
and we had to make that an actual benefit.
The story behind this letter is that we began adding more and more elements to the
A huge number of bonuses were included here and the sale went on. I’m not showing
package, ended up pricing it at $1,277, and then cut it to $1,077 if they ordered within a short
the order page here but on the order page you had to promise to use these patterns
period of time. This was the highest priced package Kenrick had sold at the time, and sales
ethically before you could use them.
went through the roof. I believe, in a six week period, he did something like $186,000 in
sales. Needless to say, he had never seen anything like it, and struggled to fulfill it.

There are a lot of interesting things that we’re doing here in the letter and let’s go through
them one at a time. The first thing is the pre-head. It’s the hottest, most highly requested
material I’ve ever developed. And then a really unusual headline beginning with a take away,
“You can’t buy this material unless you promise not to use it.” Now that really makes people
stop. Why would I buy the material unless I promise not to use it? It begs that you go on and
try and understand it and then we come to The Power of The Dark Side. And, of course, The
Dark Side is probably a reference to the dark side of the force which came out of the Star Wars
movies, and I, in fact, refer to that throughout the letter. And later on when the Revenge of
the Sith movie came out we did a re-release of The Dark Side and it did very well.

Okay. Now going through this we begin with the story of the origins of The Dark Side and
go through it to his dilemma. And the dilemma is, in fact, part of the hook that he doesn’t
know whether to release these patterns or not. And the letter goes back and forth tugging at
the emotions of greed, but that he doesn’t know that this is going to go out and saying the
line like, “It’s easy to cause serious harm with these patterns.” And then we alluded to the
people who don’t want these patterns out, the professional persuasion community that are
furious that these patters are getting out.

So now we have the huge controversy going between Kenrick not deciding whether he
wants these patterns out and the persuasion community that doesn’t want him to do this.
And, it goes through and lists the patterns but it turns everything on its head. Now the
whole idea here is that these patterns are very, very destructive patterns. He could not

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 It’s the hottest, most highly requested material I’ve ever developed…
You can’t buy this material unless
you promise not to use it!
No. I haven’t lost my mind. But you’ve never
been exposed to…
“The Power of the Dark Side”
Dear Fellow Persuader,
You are reading a letter that I never thought I would send. However, the number of calls
asking me to allow them to purchase the Dark Side set keeps growing. It is the hottest, most
powerful set of persuasion tools I have ever produced. But I never thought I would ever let
them out of my possession.
They call me a master of persuasion because I can teach persuasion skills more quickly and
more simply than anyone alive. But there is one set of skills that I never wanted to share with
others for a very important reason. I believed they were too powerful and — quite frankly —
too dangerous for the general public.
It was a number of years ago when one of the “founders” of NLP used a technique on me
that absolutely devastated me.
Back then I had no clue what it was or what it was called, but it was so powerful, it took
months to recover from it’s use on me and to get my senses back. It took away my identity and
even blurred my purpose for living. It was nasty to say the least.
Today, I call it The Scramble. Only later did I learn that this was my first exposure to
“The Dark Side.”
In recent years, I have received emails from people detailing how a select group of NLP
trainers have used these patterns on them — with explosive effects. I have been hearing more
and more of these reports.
Someone who had taken an NLP training in Europe just called me. In the course of the
training, the student had a disagreement with the trainer. To get even, the trainer used one
of these destructive patterns on him.
66 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
Weeks passed. His life was a shambles. He couldn’t work. He lost all of his friends. He
learned the power of the Dark Side — against his will.
When “The Dark Side” patterns are used — it not only can change an opinion, it can
destroy and totally obliterate a mind. And it stays in operation until you get it fixed or until
you slowly, over time, put the pieces back into place. But for some people, that will never
happen and the devastation is total.
What’s this got to do with you? Everything... if you want to protect yourself from the
hidden power of these techniques. And start becoming aware of how they are being used.
My trainings are comprehensive. I teach everything you need to know about persuasion
from power-rapport tactics, to criteria elicitation, and language patterns. If you master the
techniques I teach you, you become a powerful persuader.
But although the “Dark Side” can be used for persuasion, in most cases I have encountered,
people are using it for destructive purposes. Lives are being destroyed — like mine nearly was.
My Dilemma
Here’s the problem I face: Once you learn these powerful patterns, you can rapidly and
easily recognize when someone tries to use them on you. These patterns are getting out in
the worst possible way. A few trainers are using them just to be nasty and vindictive. Notice,
I’m hearing about the patterns being used here, not denials. So right now, the only way to
learn about these patterns is to be on the receiving end with obvious consequences.
It’s EASY To Cause Serious Harm With These Patterns!
I know most guys just refuse to believe that this type of power and ability exists. But
that’s like defending yourself using the “Ostrich” strategy — hide your head in the sand and
you’ll only get your butt kicked.
And remember... I CAN’T be pulling your leg. The entire professional persuasion
community is watching.
They are furious that I want to make these patterns public.
The reason they are furious is that this is a well kept secret of the “elite” in this field.
The few that know it that they aren’t about to release it under any conditions to anyone.
The only way I know it is that I was personally taught this by the same person that did it
to me a few years after I “snapped out of it”. I was taught the pattern and directed to use to
use it on a person the trainer was upset with.
CHAPTER 2: PERSONAL IMPROVEMENT LETTERS
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 Well, listen up. You can start noticing these patterns in your life and protecting yourself
from them overnight. What’s more...

It doesn’t matter if you’ve read the latest new hot sales or seduction technique.

It doesn’t matter if you’ve been certified in NLP...

And... it doesn’t matter if you still think these patterns don’t exist.
Nope. The ONLY thing that matters... is your desire to start noticing when someone starts
to use these devastatingly powerful patterns on you.
Spilling the Beans in Public
I’ve decided to break ranks on this one and reveal these patterns so people can protect
themselves appropriately. Moreover, some of these techniques can be harnessed for good and
can boost your persuasion skills.
But what you don’t know, you can’t use.
Remember, I had these patterns used on me — that’s how I know what it is. Then it was
explicitly taught to me for the purposes of having me “take someone out” mentally.
Then, someone came out with a pattern so vicious that I was stunned (the door pattern).
Then I began to look for all the other ways this material could be used negatively.
I started getting people sending me material from around the world and I began compiling it.
ALL these skills require expertise and verbal agility. They are advanced. This is not for
beginners. In fact, if you don’t have a copy of Max Persuasion or have not trained with me
live, you aren’t going to get them either.
I have an entire section on ethics in Max Persuasion. And no one is going to get the Dark
Side materials without the proper frame to put them in.
The Dark Side can be seductive. If you are not well grounded in the techniques and strate-
gies I teach I worry you will fall victim to their seductive power.
Luke Skywalker had to battle the dark side as each one of us does as we go through our
lives. This material is not for the weak minded or squeamish.
You see I’m worried. What worries me is if someone uses the Partner Destroying pattern
to simply eliminate someone’s husband/wife or boyfriend/girlfriend so they can have the
person for themselves.
68 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
I boiled 60 tips down to their most powerful, most deadly — the ones that if you don’t
know of their existence they absolutely will kick your behind if they are used on you.
I also choose them in terms of their usefulness in other areas. Some of these or the strate-
gies behind them can be used for good as well. But it’s in the understanding of how they can
be used so viciously that you will understand how to use them for less destructive things.
In the end, I had just 17 patterns. Just 17...
But That’s All You Need!
I taught them at my Max Persuasion seminar in South Beach in January 2003. You
could have heard a pin drop in the room as I went through these patterns. But that was
just the beginning.
Since the seminar, not a week goes by without a slew of emails hitting me and asking
when I am going to release the Dark Side patterns. And I’ve been struggling with it. Quite
frankly, I deliberately kept them off the market. Until now.
It was that call I took from Europe that really bothered me. Here was a person completely
distraught. His self-esteem could be counted in negative numbers. He couldn’t function. He
could barely dress himself. I later learned someone had used the submodality self-esteem
destroyer pattern and had combined it with powerful suggestions that ruined the most
personal and intimate aspects of this man’s life. I decided to take action.
Frankly, I’m worried that person using the Vapor Invasion might learn too much about
someone they want to date and become obsessed.
Protect Yourself Against the Dark Side
You can “install” these skills into your life almost overnight. Just listen to these aston-
ishing recordings... and then you’ll be ready if someone ever tries to use these patterns against
you. Then when they try to use these patterns against you...
You’ll be ready to defend yourself! (And quite frankly, at that point,
you’d be justified in using them to defend off your attacker.)
These patterns are extremely powerful. But they’ve been held for too long in the hands
of people using them for vicious purposes. And that’s the problem.
Listen: When you are suffering and in pain because someone has just used a slick version
of the migraine installation pattern on you, and damn it, the pattern worked. As soon as you
CHAPTER 2: PERSONAL IMPROVEMENT LETTERS
69
 discover that it was a Dark Side pattern that made you suffer, you’ll wish you had grabbed this  Compulsion Installer
set during the limited time period that it’s being made available.
 Relationship Disolver
Or, let’s say you are going to make a sale and you find yourself folding before a negotia-
 The squash
tion even began, chances are the other person used one of these patterns on you.
 Drug Addiction
No one buys life insurance and looks forward to using it. These patterns are your insur-
ance. One day you will be thankful you recognize and know how to use them.  Dreaded Future
 The Cage
The Dark Side is now available for a limited time.
 No Longer True
That means exactly what it says. I am so torn about the release of this set. I am only
prepared for a limited release at this time.  Self Esteem Destroyer

Here’s what I mean.  Smurfing

 The Claw
I am afraid that some of the people who get a hold of the Dark Side Patterns are going to
use them to cause harm to others.  Impotency Installer
I’m worried about someone being passed over for a raise or a promotion and using the self  Fast Frigidity
esteem destroyer to get even.
 Vapor Invasion
I’m not interested to see if I can turn you into a monster on the streets.  The Suicide Pattern
And here’s the big secret no one else will tell you: Just by listening to this amazing  The Missile
audio course... you will learn five or six tips that will turbocharge your persuasion skills
(without affecting anything else) with more PURE POWER than you ever believe you  The Paranoia Pattern
could have. That’s another benefit right there.  The Migraine Pattern
You’ll also learn the simple secrets of never being taken advantage of again. How to  A Secret Relationship Controller Pattern
quickly and easily find your OWN best approaches to dealing with someone using Dark
Side Patterns against you.  The Void
 The Ultimate Values Destroyer
I’m worried that you will decide that it’s more fun to simply strike at someone with a Dark
Side pattern when you don’t get what you want instead of simply walking away.
Special Announcement
Even better... you’ll find you’re completely safe from these patterns now because you will
be able to identify them before they can do any damage at all. Just watch their face when This set is very unique. And it is available until January 31, 2004. At that time, it goes off
your Patriot missile slams into their Scud. the market. If you are one of the thousands of people who have benefited from one of my
programs, you know that one thing is true — I mean what I say.
Here are the Dark Side Patterns That I will Be Sharing
So trust me, I’m as serious as a heart attack. You will not see this program after
(Forgive me, but I can not say more in an email) January 31, 2004.

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 This program is being sold under the following conditions.
You must fill out the form on my website agreeing to use the patterns only in the appro-
priate manner.
Bottom line — no one gets this program unless you agree to use it for defense only.
If your version of a good defense is a good offense, you must take full responsibility for it.
1. This course does not have our usual money back guarantee. In fact, you may not
return the course for any reason. We will replace damaged or defective media for
you at no charge, of course.
The reason we have taken this unusual approach is that the only people that
should be purchasing this course are those that already own Maximum Persuasion.
If you have, you know just how good our material is and you probably can’t wait
to get this course.
This course is simply nitroglycerin. The temptation for people to do most anything
to get it will be very high. Our no return policy on this course insures we are
keeping the material away from those unscrupulous enough to try it.
I’m worried about a person using the No Longer True pattern to eliminate resist-
ance to any suggestion the persuader will ever suggest in the future.
If you don’t have it and purchase this course anyway, that’s fine just understand
that you can not request to return the product. You also need Maximum
Persuasion to understand this course.
This material is priceless. No doubt about it. And it is worth its weight in gold.
I watched as the mood in the class I taught these skills went from being high and
excited to down right scared and stunned. They couldn’t even imagine that such power was
being put into their hands.
In fact, it’s the people who were at the training who are the one’s clamoring for its release.
Do you have the ability to find the way to use this material for good?
Do you have the ability to resist the temptation of just smashing someone covertly just
because you have the power?
Can you walk away from a beautiful person you met while at a friend’s house because you
know that the relationship will not work out?
72 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
Can you accept that a competitor won the business you wanted and leave with a
handshake and a determination to become better at persuading?
IF you can genuinely answer yes to these questions (as well as the other ones that popped
into your head as you were reading these) then you have the type of mentality that can
withstand knowing these powers.
I was still torn about letting this material go public. Finally, my wife Angela suggested
something.
“Kenrick, people know the quality of your work. The right clients will use this in the spirit
you intend. They’ll recognize the value of it. And they’ll be grateful that you made it public.”
Well, that did it for me. If this stops even one person from suffering mental and physical
harm, it was worth it.
Can You Be Ethically Bribed?
I believe that the Dark Side is one of the most important works I have ever released.
Although relatively short in length (it’s about two hours long), pound for pound, there is
serious power packed in this package. But there is far more included.
BONUS ONE:
I am including a video of the Dark Side patterns. This special video plays on your
computer. It’s an MPEG file that plays on Windows Media Player. The video enables you to
watch the visual anchoring that I am doing while demonstrating the Dark Side patterns.
You’ll want to study this video again and again.
BONUS TWO:
I am including a transcript of the Dark Side. I’ve never included a transcript before
in any of my trainings but this time, the stakes are too high. If you are going to be able
to protect yourself against these patterns, you need to be able to take them apart by
yourself and analyze them.
BONUS THREE:
I am also going to include a bonus of The Dark Side applied to rapport. I can’t think of
a better compliment to the Dark Side material. This was recorded at January 2003 South
Beach Maximum Persuasion Seminar.
This bonus conclusively proves that you can use the Dark Side materials with good
intentions and results.
CHAPTER 2: PERSONAL IMPROVEMENT LETTERS
73
 BONUS FOUR:
(And this one will take your breathe away!) Because you need a thorough background in
Maximum Persuasion, I am including THE ENTIRE 2003 SOUTH BEACH MAXIMUM
PERSUASION SEMINAR! It has all of the latest updates to Maximum Persuasion. Every
single aspect of the original Maximum Persuasion has been updated.
I’m doing something here that I thought I’d never do. Many people have asked me to
release Maximum Persuasion in MP3 Format I have decided to do exactly that. Now, you
can transfer these MP3s to your portable player to listen to me while you travel by plane or
work out in your local gym.
This is the ONLY way to get hold of the 2003 Maximum Persuasion Seminar. So, for all
of you who have been asking, the time to act is now.
You can get your copy of The Dark Side (plus all of the bonuses) for $1297 until January
31, 2004. Until December 31, there is a $200 holiday discount to bring the cost down to
$1097. But there’s an old saying, you snooze, you lose. Order it and save today.
Please give me feedback on how you have found ways to use the dark side in positive ways.
And please also report ANY use that you discover of ANYONE using these Dark Side strate-
gies in a negative way.
Here’s how to order...
Warmly,
Getting Started In Persuasion
The next sales letter is also for Kenrick Cleveland. This was for a low priced package.
Most of Kenrick’s sales materials are over $1,000. This one was for a $97 package and essen-
tially it was sound bytes from a seminar that I did with Kenrick called, Kenrick’s Breakthroughs
and Persuasion, which we did together in Miami, Florida in January 2005.
This letter is called, Getting Started In Persuasion. Basically, its purpose was to introduce
people to Kenrick’s products for a very low price and then to up sell them to other products.
This letter sold extremely well to his list and to other lists as well. It got people who had
never bought anything before to buy this package. The interesting thing about this letter
was that it was a download and there were no fulfillment issues.
Up to this point, Kenrick had not done very much work with testimonials. Therefore,
the actual letter you see on his site, www.MaxPersuasion.com, has testimonials that have
not been included here.
The idea here, (or big hook in copywriter lingo) is how to double your closing rate in 30
days or less using these closely held techniques. I then write in the sales letter about two
elements of basic NLP, one being rapport skills, and the other referring to the use of criteria.
The letter rants about other trainers warning about people who rip off Kenrick’s materials
and sell seminars at blue light special prices. These competitors, the letter says, imitate of
his oldest techniques while his clients, since they’re up-to-date, they are driving the Ferraris.

Kenrick Cleveland The subheads are extremely powerful throughout this letter. And for those who knew
Kendrick’s materials when he was talking about $2,577 as a sale price they knew that, that
P.S. Remember that before we process your order, you’ll need to fill out a form on our website was the norm, so releasing a package for $97.77 was just a really great value. Despite the fact
promising only to use these strategies for defensive purposes. there was no guarantee, we still sold many hundreds of this program immediately.

P.P.S. Remember that when you order, you receive the Dark Side on CD’s, the video, the
transcripts, the Dark Side of Rapport, and the entire 2003 South Beach Maximum
Persuasion Seminar.

P.P.P.S. If you are serious about your persuasion skills and order the Dark Side and attend the
January 2004, Unconscious Persuasion Seminar, I will work with you outside of the training
showing you how you can combine the two.

P.P.P.P.S. Remember, the time to order the Dark Side is now. The price goes up in two weeks
and I am taking the set off the market at the end of January. Of course, if I hear that someone
is misusing the patterns that I teach in this set, I may halt the sale sooner than that.

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 Master Persuader Reveals…
How to Double Your Closing Rate in 30 Days (or
Less) Using These Closely Held Techniques
You’ll gain magnetic rapport with the people you meet, uncover the
magic hot buttons which force them to buy, and discover how to
get inside your client’s head and uncover the hidden triggers which
get them to whip out their credit cards and check books and buy.
You’ll Know EXACTLY What Your Client Wants From You...
And How To Sell Them In Less Than 3 Minutes.
No Other Persuasion Training Is As Simple...Or As Effective
Take all of your books on selling and toss them in the trash bin. Enough of the old
sales techniques so ineffective, you couldn’t use them to persuade your own mother to buy
lemonade. It’s time to bury the Ben Franklin, Puppy Dog, and Assumption close and go
in an entirely new direction.
It’s time to slice through all the bull where you try to make small talk with the client
and then subtlety — or not so subtlety — switch gears and get them to pay attention to
your product or service.
It’s time to give the old heave-ho to the lists of features and benefits and share with your
clients exactly what they want to hear. And it will seem like magic when you start to close
more sales than you ever dreamed of...but it’s not.
Forget about wondering how you are going to “break the ice” — I’ll show you simple and
irresistible techniques to achieve magnetic rapport — in seconds.
Wipe out of your mind everything you ever learned about determining what your client wants.
I’m going to show you a fool proof technique to uncover your clients’ hot buttons and reveal a way
for you to push them like crazy until your clients beg to buy your product in just minutes.
And you can just forget about buyer’s remorse or saying no to your services; it’s not going
to happen again...if you follow these simple steps.
Discover the most simple, elegant technique to get inside
your client’s brain ever devised.
76 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
My name is Kenrick Cleveland and I’ve been called the world’s greatest persuader. My client
list is a who’s who of top corporations, people making seven figures on commissions annually,
online and offline marketing gurus, as well people spanning every profession imaginable from
financial advisors to real estate investors, from insurance agents to corporate headhunters.
I get fed up every time I get an email like this one:
“My boss is convinced that when I’m in front of my sales manager, I
should be like a tape recorder with the record button on. Then, when I
manage to get in front of a client I should simply hit the “play” button and
regurgitate my sales manager’s pitch...
This approach assumes that if I can “spew” features and benefits long
enough, sooner or later your client will give up and say, “Hey, I want that!”
Kenrick, is there another way?”
Well. Instead of guessing what motivates your client, there’s a way to laser in on their real
needs and wants. Follow my simple instruction, this technique is so quick... it’s so
efficient... You won’t have to guess and that makes it extremely powerful.
There’s no manipulating involved. You’re giving the person exactly what they want. And
if that sounds simple, it really is.
And the funny thing is, my techniques are probably copied more than any other sales trainer
in history. My ideas have been stolen and repackaged and former students who have studied my
introductory level materials have gone on to become sales gurus in their own profession.
Many people played the game of telephone as a child. In the game, one person starts with
a message and passes it on to the other. Of course, by the time the message gets to the end of
the line, it’s no longer recognizable.
Like playing the game of telephone, my teachings have been diluted, distorted, and
diminished. And that makes me madder than an angry hornet. Here’s why.
My seminars and products are for the persuasion elite. People regularly pay $2577 to
attend my live trainings and pay as much as $1277 for the recordings. If that sounds like a
lot of money to you, let me share the fact that people who purchase from me once come back
and purchase from me again and again or join my Persuasion Elite coaching club.
But these rip-off artists are offering seminars at “Blue Light Special” prices and tape sets
featuring imitations of my techniques from twenty years ago — long before the newest
CHAPTER 2: PERSONAL IMPROVEMENT LETTERS
77
 research in brain development and my latest cutting edge breakthrough research. They want
to sell the Model-T at a Matchbox prices while...
My clients drive the Ferraris.
These programs are coming from people who once trained with me, jotted down notes of
every word I said, followed me into seminars — even when I taught persuasion training for
Jay Abraham and people paid $15,000 a person to set foot in the room. They tried to recon-
struct virtually every important strategy, breakthrough concept and mindset factor I revealed
to my high paying clients until I discovered...
The shocking truth
They were releasing “Reader’s Digest” versions of my persuasion training techniques at
literally pennies on the dollar.
When I first heard one of these sets, I was horrified to hear my teaching so distorted and
used for manipulative reasons. Even worse, they had the audacity to claim they discovered and
formulated these techniques by themselves. But here’s the funniest part, people were listening
to these dollar-store imitations and still got better sales results. Incredibly, my techniques were
so powerful that even if these rip-off artists mangled my teachings, they were still powerful.
That’s when I decided to take action and release a completely up to date presentation of
my techniques directly to you. No childrens’ game of telephone. No distortion. No
nonsense. Just hours after hours of...
Pure Persuasion Dynamite
In January 2005, I emerged from my persuasion laboratory to deliver one of my most
powerful trainings ever. I revealed patterns and techniques I’ve never shared with even my
personal inner circle. Let me put in bluntly, this stuff is mega-hot.
This is not a watered down version. This is not a trick. This is your personal invita-
tion to uncover two cash-engorging secrets my inner circle knows. And using just these
two proven strategies will unleash a flood of new clients and double your closing rate in
under a month.
Here’s the old way of getting rapport with your client. You walk in the door and begin
chatting away with your client. You talk about the weather. You glance around the office or
home to find something to break the ice with...baseball, fishing, or the economy and you
desperately try to steer the conversation toward your product.
78 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
“And so Mr. Prospect, if you think about how hot it’s been for the past two weeks, you’re
probably beginning to wonder about whether you need more life insurance.”
These are the tried and true old-school sales techniques. And they don’t work. And being
enthusiastic doesn’t help. And repeating positive affirmations before the meeting doesn’t work
if the tools you have to work with are from the 1800’s. Instead, you should be using...
Magnetic Rapport Skills
 Yes, You Can Learn How To Read People In A Split Second — use this
technique to judge the effects of your persuasion and then turn it up or down
as needed. This goes WAY beyond anything you’ve ever heard. Yet, I make it
so simple; you can master it right away.
 How To Develop Magnetic Rapport Even In A Crowded Room — even if you
never get to talk to your prospect. They’ll be eating out of your hand before
they ever meet you!
 How to Gain rapport with anyone as soon as you meet them; you’ll have them
swooning for your product before you even mention it.
These techniques are explained in simple step by step, easy to follow directions. Just
listen to each section and practice the exercises. And let me tell you something, these
exercises are fun. And when you discover just how powerful they are...
You’ll Be Nearly Unstoppable
And that’s just the appetizer. Now you are ready for the main course. This next part
is the reason I am the most ripped-off and imitated persuasion trainer in the world. This
is why people fly in to see me from the Far East, Europe, South America, and even
Australia. At a recent seminar, one man flew in all the way from the U.K. Another from
Israel. Two came from Kuala Lumpur (near Malaysia). Do you have any idea what a plane
ticket from Kuala Lumpur to Fort Lauderdale costs? And on top of that, he bought every
single one of my products in sight. Because it doesn’t take a rocket scientist to use them
or discover their power.
It’s for this next section that people pay me the big bucks. It’s called The Magical Criteria
Elicitation Technique. You see, people know there are something called “hot-buttons” but
they never exactly tell you how to locate them or what to do when you have them.
But all that isn’t important because when you follow my simple instructions, you’ll be able
to use Magical Criteria Elicitation the right way in less than three minutes (with no more
CHAPTER 2: PERSONAL IMPROVEMENT LETTERS
79
 than 3-4 questions), your prospect will detail exactly how you must sell him and they will liter-
ally go into a feeding frenzy.
It’s fascinating and beautiful to watch!
You see, they have absolutely no clue they have just laid out their exact buying strategy
for you. And you’re going to laugh at how simple this is...all the way to the bank. In fact,
within a few minutes of learning these techniques...you’re going to unleash...
A Sales Explosion
No if, ands, or buts. No tiny print disclaimers saying you need to have a PhD in Martian
anthropology to use it. If you want to be at the very top of the persuasion dog pile, you need
to order my “Getting Started in Persuasion” set right away.
I’ve taken two huge chunks out of my high priced seminar and edited them and
compressed them so they can be downloaded via the Internet. And I’m going to price them
at a level everyone can afford.
Now, if people paid $2577 to attend this seminar why would I let you have such a strategic
part of this set for less than a penny on the dollar.
The answer is two-fold and I’ll be real up-front and honest here.
First, I want to put an end to cheap imitations. I’m sick and tired of getting emails
from people who’ve never been exposed to my products telling me they’ve tried everything
but still can’t make a sale.
Second, when you’ve listen to and used my “Getting Started In Persuasion” set, you’ll
be back for additional products and seminars. As sure as the sun rises in the morning and
sets in the evening, you’re going to want to know more. And once your sales skyrocket,
the regular cost of my products won’t be an issue for you at all.
Because once you listen to this program,
You’ll Be On Your Way to the Top!
Here’s what this is all about...
“Getting Started In Persuasion” consists of two parts: Magnetic Rapport and Criteria
Elicitation. These techniques are both so simple; you’ll be enraged no one revealed them
to you sooner.
80 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
Magnetic Rapport consists of nearly 2 1/2 hours of step by step instructions of how to get
rapport with anyone in moments. That alone, is half the battle. But take a deep breathe and
come back for round two with:
Magical Criteria Elicatation. I’ve packed the latest know how based on brain research in
persuasion. You get 3 1/2 hours of absolute killer material. Now, I’m not sure what the first
words out of your mouth are going to be when you hear this section. I’m sure “Wow!”
“Amazing!” and “Awesome!” are going to be high on the list.
You may even want to “high five” total strangers because you’re going to be exposed to...
A Diamond Mine of Persuasion Techniques
Now here’s where I’m going to break ranks with the rest of the marketing community. You
know, they’re always promising you can get your money back if someone doesn’t like your product.
That’s not the case here.
I value my work highly. And I know once you are exposed to these secrets, you’re going
to become a raving fan.
In fact, when you discover just how easy it is to skyrocket your success as a trainer, you’ll
be absolutely furious no one revealed these secrets to you before.
And instead of a guarantee, I’ll do something even better. The first 100 people who
respond will get a one-on-one half hour Persuasion Audit with my top trainer (who used my
techniques to generate millions of dollars in sales.)
But on the other hand:
This set is NOT for you if you have a conscientious objection to making serious money
in persuasion.
This set is NOT for you if you think just downloading it is going to make you wealthy.
You won’t increase sales one drop until you listen to and practice these simple techniques.
This set is NOT for you if you think selling or persuasion has got to be hard.
And finally, this set is not for you if you’ve taken a vow of poverty because you are about
to break that vow as you climb to the very top.
Get Started in Minutes
CHAPTER 2: PERSONAL IMPROVEMENT LETTERS
81
 My recent Unconscious Persuasion set sells today for $1277. And, despite that price tag,
people waited on line to order this set. And it gets rave review.
But I’m not going to let you buy this set for $1277. Nope. And I won’t let you buy this
set for half that price.
In fact, if I let you buy this set for a penny on the dollar it would come to $127.77. But
that’s still too high for me.
Speed Hypnosis Book
The next letter that we’re looking at was for a speed hypnosis product. This is one of my own
products. It was based on a public domain product that I found, was impressed with, and went
after on the market. You can see the actual sales letter at my site www.EricksonianHypnosis.com.
On my site, you can also see some of the other sales letters written for the hypnosis market which
have not been included in this book. This letter sells exceptionally well online.

Grab your copy of Getting Started in Persuasion today for just $97.77. I have never ever
let people purchase one of my products at that price. It’s simply amazing.
This copy is an immediate download in mp3 files so you can take them anyway you go on
your mp3 player.
Listen to these sessions and put them into practice and boy oh boy, you are going to be happy.
The story is based on a true-life story of watching my wife get hypnotized instantly when
we were out at a formal dinner. I could not believe just how rapidly someone was able to intro-
duce transient to someone, found out about it and decided to put out a product for it. The
product has been extremely successful and I introduced the mystery of the two words and take
them through the letter until they find out what the secret two words are, which is the author’s
name and you can get started right away. I certainly found that this letter was a big success.

I suggest you hurry because those Persuasion Audits will go very quickly.

I Want To Increase My Persuasion Skills!

Look, my elite coaching clients think I’m insane for offering this program at this price.
Grab them before I start charging with these audios are worth...a small fortune.

I look forward to hearing of your success.

Warmly,

Kenrick E. Cleveland

PS. Anyone can put these skills to work almost instantly. There are simple and effective.

Kenrick, Increase My Persuasion Skills!

PPS. Remember, the first 100 orders only get a Persuasion Audit with my associate within 30
days or purchase.

I Want To Persuade Like A Pro!

82 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL CHAPTER 2: PERSONAL IMPROVEMENT LETTERS
83
 Have you learned this astonishing technique yet?
“The Amazing Lost Secrets Of A Master Hypnotist
That Lets You Instantly Hypnotize Someone Into
Anything, Anytime...Guaranteed!”
“The Fastest, Easiest, Most Powerful Hypnotic
Techniques Allowed By Law…Guaranteed!”
This is the only site on the Internet where You’ll Learn the Amazingly Powerful
Instant Hypnosis Technique That the Authorities Want Banned!
An “insider” shortcut guide to mastering the instant hypnosis techniques that will turbo
charge your business, your wealth, and your life
With Instant Hypnosis Skills, You Can:
 Easily Close More Sales!
 Attract the hottest dates!
 Persuade Your Boss To Give You The Raise You Deserve!
 Effortless Negotiate Better Deals!
 Quickly Talk Your Way Out Of Traffic Tickets!
 Get Your Children to Listen to You!
 Have clients carry out all your therapeutic techniques.
 Have your friends do your every bidding.
From: The Desk of Harlan Kilstein
Date: Tuesday, October 28, 2003
Miami, FL
Dear Friend,
My name is Harlan Kilstein and what you’re about to learn will change your life forever.
You see, I’ve discovered the mother lode of hypnotic techniques that lets even an amateur
84 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
hypnotize someone in a split second. (No looking at the swinging watch and saying “You
are getting sleepy...”)
If I hadn’t seen it myself I never would have believed it. My wife Sharon and I were at a
formal dinner. You know the type. Anyway we’re sitting around and I’m talking to a friend
who is a hypnotist and he’s telling me about this Instant Hypnosis technique he learned and
I’m saying to myself, “Yeah right. Instant hypnosis. Sell me the Brooklyn Bridge too...”
He knew what I was thinking. In less than the blink of an eye, Sharon was out. Her head
was on the table. She was breathing deeply and he was giving her directions.
You know the next words out of my mouth. “How did you do that?” I had to know.
Meanwhile, Sharon emerged from her catnap and jumped into the conversation in mid-sentence.
“Sharon, what do you think of the centerpiece on the table?” My friend asked. As soon
as she turned her head, she was out cold. Her head was on the table. I was speechless. My
friend leaned over the table and whispered the two words that made this all possible...
My Hunt for the Elusive Hypnosis Secrets
These two words led me on a journey through dusty stacks of out-of-print book stores.
Finally, I was able to say “Eureka!” I had found the Holy Grail of hypnosis. Those two words
gleamed at me on the cover.
I went through that book faster than a teenager goes through a Playboy. I memorized
techniques. And then one day I discovered.
Who Else Wants to Apply Instant Hypnosis Skills in
the Business World With Shocking Effects
From that day forward, I began using these techniques on a daily basis. I was able to
purchase newspaper advertising space at a rate lower than any of my competitors due to these
techniques. My landlord lowered the rent on my office space — that never happens!
Every salary negotiation, every upset client, and every critical discussion becomes an
opportunity for you to discover
Why Instant Hypnosis Your Key to Successes...
I never thought I was going to share these techniques with the public. In the wrong
hands, this stuff is dynamite. Yet in the right hands, this stuff is provides powerful therapeutic
CHAPTER 2: PERSONAL IMPROVEMENT LETTERS
85
 interventions. I was going to have to take my chances that the right people would be able to
help others easily and rapidly change.
I made a shocking discovery. Modern hypnotists have no idea that these techniques even
exist. The only way I could prove that these techniques existed was by demonstrating them.
Everyone who sees these techniques wants to know how to learn them with the same
speed and ease that I command. And to each of these people I whisper the same two words.
But more and more people are coming back to me and telling me that the book was out-
of-print, unobtainable, or some guy on the net wanted nearly $200 for a copy of this book.
And that’s when I knew it wasn’t fair that I had the ability to...
Create Instant Effortless Change
I’ve been working as a hypnotist for 25 years. I’m the one that people call when they
can’t get to first base with clients. People refer their hardest cases to me for one reason
only — I get kick ass results. But the truth is, until I learned these secrets, my results were
not all that extra-ordinary. But once I learned the secret of these two words — my success
rate went through the roof.
Why am I telling you all this? Because I want everyone to have access to the same
secrets that propelled me to greater success with clients. I can under stand if you’re
skeptical when someone claims to have great hypnotic techniques. As you continue read
this letter, you’ll quickly find that your doubts vanish entirely. And you’ll want to add these
skills and techniques to your bag of tricks.
WARNING:
If You Are the Kind of Person Who Believes Thinking Is Against Your
Religion, Please Do Not Buy This Book.
If You Can Not Take the Techniques and Dream of New And Powerful
Applications Without Being Spoon-fed, This Book Is Not For You.
Having Said That, If You Want To Discover Devastatingly Powerful
Hypnotic Techniques, I Invite You To Continue.
My Instant Hypnosis Skills Cured A Lifetime
Sexual Dysfunction in Minutes...
86 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
A woman recently came to my office suffering from a terribly embarrassing dysfunction.
She was unable to have an orgasm. She came from a rigid Catholic background and had been
taught that sexual pleasure would lead to promiscuity. Forty years after parochial school, her
life was miserable. She had stopped dating because dating led to marriage. Marriage led to
sex and sex lead to frustration and humiliation. With the help of these techniques, she was
able to add sexual fulfillment to her life in just minutes.
This example isn’t here for bragging rights. It’s just to let you know a regular hypno-
tist with some uncommon techniques is getting superstar results. And most importantly,
YOU CAN TOO.
What I’m Doing Here Will Probably Get Me Banned...
What I’m doing here is very controversial. In fact, it will probably get me banned
from the hypnosis community and branded as an ‘outlaw’. The reasoning is simple. All
these hypnotists understand how powerful these skills are and don’t want them released
to the general public. They want it so that only an inner circle of psychologists and
doctors can use hypnosis. To me, that’s a bunch of nonsense. There’s no point restricting
these techniques to the therapeutic realm because they’re power extends to many other
areas. I’ve proven it. My private students who I’ve taught these astounding skills have
proven it over and over again. So I’m tentively and timidly testing the release of these
skills to the public.
I Will Offer The Course To A Select Group Of
People. Do You Qualify?
Since these skills found in The Instant Hypnosis Techniques are so powerful, I’m not
letting just anyone snag these secrets. I’m not an idiot. I won’t hand a powerful weapon to
a dangerous criminal nor will allow these secrets to pass into the hands of someone who is not
responsible. Everyone who purchases this Instant Hypnosis package has to agree to use these
techniques for moral purposes only.
In fact, if I discover people abusing this technology and using these Instant Hypnosis skills
inappropriately, I will immediately refund your money and insist that you return this material.
Here is a small taste of what you’ll discover in your private copy of “The Instant
Hypnosis Techniques”:

The overlooked state of mind that virtually guarantees acquisition of these skills.
One you have this locked in place, people will eat out of your hand.
CHAPTER 2: PERSONAL IMPROVEMENT LETTERS
87

How to build the confidence to use these skills instinctively. You find yourself
automatically using Instant Hypnosis skills in every aspect of your life getting what
you want under circumstances you thought impossible.

The real secrets behind instant inductions with complete strangers. (After
practicing this, your hypnotic skills will instantly double while you bind people to
do your will without question.)

How to make those old seduction tricks seem prehistoric. Guys will be jealous when
you live a party with a gaggle of girls wanting to spend time with you alone.

The trick to getting the most difficult people to come completely under your
control. They will look forward to fulfilling every suggestion that you make.

With the greatest of ease, you will learn how to covertly use Instant Hypnosis to
plant ideas into your subject’s mind and have them think it’s their own idea. And
you will learn how to do this even if other people are watching.

Why studying language patterns isn’t important for instant inductions. In fact,
the fewer language patterns you know, the better you’ll do and the quicker your
clients will respond.

An instant amnesia technique that you can use on people so that they forget what
they were talking to you about. If they were upset, they won’t remember what they
were bothered about.

A secret trigger that you can use to bring back the Instant Hypnosis at will. You’ll
even be able to induce this state over the telephone to use at your will.

How doctors and dentists can use Instant Hypnosis techniques on the patients and
induce deep trance hypnosis is seconds so they can operate without anesthesia.

How to use Instant Hypnosis techniques under the most adverse conditions. They’ll
never know what you did as you boost your sales rate.

The secret finger-tip induction that is so powerful that even onlookers with be
impressed with its simple elegance and power.

How to build expectation in your clients so they will get powerful changes and keep
coming back to you again and again.
And the list goes on...
88 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
The Mysterious Two Words
The two words that my friend whispered to me after using Instant Hypnosis on my wife
Sharon were Harry Arons. Trained in hypnosis by his grandfather, Arons used secret
hypnotic techniques that were passed down by the infamous Rasputin, the powerful hypno-
tist-advisor to the family of the Czar. These Russian secrets are what Harry Arons passed on
to the public in his teachings.
Issued in the 1950’s, Arons trained doctors, dentists, therapists, law enforcement personal,
and ordinary people in the power of hypnosis. But he did not allow the techniques of Instant
Hypnosis to become widely known. In fact, his book on Instant Hypnosis was so controver-
sial that it has lain hidden away ... until now.
The Secrets are Revealed for Your Use
This is the first hypnosis book that should come with a warning label. Caution: Use of
these techniques may become addictive. You’ll love the power that comes from being able to
hypnotize people — even total strangers at will.
The same forces that opposed Arons will certainly mobilize against the sale of this book.
Don’t be surprised if you check back with this website in a few days and find it down.
The hypnosis community simply can not allow these techniques to go mainstream. So
what that means my friend is that you need to act now.
On the rare occasions that this book surfaces — it goes for $65-$200. (I was quoted more
by a bookstore on Manhattan’s Upper East Side.)
But now, you can snag your copy right here for a limited time only for just $29.95 and that
is the hypnosis bargain of the century.
The first time you use these techniques, you’ll wish you knew them sooner.
The first time you instantly hypnotize someone and compel them to do your will, you will
have the power of Rasputin in your hands. Use it wisely.
I Guarantee Your Success
The procedures in this book are spelled out in such detail that a five year old could apply
them within minutes. But I want to take all the risk away. I won’t even consider this sale final
until 60 days have passed. In fact, if your follow the text and fail to accomplish everything I
have described, I insist that you notify me for a complete refund.
CHAPTER 2: PERSONAL IMPROVEMENT LETTERS
89
 Get Started in Under a Minute
Because this book is an instant download, you can be using these Instant Hypnosis
techniques within a minute’s time. Simply look at the pictures and follow Arons’s captions
and you will get incredibly powerful results.
Special Bonus
The Dean of American Hypnosis, Ormond McGill, is also featured in this book demon-
strating these techniques. That makes this book a double rarity. Grab it now while you can.
Hypnotically,
Harlan D. Kilstein Ed.D. C.Ht.
PS. It can’t get any easier than this. Just click on this link and be using these techniques in
a minute’s time. You won’t believe the power...or the simplicity.
PPS. Remember the incredible guarantee. The sale is not final for 60 days. Use these
techniques to induce powerful changes in total strangers and prove to yourself that this works.
90 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
Creating Power
The next letter was one of the early Internet sales letters that I did for someone who has
gone from a client to also being a good friend as well. He has developed a huge Internet list
but it all started with this sales letter that I did for his product called, Creating Power.
He had a long-form sales letter. It just wasn’t converting very well and I redid the letter and,
in particular, got benefits up in the headline. I followed the formula of putting at least three
benefits in the headline, namely... eliminate stress from your life, skyrocket your self-confidence
and program yourself for a lifetime success. This sales letter has done extremely well.
As you go through the letter, I’d like you to pay attention to my introduction of the
Amanda story and personalization of the letter, which gives everyone a specific person
who they can identify with.
In my copywriting, I often make use of a fascinating psychological technique based on
The Thorndyke Effect. When written properly, The Throrndyke Effect takes you right into
the story you are reading, and puts you in the middle of the situation. So when people were
readiig about Amanda, they were putting themselves into that situation and the way that
she got her success was the Creating Power system.
As you go through this letter you’ll see that we make ample use of testimonials, ample use
of science, make some really big promises and the result was a huge success of a letter that
actually created and expanded an entire business for Kareem Hajee at Creating Power. In
fact, I like this (and some others so much) I have arranged a special page on the “Owners
Only” website where I have convenient links to all the products mentioned in the book, as
well as some other outstanding resources that have helped me to earn $$$$$. You’ll find the
lowest prices from my friends at www.overnight-copy.com/secretpage.html. The user name is
overnight and the password is copy.
CHAPTER 2: PERSONAL IMPROVEMENT LETTERS
91
 Finally, you can have the life you really want…
Amazing Secret Reveals How to Eliminate Stress
From Your Life, Skyrocket Your Self-Confidence,
and Program Yourself For Lifetime Success
Yes, You Can Expand Your Comfort Zone, Shatter the Beliefs that are
Limiting Your Life, and Instantly Boost Your Self-Esteem Forever.
In 5-Minutes A Day, You Can Easily Create The Life You Want – Guaranteed!
If you have ever thought about why some people are successful in life
and others live out their lives in failure. If you’ve ever wanted to be one
of those people who lives their dreams, the answer is at hand.
“I just wanted to get a new job and meet someone I could spend some
time with. Your course was so simple and easy to follow I could hardly
believe it. Well, I got the job in the first week. The relationship started in
the 4th week and is still going.”
~ Mary Taningston, New York, New York
Did you know that there is a single ingredient that separates people who are successful
in life from people who are not? That component is how you harness your personal power.
People who use their power will take their dreams and make them come true. They are
fearless in their drive and will take immediate, massive, repeated action and will never give
up until they can live their dreams.
On the other hand, people who lack this ability still have the same yearnings and
desires as everyone else yet they stay stuck and unfulfilled. They never make their dreams
come true. Their lives are an endless series of “what if” questions they ask themselves. But
until now, success has never been so easy.
Many people feel powerless in their lives. They live forever at the whims of others — nasty
bosses, credit card companies, or others trying to hold them back. They never discover the secret
to incredible power that is hidden within them. For most folks, harnessing this power is just a
dream or fantasy. But, now you can be on the way to achieving your dreams in just minutes.
I know it sounds incredible, but there’s a simple, easy to use proven formula which unlocks
everything your heart desires, and automatically creates the life you really want.
92 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
Every thing you ever wanted becoming reality.
“I always knew there was more to life, there simply had to be. You showed
me just how much I had been missing. Thanks to you I'm having fun again
and I'm more confident. Your system really works!”
~ Samuel Hollings, Los Angeles, California
I want you to understand just how close you are to your dreams right now, because in
just a moment, I’m going to reveal what I discovered through years of research that allows you
to harness your inner power and immediately attract everything you desire, and bring its
benefits into your life at the speed of lightning.
With my proven Creating Power course, you can enjoy success in meeting new friends,
developing rewarding relationships, finding a better job, becoming financially secure, and
create the life you want. And it all happens automatically.
“Since taking your Creating Power course Dad and I have partnered in the Real
Estate business, and we have $5,000,000 in deals on the table right now! These
are going to close in the next 2 months. Dad’s best YEAR was $6,000,000 in 12
months. We are only 2.5 months into this year! All is working out perfectly.”
~ Brian Heilig, Baird & Warner
The Creating Power System will change your life forever!
Best of all it only requires 5-minutes a day!
The single most important key to living your dreams is utilizing your personal power.
No matter what your dream is, you make it reality when you master this skill. You’ll be able
to handle every obstacle along the way. And you’ll be able to move in the direction of your
dreams — in just minutes.
You may be stunned when you realize just how high you can climb and how you are being
held back. When you are freed from the prison of your fears, your life is entirely new.
“When I started working with you I had to make some difficult decisions. Your system
showed me that these decisions could be easy. Things are now moving in the right
direction. I enjoy inner peace and no longer have the tension I had everyday.”
~ Tony DiMaio, Car Salesman, Atlanta
CHAPTER 2: PERSONAL IMPROVEMENT LETTERS
93
 Unless your personal power throttle is set on high, it affects every aspect of your
existence. The way you set your goals, choose your values, or react to life is shaped by who
and what we think we are.
When we use our power, we have a more confident feeling inside, we become successful
in our lives, and we become unstoppable.
What You Discover Here Will Change Your Life Forever

Why Using Your Power Distinguishes Between The Super Achievers And The
Average Person

The two sources of Power problems and how to correct them...forever.

How To Stop Being Ruled By Your Past

How To Identify Your Own Path to Success

How to Eliminate the Fears that Drain Your Power.

How to Effortlessly Embrace Your Strengths, Anytime You Need To

Breaking Out of Your Rut! Finding the Strengths to Do Something Different

Simple Steps To Immediately Replace Your Limiting Beliefs With Empowering Beliefs

How Power Can Enhance Your Intimate Relationships

How Successful People Handle Mistakes Differently Than Others

How to Insure Your Children Grow Up With a Healthy Sense of Power

Learning to Trust Yourself and Respect Your Decisions

How to Approach Others With a Benevolent Spirit

How to Feel that You Can Make a Difference

Having High Expectations for Success
Never Before Has It Been This Simple to
Achieve Your Every Dream.
As you think about your dreams and what’s important to you about moving toward
your ideal lifestyle, you might realize that we are all either moving toward or away from
our dreams at all times.
94 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
If we procrastinate, we’re putting our dreams off — maybe for a few years or maybe forever.
And when you delay your dreams, you miss out on life.
The ideal is to live our dreams now before it’s too late. It’s important to take some action
each and every day, no matter how big or small in pursuit of our dreams. And the way that
countless people who reached their dreams was with my Creating Power program.
You might be reading this website and think you’d like to make some changes in your
life. But sometimes, even though you’d like a better job, to feel closer to your family, or even
feel good about yourself, something inside stops you from taking action.
One of the traits of people who are confident in their use of power and who really go for it is
that they immediately take action. If you want to make your dreams reality, like so many before
you have done, I want you to focus your attention on what you really desire inside your heart.
Get a picture of what you want. Make it vivid and focused and as real as possible.
Because, I’m about to show you how to make your dream come alive.
“Thanks to you I took control of my life, got my kids in a good school and am now
climbing out of debt. I'm also saving and for the first time in my life my finances
are improving. Your techniques are simple and effective. I just wish more people
would follow your system.”
~ Anna J., Tampa, Florida
“When I started working with you in November I wanted to get married and change
my job. I just thought I'd tell you that I just got married this month and have been at
a new job since late January. A year ago I didn't think this was possible. Everybody
should follow your system. PS: I'll let you know when the kids arrive.”
~ Emily, Chicago
“At first it was very difficult to change the old pattern of negative thinking to something
more resourceful. Now It’s becoming a habit for me to think about things I wants in
life, for the first time in my life I realize the importance of positive thinking. I went
through my first week and I've noticed a shift in my awareness something that other
programs haven't succeeded with. Life is getting easier and I see opportunities instead
of obstacles. Just want you to know that your program really works. God Bless.”
~ Milton Hebert, Goteberg, Sweden
CHAPTER 2: PERSONAL IMPROVEMENT LETTERS
95
 My name is Karim Hajee (include photo) and over the past 20 years I’ve revealed my amazing
Creating Power System and helped thousands of people change their lives in ways they never
thought possible. What I am about to tell you here today will change your life forever.
How Creating Power Changes Your Life
The incredible 5-Minute Creating Power System has helped tens of thousands of
people accomplish their goals and significantly improve their lives. Here are some of the
life transforming changes you’ll enjoy in just a few days when you work with my
Creating Power System!
You Have Incredible Powers That
Can Change Your Life!

Eliminate Stress From Your Life And Replace It With Confidence.

Take Control Of Your Life And Watch Your Dreams Come True Automatically.

Create Fulfilling Relationships Regardless Of Your Past. The Partner Of Your
Dreams Is Just Around The Corner.

Be More Confident In Social Situations As You Meet New Friends.

Eliminate Debt And Create Financial Stability.

Boost Your Creativity On Your Way to a Higher Paying Job.

Increase Self Esteem And Self Confidence

Stop Worrying and Start Enjoying Your New Life.

Enjoy Inner Peace and Walk Around With a Smile on Your Face.

Succeed In Business Despite the Economy.

Enjoy Better Health Than Ever Before And Allow Your Body to Naturally
Heal Itself.

Meet The Perfect Partner and Enjoy a Loving Relationship.

Eliminate Negative Feelings Towards Family and Friends and Replace Them
With Feelings of Love.

Take Charge Of Your Life and Watch Obstacles Melt in Your Path.
96 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL

Get A Better Job Under Conditions That You Want OR Become Your Own Boss.

Give Yourself a Pay Raise Every Week.

Secure a Promotion Regardless of Seniority.

Become the winner you always were inside.
The Creating Power System creates wealth, success, romance, helps you lose weight,
builds self-confidence — anything you want. It will also help you find your true calling, gives
your life meaning and allows you to have inner peace as you accomplish your goals.
But in order to get the most out of life you must first understand how your incredible
creating powers work. You will develop your incredible powers personally that will yield
astounding results.
And if you’re saying, maybe that worked for others but it can’t work for me — no way.
With Creating Power you develop all your powers and I will show you how to do this
every step of the way. You will always be able to turn to me for guidance and coaching
whenever you need when you work with the Creating Power System. I won’t be satisfied
until you’re a success too.
May I tell you about Amanda Curtis? On a winter afternoon a few years ago, a very close
friend, Amanda, told me something very important as we walked through Central Park. She
said she wanted to accomplish two major goals in her life. Amanda wanted to change her
stress filled job. She was on a terrible shift surrounded by angry and negative people who
didn’t care for her and destroyed her self-esteem. But the money was good — so Amanda
stuck with it — despite always being tired and never having enough time for herself.
Her second goal was to find the man of her dreams and get married. She was getting older
and wanted to be in a life long relationship — not just to anyone — but to someone who
really cared about her and made her the center of his life.
I told Amanda that everything she wanted was possible and explained that all she had to
do was develop her power — which was much easier than she thought. Amanda didn’t
believe me. She was doubtful that anything would work.
After a long discussion I convinced her to try my Creating Power System. Amanda
remained skeptical and told me that she had tried everything including astrology, psychics,
self-help programs and even counseling. None of them worked. She agreed to try the Creating
Power System. She started to get new job leads within the first 2 weeks!!
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 Within a month Amanda started dating a terrific guy. Another month passed and she had
her new job making even more money than she was before. After 6 months she was engaged
and is now married. They just bought a new home in a terrific neighborhood.
So the program works — even if you’re skeptical (like Amanda was!)
How did Amanda do it? She used the Creating Power System which unlocked her
own Creating Power.
Amanda mastered a secret most people never discover. Every athlete — whether amateur,
Olympic or pro, needs coaching to master new powers. Although the program is simple
enough to be done on your own, some people need that extra caring push.
If you could change your life by reading a self help book, you would have done it years
ago. The answer isn’t another self-help book or another fast-talking infomercial guru.
You need to Create a new way of living and get valuable guidance as you develop your
own inner power and abilities. That’s what Creating Power gives you — it gives you the
Power to Create Your own life! And because I honestly care that you reach your dreams,
you get my personal coaching services and guidance as you develop your own powers. I will
take you by the hand every step of the way.
When you’ve completed your simple 5 minutes a day program — you’ll know how to use
your incredible powers at will for the rest of your life!
With Creating Power you’ll create success after success after success. You’ll discover a wonder-
ful future as you continually enjoy better things in your life and make dreams become reality.
“I simply wanted to get control of my finances and make more money. Your
system helped me accomplish much more than I expected. I've finally got my
finances in order and am climbing out of debt. Life is much more pleasant
now. Even my friends and coworkers have noticed a difference.”
~ Paul Alckowitz, Designer, Los Angeles, California
“Thank you very much, with your advice and especially the Creating Power
System I really am seeing results in fact, I can hardly believe it, I'm actually
doing something about my reality. I really didn't think I was going to be able
to pay my bill's at the end of this month, but now with using your system not
only am I going to pay my bill's but I really do have extra.”
~ Brandon Dahle, West Haven, Utah
98 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
Some people refer to your hidden abilities as Mind Power While a number of people will
tell you it’s the Power of your Subconscious Mind — or The Power of Positive Thinking. The
truth is — it’s so much more.
In order to create the change you want we start by sending the right messages to your
subconscious mind. This is the part of your mind which creates everything you want in life.
This is the fact you need to really understand. The only reason why you’re not getting
the most out of life is because you don’t know how to master your subconscious mind. In
fact, you’re probably sending the wrong messages to your subconscious mind right now.
The Creating Power System shows you how to send the right messages to your subcon-
scious mind so you get results — and you get the life you always wanted.
Harness The Power of Your Mind
You have abilities and powers that you’re not even aware of. You were born with these
powers — but you have never learned how to master them. Instead you go through life like
an unguided missile trying different things and hoping for the best — but never really
fulfilling your dreams. I’ll show you how to master these amazing powers and fulfill your
dreams with my unique Creating Power System.
“I just wanted to drop you a short line to thank you. I finished the Creating Power
course. Over the past month, I can't tell you how much I've incorporated the
system into my life. Every time I have a negative feeling, I remember one of the
techniques and dismiss it away. I’m working on the affirmations more than once
a day and feel very good. Thanks again for the materials.”
~ Steve Oricoli, Southport, Connecticut
“I am writing to wish you all good health and success. I began using your
Creating Power program in May or June and I want you to know I have had some
very good results. One area I focused on was my health. I had been troubled by
a stomach infection for about 6 months, and had been to several doctors who
were not able to diagnose the problem. I kept affirming that my stomach was in
good health. In September, an endoscopy revealed a swelling near the esoph-
agus. The doctor put me on medication and said I should return in 4 months.
Amazingly, the stomach infection cleared up in just a few more weeks, and I
didn't even finish taking the medicine. A second area of focus was my
psychotherapy practice. I affirmed that I would leave my dead-end corporate job
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 and go full-time into my practice, earning a good living, with 20 clients a week.
When I started the program, I had only 8 clients a week. Now I am seeing 20 clients
a week in my practice--and I no longer need the corporate job! To have a full-time
practice is something I have wanted for years! I plan to keep on using Creating
Power--I have read numerous book on metaphysics, and yours is the best explana-
tion I've run across, and what it offers, that I've seen in no other book, it is a STRUC-
TURED program. I recently married my soul mate and now I am sharing your book
and CDs with him. Thanks for your help.”
~ Judy Pearson, Burke, Virginia
Doctors and scientists now firmly believe that 75% of all sickness and disease starts in
the mind. Researchers have also proven that stress, which starts in the mind, is the number
one cause of all fatigue and illness.
Scientists have also proven that we only use 10% of our mind. The rest is never used
properly. That means 10% of our mind is causing 75% of all sickness — and we don’t even
know how to use that 10% properly. Imagine what would happen if we used our mind to it’s
fullest? We would stop getting sick and live healthier, more productive lives.
Researchers have also proven that people who have a healthy and positive attitude — or
incorporate positive thinking — live better lives. Why? Because they know how to use the
power of their mind. Unfortunately most people never get their mind working for them.
Instead, they get their mind to work against them — creating things they don’t want. If this
is happening to you, I’ll show you how to reverse it immediately when you get Creating power.
Creating Power shows you how to use your mind correctly and it shows you how to
instruct your subconscious mind so that you create the life you want. With Creating Power —
you’ll direct your conscious mind as well as your subconscious mind.
Your mind has incredible power. I’ll show you a simple 5-minute technique which
unleashes this amazing power. Most important of all you’ll develop your Intuition by tapping
into the power of your subconscious mind. Plus you’ll learn a number of proven techniques
that will generate astounding results.
Throughout your life, you have been taught all kinds of things. You were taught how to
walk, how to read, how to write, etc. But no one ever taught you how to use the Power of
Your Mind and Subconscious mind. Creating Power is the instruction book for your mind
and subconscious. You’ll only need to spend 5-minutes a day. You have the power — I just
show you how to use it. And best of all the results are guaranteed.
100 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
Creating Change
Unfortunately most people think that in order to change their life or grow as a human
being all they need to do is set goals, plan things ahead, manage their time better, say an affir-
mation or two, become more disciplined, work with a daily planner and a goal minder. This
is completely wrong and will only cause you more grief and distance you from your goals.
The gurus who want you to follow such routines are not interested in helping you.
They only want you to continue following them so that you become dependent on them.
I don’t want to do that.
There’s an old saying: “Give a man a fish and you can feed him for a day. TEACH him
to fish and you feed him for life!”
The Creating Power System TEACHES YOU TO FISH so that you never have to
depend on anyone or anything for the rest of your life.
Creating Power makes you unstoppable in business, gives you clarity and vision in your
life and let’s you live your dreams as you complete your greatest ambitions.
You’ll discover the most powerful techniques to quiet your mind and develop your
instincts — or intuition — while eliminating stress and enjoying greater fulfillment in every
aspect of your life. You will accomplish goals you never dreamed possible.
You’ll master these powers in my Creating Power System — the only complete
program that gives you the power to change your life, and includes Personal Coaching
and is guaranteed to help you accomplish your goals.
With Creating Power your daily life becomes simple and easy — you’ll eliminate stress,
worry and anxiety within days. You begin creating events you thought would never happen.
With Creating Power you’ll understand the principles of the subconscious and discover why
short term tapes or subliminal programs don’t work.
Creating Power unlocks your ability to do the things you love to do — it shows you how
to follow your passion. With Creating Power you follow your dreams — enjoying success after
success while increasing your self-confidence with each new day.
Creating Success
When you have success you have passion — when these two elements are in place you’ll
continue to fuel your success and eliminate obstacles.
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 “Up until now, I probably was a person who did not completely control my own
mind. I am very receptive to the input of others, to the point where I can intutu-
itively know their thoughts. However, with such an open mind, I have been
easily influenced by others with stronger wills than my own. A blessing and a
curse at once. You helped me to see this circumstance in my life, and have
already helped in other ways a great deal. And yes, I do understand what you
are showing me about being only in control of myself. It's good stuff. I hope to
keep learning from you. Thank you!!! P.S. I think you are the bomb!”
~ Collette Boyd, Jacksonville, Florida
“I just had to write to say thank you so so much. My life is completely changed
in 3 months since I did the course. I have achieved all 3 goals. It is an incred-
ible feeling, I jump out of bed in the mornings and can't wait to live the rest of
my life. And the real wonderful thing is I am making a huge difference to other
people's lives who are in need of inspiration and motivation. I find myself
naturally leading and inspiring people to achieve!! Sorry if I'm sounding too
excited but I feel like I've won the Lottery every day. All the best.”
~ Brian Flavin, Dublin, Ireland
Before you have success you need to have opportunity. With Creating Power you will
create incredible opportunities and understand which of these opportunities are best for you.
The confusion and indecision is eliminated.
Research Leads to Results
We spent 5 years testing this course — making sure it got results before we made it
widely available.
We provide personal coaching — to make sure you get the most out of the course.
We filled our course with practical content and easy to use material that you can put into
action immediately.
And although we have thousands of testimonials, we didn’t fill our pages, CDs and tapes
with wonderful examples of success, testimonials or long-winded stories.
You won’t hear me bragging about myself or accomplishments in my program. Because it’s
not about me — it’s about you and your results.
102 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
You’ll get a complete success system — a course that teaches you how to figure out what
you want, how to set up a realistic plan to accomplish your goals and how to train your mind
to work with your subconscious mind so that you get results.
When you follow the simple steps outlined, you’ll change the way you think — so that
you get results for the rest of your life. Creating Power teaches you how to think so that you
always send the right messages to your subconscious mind and create the life you want.
There are hundreds of books, courses, personal coaches, software programs, subliminal
tapes and short-term solutions out there that promise to change your life. But none of them
work because they don’t teach you how and why you create your own power.
Warning!
Your mind plays tricks on you — that’s right — it deceives you. It convinces you to stop
trying to create change because it’s comfortable where you are right now — even if you aren’t
happy.
Creating Power shows you how to take control of your mind so that it starts working
for you — immediately! And you’ll rapidly discover when your mind is deceiving and playing
tricks on you. And how to reverse its course in minutes.
Creating Power Gives You The Power.
Stop beating yourself up!
There’s a short cut to the life you always wanted. And it begins now!
Your Dreams Become Real Right Here:
(Product Shot Here)
At last! The Creating Power system that teaches you how to master your
own powers so that you can turn to them whenever you want for the rest
of your life! Once you work with Creating Power you’re set for life!
Here are just some of the incredible things you’ll master in the FIRST WEEK:

How to tap into your subconscious to create a happy and rewarding life.

Why most forms of visualization fail and how my simple technique will skyrocket
your results.
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103

Learn how to quiet your mind and develop your intuition.

The right way to meditate — it’s so easy you’ll wonder why you didn’t do it
your whole life.

How to create the right situation ahead of time — so you always come out ahead.

How to magnetically attract the right people who will help you accomplish all
your goals.

How to get rid of the people and situations you don’t want — easily and effort-
lessly without any confrontations.

How to turn failure into success and keep building success throughout your life.

3 simple ways to eradicate negative thinking.

How to build a lifetime bond with your spirit, the universe and your subcon-
scious so you’re always on the right track.

The six laws of thought and the universe that no one will tell you — and why
you need to follow them right now!

Why any affirmation you picked up in a book or another course is dead wrong!
You’ll master the Right way to create and use affirmations so you get instant results!

Why simple positive thinking won’t get you what you want.

How to send the right thoughts to your subconscious so things always work
out for you.

How 5-minutes a day can change your life — forever. Starting right now!
And there’s more. Lots more.
“Thanks for the positive affirmation exercises for my stockbroker test. They
absolutely worked! I scored an 80 and the national average is 73! I repeated
the affirmations all day for the days leading up to the test. As I sat for the test
I felt a calm come over me as I repeated the affirmations and I felt sure that
the help I needed to pass the exam would come. And it did! I am a firm
believer in your system after only 1 week! Thanks for everything!”
~ Randy Dirilo, Stockbroker, Daly City, California
104 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
“Since I have been listening and since I last talked to you I found out that I
will be getting a promotion to Supervisor. I have also started doing some
other things that I have always wanted to do. Anyway, I just wanted to tell
you thank you. If you ever need a testimony, I would love to do that too.
That's just how much I believe in what you are teaching. I know God let me
cross your path on the Internet. Have A Very Blessed/Positive Day!!!”
~ Betty G. Gilmore, CPC (Certified Professional Coder), Lubbock, Texas
Your Future Starts Now!
Okay, So What’s The Cost For This Incredible System?
How much would you spend on a personal coach — perhaps a few thousand dollars for a
year of work? Add to that price any materials you may have to buy. Perhaps you would spend
a few hundred dollars on books, tapes, CDs and other material.
Well, you’re not going to pay anything near that. The amazing Creating Power course
usually sells for $249. But For a limited time If you order by Midnight Tuesday, December
20, 2005 — Your investment in your future with the Unique Creating Power System
including personal coaching is just $97.
In fact, I won’t even let money stand in your way. I will work out a monthly payment
program that anyone can afford.
I Want to Get Started Right Now!
Here’s My Iron-Clad Creating Power Guarantee:
Your success in using the Creating Power System is completely guaranteed.
Use the Creating Power System at my risk for a full 3-months.
If at the end of three months, you haven’t experienced a dramatic change in
your life, I want you to return your set.
If at the end of three months, you aren’t closer to living your dreams, I want
you to return your set. Just shoot me an email, give me a call, I’ll give you a
return authorization — no hassles.
In fact, you have my permission to use this program, test this program, use
me as your personal coach and if you haven’t accomplished your goals, I insist
that you return this set and I will quickly and rapidly refund your money.
I Want to Put Creating Power to the test!
CHAPTER 2: PERSONAL IMPROVEMENT LETTERS
105
 “I want to take a moment to thank you for your Creating Power course. I have
been using it for about 1 month and absolutely love it. Learning your
techniques have already begun to change my life. I am no longer thinking
negative thoughts and have seen some changes in my way of thinking and life
goals. I am so happy and feel like I finally have some control over my life. It is
a true miracle and I want to thank you.”
~ Jayne Ourth, Rolling Meadows, Illinois
“It's been two months now since I've started using your techniques for creating
power in my life. I practice many of the methods everyday throughout the day.
I do believe I am growing more successful and positive everyday and
attracting the same. I wanted to take a moment to thank you for developing
your system and making it available. I needed this system in my life- I wish I
had learned it years ago. The important thing is I found it (for which I thank my
spirit and the universe) and am now changing my life everyday for the
positive! Please continue to help others and I will as well :)”
~ Mark Trueit, Encino, California
Now, There Are More Ways For You to Succeed!
Plus when you order by Midnight Tuesday, December 20, 2005 — You’ll get these
incredible additional bonuses valued at $1500 absolutely FREE!
Free Bonus Gift #1: Creating Wealth Program: This special Program is filled with the most
powerful techniques that will help you create an avalanche of wealth in your life. I’ve had
people take this course just to get this Creating Wealth Program. $39.00 Value
Free Bonus Gift #2: Creating Success Program: You’ll discover some of the greatest
techniques used by the most successful people in the world. Just try a handful of these
secret exercises and watch the new opportunities pop up in your life instantly. I’ve seen
people use these techniques to get a new job or launch a new business — create what you
want. $39.00 Value
Free Bonus Gift #3: Creating Romance Program: You’ll get all the special tips needed to
create the perfect romance in your life. Use this program to improve every important relation-
ship in your life. With these techniques you’ll create a stampede of potential candidates.
Attract the right people in your life — not just for romance — but use this program to
surround yourself with the kind of people you want in your life. $39.00 Value
106 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
Free Bonus Gift #4: 3 Additional months of coaching after you complete the course. You’ll
get all the coaching you want for additional 3-MONTHS! People routinely pay me $200 an
hour just for coaching. You get it free! $1400 VALUE!
Free Bonus Gift #5: Building Confidence Program: In this program you’ll get special tips
and exercises designed to help you build confidence and increase self esteem so that you
always achieve success in any situation. Use this to get rid of self-doubt and worry — while
building a stronger self image. $39.00 Value
Free Bonus Gift #6: Eliminating Fear & Anxiety Program: This program will show you
how to eliminate fear and anxiety by taking control of your thoughts and emotions. Learn
to eliminate Fear, anxiety and depression by taking control of your mind and start
enjoying life. $39.00 Value!
Free Bonus Gift #7: $100 Gift Certificate: This $100 gift certificate is good for any multi-
day seminar put on by Karim Hajee at any time. Using this gift certificate is like getting the
course for free. $100.00 Value!
Together these free bonuses are worth more than $1500 — and they’re all yours
absolutely FREE if you sign up by Midnight tonight!
Life Doesn’t Come With Second Chances...
It Comes With Time Limited Opportunities —
Grab Them Or Miss Out!
Remember — you only get one life — there is no second chance. Make the most of this
life NOW! It doesn’t matter how old you are! It doesn’t matter what your situation is. You
can still have everything you want in life when you follow the Creating Power System.
Studies of the Internet show that if you leave this site and don’t try the Creating Power
System, you will likely never find this site again. And that is truly sad because it means,
you miss out on your dreams.
People who keep doing the same things over and over again get the same results.
Nothing will change.
So come on, order my proven Creating Power techniques — completely and totally
risk-free and soon, you’ll be singing its praises to others.
Change Your Life and Keep the Change!
CHAPTER 2: PERSONAL IMPROVEMENT LETTERS
107
 Get ready to Claim the Life you want. After you order, circle the date on your
calendar because years in the future, you are going to celebrate this date.
I look forward to working personally with you.
Sincerely,
Karim Hajee
Karim Hajee
Creating Power
PS. Look, there’s no risk in ordering this program. You have three full months to test-drive
this program. In fact, if Creating Power doesn’t OUTPERFORM, OUTMOTIVATE, and
TURBOCHARGE your life, I want you to return it to me. What could be fairer?
I’m Ready For Creating Power Right Now!
PPS. Remember, this is the only program on or off the Internet where the author takes
personal interest in your success. I know you’ve failed in the past. I won’t let you fail again.
Let’s Create Some Power Together!
108 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
Golfer’s Mind
This letter is one of my first-ever Internet sales letters. It was also the first direct mail
letter where I sold my own product. It’s called, Golfers Mind.
I got the idea of doing a golf product at a Gary Halbert seminar where I heard John
Carlton for the second time. Gary introduced us to the concept of PWM, players with money,
and told us that’s who we should be writing for. I immediately decided that I should be
writing for the golf market even though I didn’t know the first thing about golf.
That’s how I introduced myself to John Carlton, by writing these letters. I put my heart
and soul into them. John just massacred those early drafts. And after the fourth attempt
he just said, “Stop it! Harlan, before you write me another letter why don’t you learn
something about playing golf? Nobody can hit a ball 500 yards. What in the world are
you doing here? Go talk to some golfers.”
And I began actually talking to some golfers. I took some golf lessons and found
friends I didn’t know who were golfer nuts and on the way to a success with this letter I
became a golfer myself.
So this letter you can see on my website www.GolfersMind.com. The interesting thing
was I created the letter before I created the product.
I’ve already mentioned my background in neuro-linguistic programming or NLP. So, once
I created this letter, I went into the studio and created the product. The product is actually an
excellent product. I have just tons and tons of testimonials. If you go to the website, and I
recommend that you do this, you’ll see the layout which has testimonials up and down the sides
and through the middle as well. Tons of testimonials because the product really works.
But now a little bit about this letter. As you go through this letter, and as soon as we
get into Mr. X, you’ll see that this letter is based on the famous Jay Abraham, Mr. X letter.
As you go through the letter you’ll see the controversy similar to Jay’s Mr. X letter and of
the guy who stole Jay’s ideas and wanted to sell them, we followed the exact same pattern,
of course, this letter’s about golf not about marketing ideas. And we use the proven
formula and this letter works.
Depending on the list, it sold from 1% to 2% through the mail. On the Internet, because
I could attract a more targeted audience by choosing the right keywords to advertise through,
this letter often sells 7% of all first-time visitors a $49.95 product.
The most interesting thing about the letter is that as you go through the stats on a
site, you can tell how long people stay on a website. Most websites keep people online
CHAPTER 2: PERSONAL IMPROVEMENT LETTERS
109
 for just about six or seven seconds. The average time on this site is 12 minutes. Finally, you can drop six strokes from your game
Therefore, when people come to this site, they stick around and read it. And, that’s what overnight without practicing — guaranteed.
I would recommend to you… read this letter. Again, it’s a really effective letter that is
based on the Jay Abraham letter. “The Amazing Secret that Tiger and other Pros
Also I’m going to recommend that you go to www.GolfersMind.com and look at the order Use (But Want to Keep Regular Golfers from
page. I am using a concept that I learned from Jay called, future pacing. You’ll also hear me Learning) that Adds Yards and Accuracy to Your
using audio generator on that site.
Drives, Eliminates Hooks and Slices, Sinks Your
Study that order page. It’s extremely effective and if you want to cut down on shopping Impossible Putts… And Puts Your Game on
cart bailout you should have an order page exactly like that one.
Autopilot Consistency in Just Two Hours!”
It works like magic but almost nobody knows about it.

You’ll ask yourself, how can something so simple be so powerful…and so

secret — That’s the way the pro’s like it.

This story is a bit embarrassing… a little funny — and an incredible opportunity

for you to…

launch a golf ball with the speed and accuracy of a laser targeted missile

hit your fairways and greens shots with complete precision

effortlessly sink those impossible putts

play with the iron-clad confidence that the pros command

Mr. X was the typical golfer who spent a fortune on golf equipment and lessons. He bought
every device known to man that was supposed to improve his swing and add yards to his
drives. He subscribed to every golf magazine in existence. The only channel he watched on
TV was the Golf Channel. And yet, his game was incredibly inconsistent.

One hole he would drive two hundred yards up the fairway with the accuracy of a PGA Pro.

The next shot would go sailing into the rough.

On the front nine he might nail all of his putts.

On the back nine, he would get the yips and triple bogey.

It drove him insane. Every time he shot a round, he never knew what to expect. All
the pros told him that if he could only control his swing, his game would improve. He

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111
 bought their gadgets, paid for their lessons, and spent hours on the driving ranges and the
putting green to no avail.
That’s when he called me and now. Those days are over...
You might never notice me at a golf tournament... but I am there. My colleagues and I are
at the Masters, US Open, St. Jude, and Pebble Beach. We go wherever our elite clients go.
We rarely appear in public and we never reveal our secrets beyond a circle of pros and
seriously dedicated golfers who can afford our outrageous fees. So normally, we are not for
everyone. That’s why most golfers don’t have any idea...

Why your mind can ruin your game or make you a winner...with just a few simple tricks.

Why you play so well in practice but blow it on the course.

How to control your nerves at the tee.

How your scores can become consistent hole after hole.

Why you play so badly when you try to impress someone.

How you can shave 6 strokes from your game even if you don’t have time to practice.

Why your game always gets worse when there is money riding on it.

Why the advice that every pro gave you about how to treat the hazards on the course
was dead wrong.
When I am not working with a pro, the typical golfer I work with becomes incredibly
confident on the links, hitting every shot as if you are destined to win. Each shot goes
precisely where you intend. Your inconsistency completely disappears. It seems like magic.
But it’s not magic at all!
You see, what my clients learn and master is what the great golf teacher, Jim Flick once
said, “Golf is 90% mental... and the other 10% is mental.” They learn to control their mind
and — as a result — improve their golf game overnight.
My name is Dr. Harlan Kilstein and I have been called one of the top hypno-coaches in
the country. People travel from all over the world just to train with me. People routinely pay
me up to two thousand dollars an hour to perfect their mental game one-on-one. I’ve taken
the most difficult cases and turned them around in just one session.
112 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
Now, I know you probably never heard of me — and until “Mr. X.” came along and stole
my secret teachings. I was content to stay in the background (like the rest of my colleagues)
with my small but elite group of students.
Virtually all the PGA pros use our services. They know that controlling the mind is the
key to great golf. Never before has anyone spilled the beans and revealed the mega-effec-
tive mental secrets of the PGA Pros. Until now...
For example, before Tiger Woods takes a shot, his eyes open and close repeatedly.
That’s not a blink that Tiger is doing. It’s a self-hypnosis induction. You see, ever
since Tiger was a youngster, his father Earl knew that his son would have to conquer the
mental game of golf. He hired Dr. Jay Brunza, a sports psychologist and hypnotist, to train
Tiger and caddy for him all through his Junior and Amateur events. He even caddied for
him in the Masters. Brunza established a trigger for Tiger to enter the zone at will. It’s
the blinking of his eyes.
Tiger is typical of the best professional golfers. Great golfers need to control their mental
game and hypnosis is proven to be the easiest, quickest, and most proven way to great mental
golf. That’s why every PGA pro has a coach to work with him on the mental game of golf —
the surest path to consistency, confidence, and lower scores.
But while the pros talk in public about the importance of controlling the mental game...
they never reveal the secrets of how they do it. Pros and amateurs in the know use these
mental shortcuts to amazing golf.
Here’s how “Mr. X” let the cat out of the bag...and you are the winner.
Although most of my clients only need to see me once, “Mr. X” became a repeat customer.
He dropped six strokes overnight after my first session with him. But he didn’t want to stop
there. I helped him add 50 yards to his driving game. Consistency to his chipping. And
totally eliminated a lifetime of putting yipps. He was serious about improving his golf game
and didn’t care how much it cost him. All-in-all, he saw me nearly a dozen times and sent
me a lot of referral clients.
One day he said he’d decided to take the hours of hands-on education and instruction I’d
personally given him and create a “tell-all,” “teach-all”, “knock-off” version of my very expen-
sive one-on-one sessions. He said that his material was better organized, better presented,
better clarified and better explained so more people could apply my methods of improving the
mental golf game more successfully and easily.
I thought, at first, that he was kidding. But I found out he was not.
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113
 Mr. X was dead serious. He took the project upon himself almost like a crusader on a
mission. But, he did it behind my back.
As I learned later, Mr. X spent almost one solid year reviewing the notes of every meeting
he had with me, listening and transcribing every minute of every tape of my $2,000 an hour
sessions, and he analyzed nearly every quick-fix consultation I’d performed for a wide range
of private golf clients.
He made notes, he called people and followed up on results. He reconstructed virtually
one every my important breakthrough concepts and mindset factors that I’d taught him that
contributed to his personal golf success. He quite honestly dissected me at a level of expla-
nation and analysis I’d never taken myself to.
Then he dropped the bombshell!
I regularly sell consultations for $2,000 an hour. My customized golf success secrets have
never been available to the public.
Mr. X, as a friend and former client, had been given copies of all my materials. And he decided
to sell his abridged “short-cut” version of my golf secrets to the market for a mere $87.
You couldn’t buy three minutes of my time for that amount.
I was horrified that my secrets would get out — yet in a funny way, I actually admired the
ingenuity and resourcefulness of what he’d done. And then I got my hands on a copy of the
tapes. It was hours of my best teachings and is filled with the best golf secrets that Mr. X
distilled from me. There isn’t one minute of fluff. Not an ounce of filler. Or one word of fat.
I got concerned that that these bootlegs would undermine my own golf consulting activ-
ities so I called Mr. X up and — well let’s say “politely persuaded” him that clashing swords on
this matter wouldn’t produce a happy outcome for either of us.
I’ll leave out the gory details but I acquired the rights and all his inventory of this key to
overnight golf success remaining in existence. It’s called . . .
The Amazing Mental Secrets of Professional Golfers
(A No-Nonsense Guide to Great Golf)
The set is good. Damn good! Mr. X did a superb job of reproducing my best teachings:

A secret one-second tactic used by the best golfers to instantly erase all negative
thoughts — especially the nagging grief over all previous bad shots and lock your
mind into the shot at hand.
114 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL

How to stay completely focused during your round exactly like the pros! The secret
is knowing how to relax, and WHEN to relax...so that the back nine are as enjoy-
able as the front nine.

How to empty your mind as you tee up — the instant Zen secret that allows your
body to hit with more accuracy and power than you ever dreamed of.

How a “secret” 30 second change in your addressing the ball guarantees your ball
will hit the sweet spot! (The teaching pro’s don’t want you to learn this one.)

Why sometimes you play in the zone and sometimes you triple bogey!

Why the secrets that will take your mental abilities from an amateur to a great player
are only an hour away.

How a little known secret sets your golf game on automatic pilot.

How to instantly trigger confidence and concentration on your putts — even if
you’re playing for money and even if one of the competitors tries to distract you.

The truth behind setting up your shots — and why 99% of all golfers completely
blow it before they even hit the ball!

How to eliminate the yips...for ever!
It presents my best-reasoned, most effective golf ideas and strategies in such a pragmatic
and progressive way that it’s virtually impossible not to become much more successful by
following it. In fact, the more problems you have on the course, the more these secrets will
radically improve your game overnight.
Ironically, some of my clients who know Mr. X. and got a copy of this set from him
have called to tell me that Mr. X’s set helped bring all my ideas and concepts together for
them and bring it all home.
My Dilemma
So here I am with the rights to an invaluable but unacceptably under-priced set that 400
people have already been able to purchase publicly. My intent was to take them off the
market — or reproduce them at a $1,000 — $2,000 price tag (remember this set thoroughly
explains and embodies the “core essence” and the key elements of nearly every key that is
keeping you from the best golf game ever).
What I discovered is that many of the 400 people who purchased this set have called me
to schedule one-on-one sessions with me. “Mr. X.” turned out to be an incredible stroke of
CHAPTER 2: PERSONAL IMPROVEMENT LETTERS
115
 luck. People who never heard of me are buying bootleg copies of this set on the Internet for
way above the purchase price.
Also, it doesn’t seem fair to charge you $1,000 if some unknown golfer “off-the-street” was
able to purchase a copy for just $87. So I decided — for a limited time — to extend to you
the chance to purchase one or more copies of Mr. X’s set before I restructure its contents or
dramatically raise its price. (I already took Mr. X’s tapes into the studio and had the digitally
recorded on two CD’s in my own voice. After all, it is my teaching on these tapes.)
If you’d like one or more (maximum 3 copies per customer) of The Amazing Mental
Secrets of Professional Golfers (A No-Nonsense Guide to Great Golf) by Mr. X, I’ll sell
them to you for a mere $87 per copy. Three copies for $250. (plus $8 shipping, FL sales tax).
I can promise you that this set is easily worth 10 times the $87 I’m asking of you —
and it summarizes and explains nearly $24,000 worth of my teachings. But, I want to make
this offer irresistible for you to take action now — so...
I am going to shamelessly bribe you into action… and guarantee you will get
results like these:
“After just one session with Dr. Kilstein, I sank the three longest putts in my career.
My short game has forever changed. Goodbye yips! Now, my 90’s game has gone
into the consistent 70’s. I’ve never played better golf.” Ron Kriete, Florida.
“Until I met Dr. Kilstein, I thought that the way to recover from a bad shot was to pound
my club on the ground and let out a few choice words. Not anymore. A bad shot doesn’t
spoil my day. I am confident of my success on the course.” H Rosen, Tennessee.
“My biggest challenge was maintaining my concentration for so many hours on
the course. After working with Dr. Kilstein, my handicap went from a 7 to a 3
in just 8 weeks. I am amazed. All of my buddies are dying to know my secret!”
Jeff Wilens, Florida.
“I gave up my career in banking and became a pro after lessons with Dr. Kilstein. I
felt like a million bucks when I made the cut at the Doral Open. I cut 4 strokes off my
game after my first session. These techniques really work” Dirk Smith, Florida.
“I was afraid of using hypnosis but after talking with Dr. Kilstein over the phone, I
couldn’t wait to come down to Florida for a session. Overnight, my golf game went
on automatic-pilot. I started doing all the things the pros had taught me but I never
put into practice. I no longer have a problem with hooking or slicing my tee shots!”
Stuart Martin, New York.
116 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
Three Super Gifts As Your “Ethical Bribe” & Take-Action Bonus:
As a “priceless” bonus for quick action... I want to gift you with 3 “super gifts” that could
easily be worth many times more to you than the price of the set itself.
Bonus #1: The Mental Mastery Secrets of the Pros Revealed!
Inside their heads: A Totally Different Slant On Golf Success
The first “super” bonus is a secret report that is not available at any price in which I reveal
the metal tricks that the pros use. I fearlessly tell you who is using which techniques on the
course. You will never watch professional golf the same way live or in person. And just
imagine the results on your game when you start applying these techniques.
You will learn the secrets of Bobby Jones, Ben Hogan, Sam Snead, Gary Player, Arnold
Palmer, Jack Nicklaus, Seve Ballesteros, Fuzzy Zoeller and Tiger Woods, that they never
thought would be revealed.
“The game of golf begins in your mind, more than athletic ability, more than
technique, more than practice or ability or anything else. The mind-set you bring to the
game determines not only the enjoyment you desire from golf but also the level of profi-
ciency you will achieve.” Jim Flick on Golf.
You will learn what the pros talk about when the public is not around. Hey, it’s common
knowledge that Tiger uses hypnosis but until very recently, he never admitted it in public.
Here’s what Tiger finally revealed in Golf Digest, (December 2002) page 158:
“Woods’ ability to produce peak performance by ‘willing myself into the zone’ is
unprecedented... And at age 13, Tiger began mental training with Dr. Jay Brunza,
a family friend and psychologist... Among the techniques Brunza used were sublim-
inal tapes and hypnosis. ‘The first time Jay hypnotized Tiger, he had him stick his arm
straight out and told him that it couldn’t be moved, ‘Earl [Tiger’s father] says. ‘I tried,
but I couldn’t pull it down. [Tiger says hypnosis is] ‘inherent in what I do now.’”
I reveal every mental secret that Tiger and other pros use out on the course. You have
never seen or heard of these instant success techniques. And there’s more...
Bonus #2: Automatic Golf Success! How You Can Lower Your Score Overnight
I had to think long and hard about including this CD as a bonus in the set. I’ll explain why.
Just think about it. Golf has changed drastically in the last twenty years. The clubs have
changed and even amateurs learn about altering the angle of their clubs. Composition of the
CHAPTER 2: PERSONAL IMPROVEMENT LETTERS
117
 clubs and the shafts have changed. Even the golf ball has changed dramatically. There are
great debates on which inner core travels the farthest. Today it’s easy to analyze your swing
via video and there are gadgets galore designed to improve your game. And yet, there is no
appreciable difference in an average golfer’s score — until now.
Golf is the most complex sport in existence. You need to control your breathing, stance,
swing, and every single muscle in your body. A nearly impossible task and one that most
golfers never come close to.
The greatest hypnotist of the twentieth century, Dr. Milton Erickson, used to tell the story
of the centipede that was walking along on its hundred legs until it stopped and began to
think. I wonder what foot comes next. It was unable to move another inch.
That is what golfers are like. They think so much while addressing the ball that it should
be no surprise that their ball sails off into the rough or is drawn magnetically to every hazard
on the green.
This CD teaches you how to make your golf success automatic. I am putting my best
teachings on a hypnosis CD and releasing them to the public. If you are one of the people
who bought the set from Mr. X, you did not receive this CD from him.
While it guarantees you will never have a bad day on the course, it could totally elimi-
nate my private practice. So, while doing you a favor, I may be shooting myself in the foot.
Bonus #3: Improving Your Golf Game From Your Easy Chair!
One of the neat things Mr. X. did for himself is transcribe my teachings from “Amazing
Mental Secrets...” into print. He reviewed, organized, and indexed my materials so that when
he wanted to know in an instant what I taught about a specific topic, it was at his fingertips.
I guarantee you that in a short time, this will become the most used item in your golf library
while — at the same time — your golf handicap drops faster than a lead balloon.
All Free — As My “Time-Sensitive” Incentive To You…
I want you to have a copy of The Mental Mastery Secrets of the Pros Revealed! Inside
their heads: A Totally Different Slant On Golf Success, the Automatic Golf Success!
How You Can Lower Your Score Overnight, and the transcript because they compliment
“Amazing Mental Secrets...” so well.
Remember, these are a “Take-Action” incentive bonus — Yours only if you respond
to this offer within 10 days of this letter). In order to, in essence, shamelessly (but
ethically) entice you to give “The Amazing Mental Secrets of Professional Golfers (A
No-Nonsense Guide to Great Golf) by Mr. X “ a chance... a try... a drive around the
118 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
course, if you will, for the next 90 days, totally at my risk — NOT YOURS! And if you
have not lowered your score and shoot with more confidence on the course, just return your
product to me and I’ll refund every penny you paid, including shipping! (And there’s no
one out there who will make that kind of guarantee! Hey, you can even send me a check
and post-date it for a month.)
That’s it in a nutshell. A $24,000 value—or more—for just $87
Act now to take advantage of this rare opportunity to possess this material (two extraor-
dinary CD’s of my clearest teachings, the a bonus report, the special Automatic Golf Success!
How You Can Lower Your Score Overnight CD) and the transcript of my teachings at such
a staggeringly-low price. If you want one or more copies...
Call 1-800-770-4570
(Ask for Department G77), and tell whoever answers you want the Risk-Free deal on the
The Amazing Mental Secrets of Professional Golfers (A No-Nonsense Guide to Great
Golf) by Mr. X. The price is just $87, plus $8 shipping and handling (total: $95), and you can
use your credit card when you call. Or, if you prefer, mail a check or money order to.
OTC Publishing Corp
370 West Camino Gardens Blvd
Boca Raton, FL 33432
Oh, yes — and finally — so long as you order the program in good faith, even if you do send it
back for a refund — you may keep the three bonus gifts: The Mental Mastery Secrets of the
Pros Revealed! Inside their heads: A Totally Different Slant On Golf Success, Automatic
Golf Success!, How You Can Lower Your Score Overnight and the transcript — for your
trouble and effort. I ask only that you don’t take undue advantage of the situation.
I can’t be any fairer than that. This is a massively better offer than I originally made avail-
able. I only hope you act quickly — to assure you get the 3 “super gifts” for taking action
within the next 10 days. I also reserve the right to cancel this offer at any time after the
initial 10 day period if it appears to adversely affect my golf consulting practice.
Sincerely,
Harlan D. Kilstein Ed.D.C.Ht.
P.S. — If after using “The Amazing Mental Secrets of Professional Golfers (A No-
Nonsense Guide to Great Golf) by Mr. X “ you don’t think it is the most powerful golf
CHAPTER 2: PERSONAL IMPROVEMENT LETTERS
119
 mental training material advice you’ve ever encountered in your life... if you’re not certain
that you’ll be able to lower your score by four, six, even ten strokes simply by applying a few
of the ideas you learn... you may return it for a full refund of your purchase price any time
within a full 90 days after receiving it. And I will even refund the shipping costs. No
hassles. No questions asked.

P.P.S. — Remember... you have a full 90 days to decide whether or not to keep the manual.
Plus — the 3 “super gift” Take-Action Bonuses are yours to keep even if you decide to ask for
a full refund. At $87, this set and the 2 bonuses are an incomprehensible golf opportunity.

P.P.P.P.S. Yes, to anticipate your question. I am NOT available for private consultations
in my Florida office. I’m booked solid until November. You might see me at a PGA event
or two. But you won’t ever catch me working with a touring pro in public! They are
very particular about secrecy in their coaching contracts. And for the kind of money
these boys can pay, so am I.

FINANCIAL
LETTERS

120 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
 FINANCIAL LETTERS

The One Minute Millionaire

T his letter was done for ESI Offers. ESI Offers has a coaching program and they study
their acquisition cost quite carefully. Their sales letters are a lead generation program
for people to come take their coaching program. They offer a huge guarantee which is
typically as much as double your money back guarantee.

They’ve done coaching programs with many, many people, including Donald Trump,
Jay Abraham and Robert Allen. And here there was a coaching program for Mark Victor
Hansen and Robert Allen based on their book, The One Minute Millionaire.

ESI had a control letter and I was asked to beat the control. I looked at the control letter
and thought to myself, “I should have no problem beating this, whatsoever.” ESI went ahead
and tested it. They came back a week later and said that, although it was extremely close, I
did not beat the control. I could not understand it because I had thought that they were
getting people coming to their site through pay-per-click; but, in fact, there was an email that
was bringing people to the site and the email ended with, “You may think we’re nuts…”

In NLP there’s something that’s called rapport. And rapport means matching what the
other person has done. Since their email ended saying, “…you may think we’re nuts”, I
actually began the letter with a new pre-head which said, “yes you may think we’re nuts but
here’s your personal invitation.”

Then we went into the exact same headline which was, retire this year and set your
income on autopilot or they will pay you, which is a bold guarantee and since they
guarantee anywhere for any reason the refund, I was happy with that. Later on they
watered down the headline.

You’ll see I used some graphics in the letter. One of the most effective things that ESI
does in its letters is they use a countdown clock, which you will see in the letter. They say
that the use of the clock increases the buying response so that’s something that you might
want to do on your sites as well, introducing of one-hour countdown.

123
 Please note the graphics of circling certain key sections throughout the letter. These
The One Minute Millionaire Letter
graphics had a big effect on my eventual beating of the control.

The other thing is that they did not have an order page. Once we added the order page, Yes, you may thing we’re nuts but here’s your personal invitation…
which you’ll see following my sales letter, I believe that my letter beat the control by 125%.
Best selling authors Mark Victor Hansen and
Since there were royalties tied to this letter, I’m waiting for my royalty check.
Robert G. Allen swear under oath to help you…

Retire This Year!

…And Set Your Income On Autopilot Or
They Will Pay You
With the proven “No Money Down” System ...

It Doesn’t Take Money to Make Money

Not if you know these insider secrets
and you are one of the first one hundred...

This is unlike anything you’ve heard of, read about, or seen. It’s
not another “big promise — no delivery” come-on, it’s not
another “jump-on-the-bandwagon” biz opportunity ....

And the best part is — it’s brain-dead simple and brought to you by
two of the most respected and trusted multimillionaires in the world.

This is the safe, easy plan for people who want to

build a net worth of at least $1,000,000. Step by
step you will build your own wealth plan and
watch it grow as you retire early and enjoy the
good life you’ve only dreamed about.
And if you’re like most people who discover these little known methods,
you’ll soar past your prior limitations reaping huge profits! Impossible?
Not if you’ve seen the results of thousands upon thousands of raving fans
around the world who have put these insider secrets into practice...

124 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL CHAPTER 3: FINANCIAL LETTERS
125
 Dear Future Millionaire,
If you’re sick and tired of working hard at a job and wondering why you never seem
to be getting ahead, this message will cut right through the fluff and give you the answers
you’ve been looking for.
It doesn’t matter if you’ve been stuck in a dead-end job and you dread each bleary eyed
morning when you head in to work or you racked up a huge pill of bills and can’t see a way out.
Here’s your ticket out of the rat race and on to the stratospheric level of millionaire.
And that’s just for starters...
Because here’s some really good news...
This plan is connect-the-dots easy. And there are no outrageous promises here; if you
follow the steps we lay out for you, chances are you’ll soon be your own boss, driving a new
sports car, taking a vacation whenever and wherever you want, while your bank account
continues to climb faster than a thermometer dropped in boiling water!
Here are the simple facts. Investing in real estate has created more millionaires than any
other field or industry in all of history. The greatest fortunes in the world are made in the
world of real estate investment. And for years we’ve been turning regular folks who didn’t
have a penny of their own into real estate moguls.
Many of our former students took early retirement and manage their portfolios from
sunny beaches or via the Internet from the decks of their private yachts.
But raking in cash in the real estate market is what we call one stream of income. We
believe you’ll succeed best if you set up multiple streams of income so no matter what
happens, your money continues to flood your bank account. And we show all of our students
simple shortcuts to tapping into other equally lucrative opportunities.
Now 2 Famous Millionaire-Makers Are Going To Take You
By The Hand And Coach You To Success.
(Important: You must respond to this invitation within the next 60 minutes. Due to the
time-sensitive nature of this opportunity, we must release your reserved slot to
someone else if you do not respond within the allotted time.)
126 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
Our names are Robert Allen and Mark Victor Hansen. Between us we’ve written 58
New York Times Bestselling Books including the famous, “No Money Down” and
“Chicken Soup For the Soul Series.” Recently we teamed up to release the mega
bestseller, “The One Minute Millionaire.” It is the book famed TV legend Art Linkletter
said, “Abolishes the question “How did you get rich?”
Critics say our books touch peoples’ hearts and minds and enrich their wallets at the
same time. Bulging case files prove we have helped more people become millionaires than
anyone else in history.
Have you heard our personal stories? We didn’t start at the top.
With Only A Few Dollars In My Pocket, I Bought
$722,715 Worth of Real Estate In 57 Hours!
Robert G. Allen graduated with an MBA degree and was stuck without a job. He started
investing in real estate, with little or no money down — because that is all he had — which
eventually led him to pen the best-selling real estate book in American publishing history,
aptly entitled Nothing Down.
To prove his point, I publicly challenged the press, “Send me to any city in America ,
take away my wallet, give me $100 dollars for living expenses, and within 72 hours, I will
purchase a property with no money down.”
The Los Angeles Times took me up on the challenge and sent him to San Francisco.
Within 57 hours, I had purchased 7 properties, worth $722,715 with no money down. Four
other best-selling books followed, while I simultaneously trained 1,000,000 people nation-
wide, many of them millionaires today!
Scorned By Publishers To Overnight Success
Mark Victor Hansen is the best selling author of all time! When I started I had a great
idea for a book, and sixteen publishers turned me away! They told me a feel good book would
never sell. Finally a virtually unknown publisher agreed to publish my book.
My Chicken Soup for the Soul books (54 titles to date) have sold 65 million copies. Time
Magazine calls the Chicken Soup for the Soul series, “the publishing phenomenon of the
decade.” And that little publisher has now grown into a powerhouse.
We remember what it was like to be down and out. No job — no income — no future.
But all that is history today as they are both multi-multi millionaires. And today they serve
as role models of Enlighten Millionaires and need your help.
CHAPTER 3: FINANCIAL LETTERS
127

Introducing the Enlightened Millionaire
In our book “The One Minute Millionaire” we introduced the concept of the Enlightened
Millionaire. These are people who have followed our simple path and become millionaires.
And exchange for our mentoring, we ask you give back to your community, to charities, and
do good works so these concepts can spread virally throughout the world.
We feel we owe it to you to help you obtain the success you deserve.
Now There’s A Catch But We’re
Sure You’re Going To Like It...
First, if we teach you how to generate tons of extra cash in your bank accounts, will
you be willing to give some back where it’s most needed? Maybe some to the disadvantaged,
your favorite charity or the poor and needy? Could you live with that?
Second, we need you to lend us your story to share with others. We are convinced that in
working together with your success stories, we can change the lives of thousands of people
who feel financially trapped.
Introducing: The Enlightened Millionaire System
The excitement has swept across the nation as everyone is talking about:
We’ll share our secrets and mentor you all the way to the top if you’ll agree to become an
Enlightened Millionaire too!
You see we need your help for us to reach our goal of creating 1,000,000 new millionaires.
Why do we want to do this? We believe this will have a major effect on the world’s economy
and direction. But we can’t do this without you.
We need your help to encourage people to take action toward their goals and dreams. We
want your success stories to encourage others to get involved in the training we have to offer.
So we need you to be successful.
And if you don’t add piles cash to your bank account and you see how easy it will be for
you to become a millionaire we’ll send you double your money back!
Remember, it doesn’t take money to make money. It just takes the desire to fulfill
your dreams. We urge you to read about our special mentoring program and join us before
the time runs out.
128 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
We want to prove that anyone armed with these techniques can become wealthy
when they put these principles and techniques to work on a minute by minute basis in
their everyday basis.
And we’re not restricting it to real estate anymore. We’re sharing strategies that will
net you a fortune wherever you choose to use them!
Our publisher thought we were nuts! The experts said it couldn’t be done! But we’ve gone
ahead with our plans and have produced success story after success story.
Two Super Deals Prove It for Minnesota Man!
Nets $54,600
Since starting the program I’ve created a much better situation to be in financially. I am
purchasing a house and negotiated it for $196,000 down from $203,000 as well as having the
seller pay all closing costs. My total out of pocket expenses will be $2,800 and I have signed on
a person to do a lease option for a price of $222,500. My profit from this deal will be $23,700.
On top of that I will have cash flow on rentals of $600/month. Add that to my other deal and
I’m going to make $30,900 in real estate as well as earning the appreciation on two proper-
ties. I already am setting my sights on another lease option deal, which would net me around
$10-15,000. All this while running my own fitness business full time. This program has given
me the confidence that I need to move forward in the world of investment real estate.
Ernest P., Burnsville, MN
Las Vegas Woman Scores Million Dollar Home!
The house was listed at $675,000.00. After driving by the house and falling in love with
it, I had to come back at a later date to see the inside. Once inside, I knew this was the house
for me. But way out of my price range. I was looking for something around $400,000 at the
most. I did some research on the house and the situation that I was facing. I found out
that the house was on the market for a very long time and had fallen out of two previous
escrows, due to the buyers unable to obtain financing. The owner did not live in the
residence any longer and had a house built in Seven Hills with a steep payment. He was
struggling to make both mortgages. After some more negotiating, we came upon an agreed
price of $500,000. In getting the loan, I have had to learn how to be creative, and I am
working with a lender, who I feel, will be of great use to me in the future. In obtaining
financing I have had to have an appraisal on the property, which I was amazed to see it come
back at 1 million dollars. Pretty nice profit in a two year period. I have secured a fixed loan
at 6.37%, amortized over 30 years. This will close on the 29th of April.
Cyndi H., Las Vegas, NV
CHAPTER 3: FINANCIAL LETTERS
129

$5.7 Million Dollar Property Using None of My Own Money!
In my first-ever deal I’m acquiring a $5.7 million 91 unit apartment building for $4.25
million using none of my own money.”
Greg Warr, New York
Immediate $30,000 Profit!
I was able to buy two properties and sell them immediately for a $30,000 profit.
Joseph Powe, South Carolina
First Investment Property Turns up Multiple
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I will be settling on my first property the end of May. I purchased a condemned
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Dale R. Bainbridge, PA
North Carolina Couple Rakes In $432,200 in Two Months!
After less than two months, our actual and/or projected profit is about $432,200.00.
We can’t wait to actually have some money in our hands so we can start “giving back”.
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One minute at a time!
John and Cheryl M., Mocksville, NC
(Remember: We will always be upfront and honest with you. The amount of success
you may have will depend upon important key variables... These experiences are not
typical. You may not be as successful as these testimonials shown. On the other
hand, you may be more successful. How successful you are depends on you.)
The Secret to becoming an Enlightened Millionaire is...
to understand you need to have multiple millionaire income streams. Each one provides one
of the legs of financial security to your life. For example, what would you do if you lost your
130 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
main source of income today? As one of our students, you will learn to create many million-
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1. No Money Down Real Estate Investing: 76% of all millionaires started their fortunes in
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If You Want To Stop Living Paycheck To Paycheck,
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What Mark Victor Hansen and Robert G. Allen Reveal To You:
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CHAPTER 3: FINANCIAL LETTERS
131
 Developing Multiple Streams of Income If you believe you have what it takes to succeed with our guidance, we’re going to do
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 SPECIAL REPORT 4
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“Coaches Take You Farther and Faster To Your Dreams”
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CHAPTER 3: FINANCIAL LETTERS
135
 Sincerely,
The One Minute Millionaire Order Page
Mark Victor Hansen & Robert G. Allen

P.S. “The Enlightened Millionaire System” gives you everything you need to create the life
 Yes Robert And Mark, I Want
you’ve always wanted. Some of our students have begun cashing in on our ideas just days after To Retire This Year.
getting started. Register right now by clicking here.
Sign me up immediately for your One Minute Millionaire
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the code XXXXX

136 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL CHAPTER 3: FINANCIAL LETTERS
137
 Want to build massive wealth almost overnight with a surefire method?
Harv Eker
The next letter that you’re going to come to is the Harv Eker letter, which ended up being Amazing Secrets Revealed By Multi-Millionaire
one of the most famous letters that I wrote. It introduced an entirely new concept for me, Eliminates Debts and Misery… And Can Explode
which was getting books onto the best seller list. The Harv Eker campaign in which, if they
followed my advice on what to do, the goal was to get to the top of the New York Times Best Your Personal Fortune Beyond Your Wildest
Seller list. I did dozens of emails for them but this was the main sales letter that I wrote. Dreams And Propel You To A Million Dollar Income
And, this letter just generated so many sales that the book skyrocketed to the top of the
This Year and Every Year of Your Life!
New York Times Best Seller list until it reached #2 on the list.

As you go through the letter you see that they have some very, very impressive testi-
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I believe this letter printed out to 28 pages and yet it sold tens of thousands of copies, just
a huge, huge success. So, study this letter because when tell you that you can’t manipu-
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When the inevitable debate regarding long copy versus short copy arises, show them
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All of the bonuses in this letter were incentives to get people to buy in the time frame
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Amazing Results
“Harv Eker is one of the most extraordinary trainers in the world today!
Harv's experiential techniques are transformational, and he creates amazing
results every time he speaks!”
~ Mark Victor Hansen, co-creator of the number one New York
Times, best selling series Chicken Soup for the Soul over 70
million sold, co-author the One Minute Millionaire

(Use photos when possible with testimonials)

Build Your House of Wealth

“T. Harv Eker gives us a blueprint and the tools to build a house of wealth,
from the inside out, so it will stand the test of time and circumstance.”
~ Dr. Denis Waitley, author, Seeds of Greatness

138 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL CHAPTER 3: FINANCIAL LETTERS
139
 Your Financial Life May Depend On It
“Study this book as if your life depended on it... Financially, it may!”
~ Anthony Robbins, the world's #1 peak performance coach
Dear Future Millionaire.
If you made a few mistakes and are in debt up to your eyeballs, and you don’t know how
you’ll ever escape, or you are stuck in a dead-end job and you hate going to work with a
passion ... and you’ve always wondered why some people are successful in all of their finan-
cial dealings... then this will be the most important message you ever read.
Here’s what this is all about: My name is T. Harv Eker and what I’m going to tell you will
transform your life. My parents escaped Europe after World War II with only $30 hidden in a
half eaten loaf of bread... today I am a multimillionaire with one home overlooking the Pacific
Ocean and another overlooking the golf course and a beautiful resort in the desert. Financially
I’m set for life. And I work, only because I want to see others as successful as I am.
It used to drive me nuts! I worked so hard for my money that I was willing to take any
job, no matter how petty the wages in order to make ends meet. Regardless of what I did or
how hard I worked, the Holy Grail of success eluded me. Doesn’t it drive you nuts? I went
through dozens of small businesses in five different cities and failed repeatedly. I was totally
frustrated with my life. And it wasn’t for lack of trying either. People saw me as a complete
disaster — I’d have to agree with them. I was. I often wished things would be different...
The Advice That Changed My Life!
One day when my father was playing cards with the boys. One of his rich friends came
up to me with the look of sympathy in his eyes. He gave me a piece of advice that forever
changed my life... And it can change yours too within a few short weeks...
He told me that most rich people think in very similar ways. “It’s not an exact science.
But for the most part, rich people think a certain way and poor people think a completely
different way, and those ways of thinking determine their actions and therefore determine
their results. If you thought the way rich people do and did what rich people do too, can you
believe you could become rich too?”
I remember answering with all the confidence of a mush ball. “I think so.” “Then,” he
advised, “all you have to do is copy how rich people think.”
140 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
The bolt of lightning struck. I threw myself wholeheartedly into studying rich people, and
how they think. I learned everything about the workings of the mind, but concentrated on
the psychology of money and success. I discovered it was true.
Rich people really do think differently from poor people and even middle-class people.
Eventually, I became aware of how my own thoughts were holding me back from wealth.
More importantly, I learned several simple but powerful techniques and strategies to
recondition my mind and program myself for success so that I would automatically think
in the same ways rich people do.
And here’s the best part, I’ve shown over 250,000 people how to do it too! And that’s
not all...
Motivates And Enlightens
“T. Harv Eker is an electrifying speaker! He has the ability to transfix an
audience, motivate and enlighten them, and give that information in a way
that they absorb it fully. I've seen and heard a lot of speakers; none are as
dynamic as T. Harv Eker!”
~ Jay Conrad Levinson, author of the guerrilla marketing
book series, over 14 million sold
Devour This Book!
“Secrets of the millionaire mind is the Bible for creating wealth in a practical
way. T. Harv Eker dispels the myths and makes millionaire secrets acces-
sible to every person. Devour this book!”
~ Jill Lublin, best-selling author, Networking Magic
and Guerrilla Publicity
My Next Business Was a Huge Success!
I decided to start another business, this time using the new model I constructed as the
basis of my commitment to success. I swore to myself that I would focus and not even
consider leaving this business until I was a millionaire. I challenged every single one of
my old financially negative and limiting beliefs. I learned that my mind was my biggest
obstacle to success.
CHAPTER 3: FINANCIAL LETTERS
141
 The business was so successful that I opened 10 stores in only 2 1/2 years. I sold half the
company shares to a Fortune 500 company for $1.6 million.
I was so shocked by my transformation that I took a couple of years off to refine my
strategies and began sharing it with friends. Soon, my friends started dragging their
friends, partners and associates to meet me. In no time at all, I started coaching people
ten and sometimes twenty at a time. With my “street smart” business strategies people
began to experience high-speed success.
Since I’ve modeled these strategies, I’ve earned millions and millions of dollars.
Today I’m a multimillionaire, virtually all my investments in business ventures skyrocket!
Many people tell me. I have the “Midas Touch” where everything I touch turns to gold.
You can have that too!
And it just gets better and better! My “poor thinking” completely disappeared... and I
became absolutely fearless in the business world, going after every opportunity as if I had
magical powers.
But it’s not magic at all! You see, what I learned from my father’s friend had almost nothing
to do with me... and everything to do with the amazing secret he revealed. And once you
learn these secrets and activate them in your life, nothing will be the same.
I call these secrets “The Millionaire Mind” and I shared them with over 250,000 people
around the world. Until now, the only way to have access to these secrets was to attend one
of my Millionaire Mind Intensive Trainings. But now for the first time they’re going to appear
in print, so even more people can benefit.
Makes the Road to Riches Simple
“T. Harv Eker is a master at making the road to riches simple. Finally, his
powerful principles are available in this amazing book.”
~ Marci Shimoff, co-author, Chicken Soup for the Woman's Soul
Life-Changing
“The Millionaire Mind Seminar is life-changing. I urge every one of my
students to attend this powerful course. It is incredible.”
~ Robert G. Allen, New York Times number one best-selling
author, Nothing Down Real Estate and Multiple Streams of
Income, one of the best-selling financial authors in history
142 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
“Give Me Five Minutes, and I Can Predict Your Financial
Future for the Rest of Your Life. Even Better, I’ll Show You
How To Turn It Around Overnight!”
In just five minutes. I can identify what’s called your money and success “blueprint.”
Each of us has a personal money and success blueprint, ingrained in our subconscious mind,
and it is this blueprint, more than anything else that determines your financial destiny.
Your “money blueprint” is simply your preset program or way of being in relation to money.
Your financial blueprint consists of your thoughts, feelings and actions related to money.
Your financial blueprint consists of the “programming” you received in the past, especially
as a young child. For most people, this would include parents, siblings, friends, authority
figures, teachers, religious leaders, media, and your culture to name a few. If you’ve been
headed in the wrong direction I’m going to reveal how to set your blueprint for success. It’s
simple; once you know these secrets.
Your blueprint is like a thermostat. If the temperature in the room is 72°, chances are
good that thermostat is set for 72°. Is it possible that because the window is opened, and it’s
cold outside, the temperature can drop to 65°? Of course, but what eventually will happen is
that the thermostat will kick in and bring the temperature back to 72.
The only way to permanently change the temperature in the room is to reset the thermo-
stat. In the exact same way, the only way to change your level of financial success on a “perma-
nent” basis is to reset your financial thermostat, otherwise known as your money blueprint.
In Secrets of the Millionaire Mind, I reveal exactly what you need to do to reset your
financial thermostat and program yourself for automatic success. And that’s just the begin-
ning. I help you identify the patterns of thinking that have held you back, and what you need
to do to turn them around. But there’s one thing you need to understand first...
It’s Not Your Fault!
If you’re kicking yourself because you made a few mistakes and you’re in debt up to your
eyeballs and you have no idea how you’ll ever get out...and your money always runs out before
the end of the month...you’re worried about paying for your kids’ schooling or saving
something for retirement, it’s not your fault you’re in financial hot water. Here’s why...
It’s the subconscious programming you received as a child. Fortunately, now there’s a
simple way to change these patterns and it’s as easy as clicking the remote control. Your
CHAPTER 3: FINANCIAL LETTERS
143
 financial state is totally dependent on the messages and even if Lady Luck stopped by to pay
you a visit, nothing will change. Let me prove it.
We’ve all heard about people who are broke who suddenly get a cash windfall-say, through
an inheritance, a legal settlement, or by winning the lottery-only to rapidly lose all that
money and return miserably to status quo. It’s not that they have bad luck or their born under
the wrong astrological sign, it’s just their internal thermostat is set to “poor,” and so when
money lands in their hands and they are temporarily thrown into the unnatural state (to
them) of wealth, it’s only a matter of weeks or months before they lose it all.
On the other hand, we’ve all heard tales of rich people losing large sums of money-say,
through a stock market crash or by a failed business venture-only to eventually rebound
within a few short years. Their internal thermostat is permanently set to “rich.” If they go
broke and are temporarily in an unnatural state (to them) of poverty, it’s only a matter of time
before they are rolling in dough again.
Take “the Donald” for example. Donald Trump has failed more times in business than just
about anyone. Yet he always recovers and moves on to create new wealth. Even more people
run after him, to offer him new deals. There is a simple reason why; his internal thermostat
is permanently set to rich. Your thermostat can be changed too. I’ll prove it...
Debt Free And Stockpiling Money
“Eighteen months ago, my wife and I were a week away from divorcing. We were over $150,000
in debt and always fought about money. Your program changed all that and today we are happily
married. We are now debt free and own two companies worth over a quarter million dollars.”
~ Daniel Donaghy
My Income Has Taken a Quantum Jump!
“The changes that have happened to me are nothing short of profound. I have saved more
money in the last 10 months than I had in the previous 10 years and on top of that my
income has taken a quantum jump! Thank you, Harv!”
~ Robert Hall
Business is Booming
“I have a graphic design business that was on the verge of closing. Within 60 days of the
Millionaire Mind course, I had so many clients I had to hire two new assistants to help me!”
~ Kristie Wilson

Made $14,000 in Eight Days

Can a simple change in thinking like this really make
“I’m a waiter and have never earned more than $25,000 a year. Three weeks after the
that kind of difference in your life? You bet it can!
course, I made $14,000 in eight days! Thank you!”
Just listen to what these folks have to say:
~ Bill Auger

Fast Results Profit is Up 100%

“This wasn’t the first time I’ve done ‘personal growth,’ but it was the first time in relation to
money and my financial blueprint. You said we should expect results fast. Fast was no joke.
Within 3-4 days, I received the LARGEST CHECK I’ve ever received to date. And now, almost
2 weeks later, there is cash LEFT OVER and my next check will be here in a couple of days!”
~ Jody Weigel
My Net Worth Skyrocketed!
“Dear Harv, Since I attended your program one year ago, my net worth has skyrocketed! Last
year my net worth was $90,000, now it is close to half a million. I can’t thank you enough.”
~ Catherine Hallock
“In just one month after your program, my sales have been 25% higher than my best
month ever! I’ve spent much less time at my store, my staff has been much happier and
PROFIT is up by 100%!”
~ Doc Holloway, Doc’s Computer Center
My Net Worth Is Growing Quickly
“Both my professional and personal life have benefited immensely. Twenty-four months ago, my
net worth was about $80,000, but I was $45,000 in BAD DEBT on lines of credit and credit cards.
After listening to T. Harv Eker, I developed a new way of thinking and today I have absolutely NO
DEBT and my net worth is about $225,000 and growing quickly! Thank you, Harv!”
~ Carl Proskin, Business Manager, Group Telecom

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145
 T. Harv Eker Makes It Simple
“Being a real estate agent has its ups and downs. After listening to Harv it’s all been up! In
one weekend, and a slow market, I closed four deals! Some realtors would find this amazing,
but utilizing the tools that T. Harv Eker teaches made it simple and practical! I would like to
thank T. Harv Eker for sharing his boundless energy and wisdom.”
~ Debbie Filippelli, Sutton Group Realty
My Highest Income in Four Years
“Harv’s seminar was high energy, filled with insights and valuable ‘take-away’ information.
In less than two months after the seminar, I had my highest income in over four years! And
my monthly commissions are now consistently 20% higher than last year!”
~ Darrell Ross, Business Network International
Are these folks any different than you? No, they are not. They represent profes-
sionals, stay-at-home moms, people who were moderately successful but looking for the
major breakthrough that would propel them to the top, even people so poor that they
lived on peanut butter and crackers during the seminar and people who went failed at
everything they ever attempted.
The only thing they did was to put their doubts aside... and give this new way of thinking
a try. For some of them, it cost several thousand dollars to attend- and was worth every penny.
There are hundreds of thousands of success stories of people who attended my Millionaire
Mind Intensive Seminar but you have an advantage over every single one of them...
You Can Discover the Secrets of the Millionaire Mind
from the Comfort of Your Own Home
Anyway, there’s a very good reason I’m telling you all this. You see, for years the only way
to learn these amazing millionaire mind secrets was to attend one of my Millionaire Mind
Intensive seminars... and fees never came cheap! In fact, the current going rate for these
seminars is $1295 a seat plus hotel meals and airfare. People willingly paid this amount,
because friends who attended the seminar told them what they were missing. On any given
weekend, I may be giving a seminar in Vancouver, Los Angeles, or Orlando to a packed house.
The publication of my book, Secrets of the Millionaire Mind means you can discover the one
thing that can rapidly propel to new heights of prosperity in the comfort of your own home.

You can make more money than you ever imagined. It doesn’t matter what career
or business you choose to pursue. The millionaire mind secrets will show you how
146 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
to overcome the settings of your financial thermostat that were placed on you to
discover your own inside financial genius. You are more successful than you think!

No matter how busy you are or how little money you have or even your level of educa-
tion. Your millionaire mind will show you how to create true financial abundance.

17 ways rich people think and act differently from poor and middle-class people and
how to put them in to action immediately so that you can unlock the financial
success that has eluded you.

Why “beginners” are able to use these secrets to quickly surpass their own expec-
tations... even if they don’t know a thing about running a business, investing, or
building wealth! (In fact, the less you understand about what the “experts” try to
tell you, the faster you’ll be banking big dollars and getting the financial rewards
you could only dream about before!)

Erase everything you’ve learned about goal setting, organizing yourself, or “thinking
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Yes Harv I Want a Millionaire Mind
CHAPTER 3: FINANCIAL LETTERS
147

And there’s more value...lots more.
In your copy of Secrets of the Millionaire Mind is the location of the secret web site that
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148 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
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CHAPTER 3: FINANCIAL LETTERS
149

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150 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
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CHAPTER 3: FINANCIAL LETTERS
151
 So snag your copy right now right now by clicking here. You have nothing to lose... and
boy-oh-boy, are you ever going to be happy with your new lifestyle in a very short time!
Sincerely,
T. Harv Eker
P.S. Please you can order your copy right now, while you’re still reading this web site. Don’t let
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Yes Harv I Want a Millionaire Mind
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152 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
The Bull Hunter
The letter that you’re going to be looking at next is a letter that was written at the
request of Agora Publishing’s book division. They wanted to create a best seller similar to
the Eker letter, which you just saw. In the middle of the campaign, they said that they did
not even have a letter to send to their own list much less one for the public. I spent days
working on and revising this letter until it met their satisfaction and passed their Legal
Department; however, in the end, they went with a different letter.
So what you see here is the letter that was to go to a house list about the book, Bull
Hunter, and putting a lot of information in the letter using sidebars and explaining things
in an extremely simple terms.
Notice, on the second page, where I refer to “Harry Potter.” “The Bull Hunter” was
released at approximately the same time as the “Harry Potter” book was released and,
therefore, I made reference to a current event.
CHAPTER 3: FINANCIAL LETTERS
153
 Amazon.com Best Seller, Barnes & Noble Best Seller
“2 Pages Is All It Took…”
to send me scrambling for the phone yelling
for my broker to “buy now.”
If you’ve been confused about the direction the market is taking...and wondering if it’s
going to go up down or sideways, you need to read The Bull Hunter now.
You see, it’s not a book of theory — it’s a take action guide to scorching hot untapped
markets. And the material inside is so new; even underground Wall Street insiders are
stunned. Two recommendations I’ll tell you about in just a minute could add staggering
profitability to your portfolio.
“I am overwhelmed by your thoughtful and complete analysis of our current and
future human condition. It was much more than I expected.” - Phyllis Maz
Tracking the market’s direction has gone from being a minor annoyance to around-
the-clock agony. Predictions of doom and gloom are everywhere. Only Dan Denning’s
keen insights shine a halogen light in an area of darkness and find opportunity the regular
guy can still get in on.
We know too well what it’s like when a hot new stock is about to issue an IPO and only
the insiders can get their hands on it. Trying to get your hands on Google was pretty futile
for most investors. But the investments Dan Denning recommends in Bull Hunter are hidden
in plain sight — if you know where to look.
“I am new to your service and the trades you suggested were my first and I was
successful! I was grateful and impressed that you had us take profits. Greedy is
not my style either!! I was impressed with the gains I did make. I found your
recommendations easy to follow, which is a great plus since I am not very experi-
enced with executing trades.” - Roxanna Mote
Only Dan Denning could provide this roadmap to virtually unknown emerging markets
as well as cutting edge investment tactics so new, most investors have never heard of them.
And by following Denning’s advice, you’ll be able to stake your claim in markets about to
explode in gigantic proportions. Once you follow Dan’s advice, you enjoy a feeling of confi-
dence your portfolio is about to double.
154 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
Bull Hunter is also a wake-up call for anyone who believes the “good old days” are about
to return and has invested their retirement moneys in the market. Let’s face facts, if you’ve
been depending on yesterday’s Blue Chips to get you through — your golden years, read my
lips,” It ain’t gonna happen!”
The brave new world of investing has changed dramatically in the past few years. If
you’ve got a portfolio of American companies, expect to watch your nest egg take a major
beating. Even Wall Street oracle Warren Buffet predicts the S&P will be lucky to pull a 5%-
6% return over the next decade.
But the good news is there’s a huge bull market out there waiting for your investment if
you know where to invest.
Bull Hunter tells you exactly what you should be looking for in investments. It also is
pretty blunt about what you need to avoid at all costs. And you should pay attention to what
Denning says about...

Uncovering the magical profits (you’ll swear they came from Harry Potter’s
Hogwarts school) of exchange traded funds (EFTs) and how you can make a killing
with options of EFT’s and indexes. See pages 91-92 to cash in and protect your
money against global terrorism.

Jump aboard stocks poised to soar supplying food, materials and tools to global
giants. One of these stocks is particularly appealing and you’ll be advised to take
action...now. Read page 196 with your phone in one hand ready to speed dial your
broker with your buy order for KMT.

Profit from the fastest growing economies in the world, India and China-the
growing superpowers of the East-and do it without dangerous direct stock invest-
ments in foreign exchanges. Share the information on page 169 with your broker
and he’ll be calling you for advice!

Depending on Social Security for your retirement. Where will you be when the well
runs dry? Well, you’ll be sitting pretty if your willing to gamble about 17 bucks and
see what Denning advises.

“The ole’ dollar, it’s gonna go down,” says billionaire Bill Gates. Yet here’s how you
protect yourself AND take gains from ultra-safe stocks.

According to the McKinsey Global Institute, $91 Trillion (that’s trillion with a “t”)
is going to flow into new markets in the next four years. Here’s how you could make
“life changing” profits on the biggest redirection of capital in our lifetimes.
CHAPTER 3: FINANCIAL LETTERS
155
 Here’s what the experts are saying about Bull Hunter:
“If you’re at all interested in how the world may look in next 20 years, and how
that will affect your investments, then you really need to read The Bull Hunter.
For just $17, you get a ‘guided tour’ of Asia and the future, with a focus on
investing, through the lens of one of the smartest people I know. You can’t beat
that.” - Dr. Steve Sjuggerud, Chairman, Investment U
“One half practical investment guide and one half history of how the West got
rich, The Bull Hunter shows you how the investment world is changing and
what you must do to keep up.” – Bill Bonner, New York Times bestselling
author of Financial Reckoning Day
“Just as the sun always shines upon half of the world, there is always a bull-
market raging somewhere on this planet. The trick is to find that bull market,
and make it work for you. Dan Denning has written a primer on how to
uncover and exploit the best investment opportunities in the world, right now.
In Dan’s new book, The Bull Hunter, you will quickly learn the critical points of
how to deploy your investment funds in the fast-changing arena of the global
marketplace.” – Byron W. King, Attorney and Financial Writer, Contributing
Editor to Whiskey and Gunpowder
So are you going to let the express train for the bull market take off without you?
If you want to be able to enjoy “The deeper you dig, the more you'll see signs that
the good things in life — cruises —
China is using its $54 billion in annual foreign direct
restaurants — Super Bowl tickets —
investment deliberately and pragmatically. It's
and trips whenever you want to visit
building itself an industrial base on the back of
your kids (and grandkids) — all of
Western capital. Not bad for a nation that didn't
the finer things in life — there’s an
have a lot of capital to begin with.” Dan Denning
answer that makes sense...
You Can Become A Bull Hunter Too!
If you’ve got $17 and time to skim through The Bull Hunter, you’ll have an investment
plan of action to live the life you’ve been looking forward to.
156 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
You can start investing smarter by following the clearest trends in years — that are being
all but ignored. You’ll wonder why everyone is sleeping through the hard hitting investment
advice found in The Bull Hunter.
And if you order today you’ll get these special
take-action bonuses at no cost to you!
BONUS #1: Fueling the Future: The 12 Secrets Every Energy Investor Must Know.
The most lucrative investment story of the next decade is just under way. But as usual,
Wall Street and the major media are completely ignoring the opportunity, despite a warning
from one the world’s most respected institutions.
But that’s even better news for you, because it means you have a chance to buy in
early — before other investors wake up to what is really going on. And once they do, you
can sit back and rake in the profits.
BONUS #2: A World of Profits With Exchange-Traded Funds: Your Guide to Triple-
Digit Profits in the ETF Revolution
In just 10 short years, this new precision-guided investment weapon has grown from
obscurity into one of the most powerful tools a trader has. Yet trading volumes for these
potent instruments are only just now starting to grow. In this special report, you’ll learn how
to deploy them for investment profits as they become even more popular.
Exchange-traded funds (ETFs) have enormous profit potential. They offer more diversifi-
cation than single stocks, lower expenses than mutual funds, and, most importantly, complete
trading flexibility including options. And with over 130 ETFs available in the United States
today, you have a whole world of investment choices.
As you come to understand ETFs better, not only will you be able to cash in big on the
options plays, but you can also wave goodbye to those high-cost, under performing, and
scandal-plagued mutual funds forever.
This special report shows you how to use ETFs to help you achieve whatever your investment
goals are. Once you’ve finished, you’ll have a solid understanding of the tools and techniques you
need to consistently lock in trading profits with far less risk than most other investment strategies.
BONUS #3: Today’s Hidden Bull Market: Growing Rich With Natural Resources
The biggest investment bonanza over the next several years will be in natural resources
and real assets. Investors who understand the potential will collect fantastic profits, if they
know what markets are poised to blast off.
CHAPTER 3: FINANCIAL LETTERS
157
 Unfortunately, most investors are afraid to take the plunge. The promise of technology
still resonates like a lost love. Wall Street’s propaganda machine has told them that hard
There’s Only One Thing Left To Do
assets like oil and gold are financial anachronisms. Even in the wake of the tech stock If you are looking forward to a richer, fuller, more secure future, there will never be a
collapse, they yearn for the good old days when companies like AOL would make them rich. better time to get started than today.
But they are dead wrong. You see, the pendulum is swinging faster than a guillotine, and those
who don’t get out of the way will lose their heads. And you can take the first step toward that more rewarding life by ordering a copy of
The Bull Hunter right now.
Ready, Fire, Aim — For Your Future! I urge you to get your copy today. Order now and you’ll get 34% off the regular price
After just 15 minutes with The Bull Hunter, you’ll feel a new sense of clarity about your plus the three bonus reports.
investments.
Please click below to review the details.
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As you begin to follow Dan’s suggestions, your net worth will start to increase rapidly —
and continue to compound — even while you sleep. “The Bull Hunter — The Six Steps to Financial Independence”
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worry about Social Security — or At the end of the day, the Chinese are essentially
Enron like corporate scandals — or importing factories, roads, dams, and the entire
industrial infrastructure of a developed economy. Please take two minutes to review this online offer and order your book today.
pension funds going broke.
They're doing it quickly. And though there will
Reading The Bull Hunter will surely be some mistakes and some corruption, PS. One early reader called his broker with buy orders straight out of the pages I mentioned
very likely be a life-transforming they will have real assets capable of producing a above. He was stunned when less than 30 minutes later, his broker was calling all of his
experience for you, too. large variety of goods and services. clients with the same recommendations.

Turn Yourself Into
A Bull Hunter!
The investments Dan Denning
recommends in his book will have
you alternating between being glued
to the pages and running to look up
the stocks and ETF’s he recommends.
Dan draws upon his own experi-
ence in international finance and
investing. The Bull Hunter will
show you how to jump on trends
waiting to explode.
Now, it’s possible, in a global bust (led by the
radical decline in American standards of living and
per capita income) that China won’t have anyone
to sell anything to. But I doubt that. For one,
China’s best customers in the future will other
Asians and the Chinese people themselves.
But secondly, even in a global bust, China will still
have its fixed assets when the next cyclical boom
comes around. An idle factory gets rusty. But you
can dust off the mothballs and get it going again.
Having rusty factories is a better problem than
having, say, spent most of your business invest-
ment on software that’s no longer useful.

158 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL CHAPTER 3: FINANCIAL LETTERS
159

The Decision Bar
This letter is for decision bar trading which is a stock forecasting device that sits on a
person’s computer and essentially tracks patterns. There is an algorithm that predicts what
the stock is going to do and an alarm that tells you whether to buy, sell and when to do it.
Using this package it is possible to make a considerable amount of money. I looked at the
package and have it installed on my computer although I sure wish I had the time play with it.
In this letter we’re going to promote the anger that people feel with what’s going on in
the stock market. To do this, we mention all the different things that are happening in
the stock market by using stories about which companies are pulling which shenanigans
on wall street…it’s all about the scams. And, the theme of this letter is that the only one
you can trust for stock advice is yourself.
The software is very simple software and introduced the concept that they can use it
very simply themselves.
Although this letter is performing profitably, I am in the middle of redoing this letter
and it will appear in the future.
160 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
Are You Sick and Tired of All The Lies Coming From Wall Street?
Are You Fed Up With the Corporate Insiders Growing Rich and Fat At Your Expense?
The Only One You Can Trust For
Honest Stock Information Is…
Yourself!
If You’ve Got About 20 Minutes, You Can Trade Like A Wall
Street Insider And Begin To Bank Massive Profits.
Dear Firstname,
In the past few years, the “powers that be” on Wall Street have perfected the art of screwing
the average investor. Enron...Worldcom...Tyco...Adelphia...it’s the little guy who’s left holding
the bag while the insiders treat company funds like their own personal piggy banks.
Or the latest trend...the blatant attempts to manipulate the price of stocks. Think it’s
difficult to commit stock market fraud? You better think again. In September 2000, the
Securities and Exchange Commission settled a case of fraud against... a 15 year old high
school kid. In six months of trading, Jonathan Lebed profitted nearly $800,000. The SEC
fined him $285,000 and Jonathan lined his pockets with $515,000 because he told the
reporters and the SEC he was just doing what all the brokers were doing.
In fact, no one wants to be called a “stockbroker” anymore. All the big brokerage houses
avoid the term like the plague. They call them “financial consultants,” “account representa-
tives,” “first vice presidents”...but avoid the term “stockbroker” at all costs.
Why? Because these “account representatives” have time and again acted as cheerleaders
for stocks on a bullet-train headed no where. While the average investor relied on them time
and again for independent and objective advice, their primary goal is to make commissions.
“People think brokers are investment advisers, but they are essentially commissioned sales-
people,” says Thomas D. Saler, a former stockbroker and author of Lies Your Broker Tells You.
Saler proved brokerage-house stock picks usually underperform the market. But the brokers
don’t care because they get paid by commission regardless of whether you make any money.
Look, many brokers are just salespeople given elementary training. You’d probably do
better to throw darts at the Wall Street Journal and pick the closest stock than trust their
advice. But stick with me here because I’m going to show you a method that’s guaranteed to
fill your bank account with cash.
CHAPTER 3: FINANCIAL LETTERS
161
 But I have to point out, you really need to watch out for people who are... CEO of Cisco John Chambers publicly issued a rosy forecast for his company...BUT HE
DUMPED 2 MILLION SHARES OF CISCO JUST EIGHT DAYS LATER AND
Making False Recommendations POCKETED $45 MILLION DOLLARS.

And scamming the little guy is what some of the biggest firms in the business do to make Bill Gates predicted publicly Microsoft’s new operating system, codenamed Longhorn,
big money. In December 2004, Edward D. Jones & Company — one of the oldest and most was the most ambitious advance they have in their system. And guess what — can you detect
trusted companies in the business — agreed to pay $75 million to settle federal regulatory a pattern here — HE DUMPED 3 MILLION SHARES THE SAME WEEK FOR A TOTAL
charges that it failed to disclose hundreds of millions of dollars of revenue-sharing arrange- OF $77 MILLION DOLLARS.
ments. Translation...they took money to screw the average investor.
So when a 15 year old kid does the same thing in an Internet chatroom, he gets nailed by the
And just four months later, The National Association of Securities Dealers recommended SEC, but when the big boys do it there are no protests. So it leads to a very obvious question...
another $1.75 million dollar fine against this same company for...recommending the wrong
mutual funds to its customers. Here’s Why You Should Still Invest In The Market
And they’re not the only ones... Even though investing on Wall Street is a high stakes game, the possibilities of the upside
are staggering. In fact studies show that 95% of all millionaires own stocks and devote signif-
You Buy While They Sell icant portions of their wealth to the market.
While big executives are History has proven investing in stocks yields higher returns than any other form of
Don’t Believe A Word They Say
whipping small investors into a growing your wealth. And with more and more baby boomers reaching their peak spending
hot and sweaty passion for their You can’t trust a word coming from Wall Street. Heck, years, experts are predicting the Dow could double within the next 3 years. (Of course, you’ve
you can’t trust a word of what you hear on television… got to be in the game to cash in on these profits.)
stocks, they are quietly
everyone is getting paid off. In a rare interview, Lauren
dumping billions of their own Bacall, the movie icon, appeared on the NBC “Today” The stock market zig zags all the time but all historic studies show investors have made
companies stocks. show, telling Matt Lauer about a good friend who had serious money in the market. But today, just like the casinos in Vegas, the rules are bending
gone blind from an eye disease and urging the audience
in favor of the house.
Think I’m talking about small to see their doctors to be tested for it.
time operators here? Not a chance. Let’s face it, you can still make a pile of money by investing in the market but you can’t
“It’s just — it’s frightening because it — it can happen very
These are the big boys: Bank of believe a single word the experts say.
suddenly,” she said. Ms. Bacall then mentioned a drug
America, Cisco, Microsoft and
called Visudyne, a new treatment for the disease known as
dozens more. Here’s proof: macular degeneration. She never revealed that she was Have You Seen These Scams Yet?
being paid to tell the story, and neither did the network, NBC.
CFO of Bank of America James
You get what looks like a financial magazine in the mail. It touts unseen opportunities in
Hance predicated a bright future for his Or even sneakier is what Kathleen Turner did when she
the market and suddenly inserts the name of a stock into the article. Various experts come
company because of strong demands for appeared on “Good Morning America” on ABC to talk
about her rheumatoid arthritis. Ms. Turner did not disclose
forward to swear this stock could be the next Google. Pages and pages urge you call your
consumer loans. In other words — he
that she was actually being paid to promote a new drug. broker and get in on this stock right away. It’s all a fraud.
was broadcasting a strong “buy” signal
to the general public...BUT HE Without saying the name of the drug, Ms. Turner told Diane There are so many scams waiting to trap you the Securities and Exchange Commission
DUMPED 50,000 SHARES OF Sawyer that the”new medications” were “extraordinarily warns you about the new “Pump and Dump schemes.” Here’s the way it works. You receive
BANK OF AMERICA IN THE effective” and did not have any side effects. She also an email or a direct mail letter touting a stock. It sounds too good to be true. It probably is.
SAME WEEK AND POCKETED $3.8 referred viewers to more information at a Web site which
The scammers have bought this stock at a low and post notices about the stock in Internet
MILLION DOLLARS. was “coincidentally” run by the company paying here.
chat rooms or in a direct mail campaign. A number of people fall for the swindle, the stock

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 price rises, and the scammers dump their stocks and pocket the money. Small cap stocks are
especially vulnerable for this scam. Be very wary. Young people who know the ins and outs
of the Internet are especially good at this new technique of stock manipulation.
When you invest in the market, you’re playing a high stakes game with the big dogs.
You’ve got to step around the minefield of lies and disinformation to try and figure out the
winners...solid high-yield/low-risk investments for your hard-earned money.
You Can’t Rely On Earnings Reports Anymore
Perhaps you’ve already gone the route of a broker, who supposedly has done the research
for you...only to find that his “sure thing” with the impressive profitability, was really an
accounting gimmick that dressed up bottom line earnings and signed off by an accounting
firm now under investigation.
You know the kind...the ones that conveniently “forget” to mention that their quoted
earnings are drowning in a sea of interest, taxes, depreciation, and amortization.
It’s a smoke screen that hides the real numbers. And in fact that sickly “winner” your broker
recommended probably couldn’t pump up a healthy profit if the Dow tripled overnight!
The discouraging fact is, over 50% of the S&P 500 have been caught red-handed, whipping
their earnings into an artificial frenzy for their stockholders by as much as 23% or more!
Even worse, the breakdown of honest has reached such outrage is an epidemic levels
among large corporations that red flag alerts all over the financial world. And you should be
especially outrage the reason that the numbers are being alleged is because the salaries and
bonuses of the big shot executives are linked to stock performance... so these greedy corpo-
rate thieves don’t hesitate for a moment to change the rules in the middle of the game.
It’s a sad fact of life that small investors, who rely upon corporate earnings reports as their
only tool to evaluate stocks are being taken for a ride. So the average investor, who never
sees the real facts, gets taken for a ride.
And this brings me to my point...
The Only One You Can Trust Is Yourself So...
Kiss Your Broker Good-Bye And Say Hello To Controlling
Your Own Financial Destiny!
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You’ve worked too hard to get where you are to help some greedy “expert” practically steal
your lifesavings from you! But at the same time, you can’t afford to let them push you out of
the market and leave the real money to the big players.
You have got to get into the market, but you can’t rely on brokers, touts, or newsletter
publishers. Fortunately, there is finally an answer.
At any given moment in time, there are stocks that are poised to soar in price while others
are ready to crash. You can’t make any real money using the same bogus information
everyone else has.
You see, companies use sleazy accounting gimmicks to legally lie by providing you with
artificially low P/E ratios. So your broker, who wants to make the next payment on his Jag,
mumbles his way through a nonsense recommendations.
But I’m happy to report there is one person who won’t accept gimmicks, mumbling, or the
latest politically correct excuses...THAT PERSON IS YOU!
Introducing The Human Computer
Let me just take a moment to tell you my story.....Now, you’re probably wondering why
people call me the human computer and why I’m going to reveal a way for making you tons
of money in the market. I’ll get to that in just a minute.
My name is Les Schwartz. At one time I was a manager for a large corporation. Then,
because of some legal problems, the company I worked for was forced to sell, and I was told
the new ownership no longer needed me. Gone in a flash were 17 years of hard work, dedica-
tion and my salary — replaced by someone younger and at half the cost.
It took me 6 months to find another job, and that job was at half the pay I was used to
getting. There was no way I could pay my bills on the salary I was now making. So I did what
many other people do, I buried himself in credit card debt — borrowing and borrowing,
digging deeper and deeper.
Eventually, I found a better paying job and began paying off my debts one by one — slowly
but surely. I had gone through the wringer, but emerged a lot smarter. I wondered just how
many people in the world had been in the same situation.
I was not poor or destitute, but I wasn’t making enough to really enjoy life. I did not have
enough money to really relax and spend time and money on the things my family and I
enjoyed. Therefore, I decided to find a way to make my own money and then give other
CHAPTER 3: FINANCIAL LETTERS
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 people my method for success. Step-by-step wealth. And I finally did it. And, now he’s
sharing what he learned along the way so that you too can...
Build Massive Wealth
I began to hang out with people who were making a killing in the market and his keen
mathematical mind noticed some regular patterns. Like a modern day Fibonacci, I acciden-
tally cracked the code on market moves with stunning accuracy. And for twenty years, kept
these new propriatry algorithims in my head. People told me I had the ability to predict stock
moves at the blistering speed of a Cray super computer.
And over the long haul, I maintained an astonishing streak of record profits, humiliating
the experts, who said it couldn’t be done and earning the trust of the few close friends I shared
my system with. These investors learned and profited from my advice over the years and built
their fortunes with bulletproof safety.
Look, I could have easily attained guru status as a stock market expert, but I’ve always
shuned publicity. In fact, I’m not at all comfortable with the greedy, money hungry attitude
found on Wall Street today. I may be one of the last of a dying breed: a highly principled,
ethical expert at making money in the market.
And the professionals and laypeople who know me consider my word as an ethical code
of honor I take as seriously as life itself.
You Can Become a Human Computer
I’ve taken my proprietary formulas and algorithms and created a simple but sophisticated
software program called Decision Bar Trading. There isn’t a safer, more logical or faster way
to bank big profits than adding the right stocks to your portfolio. I’m offering you a simple
tool that shortcuts your way to wealth and protects you from being taken by crooked account-
ants, deceitful brokers, and lying insiders.
And the best part is — it only takes about 20 minutes to learn. Here’s what it’s all about...
Decision Bar Trading is a step-by-step surefire systematic strategy for trading stocks. It is
the absolute best way to profit in today’s uncertain times.
Armed with this breakthrough technology, you’ll easily anticipate market moves, giving
you the potential to swoop in and capture big deals.
It’s incredibly simple to trade with Decision Bar Trading. Finally, you’ll have the
potential to profit from the “golden ratio” of my algorithms almost instantly — even if
you failed high school math.
166 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
It’s so easy to learn you’ll be ready to roll in no time at all. As a matter of fact, the software
is practically “plug-n-play”. Because once you’ve got Decision Bar Trading in your hands...
You’ll be trading like a pro in under 20 minutes!
And get ready to be totally blown away by the accuracy of this system for trading. It’s
shocking how powerful this is!
It Could Be the Next Best Thing to a Crystal Ball!
Decision Bar Trading is so easy to use, a school kid could figure it out. Yet it’s extremely
powerful too. Remember, it does almost all of the work for you.
You won’t become an overnight investment psychic, or suddenly be able to predict world
financial events. Nobody can do that, and we would never presume to make such an outlandish
claim. You see — we’re in the investment game for the long haul. I’ve poured my lifeblood,
sweat, and more than a few tears into helping regular people like you become savvy investors.
Over the years I’ve built a loyal following of investors who eat, drink, and breathe my
recommendations for investing in stocks. My family’s future depends on this expertise, and
now you have a chance to be a big part of that. Because frankly, when you succeed, I do too!
And no matter whether you’re a “newbie” to investing, or a seasoned veteran from the
financial trenches...
I’m going to do my utmost to help you prosper!
Here’s What You Need To Know
In order to use Decision Bar Trading you must sincerely want to use the financial markets
to make yourself financially independent.
You need to have a passing knowledge of the financial markets to benefit from Decision
Bar Trading. You need to know how to buy and sell stocks. And you should know how to
read bar charts and candlestick charts. (It’s simple. I’ll show it to you in a video.)
Because you can’t trust the information coming from Wall Street, you will need a world-class
quote and charting system. I’ve designed Decision Bar Trading to be used with eSignal because
you will need real-time quotes, and charting abilities. eSignal is the best system available. Heck,
I’ve even gotten them to throw in a 30 trial free so it doesn’t cost you a cent to subscribe.
Look, I’ve seen the same “red-light green-light” infomercials as you have, in fact I even
bought a copy myself to compare it to Decision Bar Trading. Let me tell you, Decision Bar
CHAPTER 3: FINANCIAL LETTERS
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 Trading beats the $3995.00 software hands down flat. People who have seen both have told Decision Bar Trading tells you when to trade and what direction to trade. The decision
me they’d rather pay to hear me mumble in my sleep than trust one of those products. bar tells you to do two things:

And here’s the best part: you must forget all of the nonsense the brokers and gurus have 1. Close out any open positions that are not in agreement with the current decision bar. In
told you about trading for markets. In just about 20 minutes, you’ll be trading like a pro. other words, protect your money.
Decision Bar’s Strategy Indicator will alert you when a potential trade is about to occur. And
Decision Bar’s Risk Oscillator will help you determine whether or not to make a trade. 2. Decide if you should take the indicated trade. The Risk Oscillator will tell you if the
trade as a good chance of success.
How Decision Bar Trading Works Naturally, not every recommendation is going to be a winner. Let’s be honest, when you
invest, losses are always possible. Here’s the real key to success...
Successful traders follow just a few stocks at any given time. Every stock offers a contin-
uing stream of trading opportunities. There’s no need to scan thousands of stocks for “the
With Decision Bar Trading Your Wins
opportunity.” Most stocks will offer you as many as five or six day trading opportunities in
the course of the day and two or three swing trading opportunities in the course of the month.
Will Vastly Outnumber Your Losses
Look, none of the gurus will tell you the whole truth. I’m going to be blunt here, but
You don’t need to identify patterns, waves, retracement levels or any other mumbo-jumbo
I’m going to be brutally honest. You are going to lose trades. You have to accept that fact
to be a successful trader. Decision Bar Trading does all the work for you.
and understand it.
Remember, if just one other trader is trying to make the same trade as you are, it could
Michael Jordan does not sink every basket he attempts. Babe Ruth led the major leagues
push up the price of the stock. On a thousand shares a difference of just one penny, means
in strikeouts. Tiger Woods does not win every tournament he plays; in fact, he frequently
you’re paying an extra $10 for the stock. If you try to make the exact same trade at the same
makes bad shots. But what makes Tiger a great golfer is his ability to put his bad shots behind
time as a hundred other traders, it could cost you thousands of dollars. Stay away from the
him and follow them up with great shots.
information in chat rooms and offered by trading services and you’ll make a really big money.
A built-in strategy indicator alerts you automatically when a decision bar occurs. You will
The Only Two Things You Need to Know soon come to love that sound. When you hear that alert you need to make a decision. But
now there’s another decision, you need to make...
When a stock reaches a price where investors think it’s too expensive traders who bought
the stock will try and take profits and flood the market with supply. A lack of buyers will push
Are You Ready to Become Wealthy?
the price down. This is often called resistance.
Imagine the pride and satisfaction you’ll feel when you successfully conclude a series of
When the price of its stock becomes so cheap there is simply a run on the stock in
successful trades. When word gets out around the neighborhood that you’ve conquered this
increased demand and the stock price begins to rise. This is often called support.
pinnacle of investing, your life will never be the same!

They’ll be flocking around you at backyard barbeques, because you’ll be viewed as a

knowledgeable expert. You’ll enjoy a higher level of self-confidence, and quite possibly a
dramatic increase in your income too.

When the number of successful trades you make increases dramatically, so does your
ability to rapidly grow your wealth.

So forget the Water Cooler Indicators, Poker Game Advice, or Brother-In-Law Theory!
With Decision Bar Trading to guide you, you’ll quickly laser in on real trades in no time flat.

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 And let me be absolutely crystal clear...I won’t waste your time or fill your head with
unnecessary information. You don’t need two decades of history, rambling ponderings on the
future, or books of stock trading theory.
You don’t need to know diddly squat about Fibonacci arcs, Elliott waves, fans, or spirals.
Don’t get me wrong...it can be interesting stuff...and if you want you can search the Internet
to your heart’s content for every last factoid. But that’s not what Decision Bar Trading is
about. In fact, the less you know — the easier it will be to teach you...
What you need right now is a simple functional tool you can put to work immediately to
make real money.
See How Powerful It Is for Yourself!
Countless schemers have capitalized on investor confusion by promising enormous returns
in a short period of time.
And some gambler types jump in blindly with both feet, looking for the high that goes
with a successful trade.
There is some risk, and you should never invest more than you can afford to lose. And
aside from the obvious problem of believing a fairy tale that you’ll get rich overnight, are the
emotions that can get in the way of making thoughtful investment decisions.
That’s why Decision Bar Trading is crucial to your financial success. Because this
proven program removes all the guesswork. All you have to do is turn it on, listen for
the alerts, and get real results.
Quite simply...
There has never been an easier way to trade.
Here’s what you’ll get with your Decision Bar Trading package...

When to buy a stock and more importantly when sell at its peak.

How the rules apply to long trades and short trades and how to identify trades of any
time frames.

Selecting entry, exit, and target points with iron-clad confidence.

Why 99.9% of the people trading in the market are clueless and how you can be the
.01% who consistently makes money.
170 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL

A secret formula to control risk. Discover why the advice the gurus give about
placing a stop order is worse than playing high stakes poker with your cards face
up on the table!

Why trading should really be simple and how you can unnecessarily complicate your
life or follow a simple short-cut to success.

How to identify six characteristics of simple trades that yield high profits.

How to keep your trades as simple as possible yet ensure the highest yields.

How to manage your money to trade without fear.

Why you can skip all the garbage you hear on CNBC and CNN and trade real leads.

Why there’s money to be made in every market...if you know where to find it.

An amazing journey to double your money . Wouldn’t you like to increase your
money by a factor of 100%?

What a beginner must do before getting started .

How to control your risk. The pros should teach this but it’s not their money.

What you can expect in a flat versus volatile market.

“The trend is your friend” is something well known. How you tell when the trend
is over and you’re not left holding an empty wallet.

A close to perfect, easy to follow, nearly automatic trading system.
Start Trading like an Expert
It doesn’t matter if you are a raw rookie or a seasoned trader.
Wherever level you’re at in your investment program, putting the simple steps of Decision
Bar Trading to work for you today will boost your trading skills and accuracy.
You don’t have to be a financial wizard, human computer, or a mathematical genius like
me. You don’t need to spend years grinding your way to the top.
Decision Bar Trading will give you the boost you need, so you can put jumpstart your
investing potential. It’s an unfair advantage with secret access to the inside scoop of the
stock market!
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171
 And once you’ve felt the power yourself, you’ll wonder how you got along without it! You
might even be able to sleep better at night, when you experience the ease of your smart
investment decisions.

Don’t Take My Word for It, or Anyone Else’s Either

— Here’s Concrete Proof

This is a weekly chart of General Motors (GM). GM is a stock held in many IRA’s. Even
if you can’t or don’t “Short” stocks, your trading account will a lot healthier is it doesn’t have
to absorb losses like this 20 point loss from that Sell Signal at Point A (March 2004) to that
Buy signal at Point B (May 2005). DecisionBar trading will let you grow your IRA or trading
account faster by keeping you out of non-performing stocks.

Made $4000 Dollars In A Few Hours!

Here is a sequence of trade issued by our DecisionBar Strategy Indicator for Research in
Motion (Symbol: RIMM). RIMM is a popular stock among traders because it makes big
moves. Most traders lose a lot of money trying to trade RIMM successfully.

At point A our Decision Bar Strategy Indicator issues an Exhaustion Buy Signal (We
explain the different types of signals in our Decision Bar Trading Manual). RIMM is
trading at $68.10. At point B our software issues a Sell Signal. We sell RIMM for $77.34
for a profit of $77.34-$68.10=$9.24 per share of stock. If we bought just 100 shares of
RIMM at point A we would have made $924.

At point B we decide to “Short” the stock. Without going into detail, shorting stocks is a
method of profiting dollar for dollar when a stock goes down. At point C we get another Sell
Signal which tells us to hold our short trade. With Decision Bar trading you catch the BIG moves.
At point D we get a Buy signal and close out our “Short” trade fro a profit of $10.76/share
of $1076 on just 100 shares of stock.
Want to be a Day Trader? Only DecisionBar Trading catches the big moves, like this trade
on Research in Motion (RIMM) on June 22, 2005. We bought at point A at $74.46 and sold
at point B at $78.46, for a profit of $4.00/share in just about 4 hours. That’s a profit of $400
if you are trading just 100 shares of stock and a profit of $4,000 if you are trading 1000 shares.

We “Go Long” or Buy the stock at point D and Sell at point F for another winning trade
and a profit of $13.47 per share or $1347 on just $100 shares.

That’s a total profit of $3347 or almost 50% in under three calendar months.

Or here’s a case where Decision Bar Trading saved your wallet some serious cash.
Check this out...

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 Short term or “swing traders” will love how DecisionBar ignores the noise of a choppy
chart and allows them to capture the entire move, like the five point swing form point A to
point B, and the six point swing from point B to point C on this chart of Boeing. Remember
all signal are posted in real time as they occur!
The most amazing thing about Decision Bar Trading is you can go from rank amateur to
seasoned pro at lightning speed.
The only way to know for sure, is to try it. Put it to work from the very first day.
Use it for trading stocks, futures, or forex...whatever rings your chimes. But no matter how
you use it, we’re absolutely confident that we’ll explode your profits with Decision Bar Trading.
You Owe It to Yourself to Check out This Opportunity
Here’s the deal...
I’m sure you’re aware that breakthrough software programs like Decision Bar Trading this
have thousands of dollars of research invested in them.
You could easily pay hundreds of dollars a month for personalized coaching and advisory
services. (Last year, I took in just under $485,000 in consulting fees.)
But if you’re dead serious about the possibility of being able to trade like a pro in minutes,
having the opportunity to kick your profits to exciting new levels, and controlling your finan-
cial destiny...now is the time.
If you enroll within 10 days of receiving this letter, I’ll guarantee you the incredible
bargain price of $99.95 (plus overnight shipping charges to get you started right away.)
And then each month there’s a charge of $99 which includes all software updates and a very
special bonus indicator I’ll tell you about in a moment.
Now think about this for a moment. If you consider that you can load your Decision Bar
Trading software and start trading in 20 minutes—what do you think your potential to make
back your investment is, maybe even on the very first day?
And not only that...let me repeat. Decision Bar Trading is a unique, rigorously tested
software program. That means once you’ve installed it on your computer, your opportunity
for new levels of precise trading is literally at your fingertips 24/7.
So if you’re still debating whether or not Decision Bar Trading will work for you... let
me make it even easier.
174 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
Take 30 Days to Try It, Put It to
Work, And Start Trading like a Pro,
Without Risking One Red Cent!
I’ll take all the risk so you won’t have to. You’ve got our famous, tried and true...
100% 30-Day (That’s A FULL MONTH FOR YOU TO BANK HUGE
PROFITS)-Love-It-Or-Leave-It, Risk-Free, Money Back Guarantee!
You don’t have to make a lifetime commitment to get started with Decision Bar Trading.
Just give us a fair chance. And I’ve even arranged for you to get eSignal
In fact, I don’t want you to believe me at all. I just want you to set aside your disbe-
lief for a few moments.
Worst case scenario? If you don’t like it, if you can’t handle it, if you don’t make some
serious bucks... send it back anytime in the next month!
I don’t care if it’s five minutes to midnight on the 30th day. My word is my bond. Pack it
up, send it back, and I’ll promptly buy it back from you for every dime you paid.
And after the 30 day trial is up, any time at all you feel Decision Bar Trading isn’t the
easiest, fastest, and most reliable way for you to make more successful trades than you’ve ever
done in the past, just let me know and we’ll stop all charges and deactivate your software.
But first put the amazing “golden ratio” to work on your trading. Because I’m confident
that even before the full three months, your caution will turn into a “full speed ahead!”, and
I won’t be able to pry Decision Bar Trading out of your fingers with a crowbar!
As a matter of fact, I’m going to throw in two exclusive bonuses just for you...
I’ve got to warn you, this isn’t for the faint of heart. You’ll be on the fast track, able to
pick the brain of other high level Decision Bar traders for every tidbit of their cutting edge
trading strategies, as well as have immediate access to Ron’s in-depth personal advising in a
private forum.
And of course I do expect you to honor our “forum family” code of ethics, and not
reveal the discussions to any outsiders.
Considering that my personal consulting fee runs $500 for just one hour of my
time...and that you’ll have unlimited keys to the kingdom...this bonus alone is worth 10
times the monthly charge of $99!
CHAPTER 3: FINANCIAL LETTERS
175
 And the second bonus is my new Profit Protector Indicator. Look, as I said earlier,
the Wall Street Fat Cats — or sometimes those 15 year old kids, can throw any stock a
curve with false information. This bonus software sniffs out unusual patterns and behav-
iors so you can protect your hard earned money.
So buckle your safety belt, and put your trading skills into overdrive with Decision Bar
Trading today. You’ve got absolutely nothing to lose, and everything to gain.
You’ve got my word on it,
Les Schwartz (Bold Signature in Blue Please)
Les Schwartz
Amazing Trading Plans
The next letter was a letter that I did for Stephen Pierce, who is not only an Internet
mogul but also a huge financial trading mogul as well and he asked me to write a letter for his
Amazing Trading Plans book.
It was interesting at the beginning because I asked Stephen for a copy of his book. He
didn’t understand why I needed a copy. In order to write the sales letter, I had to push to get
a copy of the book. Stephen thought that I could just snap my fingers and a sales letter would
appear. I actually did the sales letter during a Jay Abraham seminar that I was attending. I
was online using wireless and I kept emailing the letter to Stephen a page at a time. He kept
saying, “Great! Keep going, keep going, keep going!”

P.S. How excited would you be to start trading like a pro in your first 20-minutes with Some changes were made to the letter to boost its response but this is the core of the letter.
Decision Bar Trading? Order this new breakthrough program today, and get started right
Notice that the wide use of testimonials here since we didn’t have any testimonies for the
away. Because without it, you’re just at the risk of the Wall Street liars and cheats.
book, we used testimonials for other products. It was a very, very effective sales letter.
P.P.S. I want to be crystal clear about this...Remember that this is not a cheesy downloadable
Amazing Trading Plans had a huge success going right out of the chute and became one
information product. Decision Bar Trading is a state-of-the-art software program, shipped
of Stephen’s most successful products.
directly to your door in sturdy software packaging. You’ll have top notch trading potential
at your fingertips.

P.P.P.S. Just a quick reminder... my limited time low pricing of $99.95 to get started and a
monthly fee of $99. Right this very minute we are market testing Decision Bar Trading for
as much as $997. You’ll be kicking yourself tomorrow if you let this incredible opportunity slip
through your fingers today! And with our overnight shipping, by this time tomorrow you can
be sitting in front of your computer with a smile on your face.

Make a smart financial decision

and get started now!
(insert disclaimer here)

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 Whether there’s a bull or a bear loose, you can still
cash in… if you know the right secrets…
The Shocking Huge Lie Professional
Traders Will Never Admit
Here’s the Inside Scoop on How to Protect
Your Investments From Their Greed
December 20, 2005
From: Stephen Pierce
Dear Investor,
Sometimes I get so angry about the nonsense traders have to put up with. In the past few
years, “trader” has become a dirty word. Everyone is told to avoid them as if they have the
plague. And if you add the adjective “day trader,” you are in for special insults and warning.
Why? Because good traders soak up information like a sponge on steroids and the big wigs
in the industry are afraid you’ll find out something really important...
Most consultants in the industry don’t have a clue what their talking about. When they
make a recommendation, they very often have stake in the outcome. Their goal is not to
advise you properly but to make money — possibly at your expense. They don’t give a hoot
whether you succeed or not. They just care if you follow their recommendations.
Of course, they hope this doesn’t get out and, for sure, they’ll deny it if it does. But this
gets me furious and I’m going to let you in on a secret.
The Best Revenge is Building Massive Wealth
My name is Stephen Pierce. And I believe anyone, with the right training, can quickly
and easily make money in training. For years, I’ve been spilling my guts on how people can
succeed at wealth building through trading. And without having my hand in the cookie jar,
I’ve been dispensing advice broadly through the Internet.
And I call it however the cards fall. I’ve bought every software program, gone through every
trading course, studied every advisory, and devoured every single book to find out what really
works. And even though it was often easier to find a diamond hidden in the clay, we did find
some trading plans which were incredibly powerful, profitable, consistent, and easy to implement.
178 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
So what I’ve decided to do is share my knowledge with a select group of insiders. Here’s why.

Most people sharing their ideas or making recommendations have very little
background in trading analysis. Many of just salespeople plain and simple.

Commercial analysis produced by the big companies is pretty much worthless. If you
buy and sell based on their recommendations, you are probably losing money fairly
consistently and wondering what’s gone wrong.

How often do you hear a “sell” recommendation as compared to a “buy” recommen-
dation? Not often. So while most people are walking around wondering what hit
them, real insiders make money no matter what happens.

Analysts make huge bonuses if their company makes bonuses. I have yet to hear of
a single person receiving a bonus if their clients make the money.

It’s really underhanded but often the commission structure rewards is often higher
with riskier investments. They are paid less for the safest recommendations.
It should be clear why I’m furious. These games have been structured and manipulated so
the rich get richer and the little guy gets shafted. And unless you like being the lamb tossed
in among the wolves, up until know, there hasn’t been a whole lot of choice.
What’s the ordinary investor to do?
I believe wealth should be shared. Ever since I started dispensing my trading information,
my only goal was to even the game out for the ordinary investor.
My Swing Trading ebook was a breath of fresh air for the investor. Hey, I told you
when I made money but also, I was the first to openly and honestly report losses too. I
told you what worked, what didn’t work, and the logic behind it. I equaled the stakes for
the little guy. And you responded.
“Hi, Steve. It has been an excellent experience trading your RF Swing Trader. I don't know
how you do it, but it is fantastic. Over $3.000.00 in one week with a small account, can't
complain! Keep it coming and God bless you and yours.”
~ Hilario Vieira, St. Catharines, Canada
“Anyone who trades commodities knows that it is impossible to pick winners 100% of the
time. What I especially like about RFST is the way losses are contained and held to small
amounts, while winners tend to be large, and all the way up to huge! Whatever you're
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 doing Stephen, don't stop now. With your help, my goal of building my account an
additional 10% per month should be easily attainable. Many thanks.”
~ J. Gerlach
“Hello Stephen, This week was the first time that I ever made a Futures Trade and I followed
your recommendation for Cotton which gave me a profit of $725 in just 3 days. I am anxious
to see what you have to offer in the coming week that can help to add to my profits.”
~ Paul Shoemaker, Woody Point, Newfoundland
“Stephen obviously knows what he is doing, look at the results, but on top of having incred-
ible results… he CARES about you as a trader, and a person.(email him a question, and learn
for yourself!!) For the price of RFST, it will pay for itself many, many, many times over!!!!”
~ Keith Aitken, Toronto
I was more than up front. I posted my phone number, took your calls, and answered your
calls, emails, and faxes. And judging by your reaction, you were shocked someone under-
promised and over-delivered. Over 5000 savvy traders purchased, downloaded and pored
through every word in Rapid Fire Swing Trading.
Then I published Fibonacci Secrets and people really began to take notice and make profits.
“The Fibonacci Secrets trading course from Stephen Pierce is really the first practical training
course we've seen that simplifies these concepts and takes you step-by-step through
applying the theory to actually trading the markets. Through a comprehensive manual, many
chart examples and the innovative use of videos you can play right on your computer you'll
learn how to apply Fibonacci Secrets in your trading. This finally takes the theory and turns
it into a complete trading methodology. Ideal for trading commodities as well as stocks for
both position, swing and day-trading. Add this course and tools to your trading arsenal.”
~ Mark Soberman, NetPicks.com
“Hey Stephen! You have done it again! Your Fibonacci Secrets is a superb trading course
explaining exactly how to use technical analysis to identify key support and resistance levels.
The instructional videos clearly show how to use your techniques. These alone are worth the
asking price alone. Never mind the bonus software, work book with color chart trade
examples and other goodies. If someone doesn't understand how to use technical analysis
after taking your course, they shouldn't be allowed to trade. Thank you my friend!”
~ Rich Creal - Founder, Trade With Success, LLC
180 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
“Stephen, I've been looking at your new Fibonacci Secrets Course And the first words that come
to mind are: Wow! Incredible! Hot! Amazing! AWESOME! This is definitely State of the Art
trading education material. Anyone who is looking for pinpoint trading signals Will become a
better trader from your new course on Fibonacci. As we all know, knowledge is the Golden Key
to trading success And this is filled with some of the best trading information I've seen. It is first
class in every way and extremely professional Well I could go on, but I think you can tell I think
it's a hit I'm looking forward to using your Fibonacci information in my trading And THANKS! for
sharing your secrets. Thanks again and again and again! Thanks again and again and again!”
~ Jim Robinson, ProfitTrading.com
But you demanded still more. People begged. We want to do what you do, Stephen. And
we want to understand what you do.
So we started out desktop analysis group where you start out the day with fresh informa-
tion, keen insights, and penetrating analysis.
“Stephen, the chart info is right on target, getting out of a short position in Canadian $
yesterday for a profit. Great job on the meats for several thousand in profits in just a few days.
Keep up the good work. Your service is outstanding and your technical expertise is fantastic.
Your charts have really helped me to fine tune my trading and I am truly grateful. If there is
ever anyway that I can be of assistance or service to you, please do not hesitate to ask.”
~ Roger Jensen
“The Charts really are exceptional and, in fact, the best charts out there as far as I am
concerned. I have cancelled every other advisory I was with, except for one option writing
advisory. Many thanks once again and no response is necessary but you can be certain that
after 17 years of trading, I am thankful for the edge you provide with your service.”
~ Andre Belair
But I’m only getting started. Now I want to invite you to...
Profit Along With the Trading Insiders Without
Getting Nailed For Insider Trading
Look, we all know insider training is illegal. But we all know it goes on all the time. For
every Martha Stewart caught, hundreds go unpunished.
Imagine you had inside information from real trading insiders. How long do you think it
would take for you to double your money?
CHAPTER 3: FINANCIAL LETTERS
181

Introducing: Amazing Trading Plans
I’ve had access to the top professionals in the trading world for years. I’ve asked them
many times to share their secrets with you. They’ve always said no.
But this time, they said yes. But there’s a catch. (I think you’ll like the catch.)
I’ve gone to the five top figures in the trading world and gotten them to spill their best
secrets with you. And the most interesting part is not one person repeats what the other does.
Here’s Your Dream Team of Trading:
Jim Robinson (www.ProfitTrading.com) reveals the Ultimate Trade Setup.

How Bolinger Bands find the best trends in a low volatility market. You discover
Million dollar trades before they happen.

How Bolinger Bands caught the explosion in soybeans in August 2003. No other
tracking tool caught this move.

When to enter a market and more importantly when a stop sign is showing.

How to read a squeeze and how to avoid getting caught following the crowd.

When a volume indicator really adds value and when you’re just spinning your wheels.

A step by step description to make the Bollinger Band system work for you and how
to insure your trade.
Mark McRee divulges his Simple Profit Trading Method (www.TradingForBeginner.com)

A simple four step formula often discussed but rarely combined. It’s amazing
something so simple and so obvious can be so powerful.

Which Fibonacci Rations are the most useful and why you focus on just two
numbers for your retracement calculations.

How the rules apply to long trades and short trades and how to identify trades of
higher time frames.

Selecting entry, exit, and target points with iron-clad confidence.
182 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
Rich Creal (www.TradeWithSuccess.com) Lasers In On How to Trade the
Markets Successfully

Why 99.9% of the people trading are clueless and how you can be the .01% who
consistently makes money.

Why trading should really be simple and how you can unnecessarily complicate your
life or follow a simple short-cut to success.

Five characteristics of simple trades that yield high profits.

How to keep your trades as simple as possible yet ensure the highest yields.

How to avoid trading with scared money and why it’s a guarantee of failure.

How to manage your money to trade without fear.

How to prepare to handle multiple time frames and how to handle the famous
rule of 5s.

The four criteria for day trading. Not one person in a hundred even knows these
rules much less follows them.
Zoran Confesses The Zoran Plan (www.TrueTrend.com)

The two types of markets and how to read between the lines.

How to read through all the garbage you hear on CNBC and CNN to find a real lead.

Why there’s money to be made in every market...if you know where to find it.

Why the Forex market offers maximum profit potential. There are 3 key reasons you
simply must know.

An amazing journey watching how $5000 rapidly becomes $73,000. Wouldn’t you
like to increase your money by a factor of 1360%?

Why leverage can be your best friend and biggest enemy at the same time.

What a beginner must do in Forex trading which trends you must be aware of.

Why where you live should contribute to which markets you trade in.

How moving averages work and determine the present nature of the market.
CHAPTER 3: FINANCIAL LETTERS
183
 Michael Johnson’s Unique Signpost Trading (www.Three-Bears.com)

Applying the Three Bears trading plan for smoothing and warning signals.

How to work out the 3dma and why this is a significant trading factor.

How overseas markets affect the Dow and vice versa.

How to control your risk. The pros should teach this but it’s not their money.

A secret formula to control risk. Knowing when to put in a stop is crucial.

What you can expect in a flat versus volatile market.

“The trend is your friend” is something well known. When should you go against
the trend?

A close to perfect, easy to follow, nearly automatic trading system.
A Very Limited Time Sensitive Opportunity
When I publish an ebook and people download, one of the simple truths is people share
it. It gets around. Okay, it’s dishonest and authors don’t like it but it’s a fact of life. But this
information is too hot to get around.
So, I’ve gone into print with this book and I have printed just 500 copies of this book.
I’ve taken 5 copies for myself and given a copy to each of the contributors. This means there
are just 490 copies available and it’s first come, first serve.
This book will be sent out to you by Fed Ex (you’ll want it in your greedy hands as
fast as possible)...
If and only if... you sign a pledge not to divulge the contents. You have free access to the
secrets in the book but the authors would rather not have the real insiders’ secrets getting
around. The only way you get this book is to agree to this condition.
Next, since over 5000 copies of Rapid Fire Swing Trading were sold and another xxxx
copies of Fibonacci Secrets were sold, I expect these copies to go faster than an ice cube on a
hot Miami sidewalk. You snooze you lose.
Now I had priced this book at $347 dollars but the experts wanted to send out an email to
this list and they didn’t want to set the price quite so high. I wasn’t happy but I dropped the price
to $297. At that price it would be a steal. But, quite frankly, I still couldn’t get them to agree.
184 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
Finally, I licked my wounds and agreed but put in two conditions of my own:
1. This is the price for the next 30 days only and then I get to raise it to my original price.
2. No additional copies will be printed.
Do you have any idea how hard it is to get 6 people to agree — on anything? Heck, it’s a
good thing we don’t live near one another because we couldn’t agree on lunch.
But what we do agree is that if you follow the advice in Amazing Trading Plans, the price
of the book isn’t important. In fact, if you use the book and don’t make double the price you
paid back in 30 days, just return the book and we’ll refund your money. (We do reserve the
right to resell your book since only 490 will be sold.)
But, that’s not all my trading friends...
BONUS #1: Special Report, Using Fibonacci Secrets With Wave59. It’s a free 8 week
trial of a unique trading program. It contains powerful tools no one else has access to. And
if you’ve already been using Fibonacci Secrets, this is the next step for the serious trader.
BONUS #2: How To Trade Your Want Into A Fortune: The New Technical Analysis
Guide. Finally, we’ve turned technical analysis into an art form. It’s simple, easy to under-
stand, and ready to apply.
BONUS #3: You stay on the cutting edge with... 12 months *FREE* of new amazing
trading plans. One new plan a month for 12 months. As we research and text new trading
strategies we will release one new strategy per month in audio video format which will
stream right on their desktop. Where the trading plan can be applied to intraday/day
trading, we will be showing the trading plan from “LIVE” intraday recordings so they can
see the strategy in action in the markets.
BONUS #4: A Bonus CD — Stephen Pierce’s Amazing Elliott Wave Trading Plan.
After having studied Elliott waves for years and having used automated programs like
AdvancedGET and Elliott Wave Analyzer, we have come up with the easiest way you can
effectively trade Elliott waves ...without even knowing what Wave you are in.
In fact... it won’t even matter. You don’t have to do any price or time projections... yet, you
can be in better position than ever before to capture the most explosive parts of each wave.
CHAPTER 3: FINANCIAL LETTERS
185
 Present in an exciting audio/video format on your desktop, this video tutorial is simple to
follow, easy to understand and so incredible effective ...this alone is worth 100 times the price
of the entire Amazing Trading Plans course by itself. (Even at the price I wanted to sell it at.)
However, you cannot but this “Amazing Elliott Wave Trading Plan” anywhere. It’s only avail-
able here in this package.
Whether you trade stocks, futures or Forex, you will be beaming with excitement and unable to
sleep after you view the desktop video presentation of this Amazing Elliott Wave Trading Plan.
We recorded a live video from the markets this morning showing winning trades in the Emini
S&P. We walk them through the entire trading plan in the first two videos and then show the
trading plan in live market action in the third video.
No one has the guts to show their plans in live action. You’ve got to see this baby go.
BONUS #5: FREE Family Vacation Certificate!
Man, after you succeed you’re going to want to celebrate. Do it on our dime. Get these
details...
Choose From Over 28 Different Resort Destinations in the U.S., the Caribbean’s and Mexico!
This is a real vacation that you, your family and friends can enjoy.

No high-pressure time share sales presentations

No aggravating black-out dates

No ridiculous age requirements

No infuriating hidden surcharges

No unnecessary up-front deposits

Fully transferable to friends and family members

Can be replaced if the vacation package is lost or stolen

One full year availability to decide when to travel

Guaranteed Reservations!
BONUS #6: $500 in Gaming and Entertainment Bucks
This is Valid for Las Vegas, Orlando, Anaheim or Reno/Lake Tahoe casino/resorts. You get
$500.00 in cash, chips, meals, drinks, show tickets, slot play, and more. Hey, plan out your
moves and you pay pennies for a family vacation!
186 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
The Action Starts Now
Look, if you are not salivating and searching for an order button by now, your greed glands
need Viagra. The deal is on for right now. You know the restrictions:
1. You must agree not to share this material before you will be allowed to buy this.
2. You agree to use any of the plans (or all of them) for the next 30 days. If you do not
double your investment in the next 30 days, return everything and we’ll return your
money pronto. But don’t complain when we sell your copy to a trading buddy and he
waves it in your face.
3. This is a limited edition 490 copy book. Don’t beg me afterwards for a copy and say,
“I needed time to think.” Frankly, if you don’t see the value in this offer, you wouldn’t
see a mega-hot wave develop if it popped off your computer screen and tapped you on
the shoulder.
And you get unlimited email support for the first 30 days. I want to see you double
your money.
And remember those killer bonuses. Act now or cry later.
Here’s to your success!
Stephen Pierce
PS. We want to make sure you understand Amazing Trading Secrets is all new material. This
is not recycled garbage you see other people promoting. We don’t do business that way.
PPS. You get Amazing Trading Secrets and 6 Killer bonuses for just $197. Alicia my wife
thinks we should pull the Elliot Wave CD from the package and sell it separately for twice
the price of the book. I know my wife. When she makes her mind up she can be as deter-
mined as a pit bull. Business is business. Read between the lines and order now.
PPPS. Send me a testimonial of how this book and updates worked for you and I’ll include a
13th month strategy free!
PPPPS. Remember, you are protected by a double your money back guarantee. You use any
or all strategies you learn and if you don’t double your money in the next 30 days, I’ll return
your purchase price. Heck I’ll even return your postage. It’s a steal of a deal.
CHAPTER 3: FINANCIAL LETTERS
187
MARKETING
LETTERS
 MARKETING LETTERS

Ultra Underachiever
T he Ultra Underachiever letter was released in December 2005 and sold out completely in a
matter of hours. Marketing the Underachievers program was designed by Frank Kern and
Ed Dale and the original sales letter for Underachievers was done by copyrighter Michel Fortin
and sold the Underachiever Mastery Program.

Essentially, the Underachievers program is about finding a definable niche on the Internet
and selling products in that niche. You’re not looking for a homerun here; you’re looking for
a single. You are looking for a site that is going to make you a couple of hundred bucks a day
and then doing 10, 20, 30 or 50 of these sites to make serious numbers.

The Underachiever Mastery Program was sold out, but Ed and Frank had active forums
and active blog. Finally, they came up with the idea of doing a monthly newsletter called,
Ultra Underachievers. The big news was that Ed sold a bunch of his sites for $5 million and,
therefore, decided to teach other people how they could do it as well.

The hook came from Frank Kern as we talked it out…Lazy fat boy from Australia sells his
puny niche sites for $5 million cash even though he didn’t actually create the sites, make the
products or even write the sales letters. And, below is my original headline: Discover How
You Can Write Your Own Blank Check For Business Success. Locate Savvy Investors Who Are
Interested In Buying Your Websites While Someone Else Does All Of The Work.

One thing you need to know, back and forth, is that there is a lot of banter between Ed
and Frank teasing one another and it’s so interesting that even outsiders jump in and start
insulting one another, getting in on it, taking sides in the Ed/Frank wars. And actually, Ed
and Frank are very good friends. They are also extremely smart businessmen.

191
 Forget trying to flip properties, risking your money in the Stock How The Underachieving System Works
market, or outsmarting the casinos, when you can conquer the
virtual real estate market and really cash in… Let’s say we discover a raging niche market for bass fishing and we create a website and
sell a digital book called “Secrets of Catching Really Big Bass.”
Lazy Fat Boy From Australia Sells His Let’s go on and assume we price this book at $29.95 and set this site up.
Puny Niche Sites For Five Million Dollars Here’s our radically different formula. We are not looking to make a killing on just one
Cash …Even Though He Didn’t Actually site. And that’s where some people bail out. They’re too busy perusing the big payoff to pay
attention to what happens when you work your Underachiever magic.
Create The Sites, Make The Products, Or Unless you’re like my good buddy John Reese, you’re not going to make a million dollars in
Even Write The Sales Letters! one day. But following the Underachiever formula, Ed Dale snagged a five million dollar pay off.

Read on to discover the how you can write your own We’re not interested in just one site that works around the clock totally hands off gener-
ating money. We want dozens and dozens of them.
blank check for business success; locate savvy investors
who are interested in buying your websites while
someone else does all the work. Number of Sales Day Number of Sales Month Number of Sales Year

December 20, 2005 $29.95 $898.50 $10,782

From: Frank Kern
If we sell just one This would be the This would be the
book a day. income for a month. income for a year.
The payoff was so incredible, if it wasn’t my friend and partner, Ed Dale, talking to me via
Skype, I would have thought he was full of crap. “Go to your fax machine, mate,” he
commanded as it began to ring.
Ed sold 38 of his sites recently to a sharp businessman. Here’s the math — even if those
Pretty soon, page after page of a contract began to appear. And, other than crossing sites sold just one single book a day this is what your yearly income would look like.
out the buyers name and some nitty-gritty details, Ed wasn’t pulling my leg; he was five
million bucks richer.
Number of Sales Year For One Site Number of Sales For 38 Sites
(Picture Proof)
$10,782 $409,716
Here’s how he managed this feat.

Just about a year ago, Ed and I revealed our personal strategy for creating wealth on the
Internet; we called it the Underachiever Mastery system. Over 11,000 people tried to get
their hands on a copy but we pulled it off the market when just 700 sets were sold.
If you missed your chance a year ago, you lost out on a great opportunity. The
Underachiever System is about creating multiple niche sites and selling digital products. This
system is radically different from any other program on the Internet. Here’s why...
Now once these sites are set up, they run like clockwork totally hands off and that’s
precisely why people want to buy them.
When you have websites like Ed did that can produce this kind of income day after
day and year after year, people want to buy them for continuous income without any
significant effort.

192 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL CHAPTER 4: MARKETING LETTERS
193
 If the real estate bubble finally bursts — your sites keep on producing.
If the Stock market takes a nose dive — your sites continue to chug along.
If the price of gold doubles, gas hits $5 a gallon, or another hurricane hits, your sites
continue to make that “ka-ching” sound.
In fact, I personally pulled in $2,992.56 per day with my sites during the month of
September ...despite the fact the entire nation has been glued to the TV all month
watching Katrina stuff. And all of my sites are selling downloadable stuff ...some just
promoting affiliate programs. None of them have to do with “marketing”. All of them
follow the same Underachiever formula.
(Picture Proof)
Success Brings Cheap Imitators
This is the era of the instant expert. These are the people who watched our
Underachiever Mastery System and ran out and crowned themselves niche experts. In
their rush to imitate the Underachiever System, they blatantly copied some elements and
ignored others.
Tons of copycats came out of the woodwork selling similar courses, software, and other
tools for niche ebook marketing. Many people got burned because they bought these cheap
knock-offs only to find themselves not making any money.
The “niche marketing” concept became saturated and soon many people stopped
thinking of it as a viable online business. Ed and I didn’t complain about this at all; they
left plenty of low hanging fruit for us.
While the market was becoming saturated from all the copycats, Ed and I continued
to work hard on their own niche businesses because we truly believed in them — and
they did something very few other marketers that were praising niche marketing, we
practiced what we preached.
By following the same system we released to the public, I grew my own underachiever
business from $30,000/month to nearly $100,000/month (and growing).
Down Under, Ed continued to grow his own Underachiever Empire and ended up selling
38 Underachiever sites for $5,000,000.
194 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
The State of Niche Marketing Today
While the imitators were muddying the waters, Ed and I continued to work and at
develop the Underachiever System. There’s some good news and bad news about niche
marketing we want to share...
The Bad News is that the niche marketing ‘game’ has changed quite a bit. Partly as a
result of the saturation of the market, it became more challenging to find a profitable niche.
The other bad news is that Google Adwords has become known to gigantic corporations
and they are driving up bid prices. If you use the example I gave earlier of “bass fishing”, you’ll
find out the two top bidders are two multi-million dollar corporations.
So a lot of people saw Goliath invading their niches and turned tail and ran. Not us.
So the first example of good news is that we just got smarter and learned some savage
Google street fighting techniques that not only keep our sites profitable, we increase our
profits every month.
In fact, we Google recently changed its pay-per-click rules and sent many marketers
into a panic, I released a guerilla technique that forced Google to reactivate most keywords
and — in many cases — at a lower cost per click. This bare knuckle strategy kicked
Google’s butt and enabled our sites to chug along unharmed while the imitators bailed.
The other good news is that while other marketers are going down swinging, we have
continuously improved upon our proven system to deal with the challenges of a saturated
market. The result...
While our imitators are waving the white flags over their sites, our Underachiever sites
are now more profitable than ever! And once we’ve shared some of these sneaky changes
with others, once unprofitable sites have become insanely profitable for them as well.
But now there’s even better news...
If Ed Dale can make money developing and selling Underachiever sites, I believe anyone
can. Because, to be perfectly honest, Edwardo is as lazy as a slug. I mean this is a guy who is
a sharp businessman but he is allergic to the concept of hard work.
And when Ed sold a bunch of his sites, my eyes glazed with the possibilities. That’s when
Ed made a huge boast...
CHAPTER 4: MARKETING LETTERS
195
 “Anyone can build a web business and sell it! In fact, I’m so
sure of it, I’ll Do Everything For You But Haul Your Cash To The
Bank And Deposit It For You! … Plus I’ll Take It One Step
Further: If You Follow My Instructions And Don’t Sell Your
Website, I’ll Buy It From You Myself!”
~ Ed Dale (Signature)
When Ed first explained this to me, I thought he’d been sniffing glue or something.
It sounded too good to be true.
And the fact of the matter is, not everybody can pull this off.
If you think that reading this letter or buying anyone’s advice or anything like that is
going to make rich guys line up to throw millions at you, you’re wrong.
The reason someone will buy your websites is because...
You’ve Created A Constant Income Stream
Let’s say you have ten thousand dollars and invest it in a money market account in the
bank. The current interest rate is a measly 3.5% and at the end of the year, you have
approximately $10,350. (I know they compound it differently — we’re just using the
numbers as an example.)
But, if you take that same ten grand and buy a respectable Underachiever site that
brings a measly one 29.95 sale a day, at the end of a year, you’ve made $10,782 and you
are ahead a big $782.
Here’s where the magic starts... while the bank keeps giving you its measly interest rate,
your site keeps bringing in nearly eleven grand a year.
Is there any question if you were a smart businessman, where you would put your money —
in a bank that brings you $350 a year or a website that rakes in close to eleven grand?
This is super important, they are not buying websites. They are buying income streams.
196 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
And if you tweak your sites the Ultra Underachievers way, your numbers get better
and better.
The higher the ROI (return on investment) is on your sites...the more people will pay for
your Underachiever sites.
Who Exactly Wants To Buy Your Underachiever Sites?
It’s Not Who You Think!
If you pay attention to the financial markets, they’ve been a perpetual yo-yo going up,
down, and sideways all on the same day. The days of guaranteed riches from buying and
holding in the market are over.
Stash your cash in the banks? They are paying miserly interest rates these days. You’re
not going to see a big increase in cash coming from saving in the banks.
As the baby boomers get older, the ones who see the writing on the wall know they can’t
depend on Social Security for income when they retire.
So, guess what they are doing to make money? They are buying franchises to make money.
Wonder who the genius was who thought of that.
Take someone who really wants to retire and settle down and give them a full time job
with a huge investment, find a location, sign a lease, training, franchise fees, real estate
overhead, insurance woes, finding and training managers and staff, and salary and tax
payments out the wazoo.
That’s Dante’s vision of hell not retirement.
Here’s my vision of retirement. I’m on a beach someplace warm and sunny.
A nubile young nymph brings me a drink. I flick on my laptop and see that my
Underachiever sites racked in another 100 grand...in the past month. That’s when I hear,
“Mr. Kern, could you please turn over?” and my massage continues.
My sites churn out cash around the clock while the biggest problem in my life is whether
to take my sailboat out for a spin or go parasailing.
Which retirement would you rather have? So the boomers are the one’s we’re going to sell
our sites to. They are not techno-phobes and can appreciate a steady income stream.
CHAPTER 4: MARKETING LETTERS
197

Introducing The Ultra Underachiever System
After Ed’s stunning sale of his sites we had a team huddle and came up with an opportu-
nity for an extremely limited number of people to discover...

The “one” word at the core of your online business. If you don’t live by the word,
you’re not really in the game... and you’re making 1/10 the money you could be!

The real secrets for making insane amounts of money in with your website totally
hands off! (Only a handful of “gurus” even know this secret... let alone, share
how it’s really done.)

The new realities in doing business with Google and Overture today! Master these
simple tricks and your competition will eat your dust.

How to design a web site for maximum sales! (Most of what you hear about
designing a web site-for-profit is garbage. Get real on this now... if... you want to
succeed online!)

How to eliminate online shopping cart or order form bailouts! Roughly 50% of
people who click to order will not complete the purchase unless you know the
inside scoop.

Why you should never let your web designer be “creative” when designing your site.
This is a beginner’s mistake and more common than you think. You’ll discover the
exact page layout to maximize sales.

How to slash refunds to the absolute minimum! This simple technique defies logic
but is used by the smartest online marketers. Your hard earned money stays in your
pocket where it belongs.

How to build a huge email list... you’ll never hear this anywhere else! Only a
fraction of people make big money in emails and you’ll discover their tricks.

The correct way to send emails for maximum response! Forget everything you’ve
already heard on this subject... there’s a secret way that’s infinitely more powerful
than any other! And... if you don’t use it... up to 90% or your email will bounce.

How to keep Google and Overture honest! Very simple to do once you know how
they can empty your bank account faster than a bank robber.
198 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL

A little-known fact to help you deal with the web’s rapid changing landscape!
Discover how the latest isn’t the greatest and what you must do to guarantee
continued success. Listen to every rumor you hear may earn you the dreaded Google
ban. We’ll give you a “BS filter” so you follow what’s proven and never fails.

The biggest “cash drain” on a online business... and... how to overcome it quickly
and easily! It will bankrupt you if you’re not careful but will make you obscene piles
of cash if you master this simple skill.

A secret technique used by the pros to generate website after website without
struggle. And even the people who know this trick don’t know how to do it
well. Here’s the secret which separates the success stories from the ones you’d
rather forget.

How to increase response to your pay per click ads by 300% instantly! Follow these
simple steps and see the effects in minutes.

A simple trick that can up to double the profitability of all your online sales
letters! This can turn a certain loser into a winner... and... a winner into a grand
slam homerun!

What you must include on your order page to triple your response. You’ll laugh at
all the people who don’t do this as your bank account engorges with cash.

The secret email that sends your profits soaring! People who use it always spend time
think up ways to do this again and again.
This Is What You Get Every Month
For the applicants luck enough to be accepted into the Ultra Underachiever newsletter,
we’ll take you behind the scenes and show you exactly how we crank out winning sites one
after the other. We’ll show you the latest tricks of the trade in Underachieving. We’ve never
revealed our deep bag of tricks like this before.
A New Proven Niche Every Month
Forget waking up in the middle of the night wondering if there’s a hot niche market for
monkey clothing. (Believe it or not, there are 11 Adwords campaigns for Monkey clothing.)
You can stop prowling Amazon.com and Magazine.com six times a day looking for hot
new markets.
CHAPTER 4: MARKETING LETTERS
199
 And for Pete sakes you can finally stop hanging out in the teenage chat rooms with Ed
and telling your folks you’re doing market research.
We’re going to use a methodology we’ve never shared to do all the legwork for you.
And month after month, we’re going to reveal some of the hottest markets that are
screaming for your entry.
And not only we’ll we provide the niche; we’ll even give you suggestions about working
your niche so you don’t bump into other Ultra Underachievers.
But the only way you’ll discover these niches, if you are part of our Ultra Under-
achiever group.
It’s a select group and in just a few moments, I’ll explain what you’ll need to do to
claim one of the spots.
Unlimited Thinking Leads to Unlimited Wealth
One of the exercises our good buddy and Overachiever John Reese does is encourage
people to dream up different ways and approaches to work your niche. People who do this
exercise find out how badly they’ve been limiting themselves.
So we’re not concerned that we’re going to share our ideas with a small group. Heck,
some of you may be lazier than Ed and just become a super affiliate for your buddies’ sites.
So we’re going to show you how to broaden your horizons beyond ebooks. In fact, we’re
going to reveal how the smartest online marketers discover their Underachiever sites are only
the tip of the iceberg and most of the smart money is hidden beneath the surface.
So it doesn’t matter if a small group of you know about a particular niche, there are unlimited
ways to reach, service, and satisfy their needs for your products — no sweat.
We’re going way beyond the standard online tools to find these hungry niches with deep
pockets. And here’s the best part of the whole deal...
Let Us Do The Grunt Work For
You...While You Count Your Sales
I learned HTML before I discovered the wonders of outsourcing. So I did some of my
early sites on my own and I may even do a quick fly catcher here and there.
200 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
But I don’t wake up in the middle of the night hoping I’ve got some HTML to code today.
But, like many of you, I’ve discovered there are some pretty strange creatures hanging out
on elance, scriptlance, and rent-a-coder.
Like people for who English is their 23rd language or the people who take your copy and
save it in Word as HTML. So the words come out upside down or backwards.
Ed got smart and went ahead and formed his own team of coders and keyword researchers,
all these guys do all day is create sites for him.
And since he’s sold 38 of his sites, these guys are sitting around and getting bored. So
would you allow them to do your sites...for free?
And the heck with paying hosting fees every month. Ed has his own hosting company
and he’ll host your sites for free if you’re a member of the Ultra Underachiever Program.
So all you do is come up with the approach for your product and the copy. And we’ll even
show you how to outsource that too!
Are your greed glands starting to get excited here?
Let’s Get Down And Dirty Here
After a lot of discussion Ed and I have decided to place an upper limit of 300 people
who can join Ultra Underachievers.
Now some of you are calculating in your minds so I’ll save you the trouble. We sold 700
copies of the Underachiever System.
We’ve taught an additional 800 Aussies the “ins and outs” of the system at two
mammoth seminars.
And thousands upon thousands of people climbed on for a free ride during Underachiever
open source when he gave away the secrets to success on our blog and forums.
A lot of people say things like this to imply scarcity. We’re not doing that here. By now
we’ve proven — we say what we mean and do what we say.
So these 300 spaces will be gone rather quickly and some people will miss out on these
exclusives...
CHAPTER 4: MARKETING LETTERS
201

Special Camtasia videos
every month showing you
how to stay one up on the
competition. Hey, my recent
video on getting Google to
turn your ads back on in a
second brought how much
into your bank account?

Special call in days where Ed
and I will be available to take
your calls. That’s right —
you’ll talk straight to us and
we’ll give you the inside
scoop on your situation.

Ed and I will reveal a new
profitable niche every
month. No need to worry
about whether these are tire
kickers or buyers — we’ve
done all the work for you.

New ways to work these niche
topics. We’ve discussed these
among ourselves but they’ve
never been part of the
Underachiever System. We
feel the Ultra Underachievers
are ready to take the next step.

You pick out the domain
names and we’ll register and
host them for you free.

You formulate the product
you want to sell, get us the
copy and we’ll get your sites
uploaded for you.
202 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
How To Sell Your Underachiever Sites
The first thing you’ll need to have is accurate
records. Many Internet marketers speak in gener-
alities. If you’re not tracking your results, you will
not be able to sell them because you will not be
able to prove income. Your Clickbank records are
a good proof of monthly income but remember —
a buyer will want to see the PPC costs as well.
You will have to have an accountant prepare a
financial statement for your business. Be
prepared to discuss prospects for future growth in
your niche. Your accountant may want to recast
future earnings to allow for future growth under
new ownership. Also, consider adding in any
equipment or other assets that would be included
in the sale, as well as your availability for
consulting that make your business appealing.
But how do decide upon an asking price for your
Underachiever sites?
If you hire an agent to sell your business — and
they take a nasty chunk 10-12% — they will
evaluate for business and propose a price. Make
sure they have had experience selling websites.
They’ll be most interested in your cash flow. The
constant flow of cash generating from your sites is
what the buyer wants. So they are going to look
at your cash flow and use a figure called a multi-
plier to determine the value of your business.
The higher the multiplier the more you are
asking for your business. In Ed’s case, the buyer
was purchasing the future earnings potential of
the sites and was willing to pay a high price for
the cash flow.

We’ll provide an exhaustive list of keywords to use. No more “latest tools” to buy.
You won’t need them.

How to take your Ultra Underachiever business in a surprising new direction to new
audiences of proven buyers. Imagine if you could show your website only to buyers;
can you begin to imagine what that would do to your sales?
Ultra Underachievers is going to give you more control over your business so you can
worry less while you earn more.
Plus because this is all about simplifying your business, just about everything is going
to be done for you.
And ultimately, Ultra Underachiever goes in a new direction; you aren’t building a
collection of websites, you’ll be building a saleable business so you can sell them just
like Ed or he will buy them himself.
“My Clickbank Sales Skyrocketed!”
“My initial Clickbank efforts were pathetic. They drained my bank account.
Heck, some months, I earned so little Clickbank didn’t even send me a check.
But those days are over. Now, thanks to Frank and Ed – my Underachiever
sites are drawing close to the six figure mark. And I’ve got more sites lined
up waiting to go. Now, you guys are going to do the work? Me first! Wash
your feet guys because I might just kiss them when I see you next!”
~ Harlan Kilstein
“$3500 Bucks And Counting My First Week. Wow!”
“It was easier than connecting the dots. I launched my first site last week
and it was a homerun. I’ve raked in over $3500 in my first week with zero
returns. I’m paying a nickel a click and my product is selling all day for
$29.95. Thanks Frank and Ed. Reserve my seat in Ultra Underachievers.”
~ Frank’s cousin Trey
And that’s why what we are going to do is going to shock many of you. ‘Cause we’re
about to put Underachievers on steroids when we reveal...
CHAPTER 4: MARKETING LETTERS
203

Easy Ways To Boost Your Profits
There are seven immediate ways to double your profits without raising the prices on your
products. Ed and I are using all seven. How many are you currently using?
ULTRA UNDERACHIEVER SECRET #1: When a customer buys one of your products,
that’s a clear sign he’s ready to buy another product on the same topic. Does your thank you
page direct him to another of your own Underachiever sites or even your competition so you
make an affiliate commission?
ULTRA UNDERACHIEVER SECRET #2: Are you offering an upsell on your
Underachiever sites where a digital ebook is $49 but a digital audio of the ebook is $98?
ULTRA UNDERACHIEVER SECRET #3: Are you offering free reports or incentives to
get people to purchase more of your products? Are you putting Adsense on these reports so
you make even more money?
ULTRA UNDERACHIEVER SECRET #4: Do you figure out what other products your
customers will need once they have used your product? If you are selling customers a book on
potty training, you can follow your customers through their child’s entire life selling them
information they’ll need.
ULTRA UNDERACHIEVER SECRET #5: Are you sending your clients to affiliate sites
so you get paid for traffic you send their way? Some savvy affiliates pay 60%, 75%, or even
more for targeted traffic.
ULTRA UNDERACHIEVER SECRET #6: Are you designing sites with a back end in
mind? Create sites with a subscription based back end for regular sales.
ULTRA UNDERACHIEVER SECRET #7: Are you using fly catcher campaigns to
discover what your list wants to buy to further their knowledge? Heck, these are your best
customers and they’ll buy from you again and again if you’ve got something to sell them!
This is just a taste of what you are going to get in Ultra Underachievers.
Let’s Get Down And Dirty Here
204 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
After a lot of discussion Ed and I have decided to place an upper limit of 300 people
who can join Ultra Underachievers.
If you’re not familiar with us, we’re known for limiting access and keeping our word
about it. In a time when hype and false claims attempt to replace truth and common
sense, we stand apart.
Just about a year ago, over eleven thousand people tried to get their hands on a copy
of Underachieving Mastery but we sold just 700 copies of the Underachiever System.
We’ve taught an additional 800 Aussies the “ins and outs” of the system at two
mammoth seminars.
And thousands upon thousands of people climbed on for a free ride during Underachiever
Open Source when we gave away the secrets to success on our blog and forums.
Just recently a single DVD from our Aussie Underachiever’s Weekend was selling for
$497. (And that was out of a 12 DVD set!)
A lot of people say things like this to imply scarcity. We’re not doing that here. By
now we’ve proven — we say what we mean and do what we say.
So these 300 spaces will be gone rather quickly and some people will miss out on
results like these...
“All, I can say is the Underachiever system can be used for many more
things than then just setting up websites (though you can make a bucket
load doing that). Thanks for sharing your secrets.”
~ Nikesh Thakorlal, Sydney, Australia
“I am an absolute newbie to Internet Marketing and was behind the 8 ball
with technology when I started. So it was a daunting process I was about
to take on to say the least — yet I was clear about my goal — which was
to create an Underachiever Site and make a sale as close to 30 days from
beginning as possible.
“I am thrilled to say I made that first sale on day 38, and many more since
then! And more importantly for me it has proven to be a great learning
CHAPTER 4: MARKETING LETTERS
205
 ground for me to hone my Internet marketing skills and I am soon to venture
into my next Underachiever project.
“Thank you to Ed & Frank for all that you offer – you have certainly changed
my life for the better, economically.”
~ Carolyne McCourtie, Sydney, Australia
“There is NO product or program out there that has given me more in one
month. I have been ‘on the Internet’ since 1997 and have not found
anything that comes close to teaching you step by step success the
specifics of setting up a web business.
“Sales have been ‘steady’, about 2 a day. The cost of my item is $17.77, so
over $35 per day is not bad.”
~ Ron Ruhle
“You guys simply rock. The words, THANK YOU seem highly inadequate. All
I can say is if you happen to chance upon the opportunity to participate in
the Underachiever Open Source learning system (30 day challenge), grab
onto it with both hands and legs, and prepare yourself for the ride of your
life. It is not a magic pill, but it is the closest thing I have seen that resem-
bles it. With my sincerest thanks and regards.”
~ Harold Tsiamis, Johor Bahru, Malaysia
“We attended both Underachievers Weekends and both Aussie World
Internet Summits. We have both Underachievers Courses that you put out.
These are the only ‘how to’ ones out there that deliver any moolah!
“Obviously Google's changes increase the challenge to a Pure
Underachiever Site. To that end, we have AdSense now paying 80% of our
AdWords advertising costs... nice! None of this would have occurred
without you guys. Heartfelt thanks.”
~ Steve, Mitch & Family
206 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
“In one month we've made a total of 66 sales for a total of $1,921.97 AUD.
“Are we happy with that? You bet! After all, it largely takes care of itself
now... we're just fine-tuning. We're planning lots more sites using the same
system (and tweaking them, of course, using all the little techniques you
showed us to bring in even more income)... and now that we've been
through the process once, we know it'll be a lot smoother the second time
around. We’re constantly learning so much — and the forum is incredible:
the support and expertise there has helped so many people. What a great
thing you guys have started. Yee hah!”
~ Marg & Rob :-)
“I joined this 1 month challenge expecting to get some great tips, and I
came out of it with a SOLID business. I have heard Frank talking about his
sites bringing in $300-400 a month and thought, ‘Yeah, well that’s you
Frank. That’s a big crock for most of us.’
“But, you have proven to me that anyone can do this, even me. Anyhow,
thanks again guys. I am totally excited and blown away by what you
have given to me. Best Wishes.”
~ Al Speer, Portland, OR
“In just the last 4 days I've had multiple offline job offers because many
business owners think I'm some type of ‘Marketing Guru’. These business
owners are completely baffled at my simple approach to marketing. Too
bad for them, I'm gonna stay home and Underachieve. Real jobs suck…
“After finishing the 30 Day Challenge I cleared a profit of $137.82 from
my niche product in just the first week. Quickly I started onto my 2nd
Underachiever product and am now researching a 3rd niche.
“It’s tough to put into words how grateful I am for your amazing
generosity. I honestly feel like that 30 Day Crash Course provided at
least 5 times the value that going to college would have given me, and
that is no exaggeration.”
~ Jason Moffatt
CHAPTER 4: MARKETING LETTERS
207
 “Since I started Underachieving, I've made the following sales: “We followed the Underachievers system from Day 1. Thanks to the
powerful, ‘no nonsense’ knowledge and advice we received, we went
MONTH SALES TOTALS
from knowing almost nothing about niche marketing to selling an actual
March 5 116.05 product in just 28 days.
April 17 352.87 “We went ‘live’ with our product site on Day 28 of the 30 Day Challenge.
May 37 794.06 We made our first sale 11 minutes after we went live! We could hardly
believe it. Our second sale happened just 4 hours after that! We’ve
June 48 1009.08 continued to make steady sales and now have affiliates directing traffic
July 117 2479.42 to our site as well. We have even had the thrill of seeing our product
quoted on blogs and websites!”
August 306 7341.83
~ Andrew & Loretta Sernekos, Cherry Hill, NJ, USA
“Total revenue in the past 6 months: $12,093.31
“So far, I only have 5 sites up and running, but I'll have many, many more
in the future! And, they'll all be based on your methods.” “To date, I’ve sold 11 ebooks at $19.95 (it’s only 54 pages), which has paid
~ Randy Pryor, Lake Forest, CA for half of my production costs. My cost per customer is approx $6 with
a profit of about $13 per sale. This is so exciting for me, who made about
$25 on this the entire previous year. What turned out to be even more
fantastic, is I applied all I learned about research, sales letters, keywords,
“I went from zero (no market idea, no product) to my first sale of a
blog-and-pinging, and other Underachiever tactics to my ecommerce
completed product in just 13 days.
site. And it went from page two on Google to #1 in its two main
“Now THAT is impressive. keywords. And my sales on that site went up about 400%.
“Thanks again Ed — nothing beats the feeling of getting an email from “Now I’m working on some new ideas and I know that I can make a living
Clickbank alerting me that I've made a new sale!” at this. And the best part is, I can do it in my Underachiever!
~ John Childs-Eddy, North Sydney, Australia “So I can’t thank you enough.”
~ Jan Oswald, Denver, Colorado

“While working through the 30 Day Challenge, I was able to choose a topic
and get a product and web site up by Day 28. Only 2 days later I made my
“Thanks for everything! My site was up and running in 30 days and I got
first sale. It’s now a month since the challenge ended and I have made
my first sale after being live for only 25 hours. I've now made 10 sales for
$2,387 from sales and Google Adsense revenue thanks to the techniques
you’ve taught me. Focusing on your methods has resulted in my first month a total of $258.20. When I fix my sales letter following your advice the
of positive income on the Internet.” only way is up!”

~ Chris A. Baker ~ Chris Lloyd

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209
 “I’ve been following you thirty day challenge videos and podcasts and created
my first underachiever site in 27 days, (Including research and product creation).
“The first sale came 3 days later :-)
“I can’t begin to describe the feeling of complete satisfaction and joy one
gets when they sell their OWN product.
Because I was a little busy I had left my site (almost) untouched... but
guess what... the sales have been coming like clock work... 2 sales per
week and that's without me doing a thing.
“That’s a total of $13,077.84!
“Of course that’s not all profit, my total adwords costs for this period was
$2,282.11 leaving a profit of $10,795.74 in just nine months. I still can’t
believe it myself.
“None of this was due to any great skills on my part, in fact the sales letter
I wrote doesn’t even convert at 1% I just followed your system step by step.
My goal was to have a site generating $400 a month, as you can see I
exceeded that in the second month.

“Now with your help and instructions I know I can easily turn this small site “I can’t thank you enough for sharing this system. It really works.”
into a 1000$ pay my rent (and more) automatic money making machine.
~ Dean Rackley, Ontario, Canada
“But this is not all... I plan on creating at least 2 more sites like this by the
end of this year. Once I learned the process I know I can create other sites
like this in a matter of 3 weeks. No more.
“Until Nov 2004 I had made 4 sales online, but since watching your Gold
“You teach the real deal: Add value to get Value. Help people get what they
Coast Seminar I learnt a few things more things and since then I’ve made
want and they will give you what you want. Best Regards.”
451 sales at an average $ sale of $18.08 so that’s US$8154.08 in about 7
~ Nadav Lichter, Tel-Aviv, Israel months at roughly 50% profit.

“Not exactly enough to retire on, but hey I’m still learning every day and
it’s not bad for not doing much to make it
“I just wanted to let you know how thankful I am that I stumbled upon your
underachieving system. The results from my first site have been nothing The best part it is really fun so it’s not a bad little profitable hobby. Any
short of amazing. I launched it at the end of Nov 2004 — here’s my checks way I hope this helps. Looking forward to the next challenge.”
from Clickbank since then...
~ Scott Patterson, Scarborough, QLD, AUSTRALIA
Dec $185.06
Jan $405.49
Feb $991.07 “In early 2004 I got my hands on a little ‘ole course called ‘The
Underachiever Formula’.
Mar $1,201.47
Apr $1,442.06 “For me, getting that course was like finding the ‘holy grail’.

May $2,342.72 “That information I got out of your ‘Underachiever Formula’ course has
been directly responsible for increasing my income 600% to where I am
Jun $2,273.34
now earning a high five figure income (without affiliates) from just six
Jul $2,211.61 small fairly crude UA sites.
Aug $2,025.02

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211
 “With more UA sites in motion, along with ramping up my existing sites,
I’m expecting to easily double that figure within the next six months.
“Anyway…thank again guys. Underachieving rocks!!!”
~ Glen Hooke, Sydney, Australia
“I would personally like to thank you for a very special goal that I achieved
earlier this month. That was making my first dollar online. I know it may
not sound like much, but learning how to make $1 is the hard bit, as once
you’ve learned this, the income really starts to snowball.
“So far, I have had:
19636 impressions
779 clicks
3.9% CTR
11 sales @ $27.97 per sale
“Therefore 1 sale in every 71 clicks.
“It’s a start, and I know it can get a lot better once I get more traffic.”
~ Chris Freville, Birmingham, England
“In the 30 days following, I’ve made 60 sales for total sales revenue of
$1,085.80. My one month profit is just above $500.00! This includes
several sales by affiliates.
“ You have restored my faith in the concept of a home based business. I
have two little girls and I’ve always wanted to believe there was a way to
bring in an income while staying at home to raise them. This is the way.
I will repeat what I’ve learned over and over and over again.
“So, gentlemen, thank you (and I believe my daughters thank you as well).”
~ JoAnne Westcott, St. Louis, Missouri, USA
212 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
Chomping At the Bit To Enroll
Ever since we’ve told people Ultra Underachievers is on the way the universal
question has been, “Can we get in on it early?” In fact, we could have pre-sold the entire
program just to the people who’ve been setting siege to our email addresses. But that
would not have been fair.
So the deal is on for right now and by the time you click on the application page, we
may be sold out.
The first 300 people who qualify will be accepted. If you delay and miss out, you will
be placed on the waiting list which we will explain shortly.
When You Become A Member Of Ultra Underachievers On
A Monthly Basis, You Get It All...
1. We reveal three proven niche markets each month we think are killer and ripe for
the pickings.
2. We’ll tell you exactly what they’re buying (down to the product and the dollar amount
spent). Our secret research techniques go far beyond poking behind the scenes in
Overture and Google to deliver the goods.
3. The exact keywords that this market searches for. Forget buying every new tool that
comes down the pike every week. Let us do the work for you.
4. Little known products you can promote to your lists as an affiliate while you’re doing
research and creating something on your own. And if you don’t have a list, we’ll show
you how to build one in record time.
5. We’ll register three new domains a month for you — absolutely free.
6. We’ll host these sites for you absolutely free.
7. We’ll give you free HTML service so all you need to do is send us your sales letters and
we’ll turn them into a web page. (And yes, we’ll put in all the links for you too.)
8. We’ll open up the phone lines each month and we’ll take you’re calls directly. These
calls aren’t supposed to make you feel good; they’re supposed to make you money.
CHAPTER 4: MARKETING LETTERS
213
 9. Each month you’ll get a newsletter jam packed with information on creating niche sites You’ll have exclusive access to Ed’s support team that will give you 3 domain names a
and dominating your niche. We’ll explain exactly what you need to do to set your sites month, free hosting, HTML work, special tools we use behind the scenes, and so much more.
up the right way and build your business.
This offer is open ONLY to the first 300 who sign up and if advance word is any indica-
10. Each month you’ll get a CD filled with Camtasia videos where you can look over our tion, this will sell out in a New York minute.
shoulder and we’ll show you how modern alchemists turn website electrons into gold.
I’m Grabbing My Place Right Now
11. Special exclusive podcasts Ed will create on building your business and exploiting
new markets.
To your success,
You’re not locked in to anything against your will. You may cancel your subscription at Frank Kern
any time. If we ever fail to live up to our promises, we insist that you cancel.
P.S. Dan Kennedy, one is one of the world’s greatest marketers, says the one thing that
But... if you do cancel, we immediately award your place to the next person on the waiting
separates those who are highly successful from the also-rans is the ability to take action. This
list and you are out of luck; you can not rejoin.
is one of those times to...
But knowing what Ed and I have in store for the lucky 300, we don’t expect people seriously
interested in the hands off approach to building an online business to drop out on us. Become An Ultra Underachiever Now
We expect our first issue will appear on xxxxxxx and every month after that you can P.P.S. We are absolutely serious that only 300 of you can join. And we already have people
eagerly await its delivery to your door. who have heard about Ultra Underachievers waiting for this site to go live. If you blink,
you’ll miss the opportunity.
No glitz. No fancy models on the cover. No full length centerfolds of Ed. Just packed with
information you need to grow your Underachiever sites into a business you can sell. Sign Me Up Ed And Frank. I Want To Ultra Underachieve
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Frank and Ed, I Want To Be An Ultra Underachiever!
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you haven’t had to do any of the grunt work. Your business has grown like a weed. You name
your children after Ed and me... well maybe just after me.

Think about the possibilities and we expect to see you on board.

It’s just 299.50 a month and it’s only available to the first 300 smart enough to climb
on board.

Just to be 110% clear, when you join Ultra Underachievers, you’ll get our newsletters,
videos, and podcasts every month with a new niche topic, keywords, and the latest techniques
to increase the performance of your Underachiever sites.

214 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL CHAPTER 4: MARKETING LETTERS
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 Greatest Direct Mail Sales Letters How to turn your business into a
Ken Odiwe was in Yanik Silver’s mentoring program when I wrote this sales letter for him. cash machine overnight…
It has performed profitably on the Internet for several years. I wrote the letter without
any testimonials but Yanik managed to come up with some great testimonials which you can 93 Proven Ways to Create Sales Letters
see at www.GreatestDirectSalesLetters.com
and Web Sites That Reach Out and Suck
Ken bought the digital rights to the book for an exceptionally low price and attracted sales
to this letter through Google Adwords and affiliate sales.
Money out of Peoples’ Wallets Like a
Vacuum Cleaner – How many of them
could you use right now?
Incredible secret reveals exactly why some businesses
are winners and others never make a nickel. Here’s how
you can tap into that goldmine with no effort at all.

Dear Friend:

Have you ever questioned, as I have, what makes a business either a success or a failure?
Hint — it isn’t what you think.

It’s not your location. It’s not your price. It’s not your customer service.

If you have the right direct response letter and the right offer, you can sell sand in the desert.

But if your letter is weak, you couldn’t even give dollar bills away for free. People would
suspect a trick.

The difference lies in how your words grab the hearts, minds, and wallets of the reader.
And compel them to read, believe and buy. Again and again.

Every element of your letter has to work. Copy, offer, and guarantee. Miss just one of
those crucial elements, and kiss your sales letter good-bye.

The same exact principles work online or off-line. Except that online, research shows
that the average Internet surfer spends 30 seconds on a site before moving on unless it grabs
their attention and holds them hostage through the entire sales and order process.

216 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL CHAPTER 4: MARKETING LETTERS
217

How to ensure that every sales letter out pulls, out
sells, and humilates the competition.
Remember the Flintstones cartoon? It was a direct copy of the old Honeymooner’s
television show. It generated hundreds of millions of dollars for Hanna-Barbera. In fact,
it’s still making money today.
Imagine your sales when the top copy writers in history share their thoughts and ideas with
you. And they effortlessly display how to write the most effective sales copy for your business.
Writing killer copy doesn’t get any easier than this.
This is an unbelievable collection of the 93 greatest sales letters of all time. Each one a
proven winner and each one can generate the same success that has in the past.

It was based on a proven model. No need for creativity. Just apply the model. The Greatest Direct Mail Sales Letters of All Time book is your answer. Each letter has
been mailed and proven a success by the top direct marketing companies in the world including:
Hanna-Barbera did it again when they cloned the Jetsons. Worked like a charm again.
 The Wall Street Journal
Don’t invent the wheel. Just clone it for your business.
 Reader’s Digest
Even if you’ve read the books on writing good ads and sales letters and spent months
studying all the strategies and formulas, actually sitting down and creating your own sales  Prevention Magazine
letter or web site can turn out to be a miserable frustrating experience.
 American Express
You no longer need to waste your valuable time staring at a blank sheet of paper. There
is a better way.  Newsweek

You no longer need to do expensive tests to find out that your best effort was a failure.  AT&T
There’s a fool-proof method that has been used by the savviest people in marketing.  Westinghouse
Just clone the best selling sales letters that have mailed successfully and have been proven  Time Life Books
to work. That’s what the best professional copywriters do.

All you need is what the pros have. They call it a swipefile. Literally, they swipe the best These companies have used these letters over a period of decades to generate billions and
sales letters and web sites and clone them. But if you haven’t kept a swipe file, what can you billions in sales. They could afford to hire the best talent in the industry to insure their
do to short cut your way to success? success. Here’s just one example.

Here is your Instant Sales Success Kit:
The Greatest Direct Mail Sales Letters of All Time
This book (include picture of book) is on the shelf of every single great copy writer. This
is where the pros go to get ideas and inspiration. Now, because of an exclusive arrangement
with the publisher, you can download it in minutes.
Because you are getting the letters in digital format, you can search, copy, and paste
to produce your own winning sales letters. This is the one case where owning the digital
is better than a hardcover. (And you’re only paying a fraction of the price — if you can
find a copy.)
One Letter Generated Over One Billion Dollars
for the Wall Street Journal
Possibly the most famous sales letter of all time was written by Martin Conroy for the
Wall Street Journal. Author Denny Hatch calculated that this letter generated $1 billion
in revenues for the Wall Street Journal. In fact, the Journal mails this letter to this very
day for one reason — it sells.
The Wall Street Journal letter has been adopted over the years to sell a widely diverse
group of products. It has sold weight loss programs, investment courses, and even copy
writing courses.

218 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL CHAPTER 4: MARKETING LETTERS
219
 The reason people use the Wall Street Journal letter is because it works. If it didn’t sell,
the Wall Street Journal would not keep mailing it. If you know the right steps, you could
simply adapt this letter and watch the sales pour in.
In fact, if you sign up for our free newsletter, I’ll email you the
original Martin Conroy Wall Street Journal letter for free.
Click here to sign up.
Are you satisfied with your business performance?
You don’t need to do any fancy calculations to answer this question. Just look at the
bottom line. Are you making serious money? If the answer is yes, imagine how much more
money you can make when the reatest direct sales writers in history go to work for you. But
if your business is doing well yet, I’m going to tell you why...
Powerful Persuasive Letters That Sell
 Rapidly attract new customers to your business...
 Watch your bank account surge with massive levels of cash...
 Humiliate competitive businesses...
 And take your business — from start-up to startling success in a
matter of weeks or month.
And the slightest mistake in phrasing means that even if people come to your site. They
won’t buy. It means, they don’t believe you or your offer.
Could You Use Expert Advice to Help Your
Marketing Campaign — For Free?
Have you ever priced a top copywriter for your site? Typically, they take about $15,000
for your letter or website up front and than a 5% royalty on every dollar you generate as a
result of their letter.
When you hire a top writer, be prepared to pay and pay way into the future.
Or perhaps, you could find a discount copy writer. Maybe one that’s just starting out and
pay less. But when you pay peanuts, you sometimes get elephants and monkeys.
220 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
Or, make a super huge mistake and try to write it by yourself. Ouch! (Ever try to cut your
own hair? It may look okay up front but you can’t cut what you can’t see!)
Who else wants the top direct sales writers in
the world as your personal advisors?
Look, by now you realize that your copy is what is going to grab your reader, turn him
upside down, and shake his credit card out of his pocket.
And I’m about to deliver the best copywriters in the world right to your computer.
By cloning their work, you are going to create the perfect sales letter for your business that
is going to make the cash register ring time and again. And you are going to harness their
expertise to create success after success for you. So that your business grows exponentially.
Introducing...Your Dream Team of Skilled Writers
 Ed McLean who wrote the famous Newsweek “If the list I found your name letter” which
is the most copied lead paragraph of a letter in history. Warning! If you only copy the
lead paragraph and miss Ed’s secret, your sales letter will sink like a lead balloon.
 Walter Weintz whose famous Penny Letter for Reader’s Digest was one of the most
successful mailings in history and generated thousands of paying subscribers. The
Kingston Boys’ Club build a club house just with the returns of the Penny Letter. You’ll
be shocked when you discover how many ways you can apply this letter. Combine this
with a dollar bill and watch you results pull.
 John Yeck, a member of the Direct Marketing Hall of Fame, whose Church organ
letter is the greatest fundraising letter of all time. It’s sheer simplicity brought forth
stunning results.
 William Trembath’s letter for American Express that mailed for more than 8 years and
led to over a billion dollars in charges for AMEX. Here’s how to bring that kind
success to your business.
 Frank Schultz who put Ruby Red Grapefruit on the map with his successful campaign.
You’ll salivate when you read this letter that put it in the copy hall of fame. You can use
this letter with “juicy” results to introduce any new product to a market.
 Rodale Presses “Grandmother Letter” sent for Prevention Magazine. It’s a masterpiece
begging to be replicated.
CHAPTER 4: MARKETING LETTERS
221
  An incredible follow-up letter published by Champion Printing for people who did
not respond to an initial letter. You’ll add this to your Internet auto responder
campaign immediately.
 The famous “Just Suppose” letter that turns tire-kickers into buyers. Jim Kobs masterful
letter still pulls and pulls.
 Clark O’Neill’s letter designed to get the attention of busy physicians AND get them to
respond. It was a near impossible task but this letter did it. Are you trying to get the
attention of someone on the who is busy. This letter spells it out.
 The amazing “S. Mouse” letters that were not only humorous but were effective for years.
These legendary letters grabbed the reader and pulled them into the story. Can you
imagine clients looking forward to getting a sales letter?
 And eighty-three more letters written for the top businesses in the world.
And this is how you will profit...
 The secret that makes your business sell and how the change of even one letter can
mean success or failure. You won’t believe the results that can cause your sales to surge.
 How to apply what has been proven to rake in the cash over and over again. No need
for experimentation or expensive testing. Simply follow the advice these experts give
and you’re on the way to higher sales.
 Simple and instant sales letters that almost always give you a huge boost where it
counts — in the bank account. These letters have been tested and used effectively
for years and now they can work for you.
 How the lessons proven time and again by these letters can affect your business. You’ll
learn why the decision to buy is often made in a split second and how you can keep
people involved in your message until they buy.
 Why the number of visitors to your web site is meaningless. The only thing that
matters is sales. Here’s how to harness the Internet to deliver double digit sales off
your site.
 How to maximize your site for sales. Forget what the experts say. This secret is so
effective and so profitable; your sales will go on auto-pilot.
222 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
 How to skyrocket your closing ratio of people who read your marketing piece.
All yours for you to easily adapt and
apply to your business!
When you get these sales letters, you’re going to want to start using them right away. Is
that legal? Can you use them in your business?
Oliver Wendell Holmes once said: “To take someone else’s idea and claim it for your own
is stealing. But to take ideas from two or more sources and combine them — that’s creativity.”
Effortlessly, use these letters as a model and apply them to your business. It’s 100% legal
and mega effective. And then... just sit back and count the sales. It’s as simple as that.
Instead of hiring a top copywriter for $15,000 (plus royalties) who may hit a home run
or strike out, now you can bring the very best in a sales letter to your computer in just
two minutes.
One of the greatest copy writers of all time, Gary Halbert, wrote “Every copywriter in
the world...no matter how great he is at his work...will always write a few ads that don’t
generate a profit.”
Today you can hire a copywriter on the Internet for a few hundred dollars. The problem
is that they’ve never written a million dollar letter in their life. And they probably never will.
Babe Ruth hit 714 homeruns in his career. He also struck out 1330 times. This package
gives you all of the home runs and none of the strikeouts.
Click here to order now.
The Easy Way To Clone a Proven Million Dollar Sales Letter
Imagine your sales when the top copy writers in history share their thoughts and ideas with
you. And they effortlessly display how to write the most effective sales copy for your business.
Writing killer copy doesn’t get any easier than this.
This is an unbelievable collection of the 93 greatest sales letters of all time. Each one a
proven winner and each one can generate the same success that has in the past.
CHAPTER 4: MARKETING LETTERS
223
 The book includes all types of letters: BONUS #2: How to Close A Letter. Your offer is the key. Make it compelling and they’ll
pay whatever you want. Let them wiggle off the hook and you’ll never see them again. Here’s
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 Circulation & Book Promotion

BONUS #3: 100 Tips for Better Direct Mail Sales Letters. After reading these tips, you’ll
 Fund-Raising never make these mistakes again. Your dream team gives you pointers they had to learn the
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 and several other types of letters that you can plunder
for ideas.
Your success is guaranteed!
With this book, you can have a classic proven sales letter on your web site or as a direct
This purchase is 100% risk free. In fact, I won’t even consider it final for 60 days.
mail letter in minutes. Not the days or weeks that a top copywriter would take. And without
Download the book; use it to build your next million dollar business. If this book isn’t every-
the fifteen thousand dollar price tag! Nothing but home run after home run!
thing I’ve said it is, I’ll buy it back from you!
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is a decision that is made in seconds. Here’s how to insure that you only have winners. If overnight. It’s time to make your site sell and your bank account swell with cash.
you just have 30 seconds on the web to capture attention, here are no fail methods proven
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224 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL CHAPTER 4: MARKETING LETTERS
225
 PPS. Remember, order now to get your four incredible bonuses and your book will be on
your computer in just minutes. It’s like having the Dream Team write your sales letter.
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John Carlton’s Internet Strategies
I wrote this letter with John Carlton which was quite an honor. The story behind this
letter was that Rich Schefren and Stephen Pierce were going to conduct a series of three
teleseminars with John offering his perspectives on writing on the Internet.

This was the first letter I followed John’s formula of writing the bullets first. There are
two kinds of bullets: open bullets and blind bullets. Since I wrote the blind bullets first, I
had to explain them to John in an email.

We wrote this letter immediately after we both attended the once in a lifetime event —
Gary Bencivenga’s seminar.

Gary gave a tremendous amount of information in his sales letters to add to the prepon-
derance of proof.

Both John and I signed agreements not to disclose what we learned at Gary’s seminar but
suffice to say — Gary Bencivenga deserves the title of the greatest living copywriter.

In this letter, we conveyed significant information in the sidebars and call outs. We gave
quality information throughout the letter.

Of course, the testimonials are exceptional.

However, the call was not a tremendous success. Why? Because affiliates did not mail
for the program and very few people saw the sales letter.

Still it was an honor to write a letter with John looking over my shoulder and finess-
ing the copy.

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227
 Doubling your online profits is only the beginning as this Because you’re now just a
mega-respected advertising legend shows you how to
small step away from being one of
the precious few allowed to finally
put the cash-multiplying magic of “old school” off-line learn the secrets of the laziest,
advertising to work in your online business… richest and happiest online
marketers alive.
“John Carlton Finally Reveals The Once you have these hidden
Hidden Breakthrough Secrets That tactics in your pocket, everything
Insiders Are Using To Cream Their gets real easy.
Competition On The Web!” And the money just gets
ridiculous.
The stunning “little salesmen” secret to multiplying response at each step of your If you don’t know who John
“sales funnel” (page 5 below)... Why rich marketers laugh when online rookies Carlton is yet, you must be hiding
insist “my customers are different” (page 8)... How overlooked old-school persua- in a cave. For over twenty years,
sion secrets force prospects to send you money (page 9)... Breathe life (and cash) he’s been one of the most sought-
into your cramped-up sales process (page 11)... Who’s gonna win, and who’s after and high-paid marketing
gonna lose in the coming Web shake-out (page 14)... Wake up your Inner experts in the advertising world.
Salesman and put that bad boy to work on your bottom line — it’s the ignored (His fees are notorious for making
key to building massive wealth, fast (page 15)... more... clients faint.)
More important, he is also
These instant-change secrets can explode sales on almost one of a handful of marketers
who has dominated the world of
any website, skyrocket your opt-in rates, and allow you to
direct response — through the
dominate your niche without mercy... even if you’re just
mail, in print... and, from the very
getting started. Almost no one online has figured out how beginning, online.
to do this yet — which means you’re about to enjoy an
unfair advantage worth a fortune in your market... Until now, the Web has been
limping along — the geeks who
understand the technology haven’t
got a clue how to put their
Dear Online Entrepreneur,
marketing on steroids...and the
If you’re the kind of smart entrepreneur who loves to discover easy, simple and super- experienced offline marketers have
fast short cuts to earning massive wealth... then this will be the most profitable and been absolutely frozen by the
exciting letter you ever read. technology of the Internet.
228 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
Who The Heck Is John Carlton And
How Can Me Make Me Money?
In under a New York minute, John Carlton can
pinpoint exactly where your online business is
hemorrhaging money. And if you give him another
58 minutes, he’ll take every aspect of your online
business and put it on steroids and have you
doubling your profits in record time.
John Carlton was known as hotshot freelancer Los
Angeles agencies snuck in the back door to do the
work their marketing gurus couldn't pull off — liter-
ally the most powerful “secret weapon” they
possessed. His reputation as a killer copywriter and
marketing rebel grew exponentially despite the fact
he shunned the limelight for years. Insiders spoke of
him in awe and reverence as they greedily counted
the piles of cash he quietly created for them.
You've probably seen his two and three-page "adver-
torial" ads repeatedly in magazines like Men's
Health, Golf Digest, Black Belt, Men's Journal,
Muscle & Fitness, Guitar World or in your local
newspaper. Online, John is known as “the most
ripped-off writer alive”, because of the vast numbers
of sites that owe their success to copying, borrowing
and stealing his stuff. The guy’s got real mojo.
He honed his wicked chops working closely with the
greatest marketing geniuses in the field (including
Jay Abraham, Gary Halbert, and Dan Kennedy)...
absorbing their lessons and mastering the secret
patterns of compelling persuasion designed to get
people to buy on command. And in the process he
created an endless chain of raving fans.
CHAPTER 4: MARKETING LETTERS
229
 “John Carlton gets it!... I would pay to be in a room to learn from him.”
~ Dan Kennedy, “The No B.S. Marketing Newsletter”
“John’s input on my website increased my flow of sales leads by 50%.
Also, his advice to trash my sales letter and start fresh (with very specific
instructions on how to do it) DOUBLED my sales conversion rate! Those
numbers add up... I tripled the throughput of my sales process, while my
costs stayed about the same. John’s material is not a luxury — it’s a no-
brainer necessity.”
~ Perry Marshall, Perry S. Marshall & Associates
“You inspired me to write a new pitch to my house list... and it generated a
near-DOUBLE response rate (over 203 requests in under 24 hours, at $495 a
pop). Sold out the show. Over all, your advice paid for itself times 9.”
~ Ken Calhoun, Daytrading University
Somebody had to get these two camps together — and unite the Web’s amazing opportu-
nities to reach massive cash-heavy markets, with the “old school” brilliance of proven, tested
and mega-experienced marketing savvy.
John, though his deep and established roots in both the offline and the growing online
business worlds, has decided it’s high time to share the wealth here.
Until now, only deep-pocket “insiders” had any access to John’s skills, services and secrets.
Right now, however — if you act fast — you can be among the first of a select group to
peek into this wealth-maker’s amazing bag of tricks.
Wait — scratch that. This isn’t a “peek”... it’s like backing up a U-Haul to this
respected and brilliant man’s brain, and loading up every scrap of knowledge, advice
and hidden tactic he uses.
This is big. This is something that’s about to shake up the hierarchy of the Web... and
even raw beginners now have a chance to zoom to the top of the money-making ranks.
230 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
Fast, simple and easier than you ever dreamed possible.
“I urge every player I know to devour John’s stuff. He’s the first guy I call,
myself, when I need serious input on a problem -- we’ve been trading advice
worth fortunes for years.”
~ Gary Halbert, The Gary Halbert Letter
“Amazing! My web site conversion rate has nearly doubled, just from what
you've taught me. Also following your advice, I tested a much higher price...
and the conversion rate was not affected at all. That's free money without
any extra work! Just like you said. Thanks for everything.”
~ Michael Norman, UK
“John has created millions in profit for us. We pitted his ads against big-city
ad agencies, PR firms, and writers with lots of awards... and he slaughtered
them all. He consistently hits 'home runs' for us — a 20-to1 return in profit is
not unusual. He has saved our butts on several occasions.”
~ Robert Pierce, president, Tactical Response Solutions
Here’s the most important point: John Carlton is the only direct marketing guru we
know of who really understands the Internet and can reach into his bag of tricks and give you
an honest, drop-dead-easy change to...
Double Your Online Business
Overnight
You see, most of the well-known marketing experts developed their knowledge offline.
Wake them up in the middle of the night and you’ll interrupt a cold sweat about postal rate
increases or the prices of magalogs.
If you held a gun to their head and asked a question about email, though, they’d be at a
total loss about what to say.
CHAPTER 4: MARKETING LETTERS
231
 On the other hand... most Internet guys are very tech savvy but woefully weak in
classic salesman tactics. Fortify Your Sales Funnel:
Sure, many are making decent money online during this wild “Gold Rush” period of the
Web... but that’s changing fast. “The first step you need to work on is
crafting the sales funnel. That’s where you
And as the Web gets more crowded (especially with the huge new multi-national
bring people into your world, pulling them
corporations who want to control everything)... not knowing how to market effectively
through your carefully-constructed online
means even the current money-making Web entrepreneurs will be leaving more and more
money on the table. experience and maximizing Operation
MoneySuck.
Or, worse, going belly-up as smarter competition eats you alive.
“If you have the goods, it’s your job to make
The kicker is... both groups (the offline “old school” experts and the online tech-savvy
sure each prospect is persuaded as effec-
entrepreneurs) are just too stubborn or too slow to catch on to the amazing money and fame
tively as possible to be sold on becoming a
waiting for anyone smart enough to put these two worlds together.
buying customer. You owe it to him — if you
And that’s where John comes in. He’s going to show you how easy it is to... screw up any of the steps that bring him in,
you’re doing him wrong, because you’ll turn
him off and lose him forever.
Multiply Response
“And that’s the only way to efficiently use
At Each Step Of Your Sales Process: this wonderful Web technology, to nail
down that critical series of steps that
converts looky-loo’s into buying customers.
“When you use the power of classic sales-
The application of classic salesmanship and
manship to create headlines with a wicked-
world-class copy tactics is what sets each
good hook... using scorching attraction and
of those steps on fire.
persuasion techniques... each step in your
sales funnel (pay-per-click, Web page “If you’re not getting the response rates you
description, name capture page, etc.) acts as should (or deserve), then this kind of
tiny little killer salesmen. And as these blueprint will be a huge revelation to you.”
mini-salesmen increase response at each
~ From the same interview
step, your bottom line is going to swell to
dramatic proportions.”

~ John Carlton, during an interview

232 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL CHAPTER 4: MARKETING LETTERS
233
 I, Rich Schefren, took the classic route (first) to entrepreneur wealth and constructed a
And Create Staggering bricks and mortar money machine.
Overnight Profits: This offline experience helped me understand the need for REAL “old school” business
know-how, no matter what kind of market you’re in. I purchased a failing clothing company
and made it a turnaround sensation.
“Just making sure you have each critical
step of your sales funnel operational will Heck, The Wall Street Journal wrote me up in a front-page story, touting my strategic
thinking and management skills. But that was just the beginning...
change your life. And when you finally get
really good at making each step as powerful I also opened a chain of hypnosis centers using my increasingly-powerful knowledge of
as possible, then the resulting wealth is direct marketing. These centers became Las Vegas style cash machines filling my pockets
beyond your imaging right now. And again, with profits and providing the lifestyle people dream about. New York condos, Caribbean
we’re talking about a fortune in a very short cruises, sleek Porsche, and quality time with my family — whenever I want.
period of time because there are so many Finally, I moved my operations online and teamed up with Stephen to bring about a
people out there shopping on the net. Once powerful combination of two sharp marketers with expertise online and offline.
you make this thing work, the amount of
This synthesis provided the inspiration for a series of “How To Do It Right, Fast, and Easy”
money is just incalculable.”
phone calls with John Carlton.
~ From the interview
Stephen and I have
discovered the greatest Are Your Customers Any Different?
lessons of offline mar-
It’s about time we introduced ourselves and told you why we are personally getting John keters have been lost to “A lot of people insist that ‘my customers are
Carlton to spill his guts for you. the online world. different.’ I hear this all the time. ‘My
customers, they won’t read long copy. They’re
I’m Rich Schefren (use photo — left) and that’s my partner Stephen Pierce (use I mean, offline
companies with annual not going to sit down and read this. I need to
photo — right)... and we’re both interested in maximizing every dollar we can bring in to
our online businesses. incomes in the get in there really quick and I need to be really
hundreds of millions of breezy about this. And I’m afraid to do
As you may know, Stephen has carved out a ridiculously-profitable (and internationally- dollars have perfected anything that smacks of hard selling or
respected) niche in the online trading community. Nobody else comes close. the scientifically-based actually asking for the order because I’m kind
strategies to maximize
He’s launched successful project after project and attracted a serious following of of embarrassed and people don’t respond to
the income from every
dedicated traders and investors. From Rapid Fire Swing Trading to Fibonacci Secrets, The that, anyway. They’ll get turned off.’ Well,
single name on their
Three Bears, and Desktop Market Analysis, Stephen has built an online empire. that’s exactly opposite of what you learn once
direct mail lists.
you get into direct response.”
He’s is also acknowledged as one of the greatest experts in affiliate marketing, search
Yet virtually none of
engine positioning and traffic generation.
these techniques have ~ John Carlton, in an interview
migrated online.

234 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL CHAPTER 4: MARKETING LETTERS
235

How The Internet Strategies of A Marketing Rebel
Can Change Your Bottom Line...
So this is where John Carlton became the centerpiece for our plan to merge the mega-
powerful “old school” tactics of killer salesmanship and grab-em-by-the-throat copywriting...
and merge that know-how with what we know about the cutting-edge (and fast-changing)
technological opportunities of the Web.
Here’s what we did: I convinced John to go deep with us, during a short (but super
intense) series of phone calls. They’re scheduled just a short time away, so it’s important
that you stay with me here.
John is critical to this “merger” of ideas and tactics, because he’s a MASTER at teaching
entrepreneurs (people like you and me) how to use the most effective secrets of killer
copywriting to persuade HUGE NUMBERS of prospects to buy from you.
He doesn’t teach theory. He gives solid, breakthrough advice straight from his 20 years
in the front-line trenches of the advertising wars. When he tells you something works, that
advice comes from EXPERIENCE, not some book.
John is connected at the hip to the red-hot CENTER of the marketing and advertising
world. Every significant player has John’s secret phone number in their “most used” file. And
EVERYONE takes his phone calls, without hesitation.
“I’ll have to call you back. Carlton’s on the other line.”
Gary Halbert comes to John for advice (and vice versa). Joe Polish considers John his top
brainstorm connection. Perry Marshall credits John with a doubling of his conversion rate.
Dan Kennedy has relied on John as the keynote speaker for his most-important seminars.
Michel Fortin’s interview with John is still one of the popular on his site.
Agora’s copywriting school did an in-depth study of John’s most infamous sales letter.
Rodale begs him to come back to write for them. The top honcho’s at Boardroom and Phillips
Financial consider him a top resource.
The subscription list to his must-read newsletter (“The Marketing Rebel Rant”) is
crammed with online players, as well as almost every major “Web guru” you’ve ever heard of.
And John’s past-and-present client and “Insider” lists read like a Who’s-Who of the best
Web marketers out there.
236 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
This guy has done it all — written home run ads for the largest mailers in the world, and
helped online entrepreneurs score millions in record time.
Sure, John earned his reputation offline, mostly... but from the beginning, he’s been
the Number One choice of smart online marketers who knew they needed to learn
advanced selling secrets FAST. (He even wrote one of the first online ads, for a business
opportunity back in the early 90s.)
Though he is by no means a “geek”, he’s been deep in online marketing for years — almost
entirely on the “get more sales, faster” side.
We didn’t have a second choice when it came to who we wanted on these calls.
It’s been obvious for a long time that John Carlton is the “Go-To Guy” for putting the
power of offline brilliance to work for your Web money-making efforts.
Read the testimonials in this letter. Very famous and respected names here. And they’re
gushing about what John’s advice and help did for their bottom line.
This is the right guy. At the right time.
You are about to enjoy an unfair advantage over everyone else in your market.
And, oh my, is it ever FUN when the money starts rushing in.
Best part: You’re going to be able to put what you learn to use IMMEDIATELY.
So the cash register starts dinging before you can catch your breath!
I’ll tell you how to get in on these calls in a moment... but first, let me tell you more about
what to expect. When Stephen and I grill this brilliant copywriter, it will be super-focused
on stuff you can use right now.
Like:

The single most important thing you must do before you sit down to write even
one word of your sales message! Do this simple step and there will be an endless
supply of buyers. Ignore it and you’ll murder your bottom line.

How to find out what online buyers desperately want. It’s not flash or cute java
scripts. In fact, not one business owner in a thousand knows this crucial
secret...yet... it’s critical if you want to reap exponential sales with the least amount
of time, effort and struggle on your part.
CHAPTER 4: MARKETING LETTERS
237

Why you must master the
message of the starving
crowd. Your entire business
success depends on how well
you understand this key. This
30 second lesson can ensure
your success or condemn you
to failure. Thousands of
abandoned websites and
domain names testify to
those who didn’t learn this
lesson. John will make sure
you don’t make the same
mistake.

The one tactic at the core of
your online business that
most marketers ignore... but
which has smart “old
school” marketers drooling.
That tactic is testing... and if
you don’t live by the word,
you’re not really in the
game... and you’re making
1/10 the money you could be!
John will show you the easiest
ways to test every aspect of
your online business.

The really stupid, com-
pletely avoidable reason
most websites fail. If you
don’t know this ingredient,
you might as well turn in
your domain name and give
up your dreams of success.
John will demonstrate how
to turn words into money.
238 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
There’s A Proven Science To Persuasion.
Smart salesmen learn fast that there is
actually a step-by-step process to closing a
sale. First, you establish credibility. Then,
you tease about the upcoming benefits.
And you continue, painting a pleasant
picture in the prospect’s mind about what
their life is going to be like, after they’ve
become a customer. You add urgency to
the transaction so they don’t feel they can
stop and make this decision later; they’ve
got to act now. You push the prospect
toward the final act of taking out his credit
card and doing the deal.
Now, however, the business world is
crowded with rookies who believe they just
reinvented the wheel. They don’t believe
they need to understand what the old-
school guys before them did. It’s even
worse on the Web. The new guys think
it’s a new technology, and the old rules no
longer apply. That’s just dumb. True,
viciously-effective salesmanship hasn’t
changed since the dawn of time… and
what the offline salesmen have proven in
direct response and mail and print, also
works online to bring in piles of money.
This isn’t just idle theory, or guesswork. It’s
being proven, by smug and wealthy
insiders, every day online.
It’s easy to do, once you get hip, but you
need a guide.
You’ll Be Amazed How Easy It Is
To Boost Your Sales!

The 5 shocking new realities of doing business online today. Yes, things have
changed, just in the last few months. Master these simple “automatic update”
tricks and your competition will eat your dust even if they catch up first.

Discover the one thing you should never have on your website. Common sense
says “do it” but insiders know it’s a blunder that will devour your profits.

How to suck casual surfers into becoming rabid life-long customers! John will
show you exactly how the smartest marketers alive use stick letters and lift notes
to boost your response by capturing people’s attention fast.

The four ignored yet brutally-effective secrets for writing a world-class web
site. (These are secrets the insiders thrive on but never share.)

How to design a web site for maximum sales. (Most of what you hear about
designing a web site-for-profit is garbage. Get real on this now...if...you want
to succeed online!)

How to eliminate online shopping cart or order form bailouts! Roughly
50% of people who click to order will not complete the purchase unless you
know the inside scoop. You’ll laugh on your way to the bank when you
follow these simple strategies.

Why you need to use power words in your writing... and the direct
connection between power words and reader time on your page. (Higher
reader time equals more sales.)

How to hit the passionate “sweet spot” of your reader and literally whip him
into a buying frenzy even if he has to max out his credit card in the process!

The “you’ll never discover this on your own” mindset change you must
develop to write a world-class website. This is John’s own secret weapon he
pulls out whenever he writes. It’s unique to John Carlton and...
CHAPTER 4: MARKETING LETTERS
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 You’ll Never Get This Anywhere Else!

Why you should never let your web
designer be “creative” when designing
your site. This is a beginner’s mistake and
more common than you think. You’ll
discover the exact page layout to maximize
sales. Amazon.com let their creative people
take over their website and paid the price.

How to goose your “sales detective” to
make sure your site makes maximum sales
from the day your launch it. Put on your
Sherlock Holmes hat and skyrocket your
sales beyond all levels of greed.

How long your website needs to be...
solved once and for all! (Short or long
copy? You’ll be surprised at which generates
the most sales!)

How top pros test an email mailing list.
Classified info the top marketers are hiding
from you. Only a fraction of people make
big money in emails and you’ll discover
their tricks.

Lead generation or direct sales? The
“experts” say you must make this decision
before you launch your site. John will show
you how to do both at the same time.

The ONLY way to send emails for
maximum response. Tested, proven and
somehow completely ignored by most
entrepreneurs. Forget everything you’ve
already heard on this subject... there’s a
secret way that’s infinitely more powerful
than any other! And... if you don’t use it...
up to 90% of your email will bounce.
240 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
Building Your Sales Funnel
And Quadrupling Your Income
We’re going to teach you how to
readjust the way you look at the
sales funnel. A lot of people
don’t understand even the
basics — it’s not some magical
science, but you won’t stumble
onto the secrets on your own.
Most “outsider” marketers
understand pieces of it, but not
in a coherent way that guaran-
tees success. Heck, you can be
brilliant at step four, but if you’ve
lost your prospect at step two,
you’re still gonna go bankrupt.
If you look at the guys who
make the big bucks both offline
and online, you discover these
guys treat each step as an
organic, living, breathing thing
with a certain number of
events that must happen to
close the deal. So you don’t
lose prospects along the way,
and you close a much higher
percentage. The result: If
you’re doing “x” amount of
business now, you can easily
plan to do “x times 4” once
you’ve got each step in the
funnel working at maximum
capacity.
Prepare to Be Amazed!

How to get a flood of eager buyers coming to your website to buy... in
fact... almost more than your site can handle! What John will reveal about
pay-per-click advertising will have you rushing to change your ads while you
listen to the call!

How to find the killer “hook” to write a great headline! Eliminate wimpy
headlines forever. Here’s how to infuse some street-smart sales appeal into your
headlines for maximum response!

Warning: This common tactic is the LEAST profitable way to grow your
online business. However, it’s also the “looks right while being wrong” tactic
almost every well-meaning business owner uses. You’ll never make this mistake
when you discover this “corrective” direct marketing trick.

Why you should usually aim to “ruffle a few feathers” with your sales copy!
If you aren’t pissing at least a few people off, you’re probably not marketing hard
enough to make the big bucks in your niche. (And, when you ruffle those
feathers... here’s how kissing and making up can make you even more money.)

What your customers really want to buy... and how to give it to them and
receive maximum profits in return.

How to increase response to your pay per click ads by up to 300% instantly!
Follow these simple steps and see the effects in minutes.

A simple trick that can double the profitability of all your online sales
letters. This can turn a certain loser into a winner... and... a winner into a
grand slam homerun!

What you MUST include on your order page to multiply response. You’ll laugh
at all the people who don’t do this as your bank account engorges with cash.
And a ton more. It would take me twenty pages to fit everything I’ve got lined to ask John
about. This is intense learning, made simple.
This is how the Big Boys maximize their income, fast.
CHAPTER 4: MARKETING LETTERS
241
 “If you enter the marketing jungle in search of riches and respect, just be
sure you walk with this man at your side. He is a recognized master of the
world’s most effective, ultimate-street-fighter marketing techniques. Do it
right, as he shows, and for every $1 you put into your marketing machine,
you can get $2, $3, even $5 or more back.”
~ Gary Bencivenga, Hall of Fame copywriter for Boardroom,
Agora, Phillips, and Rodale
“Our investment education business went from $50k a year in sales to over
$200k in six months, thanks to John (and a hot webmaster from Houston).
Thanks to what I've learned, I was able to quit my cushy six-figure a year job
to go full-time in this new business!”
~ Daryl Thompson, Candlestick Forum
“Carlton’s simple techniques for recapturing lost customers, or turning
excess inventory into new revenue, or boosting sales by 50% with a single
line of ad copy will blow your mind.”
~ Steve Barwick, Barwick Direct Marketing
Here is what’s going on: We’ve arranged for an intense series of three teleconferences
with John and Rich and Stephen.
The subject is simple: How to put the awesome power of old-school classic salesmanship
to work in your online business.
However, these are NOT your usual “slam ‘em out” calls. This group has spent six months
planning out each call, putting more than 120 man-hours into the project.
We’re going to start at the beginning of the proven “sales funnel” that has made so many
smart online marketers filthy rich (and secure in their position in the market).
And move through each successive step of the sales process... showing you EXACTLY
how to multiply your chances of grabbing more prospects... converting them into paying
customers at higher rates... and maximizing your bottom line profits.
242 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
This is advanced stuff, explained in ways that make it all simple to implement, fast.
Doesn’t matter where you are in the business cycle, either. This is critical, specific knowl-
edge for rookies just getting started, and for marketers already deep into the game.
Everything is changing, fast, online. Those who are hip to the classic ways to open the
cash pipeline wide — and KEEP it open, even against strong competition — will see massive
success immediately... and stay on top no matter what happens to everyone else.
The tactics, specific advice, and proven secrets you are about to learn will instantly make
you one of the most-feared players in your niche.
Put everything you learn to work for you, and you will dominate.
The deadline for signing up for these calls is almost here, so you want to secure a spot
right now.
Why You Want To Be On These Calls:
John Carlton offers an honest, objective voice in a sea of Internet guru wannabes. His
marketing bag of tricks goes back decades and has produced millions of dollars in profits for
those smart enough to employ him before his consulting fees soared into the stratosphere.
“He fought hard to get us to mail his sales letter for our new book. He
ruffled so many feathers pushing us past our creative ‘comfort zone’ that
he got himself temporarily blacklisted... until, of course, his piece not only
knocked off one of our top writers, but also mailed profitably for over 4
years to millions of names.”
~ Sindy Berner, Production Marketing Manager, Rodale Books, PA
Today, if you want to consult with John Carlton about your business, it’s going to take
you upwards of 15 grand and 5% of every dollar you make. And even at those rates,
there’s a waiting list.
John is extremely selective in his choice of strategies and doesn’t believe you need the
equivalent of a Ph.D. in marketing to succeed on the web. He doesn’t measure his money
making recommendations by number.
In fact, John has isolated a specific number of key profit points that are all you need to
blitz your opposition and grab the lion’s share of profits available in your niche.
CHAPTER 4: MARKETING LETTERS
243
 They are easy to implement and will
make your friends insanely jealous once they
see your results.
If John has been able to launch one
marketing success after another it’s because
he’s honed his bag of tricks with hard-learned
experience from the front lines of the adver-
tising and marketing wars. A lot of jobs he
took in the past were for royalties only and if
he didn’t produce stunning upset results, he
didn’t get paid.
John’s produced an incredible string of
triumphs because he’s been able to take the
pulse of the market and turn it into a cold,
hard, pile of cash.
He is also now one of the most respected
teachers of advanced copywriting and
marketing. His course on copywriting, “Kick-
Ass Copywriting Secrets of a Marketing Rebel”,
has been a world-wide best-seller for years now,
and launched a thousand new businesses.
His blog is bookmarked by many of the
smartest and richest marketers alive.
As you can see from the pile of testimonials
here, even a piece of advice from John can
skyrocket results.
So you can well imagine why this opportu-
nity to go deep with him is causing such a fuss.
His style is cut-to-the-chase results-driven
marketing advice. Follow his advice and make
your fortune. Ignore it and your income drops
faster than the Dow on Black Friday. These
are advanced black-belt tactics and they are
not for the squeamish.
244 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
How To Awaken Your Inner
Salesman
There is a science to persuasion and
there is an art to it. And the meeting of
the art and the science is where great
copywriting happens. It can be taught.
But as I’ve said over and over, I would
rather take a near-illiterate street
salesman with some street savvy and
teach him to be a copywriter than take
a guy with a Ph.D. in English and try to
teach him how to be a salesman.
Because the over-educated guy is
going to resist what he considers the
“impolite” or too-aggressive tactics of
a good salesman. But if I can just get
the street-savvy salesman’s sales
pitch onto the written page, we can
reach 100,000 people by tomorrow
afternoon, instead of hitting each
prospect up one-on-one. His eyes are
going to light up because his inner
salesman is awake and ready to go.
For most people in the country, their
inner salesman is fast asleep. And so
one of the first things you’ve got to
do is wake up your inner salesman if
you’re going to be a success in any
kind of business, whether it’s on the
Web, whether it’s retail, whether it’s
direct mail, whatever it is. But if your
inner salesman is asleep, you’re not
going to get very far.
That’s why this upcoming event is so exciting. John Carlton is finally emptying his bag
on tricks on the table and...
Revealing The Proven Secrets To
Maximizing Your Online Profits.
This is a rare opportunity to harness a thoroughbred champion and put the genius gained
in his lifelong pursuit of Operation MoneySuck to work for your business.
Here’s more of what’s in store:

Sales-producing tricks used by the best marketers when they register domain
names. Forget everything you’ve learning in the past. Use one of John’s power
words in your domain name and watch your sales take off.

While most marketers are worrying about how to cut down on refunds, John will
push most people to increase the number of products they refund. It defies
logic and common sense but pays off handsomely at the bank!

How John’s theory of monogamy translates into increased sales. There isn’t a
single Internet marketer capitalizing on this yet. You could be the first to jack
up your prices totally confident of your results.

Getting a number one position in Google is an Internet marketer’s wet dream...
unless you make this mistake. John will show you how to avoid it.

Thought you knew how to write a Google Adwords ad? Think again after
John reveals the missing ingredient in your campaign.

There’s a better chance of Michael Jackson becoming the spokesperson for
Fisher Price toys than you making money with your website if you don’t have a
killer U.S.P. Here’s the first thing you should do if you don’t have one.

Why logic is the last thing you should use if you want to sell on the web.
The pro’s know you need to tap into raw emotions and desires. Don’t be that
guy who has to learn this the hard way. Follow John’s simple example to
success and start reaping the rewards right away.

A step by step guide to putting advanced “sales detective” tactics to work for
your bottom line. You should never consider starting an online business
CHAPTER 4: MARKETING LETTERS
245
 without this crucial step. And if you’ve already started a business and you’re
disappointed with the results, here’s what you need to do now to turn it around.
It’s okay to be skeptical about all of this. The Web is crammed with self-anointed experts
who claim to know the answers. That’s why we’ve been sharing what the “real” Internet
marketing experts say about the power of John Carlton’s techniques:
“Carlton really pisses me off. I collect his ads whenever I can, as professional
research on great copy. Trouble is, after reading his stuff, I end up buying
what’s he’s selling. He is one amazing writer. Believe what he tells you.”
~ Jeff Paul, best-selling author and entrepreneurial guru
“ Your headline suggestion for one of my web sites boosted sales by 70%!
This equals an extra $3,000 every month... from one simple change.
Thank you.”
~ Terry Dean, Internet Marketing Coach, New Castle, IN
“First thing I did after you rattled my cage was re-write a couple of sales
letters. Two of the new letters using your methods DOUBLED response.
At a case average of $2,000, I don't have to explain the impact that is
having on my bank account. Thanks!”
~ Dr. Matt Welch
Warning, Rough Waters Ahead on the Net
There are two things happening on the Web right now. One is that it’s getting very, very,
very crowded. And of course, as we discussed before, the Big Boys are getting involved. You
know, GM and Wal-Mart and Hewlett-Packard.
Everybody is starting to wake up and see the potential of the Web. So it’s not just an
entrepreneurial medium anymore.
Right now, many entrepreneurs are getting what John calls “heartbreak results”... which
is when you know you’re only getting a fraction of what you should be getting.
246 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
And, as things heat up, even those results are at risk.
Whether you realize it or not. Next month could change everything. There could be 15
foreign entrepreneurs licking their chops waiting for the chance to get into that market and
they’re going to be able to use the same technology you’re using.
Your only defense will be a wicked-good offense. And the only way to accomplish
that is to get hip to the tactics already proven and tested and used by the best and richest
insiders in the game.
Your Website Could Be Targeted Next!
This is critical even if you’re really raking it in right now. That just makes you a more
ripe target on somebody’s list.
If you’re in a hot market and you’re making it work and you’re alone right now... or you’re
beating your current, lame competition... you can’t count on that being the case tomorrow.
That’s the best argument for learning these cutting edge secrets now, no matter what your
current results are or what your skill level is. You are arming yourself against competition.
John has clients that come to him all the time licking their chops. They say, “Hey, we
found this market with a million potential prospects. And there are only a couple of guys on
the Web right now going after this market and their stuff sucks.”
So they hire him or another writer who is hip to the top-level secrets of master
marketing... and go out and slaughter the competition.
How To Protect Your Internet Business
Get on this teleseminar series and put and iron-clad shield around your Internet
business. It’s leveling the playing field, because if you don’t know this information, the
competition will be able to look at what you do, dissect it, see where you’re weak and
then automatically roll over you.
Just showing that you know what you’re doing, and that you know how to dominate
your market in spite of competition, is your best insurance for a long, profitable life at the
top of your niche.
CHAPTER 4: MARKETING LETTERS
247
 If you’re a complete rookie, just doing one
Why You Need To Prepare For Competition: thing right in each of these categories is going Advanced Adwords Strategy
to double response, which means you could
Under massive pressure from the
easily quadruple your profit.
drug industry, Google has begun
““ You’re going to wake up one day and
If you’re in that heartbreak category where restricting certain keywords for
realize, ‘Oh oh, there’s somebody else in
you know you’re not getting everything you use only by doctors, pharmacies,
our market and they’re using long copy
should and you know you’re not established and other licensed personnel. So
direct response ads.’ You’re going to need like you should be, this is just going to send if you want to purchase the
to fight to keep your market share. And if you into the stratosphere and help you keyword “stress relief”, for
you’re not hip to how top marketers handle dominate your market. example, you may be out of luck
competition, you may do dumb things like unless you try this strategy.
drop your price in a panic. However, once 3 Telephone Conference Calls
you understand the insider’s game, there is It’s what old-school marketers have
That Can Skyrocket Your been doing for years -- even tobacco
no panic. It’s just, okay, the game is on now. Online Marketing Profits companies used to do it. Go get a
If you don’t know what you’re doing, it’s
Here’s the deal: On June 29, July 13, and doctor to be your pitch man. You
‘What do we do now?’ And before you know
July 20 — all Wednesdays — you get to can get a doctor for a small invest-
it, your ship has sunk.”
eavesdrop as Rich Schefren and Stephen ment to put his name on your
~ From the interview Pierce tap into the mindset of the Marketing product. This translates to credi-
Rebel, John Carlton. bility, more sales… and the ability to
gain access to restricted markets.
This mind-blowing, idea-flooding telecon- It’s the simplest thing in the world,
Four Simple Steps To Outrageous Results: ference series will offer hardcore tips, ideas and
but it’s advanced marketing strategy
Attract, Convert, Nurture, And Roll Out. insights NEVER revealed before — potent
that most business owners never
strategies that can literally infuse your online
learn on their own.
When you join us on this mega hot teleseminar series, you’ll discover we’ve broken business with unheard-of profits.
down this entire sales funnel into four parts. You’re probably going to know a little bit
about each part already, but no one has been systematizing this.
“ You know that new ‘hook’ you insisted I try in my sales pitch? It tripled
We’ll be plunging off into advanced territory, which is nevertheless simple and easy to response! This translates into several hundred thousand dollars in sales
do, where this melding of the classic salesmanship and the high-end, cutting-edge over the coming year. You are on my Christmas gift list for life, dude.”
technology actually makes sense. ~ Terry Dean, Internet Marketing Coach, New Castle, IN

Dominate Your Market

If you ever wanted to multiply and exponentially grow your Internet income...
We’ve broken John’s strategies into four categories — attraction, conversion,
nurturing and advanced market roll out. And if you ever wanted to discover new ways to do so for only a fraction of what John
charges for a consultation...

248 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL CHAPTER 4: MARKETING LETTERS
249
 Then this is one teleconference series you mustn’t pass up!
Secure your spot right now!
What Makes This 3-Call Event So
Different, Powerful And Special?
If you enroll in this flaming-hot discussion, you will not only hear John Carlton but also
Stephen Pierce and Rich Schefren. We both have a great deal of knowledge to share...
... And we were both blown away by our discussions with John!
In fact, as I write this, over 219 “seats” have already been reserved purely on word-
of-mouth alone — even before I had a chance to post this letter! And we are closing off
the call at 800 seats.
That’s just how powerful this call is going to be.
This call is solid, “wall-to-wall,” actionable information that’s 100% fluff-free, fat-
free and hype-free. Guaranteed.
During this special 3-call event, you’ll get a chance to listen to John go deep with two
marketing and Internet marketing wizards who extract every single strategy out of his
little black book.
Here’s Your License to Print Money
John Carlton has created bucket-loads full money for his clients. At the recent
Bencivenga 100 seminar, the greatest living copywriter Gary Bencivenga said no one gets into
the head of the customer like John Carlton.
Up to now, people had to pay colossal monies to tap John’s megabucks business cash
machine brain.
If his prior clients find out John was “giving away” his time for such a bargain rate, they
would be more than upset. They’d be on the war path.
This is decision time.
We’re absorbing all the risk here. Simply enroll in this 3 teleseminar series and follow
John to the bank.
250 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
And following the series, we want you to put these simple easy to follow strategies and
prove — to your own satisfaction — the massive growth spurt this series is going to have
on your business.
Furthermore, we promise that if you follow John’s simple strategies, your online
business success and income will far exceed your wildest dreams.
And we will not consider the sale final until you’ve had the chance to may this call pay
off for your own business.
Here’s proof:
Take six full months from the date of the last call to put
John Carlton’s strategies to work on your website.
Put them into every aspect of your practice.
Use them to attract more pay per click traffic to your site.
Double or triple your opt-in rates.
Turbo charge your auto-responder series to convert more visitors to buyers.
Add stick letters to upsells to increase your income.
Convert an obscene number of website hits to buyers...
And so much more. And if at the six month point, you feel this teleseminar
series did not significantly improve your online business, we don’t want to
keep a dime of your money.
You be the final judge!
Where’s the downside? Frankly, there is none unless...
You miss out on this call.
Or even worse...
You miss out and your competition doesn’t... and they eat your business for lunch. That’s
more probable than you might think.
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 Decisions don’t get any easier than this.
You Must Hurry!
This call will be filled to capacity. This is NOT some clever ploy. Based on our
previous calls with Jay Abraham, we’ll be turning people away simply because the lines
will be maxed out!
There’s only one person on the planet we know of...who has the kind of profit promo ideas
and fortune building answers you’re looking for. Only one person who can take all the unique
problems you’re facing and turn them into lucrative money-making opportunities.
It’s John Carlton without question.
There’s no one else out there who’s more knowledgeable at driving traffic, generating
sales, converting prospects and kicking your inner salesman into high gear than John Carlton.
How Much Does It Cost To Become The Next
Internet Success Story? Absolutely Nothing. Either
These Calls Pay For Themselves... Or You Don’t Pay.
Quite simply, NOTHING like this has ever been offered before! If you’re smart, you’ll
grab a spot on this call at the incredible price of just $97 now and $197 right before the third
call. Heck, you’ll already have the opportunity to make back your money ten times over
(that’s a fraction of the cost of just one hour of John’s time privately. Listen, you better pray
your competition doesn’t find out about this steal of a deal.
But that price won’t last. It goes up by another $100 on June 20, and you may miss out
entirely if you delay.
Join us for this special, one-of-a-kind,
three session event
I insist that you secure your place right now.
Look, if you stick a pin in John Carlton, tons of solid marketing info is going to come
gushing out.
Miss out on this call and you’re not really in the game.
252 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
“Working with John Carlton is like having a stern, compassionate mentor
surgically guide my marketing efforts. The results? Response rate north
of 30% on letters delivered with aggressive follow up.”
~ Dan Page, Colorado
“My average order is 50% higher (and more) since I adopted your idea. I love
your outlook, and your advice cracks me up while bringing in the results.”
~ Tom Venuto, NJ
“Thanks to your course, my sales letters are now getting an extra 69%
increase in response! And my print ads are suddenly stratospheric (and
highly acclaimed). You are a friggin’ international superstar.”
~ Steve King, London, UK
Years in the future, there will be two groups of Internet marketers — those who were on
this call and those who regret missing it.
Remember you have six months to prove to yourself the killer strategies John is going to
reveal really will blast you off to new levels of success.
And, if you are still new to the Internet, this is the express train to the top.
I Want to Claim My Spot on the Call Now!
This call might just be the most significant piece of your Internet business you’ve
been lacking.
Sincerely,
Stephen Pierce Rich Schefren
P.S. Read what still another marketing guru has to say about John Carlton:
“I’ve used many of your secrets and techniques in my copy, and find them to be like little psychic
vacuum machines that suck money out of customers wallets like magic! For example: I added just one
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 of your tactics to a promotion for a client, and sold $65,000 more product compared to the same
promo minus that trick. Over the next 12 months, this added up to $726,000 more profit — a Alex Mandossian’s Conversion Strategies
huge difference, from just ONE little tactic! I could go on and on, but your ego is big enough as it Alex Mandossian is one of my favorite Internet marketers. He is an excellent presenter
is...” ~ Jeff Paul, the genius behind the mega-successful infomercial “How To Make A and always is open about sharing his latest findings with others.
Fortune While Sitting In Your Kitchen In Your Underwear!”
Alex asked me to do this letter for him to sell his Conversion Strategies package.
Reserve My Space on this 3 Call Series!
Alex is a fine copywriter is his own regard but does not normally use long form sales
P.P.S. Hey, this is John Carlton. And I’m personally inviting you — no I’m challenging letters. (It hasn’t stopped him from making a small fortune online.)
you — to apply these simple and easy to use secrets to your online business. This is all new
This letter was very graphics intense. Each graphic illustrated a different concept Alex
and entirely fresh content, and not yesterday’s recycled info.
employed in this program.
I’m letting Rich and Stephen download my 20 years-plus of street smart marketing savvy
The guarantee in the letter was that if you hadn’t gotten at least one killer idea in the first
directly to your ears... but this can happen only if you are smart enough to get on the call!
ten pages, it was time to ask for a refund.

OK, John Count Me In On the Call! Again, for someone reading this book who may not know Alex Mandossian, he is a name
to watch on the Internet.

Anything Alex offers is worth serious study. He has my highest recommendation.

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 They work like magic… Every single one of these tactics has been thoroughly tested and monitored. And
Alex holds nothing back. He generously provides the links and walks you through these
breakthrough strategies. In going through this ecourse, Alex will suggest 21 different
21 Simple Tactics to Boost Your changes to make to your website.

Website Conversion
If you haven’t gotten at least one killer idea by the time you get up to
These are the secrets that convert page 10, we insist you ask for a refund. It’s bursting with cash pulling
visitors into buyers. ideas on every page.

Tuesday, December 20, 2005

What you learn will astound you:
From: Matt Gill and Kevin Wilke
SAN FRANCISCO, CA
How to generate thousands of
prospects to your website to opt-in
If you have a website or are planning on launching one, this may be the most important to your list — and convert them
message you ever read. into customers swelling your bank
account with cash.
There are millions of websites on the Internet trying to sell hopes, dreams, needs and
wants. A very few of these sites are winners while most are dead on arrival.
Why these simplified tactics are out
pulling every other approach. And it
The key question you must ask is, “What separates the winners from the losers?” will only a few minutes to start How many secret tactics is
applying them to your website and Alex using in this opt-in box?
A website that is a winner must do just two things. It must attract traffic to the site
noticing the results.
and — most importantly — it must convert visitors into buyers.
You’ll be shocked at what Alex

How people have successfully used
Into the world of hype and exaggeration that is Internet marketing steps a master of direct learned from Sesame Street
the Internet to pretest products and
marketing. His specialty is getting people to take their credit cards out of their wallets and and how it can increase your
before you invest a lot of money.
buy your product. His name is Alex Mandossian.
Your customers tell you what they opt-in rate.
Alex studies Internet conversions by testing whether a strategy makes more money. He want to buy and how much they’ll
shuns anecdotal evidence and examines the number of website conversions. Alex tracks the gladly pay for it.
winners and shuns the losers.

How Alex’s wife turned him down for a date but accepted his invitation for
After years of research in marketing, Alex finally cracked the code and has the revealed coffee. Once you understand the marketing principle behind the story, you’ll never
the mother lode — 21 Simple Tactics to Boost Your Website Conversion. look at your website the same way. Can you guess the secret tactic at work here?

Adding a single one of these techniques to your website will instantly boost your conver-
The most important part of your email message. It’s not what you expect. Follow
sion statistics. Add all these proven methodologies to your website and you will leave your this tested technique and you get your email opened. Ignore it and the reader will
competition in the dust looking for the number of the truck that hit them. push the delete key. One major emailer just learned this secret — the hard way.

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The hottest tactic used today to
boost conversion. In just minutes,
There are three amazing secrets in the
this unorthodox method can make
picture to the left. There are 8 more
your sales skyrocket.
on the site. Want to snag them all?

One sentence you never thought was
important. It’s causing your prospects to
click away in droves. Change it to these five
words and your opt-ins may instantly double.

I Want to Start Boosting My Conversion!

One question to ask when visitors opt in that reveals what they want to buy.
They will actually tell you what will get their credit card out of their wallet so
quickly, it can cause whiplash!

The one Internet marketing model you should try first. It’s so profitable, you may
never need another strategy. It’s also the easiest, fastest way to get started on the net. Alex noticed four reasons why this website was a winner. How
many more sales can your website use?

The three magic words to tell visitors to your website. This guarantees your
visitors will never forget you.

Discover what a child’s high-chair can teach you about your web site. Learn this
trick to keep readers from leaving your site. They’ll read every word and head for
Alex reveals why some sites get thousands the order page.
of opt-ins and others get passed by.

Watch out for this deadly mistake. It cut the time visitors spent on a page from an
Alex analyzes what makes this opt-in a average of 2 minutes to 22 seconds. And they left without buying! Learn the simple
triple winner! secret that reversed the decline — overnight.

Ready to learn what made it so successful?

Even Internet experts need to test
their results. Alex made 2 mistakes

Add these two words to your website and get 40% more opt-ins. It’s been proven on this site which had people leaving
in repeated tests and you will be delighted with the results. in droves — without buying. Are you
making the same costly mistakes?

How to double or triple your conversion ratio of visitors who come to your website.

The single worst word you can have on your website. If it’s on your site, you’re
leaving money on the table.

How a 19 century English author can boost your email response. Follow his
advice and be sure your emails are read and not deleted.

Every golf club has a sweet spot and so does a web site. Do you know yours?

This was the year of the government do not call telephone list. So why is one
successful entrepreneur asking for phone numbers and what is the result? You’ll
immediately dash for the phones.

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259
 These are tested techniques proven in the real world. Alex supplies the proof.
A Lesson In Internet Mastery
These are simple techniques which can be implemented in minutes. It’s that quick.
21 Conversion Tactics is a simple to use ecourse. It comes with
audios and ebook download. You can be using it in minutes... and These techniques will have a dramatic effect on your traffic conversion.
making changes within an hour.

The ecourse costs just XXX but is really free because the first The Remaining Question
technique you get may generate thousands in profits.
There’s only one question left.
This power packed course is so unique it comes with its on guarantee:
How many of these tactics are you going to use to boost your web site response?

If you haven’t gotten at least one killer idea by the time you get up to
I Want to Get Started Right Now!
page 10, we insist you ask for a refund. It’s that chock full of tactics.
This product is an instant download. You can put these shockingly simple tactics to work
in minutes!
When you order this ecourse you get 11 mp3s and an ebook. Alex gives you all of the url’s
of the websites he is talking about and there are screen shots of every tactic he reveals. One further thought, when you are inspired to take your marketing to the next step,
please get back to us with your results. Your site might be in the next edition!
There has been no simpler way of boosting the traffic conversion and profits from your
web site — until know.
Sincerely,
Alex has been one of the savviest, most up-to-date Internet experts who is also its Matt Gill and Kevin Wilke
clearest teacher. Nitro Marketing

Step by step, Alex walks you through the process of boosting your site’s conversion.
You can’t lose...unless you let this opportunity pass by.
I Want Alex’s Secrets Right Now!
Here’s What It’s Not!
This is not a collection of tricks that will get your site banned by Google.
PS. These time tested conversion tactics really work. But we should point out the people who
implement these tactics first are going to have the biggest payoff. Make sure you are one of
them by ordering by XXXXX.
I Want to Be One of the First!
PPS. There’s never been a guarantee like this one. If you don’t find at least one killer tactic
by page 10 of this ecourse, we insist you ask for a refund.

This is not an in your face technique that will antagonize your clients.

This is not an arm twisting technique to get clients to convert.

Far From It!

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261
 You’ll be shocked and amazed when you discover...
Jay Abraham Internet Strategies
This was the letter that caught the attention of the Internet marketing work. Here’s the
background to this letter.
“How a 55 Year Old Marketing Genius
My good friend Rich Schefren and I used to own large hypnosis centers. Rich was a sharp
Who Can’t Even Use A Computer Can
marketer and introduced me to the work of Jay Abraham. Together, we began applying Jay’s Double Your Online Business Overnight!
business concepts to our work.
— Then Redouble It Again Over The
As our businesses began to expand, the franchise was bought out by a new owner who did
not allow us to run our businesses using direct marketing concepts. He didn’t understand Next 12 Months.”
marketing, direct response, and was used to image advertising. He didn’t appreciate our desire
rapidly bring in cash and we didn’t like the control he placed on our businesses. We closed It defies belief until you discover the name of the person who can
our hypnosis offices and moved online. Rich teamed up with Stephen Pierce to introduce Jay propel your online business to incredible success.
Abraham to the online marketing world.
He’s making you the boldest offer in the history of the Internet.
This letter consisted of two parts, an opt-in “name squeeze page” with seven free reports One that can make you extremely wealthy.
explaining Jay Abraham’s concepts. After opting in, people were taken to this sales letter.
While he takes all the risk.
I was not the first copywriter to write this sales letter. The first letter did not convert well
and I was asked to improve the conversion. In Fact, You Won’t Even Pay Him A
The teleseminar series was drawing close and I needed to get this work done STAT. Rich Penny Until You’re Fully Convinced.
Schefren came and parked himself in my office and stood by me making sure I didn’t move If you have a website, or are thinking of starting one, there are two things you need to do.
from my laptop during the writing of this letter. I stayed at the computer for twelve solid You need to attract people to your site and once they are there, you need to get them to buy.
hours and the letter was done. The next step was sending it off to Jay for his comments.
Let’s amplify that concept. Research has shown that the average visit to a website is
Jay’s improvements on my letter were brilliant.
less than 30 seconds. Bottom line, you either hook your client in those 30 seconds or
My headline was… you’ve lost him.

“How a 55 Year Old Marketing Genius Who Can’t Even Use
A Computer Can Double Your Online Business Overnight!”
And Jay added…
And once you get visitors to stay on your site, your site must compel them to take their
credit card out and buy or become a lead for your business. (Did you know Jay Abraham
practically invented the concept of lead generation advertising?)
That’s Internet marketing simplified.

— Then Redouble It Again Over The Next 12 Months.
The teleseminar series was a huge success. It grossed over $660,000 with the letter posted
for less than three weeks. Study this letter as it was one of the most successful sales letters in
the history of the Internet.
We’re about to introduce you to a marketing genuis who has produced over 13 billion
dollars in increased sales to his elite clients.
His clients are normally the savviest, richest, and most knowledgeable marketing
people in the world who willingly pay the highest consulting rates for his advice (we’re

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263
 talking $5,000/hour or $40,000/day... plus a big slice of the profits) and eagerly return
again and again.

His name is Jay Abraham. And now he’s bringing his knowledge and skills to your online
business for a fraction of what his elite clients pay.

And even if you don’t have a website yet, by following Jay’s simple strategies, you will skip
the learning curve that even the most successful Internet marketers have gone through.
Because Jay will reveal the very best, most profitable way for your offline company to use the
Internet to expand your existing business results by a huge margin.

And that translates into hordes of new traffic coming to your website that become
loyal customers.

Jay is so confident of your success with his methods that he doesn’t even want or feels he Jay is so sure of his ability to immediately produce results for your business, that he is
deserves your payment. Therefore, you’ll... taking ALL the risk — so you don’t have to.

Pay Only After You Profit
This is a bold and daring approach that Jay is pretty much alone in offering. He is taking
all the risks. He’s investing 100% of his energy, knowledge, and faith in your honesty, integrity
and commitment to action.
Most companies don’t think you’ll pay after you reap the rewards but this is another
secret-killer-strategy of Jay’s that has worked for his clients time and again. And it’s your
guarantee that Jay is the real McCoy. Just listen to what one of his fans says...
Self Help Guru Tony Robbins Exclaims...
“Jay Really Is a Marketing Genius”
“Jay has added billions of dollars in combined sales and profit increases to
the bottom line of thousands of businesses and professional practices he
has advised — INCLUDING MY OWN!”
And you can surf, scour, and scan the Internet all you want and you will not find a simpler,
more straightforward and yet totally comprehensive guarantee. Either the money making
secrets Jay teaches you must pay off in spades — or you don’t pay.
Now Jay Takes the Gutsiest Guarantee
of the Internet and Doubles It!
To throw down the gauntlet, Jay is so sure that he immodestly believes that he can
immediately out perform and out think any of the Internet gurus out there that he won’t even
allow you to be charged for services until after he has proven that they work. Why does he
feel this way? Because twelve of the 15 most successful Internet marketers have come to Jay
for advice or purchased his expensive tapes, or attended his live programs.
And no one has the ironclad confidence in their own abilities to offer you a deal like that.
“Doubled My Online Sales in 45 Minutes”

~ Tony Robbins “I listened as Jay described the elements of a killer order page. I shuddered
as I realized why people were bailing out of my order page. I took Jay’s
simple concepts of future pacing and dimensionalizing the experience and
Jay Guarantees To Improve The Bottom Line of applied them. It was incredible. A 200% increase overnight. My staff
couldn’t handle the flood of orders! I’m a believer.”
Your Online Business — Or You Don’t Pay!
~ Tony Robbins
One of the strategies that Jay uses is a gutsy guarantee. And he is teaching by example here.

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The Father of Internet Marketing
(He Invented The Biggest “Online” Concepts 20 Years Before The Internet Even Existed!)
Here’s a key concept you need to understand. Most Internet marketers have a host of
tricks or tactics. They may work briefly (or not at all).
Let me give you an example. Less than two years ago, the hottest topic was pop-ups and
popovers. Soon, almost every site had them. They got to be so annoying that people wrote
software to stop them. Google banned them. Legislators even wanted to outlaw them.
Pop-ups were a quick fix tactic. On the other hand Jay encourages and promotes long term
strategies that are as valid today as when he invented them 20 years ago. Here’s an example.
Endorsed Mailings
One of the concepts that Jay brainstormed was the endorsed mailing before anyone
else ever knew what they were. This killer strategy made hundreds of millions of dollars
for his clients off line.
Secretly, Jay revamped this concept when he brought it online. Case in point: Jay used
this strategy in an email campaign to promote one of his books. He sold over 1.2 million
dollars of his book in just 3 short months part time just testing out his concepts... And with
less than 20 emails! That’s more money than some people make in a life time.
While some people have difficulty selling a $19 e-book on line, Jay’s book sold for $377.
45,000 have been sold to date and they keep selling at 1,000 to 3,000 per month. And not
only did he sell out his stock, he had to print a second, third, and forth edition.
WARNING! This disarmingly simple strategy is misunderstood and totally misapplied on
the Internet. It is not meant for a one time burst of sales activity but a continual stream of
income flooding your business with cash.
Affiliate Marketing
One of the authors of this letter is consistently depositing over $90,000 in profits each
and every month into his family bank accounts using a strategy that most people don’t
realize Jay invented.
Jay’s strategic concept of Host-Beneficiary relationships lays out the steps that allow you
to profit while someone else does all the work. Today on the net it’s called Affiliate
Marketing. But it’s a shadow of the original version Jay invented years ago.
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Once again, Jay outthinks and outperforms the Internet gurus as his strategy could easily
and effectively add massive profits to your bottom line.
Why Listen to Jay When You Can Listen To
Other (Often Cheaper) Imitators Instead?
Remember as a kid when you used to play “telephone”?
It’s where you and your friends stand in a circle, and someone whispers a secret message
in the ear of the friend next to them, then to the next, and so on... Until it reaches the end.
The last person yells out the message, which often turns out to be totally different than
the original one!
Unfortunately, Internet Marketing Gurus
Do The Same Thing.
The message gets passed down, gets muddied and thus loses its original flavor... Just like
that game of telephone.
Similarly, over time people have diluted, watered down, even misunderstood Jay’s original
message. PLUS, Internet marketers inspired by Jay also added their own spin to the mix each
time which diffuses and diminishes the resulting effect.
So eventually, the message lost its original impact, its intended intensity and its proper
application, and most of all, its sheer simplicity. That’s why nothing beats getting it straight
from the “marketing genius’s mouth!”
“900% increase in sales from just one technique!”
“After applying just one of his techniques, we sold $643,000 worth of
products in two and a half months! That’s a 900% increase in sales from
just one technique.”
~ Michael Quinn, Simi Valley, CA
How would you like to have a single strategy pay off like that?
Jay Abraham is not some flash-in-the-pan web marketer selling some cheap e-book
online. And people often reluctantly agree to have a phone call with him even though his
regular consulting fee is...
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267
 ... More Than What Some People
Make In An Entire Year From Their Online Business!
Jay’s regular fee (when he is available and there is typically a two-month waiting list to
talk with him) is $5000 an hour with a two hour minimum or 40,000 dollars a day.
Let’s test drive a private consultation call with Jay. By the way, Jay’s incredible guarantee
applies to these calls as well. And he goes one step further. If in the first half hour Jay has not
demonstrated absolute mastery of the concepts and difficulties underlying your business, the
consultation call is free. And almost no one has ever backed out of one of Jay’s calls. (And
he’s done thousands of them.)
Jay gets on the phone and in a few short moments he lasers-in and highlights for you
monster profit opportunities that you never imagined, let alone examined. He shows you
possibilities you never dreamed of. But they are real and very achievable, you’ll see in a minute.
From the application of Jay’s strategic concepts to your business, a massive surge of cash
quickly appears in your bottom line. We’re talking increases in the 100%. 200%, even
10,000%. We’re talking wildly profitably.
Here’s How You Can Have a $20,000 Consultation
With Jay for a Fraction of What Others Pay.
Jay Abraham is about to unveil and unleash all of his online strategies in a pair of
“Online-Super-Summit” teleconferences. And you stand to unlock the vault at Fort Knox
and make off with the marketing gold.
And Jay insists that this call either rapidly and significantly adds to your bottom line —
OR it’s free. You pay nothing.
You’re not dealing with some Johnny-come-lately Internet marketing guru wannabe.
You’ll profit with...
“Strategies that Make You Millions”
“Jay teaches you more workable, tangible, profitable techniques and
strategies than you can probably apply in three lifetimes. But what he
teaches you about mindset is his true gift of wealth.”
~ Michael Basch, A founder of Federal Express
268 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
Still Not Convinced Jay Can
Skyrocket Your Online Business?
With all the bragging rights Jay has, no one has ever accused him of modesty. But Jay
tends to not brag about himself — rather he revels about the money he has made for his happy
and prosperous clients. And there are many that he is contractually obligated never to even
reveal, identify or mention for obvious confidentiality reasons.
But like a Stealth bomber swooping in undetected, Jay himself has made a “mere” 9.8
million dollars online in the past 18 months using a single email marketing strategy. And this
isn’t even his main focus. He considers it only a fun and lucrative money-hobby.
In addition, he has another secret email strategy that is netting a “mere” $400,000 a
month on automatic pilot. And believe it or not, Jay considers this a lead generation program
for higher back-end sales.
Jay is going to share key closely guarded marketing and money making secrets that you really
can not find elsewhere. Jay’s a one-of-a-kind. He’s unusual. He’s an idea-a-minute marketing
genius. His clients call Jay, “The Wiz.” Forbes Magazine called him, “The Real Thing.”
Allow Us to Introduce Ourselves
My name is Stephen Pierce (use photo). Most people recognize me as the author of the
wildly successful program, “Under Oath: The Truth, The Whole Truth and Nothing But The
Truth About Internet Marketing.”
The reason this program has become such a hot seller is, I don’t beat around the bush.
I prefer to teach the real proven strategies and tactics that work. (By the way, that’s why
I’m a huge fan of Jay Abraham!)
Am I blowing my own horn? You be the judge.
Here’s an example. After taking only 5 days to write my first book, which was a simple 39-
page e-book on swing trading stocks and futures, I sold 965 copies in only 49 days for an
impressive $47,752.20 in sales.
All with no affiliates, no resellers and zero paid advertising!
I was certified by ClickBank (one of my sales processor at the time) as being among the
top 5% of their highest paid producers... And back then, I was just a one-man show!
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269
 One recent product launch, a video tutorial CD on trading the financial markets using
Fibonacci, cost me under $7,000 to create and made over $400,000.00...
... In less than 90 days and with an 80% profit margin to me and my family’s very
good lifestyle!
Now meet my online partner...
I’m Rich Schefren (use photo). At age 22, my very first business involved taking over a
failing clothing store, which was, at the time, doing 1.5 million dollars. (The breakeven was
double that: $3 million!)
The result?
Within 3 years the store was doing well over $6.5 million — with 25% of it dropping
directly to my bottom line!
My documented business success doesn’t stop there. My track record portfolio includes the
music business as well as owning the largest chain of independently owned hypnosis centers
in the world with revenues exceeding $7 million! And bottom line profit to die for.
I’ve been featured in the media for my success, from the front page of The Wall Street
Journal (being featured as “an unbelievable retail turnaround story”) and CNN (appearing
several times and labeled as an expert in retail marketing)...
...To Crain’s, Newsweek, Entertainment Tonight, ABC, NBC, CBS, FOX, MSNBC,
Vogue, GQ, MTV, VH1, The Discovery Channel, The Learning Channel, Cosmopolitan,
The Daily News, The New York Post and too many others to list.
I was one of those people who paid Jay $5,000 an hour for 4 hours, totaling $20,000. Jay
gave me ideas during that consultation that generated close to a half-million dollar profit
windfall in all of six months!
I purchased every expensive book, $2,000 — $5,000 tape set, and $5,000 — $40,000
training program that Jay ever produced. That’s over ninety thousand dollars of Jay’s own
strategies and every single one has generated mega monster profits for me.
Fast forward to the present: I own 7 separate online businesses all churning out buckets
of cash daily. It was easy when I combined Jay’s strategies with Stephen’s. But now in just a
few hours from the comfort, convenience and privacy of your home or office you’re going to
get what I have worked years to piece together from my two partners at a fraction of the time
and a mere “sliver” of cost that I went through.
270 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
Your Online Business On Steroids
On January 27th and February 10th, 2004, 8 pm Eastern, we’re hosting a 2 session,
private, ultra high level teleconference “SUPER SUMMIT” — with Jay Abraham.
This mind-blowing, idea-flooding two teleconference series will share Jay’s most closely
guarded hardcore tips, money making marketing ideas and fortune building business insights
Jay has NEVER-EVER revealed before — anywhere! We’re talking about potent strategies
that can literally infuse your online business with unheard-of profits!
This is absolutely NOT about theory. This is NOT about untested ideas. This is on time-
tested, profit certain, result proven facts.
And remember, Jay must deliver...and you must profit — OR YOU DON’T PAY!
Imagine eavesdropping on an once-in-a-lifetime private phone call between Jay
Abraham, and two of his top online disciples who have applied Jay’s strategies to make
millions for themselves. Now, they’re going to be in your court, working to do the same for
you. Unhedgingly...for two wildly profitable sessions.
If you ever wanted to multiply and maximize your Internet income... And if you ever
wanted to discover new ways on how to do it (for only a fraction of what Jay charges the
biggest and best)... This is one teleconference event you mustn’t pass up!
Click here to secure your spot right now!
What Makes This Two-Call Super Summit
Event So Different, Powerful And Special?
If you wanted Jay’s private advice in the past, your only choice was to either hire him at
$5000 and hour OR attend one of his $5,000 to $40,000 per person seminars. Not only that,
you would have to fight for that opportunity because Jay’s seminars not only sell out but he
recently turned away over 100 eager-to-pay-clients because the hotel had no more room.
I know this claim sounds unbelievable. But facts are facts. Jay get 650-900 people to his
major seminars wherever he has them in Los Angeles.
To our knowledge, Jay has never before made an offer this appealing. Remember, he’s
made over five million in the last 15 months from the techniques we’ve persuaded him to
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 open up and tell you about on the two conference calls. Jay has never allowed Internet experts
to grill him for his online strategies.
And Jay has never allowed his services to be marketed at a price this low anywhere!
“Jay’s Strategies Were Too Successful!”
“I used 3 of Jay’s strategies in a recent email campaign. It was so
successful that our merchant account’s system crashed because they
couldn’t handle the surge of orders.”
~ Jim Van Wyck, Calgary
His Reputation Preceded Him!
In fact, as I write this, over 786 “seats” have already been reserved purely on word-of-
mouth reputation alone — even before I had a chance to post this letter! These are people
who clearly know just how powerful this call is going to be — and just how brilliant this
famed marketing genius’ ideas will be.
And what’s funny is that while the really “top” Internet gurus have signed up for the
call, they haven’t clued their lists on to a strategy that is uniquely Jay Abraham’s. I
wonder why? Hmmm...
Here’s Just a “Taste” of What You’re Going To Get:
 How to maximize and expand your online profits (once you discover how much money
you’re leaving on the table, you’ll kick yourself silly for not knowing sooner!)...And
you’ll be thankful that you can still humiliate your competition — as long as they don’t
learn about this call.
 How to cash in on every untapped, hidden revenue stream from every possible source and
every single activity you’re engaged in. You’ll be shocked and amazed at how a simple
strategy allows you to outperform other online businesses. (We’ll take you through a profit
maximizing check list that will absolutely rock your Internet world)!
 Discover Jay’s unique Strategy of Pre-eminence the profound implications it holds for
your business, realize this single strategic mindset “shift” has created more millionaire
success stories than all the Internet strategies currently taught today — COMBINED.
272 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
 How to make your offer proposition so tantalizing and irresistibly compelling, that
visitors will go into a buying frenzy. Hint: it’s not your headline or graphics that will
generate new levels of success.
 How to market masterfully — without hype! This segment of the session will totally
shatter your current thinking about marketing online.
 Jay reveals how to harness powerful principles of human/subliminal psychology, motiva-
tion and “implied communication” that have the most direct effect on your visitors’
buying strategies. These simple but totally overlooked principles will create instant wealth
if and only if you apply them as Jay teaches.
 How to integrate, absorb, and incorporate Jay’s key mindset and methods so you can
generate instant (and continuous) applications to your online business. You’ll never
run out of new approaches IF you apply these skills.
 How to put these strategies into action within minutes of the calls. Seriously — you can
double your business with any single strategy. You can redouble and double it again if you
combine one or more strategies. You’ll be in a different league than everyone else you
compete against online.
This Call Is All About
—YOU—
And Growing Your Online Business
Here’s the neat thing (this is as close to kidnapping Jay and holding him ransom in
exchange for a complete brain dump of his most brilliant money-making ideas). When
you sign up for the early bird bonus, you also get the following at absolutely no extra cost
whatsoever!
 You get to ask your most pressing/burning online, offline, email, website, marketing,
selling or promotional PROBLEM, QUESTION OR CHALLENGE to Jay. And you
don’t have to pay $5000 per hour for the privilege.
 Have your question answered live during the call as Jay will organize and select these
questions in 2 impressive ways (i.e., the most universal and the most unique). Either
way you win as you track how a one-of-a-kind marketing genius thinks and converts
his theory into situation specific or customized solid action and implementation tactics
on one else could possibly come up with.
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  You’re the one telling us what YOU want to know. YOU will be the driving force! In
short — this two session Super Summit will be customized to the real world needs,
requests and issues of you and your fellow online marketer participants.
Specifically, when you reserve your position early you’ll be asked to submit your
greatest marketing question, biggest moneymaking challenge, enigma, concern,
situation, fear or what have you, prior to the call. And the sooner you sign up, the
greater your chance that your question will be one selected to build a segment of
the Super Summit around.
 PLUS, you’ll gain direct access to a bonus “after hours” session immediately following
the call (but keep in mind that only “Early Birds” are privy to this Q&A session).
Stephen and Rich will walk you through every single money-making strategy that Jay
gave them integrate and fully translate it into windfall buckets of cash for your business.
 AND FINALLY, save yourself thousands of dollars. If you ever wanted Jay to solve
your problem privately, it would cost you $10,000. You have never had the opportunity
to tap Jay’s mind (live and unhedged)for such a meager price. So you better lock in
your position quick — and pray your competition doesn’t do it instead of you!
Here’s What It’s Not!
But for now, understand that, while some Internet gurus offer teleseminars and
teleconferences, they are usually filled with B.S. from pitchmen. There’s no absolutely
pitching here. Jay has absolutely nothing else he wants to sell you. Just hardcore, million
dollar a minute content. Period.
These two highly stimulating and wildly profitable calls are solid, “wall-to-wall,” totally
actionable money-making information that’s 100% fluff-free, fat-free and hype-free... And
from the moment you call in — until the moment you hang up your phone, you’ll be on the
wildest, most exciting marketing ride of your entire life. GUARANTEED.
“Little Idea Produces Million Dollar Profit”
“Within six months of trying out our first Jay Abraham-inspired idea, we
made something close to $900,000! When the first ‘little’ idea someone
gives you produces nearly a million dollar profit, you tend to take that
man’s advice and recommendations seriously! By the way, we racked up
over ten million dollars more within two years!”
~ Vic Conant, President, Nightingale Conant
274 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
Here’s How to Make Your Online Business Soar
We’ve secured a conference bridge that can only hold 1500 spots. That may sound like a
lot to you — But Jay blew out the lines of an information publication who got 3000 people
on their last call with him. We’ve also secured a web cast so that all the people who want to
get on this call internationally don’t get hit with high long distance rates.
786 Spots Gone — Will You Get One Of The Remaining?
Already, Internet marketers in the know have snagged the first 786 spots. On Jay’s recent
teleconference that we promoted, people called in from all over the world more than an hour
early and listened to music on hold — just to make sure that they secured a spot.
But you won’t have to do that on THIS call. Because everyone will be issued their
own unique code so you can call in 30 seconds before the call and still catch every single
strategy Jay reveals.
Now there’s an important question we must ask you.
How Successful Do You Really Want To Be?
Let’s go back in time over twenty eight years ago. There’s an upstart marketing consultant
who is challenging the accepted norms.
He’s creating revolutionary, evolutionary, never-seen-before, profit accelerating strategies
and Madison Avenue is annoyed.
The people who signed on with Jay went on to make millions. Some, even billions.
Now, history repeats itself and you are offered the same opportunity. But at a pittance
of the fess all Jay’s private one-on-one clients pay him. The train is about to leave the
station. All Aboard!
Jay’s Taking All of The Risk!
Pay Only If You Profit!
If Jay doesn’t deliver hour after hour of solid online business strategies that can make you
millions, don’t pay for this call. Really, it’s that simple.
If Jay doesn’t present brilliant, concepts that you have never heard before that you can
immediately apply to your online (or offline) business, don’t pay for the call.
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 If Jay doesn’t give you a tangible pay-off in the form of usable, money-making ideas and
specific profit-boosting strategies, that aren’t available elsewhere, Jay will not expect you to
pay for the call. No one else would dare make that bold and daring a proposition to you.
And you don’t even have to make up your mind UNTIL AFTER you hear the killer
strategies revealed on both calls.
That’s right, you get to listen to BOTH teleconferences BEFORE you even have to decide
whether Jay earned your money.
So, you’re sitting in Solomon’s seat. It’s your call.
Obviously, we know the power and profitability of Jay Abraham’s concepts. We know
the kind of exponential profits Jay’s clients have made using only a fraction of the infor-
mation he’ll be sharing.
So we’re not very worried about the “pay-only-after-performance” guarantee.
In fact, if other Internet marketers took on this challenge, (which we will expect them all
to feebly try and do) the overwhelming majority will be looking for new careers — or won’t
get to keep many people’s money!
Can We Be Blunt?
Some Internet guru’s don’t want YOU on this call. It’s not in their best interest for you to
discover the man who catapulted so many of them to wealth and success. Seriously.
Even though they may credit Jay for their marketing success (over 25 already have),
and they’ve signed up to be on the call themselves...But they’re terrified their customers
will learn what they plan on learning from Jay, then teaching (and passing off as their
own) for the next two years.
But now the “cat” is out of the bag and you can choose for yourself.
Here’s your chance to become one of Jay’s select clients and be in the league with
Merrill Lynch, Dreyfus, The Wall Street Journal, Citicorp, Forbes, Fortune and 10,000
other prosperous companies that Jay has helped.
OR — you can learn about it second hand from some Jay Abraham wannabe’s email.
But it won’t be the same — trust us, it won’t!
Never before has the choice been clearer.
276 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
Click here to sign up for your
Super Summit teleconference
...And Pay Only After You Profit
The First 1,000 People Get THESE
Flaming-Hot EXTRA Bonuses...
BONUS #1: You get a Double Audio CD Set offering some of the best of Jay
Abraham from his $5,000 tape sets, his $25,000 live programs and his ten thousand
dollar publications.
This recording comes from the secret archives of Jay Abraham and has never been
issued before. You won’t find this on eBay or on any website.
In fact, it was NEVER sold before — not even at Jay’s events! — and will not be
made available after this 2-part call!
You only get this bonus right here, right now!
We will ship this Double Audio CD package of rare Jay Abraham “War Room”
material to you straight from the recording studio where they’re working on the final
mix as you read this line. So reserve your place immediately.
BONUS #2: OK, let’s sweeten the deal for you (shamelessly but ethically
“bribe” you into prosperous “submission.” Reserve your position today, right now,
and I’ll also send you an extra bonus FREE report.
Written by Rich Schefren, the report title says it all: “How I Made $287,000 In One
Week Selling Information Products!”
This report is just bursting with ideas. It’s an absolute must-read for any information
marketer — or anyone wishing to make money really fast!
Rich divulges key secrets he has personally used to make killer sales in record speed
with a high-priced product (The product sold for 10 to 15 grand a pop!).
For example, you’ll learn:
 How he successfully achieved a massive 77% conversion rate through a seven day
marketing blitz. Three different marketing methods added up to a massive
CHAPTER 4: MARKETING LETTERS
277
 marketing success. If you’re selling a high priced online product, you can’t be
without this secret formula.
 Rich’s “secret weapon” that caused his very expensive information product to “fly
off” the shelves like candy in a candy store...
 His multi-step sales process explained in great detail and accompanied with
actual, real-life examples, that guaranteed his product became a surefire seller.
Copy his process and you have a sure winner. Leave out one crucial ingredient
and they’ll just yawn at your offer.
 The exact follow-up marketing sequence he used to close more sales with little
effort (in fact, it only took a few extra minutes to do but ramped up his sales like
crazy). Not one Internet marketer in a million knows this strategy. But you’ll
cash in on this secret.
 The one “Stealth Marketing” tactic Rich employed in his sales letter’s “bullet
points,” giving his offer a monstrous push and tickled his prospects’ curiosity
glands. It made them order regardless of the cost. And that’s why you may rethink
your prices after reading his letter.
 Where, how and when to reveal the price (remember, it was a 5-figure invest-
ment!) to optimize emotional intensity and pulling power. Mention the price too
soon or too late and you’ll miss out on maximum conversion on your site.
 The precise number and type of bonuses used that magnified the perceived value
of his offer and made his seemingly unaffordable offer SO irresistibly compelling.
 An interview with Rich by famed copywriter David Garfinkel, in which Rich shed
a 1000 watt halogen light on the specific tactics behind his monstrously unsuc-
cessful campaign, and revealed the key tips to doing it for yourself.
 Discover the play-by-play how Rich used every strategy he learned from Jay to set
this record-breaking sales achievement. It’s the Cliff Notes version of Jay’s life’s
work that you can immediately put to work for you. Full of plenty of examples,
illustrations and translations you can directly apply.
... And so much more!
This special report is FREE and yours to keep when you secure your spot on this call
with Jay Abraham. Rich made $287,000 with this letter in seven days, mailing it to only
35 people. By how much can you beat that record?
278 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
By the way, a famous, high priced direct marketing course grilled Rich about
this letter and begged him for a copy. He said “NO” to them but he’s saying “YES”
to you — only if you act now.
Reserve Your Seat Immediately
Before It’s Too Late.
BONUS #3: Exclusive reports reserved for Jay’s private clients. These reports
include:
 Jay’s methodology of improving your business even before the call takes place.
These grounding materials are deceivingly simple but essential to improving
your online/offline marketing mindset. It’s Jay’s way of actually paying for the
call for you.
 The Process Of Actualization — Jay’s secret method for turning marketing ideas
into direct deposits stimulating an increase in your net worth, a sharp rise in your
self-confidence, and an eagerness to apply more strategies to your business.
 Creative Emulation — How 12 million dollars was made from an ad in the
National Enquirer and what magazines you must read to stay on the cutting edge
of marketing tactics.
 Breakthrough Testing — What Do You Really Have To Lose? If you’re not applying
Jay’s strategies to your online business, you maybe losing money that you didn’t
even know about. At best, you’re leaving money on the table. At worst, you’re
bleeding and don’t even know it.
 How to Use Host Devices to Spectacularly Boost Your Profits. (Jay’s done over 3
billion dollars using this formula. I wonder how much more profit it can mean to
you?) This is the most highly copied of Jay’s strategies. But sadly, what’s being
taught is only a fraction of the power as Jay originally taught it. Don’t chance
learning it from a wannabe. Learn from the master.
 How to Buy Media for Pennies on The Dollar. There’s no one who can reveal
the offline strategy that can add energy and strength to an online business. If
some of those now bankrupt dot coms invested in Jay instead of their high
profile low payoff Superbowl commercials, they’d still be making millions with
their stock instead of toilet paper.
CHAPTER 4: MARKETING LETTERS
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Here’s Your License to Print Money
Jay Abraham has created more millionaires than anyone else in marketing history (This
is a proven fact. Forbes Magazine called Jay, “The Real Thing.” Success Magazine said he
was probably the greatest marketing mind on the planet today.
But those people had to pay colossal monies to tap Jay’s business cash machine brain.
If they even knew that Jay was “giving away” his time at these prices, they would be
more than upset.
They’d be furious.
But Jay has always maintained a place for the small business owner who wants to pole
vault their way to riches. Also the economies of scale work to his advantage since 1500 people
at a modest fee still makes him hundreds of thousands of dollars an hour for his time (but only
if what he shares with you really pays off). Jay really is a marketing genius.
This is decision time.
So let’s have one final look at what’s at stake.
Jay’s taking all the risk here. These are Jay’s words:
“If by applying my simple strategies to your online business, you do
not significantly increase your bottom line, I insist that you not pay
for my services. I ask only that you come on to the all with good
intent and judge me fairly.
Furthermore, I promise that if you follow my strategies, your online
business success and income will far exceed your wildest dreams.”
Where’s the downside? Frankly, there is none unless...
You miss out on this call.
Or even worse...
You miss out and your competition doesn’t and they eat your business for breakfast. That’s
more probable than you might think.
Remember, you don’t risk a penny before the call.
280 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
You don’t even have to pay long distance charges
It’s your questions that drive the call. You and Jay Abraham working through your
marketing challenges.
And to keep Jay focused on your needs, Stephen Pierce and Rich Schefren “lasering-in”
on the key elements that turn this call into the fastest possible cash surge for your business.
Decisions don’t get any easier than this.
Okay, you twisted my arm. I want in...
This call will be filled to capacity. This is NOT some clever ploy. Based on previous calls
(which charged double of what we’re offering it to you), we’ll be turning people away simply
because the lines will be maxed out!
As Jay once put it, “One great money-making idea can make all the difference between
mediocrity and millions in your online marketing efforts.”
There’s only one person on the planet we know of...who has the kind of profit promo ideas
and fortune building answers you’re looking for. Only one person who can take all the unique
problems you’re facing and turn them into lucrative money-making opportunities.
IT’S JAY ABRAHAM, without question.
There’s no one else out there who’s more knowledgeable at driving traffic, generating sales,
converting prospects and making massive profit improvements on the web or off than Jay Abraham.
How Much Does It Cost To Become The Next
Internet Success Story? Absolutely Nothing.
Either It More Than Pays For Itself
...Or You Don’t Pay.
Quite simply, NOTHING like this has ever been offered before! If you’re smart, you’ll
grab a spot on this call at the incredible price of $397 (that’s less than 10% of the cost of
just one hour of Jay’s time privately) and pray your competition doesn’t find out about
this steal of a deal.
But that price won’t last. It will go up up to $497 very soon.
CHAPTER 4: MARKETING LETTERS
281
 Join us for this special, one-of-a-kind, two-session event. I understand that each call will be about 2 hours, and I will learn new and powerful
marketing strategies, scientific proved methodologies and business-boosting concepts that
I insist that you secure your place right now.
can make dramatic improvements in my online business and income.
Do it. Now. We’ll be waiting for you.
I understand that nothing like this has ever been offered before, and this call will
present me the opportunity to pre-ask Jay my most pressing, burning, challenging marketing
To YOUR success,
question — and, if selected, will be answered LIVE.
Stephen Pierce (Signature here) Richard Schefren (Signature here)
I understand that there’s absolutely NO risk as I will not be billed in any way UNTIL
Stephen Pierce Richard Schefren
AFTER Jay has revealed his strategies to me and that I get to listen in on both calls and get
Impulsive Profits, Inc. Schefren PublishingNew all of Jay’s juicy strategies and can still let Jay know (within 24 hours of the second call)
Ann Arbor, Michigan York, New York and never see a charge on my bill. If I’m not blown away, I will just let Jay know by
emailing him personally at Jay@AbrahamInternetStrategies.com within 24 hours of the
P.S. Consider this. Jay regularly charges five grand an hour ($10,000 two-hour minimum). second call and it will be taken care of.
Your investment for this call is less than 5% of that (at $497). With the Early Bird price of
I understand that, by enrolling today (and being among the first 1000 people to register),
$397, that’s less still! Quite frankly, you’ll NEVER see another opportunity like this!
you will immediately ship me my bonus CDs when ready, from Jay and by Jay. This alone can
provide me with new ideas that can help me make thousands of dollars.
So We urge you to consider this opportunity.
I also understand that, by enrolling right now, you will also send my bonus report, “How
P.P.S. Unsure? Undecided? No worries. Remember, Jay is taking all the risk here. Next time
I Made $287,000 In Only One Week Selling Information Products,” written by Rich
an Internet guru tries to sell you something, ask them to match Jay’s bold guarantee. What do
Schefren, where I will learn tips and unconventional strategies Rich used to sell high-ticket
you possibly have to lose here?
info-products, Which I get to keep no matter what.

Enroll Right Now and Pay Only After You Profit...

Registration Form And Get All The Extra Bonuses

Jay Abraham’s Internet Strategies Phone Call
January 27th And February 10th, 2004, 8:00 PM, Eastern
With Jay Abraham, Stephen Pierce and Rich Schefren.
 YES, Stephen and Rich!
Please save me a seat for the “Super-Summit” conference call.
I understand that, by enrolling as an Early Bird (being one of the first 1,000 people), I
automatically qualify to receive your special, discounted rate of $397 (instead of $497).
I understand that I will be listening in on a phone call with Jay Abraham, Stephen Pierce
and Richard Schefren for a RARE two-session Summit experience.
You will be redirected to our secure server.
(Credit Card graphics here)
Want to Join Our FREE Affiliate Program, Too?
Promote this unique and powerful conference call by joining our generous affiliate
program, where you earn 50% for each sale you refer. Just 2 sales is all you need to pay for
your own spot on the call!
Also, as an affiliate you will be invited to join a private, one-time interactive call with
Jay Abraham (for affiliates only!), where he will provide his closely guarded methods and
answer questions on an open call with full organized interaction.

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283
 In other words, Jay will go through his list of the affiliates, call out their name and answer
their most pressing questions, on the spot, one by one.
This alone is unprecedented! And it would normally cost thousands to do and as an affil-
iate that puts a minimum of 50 people on the call, they get this added advantage and inter-
action with Jay.
(Unfortunately, I can’t let you know the date and time as they are under “seal” and will
only be revealed to qualifying affiliates only. Sorry!)
Click here to join right now. (opens in new window)
284 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
Stephen (and Thomas) Pierce on Blogging
The strength of this letter is in the headline. It was a deliberate swipe of a Clayton
Makepeace letter written for Weiss Financial Newsletters.
This headline was so powerful even the people involved were jolted into reading the rest
of the letter and finding out more.
Many people were caught up in the story immediately and went on to order the product.
At a recent Big Seminar, Internet Marketing genius Frank Kern said he loved the
headline on the letter and than asked in an undertone, “Is the story true?”
Stephen and his brother Thomas were the first to publicize the concept of monetizing blogs.
At the time this program was produced, blogs, RSS feeds, and pinging were all new concepts.
The search engines continually make changes to their formula and most typically the
newest innovations are partially thwarted as soon as they become popular.
Blogging to enhance position in search engines is still very effective.
CHAPTER 4: MARKETING LETTERS
285
 My wife screamed when she opened the email
and read the death threat…
“Stephen, You Better Tell Your
Brother To Shut The @!%# Up Or
He’s A Dead Man!”
Dear Savvy Internet Entrepreneur,
It’s no secret that search engine specialists hate my guts. But sending death threats was
a new low.
The death threat email my wife printed out wasn’t joking. These guys were deadly serious.
My brother’s latest discoveries are a huge problem to these big shots.
Here’s why...
My brother Thomas zoomed to the top ranks of the “underground” professional search
engine strategists. And he stays on the top even as Google keeps cranking out new algorithms
and making those coveted top rankings more elusive.
He’s been my secret weapon for years. In an industry which changes on a weekly basis,
Thomas is months ahead of the pack. He and his underground buddies (who are the real
search engine experts) hang out in Cyberspace together and explore little known quirks in
the search engines to leap to the top of the rankings — even in the most competitive fields.
Most people don’t know about this “search engine underground”. It’s the best kept secret
by industry insiders whose reputations would be damaged if the public ever found out.
A lot of so-called SEO experts are talking about “Blogging” as if it’s something new. It’s
not. My brother is way ahead of the pack once again. He’s been there and done it; it started
as blogging for fun but now it’s blogging for cold, hard cash.
And only because my brother was so far ahead of the pack, I had to beg so...
My Brother Reveals His Secrets
Get this. My buddy Rich Schefren and I joined forces with marketing genius Jay Abraham
for an Internet Apprentice Program. In a bonus call on secret traffic attracting strategies, my
brother spilled his guts for the first time.
286 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
He was speaking on blogging. More specifically, how you can use your blogs to make piles
of cash AND get a higher ranking in Google.
Rich and I coaxed the details out of him. You could have heard a pin drop as everyone
soaked up his words.
The clocks stopped ticking. We lost track of time. He went on and on. Midnight came
and went but no one went to bed.
It was spellbinding. And the response was overwhelming.
“We want more!” thundered the Apprentices. We brought Thomas back for an encore
presentation. He went on revealing a mind boggling collection of strategies and tactics to turn
the Internet into a non-stop cash machine.
But what was most unique about these strategies was...
Anyone could put them into action within minutes of the call. Almost overnight,
Apprentices started calling with their spectacular results. First place rankings in Google and
Yahoo. Top ten rankings galore.
It was almost too easy. It was like “Smart Pages” all over again. Thomas played David to the
SEO goliaths and the end result wasn’t pretty. Bluntly, people using Thomas’s strategies kicked
the big guy’s butts from here into the next zip code. Even in the most highly contested categories.
Pretty soon, people started to brag about their results and people started questioning why
they should shell out big bucks for professional SEO work when anyone with the right set of
tools could accomplish the same for a lot less.
And that’s when the SEO guys got nasty and started issuing death threats if Thomas kept
revealing his insider strategies. I told Thomas...
Sharing These Secrets Was His Best Protection
I’m not about to cave in to pressure to keep these strategies secrets. Thomas’s work is the
only way right now for the little guy to level the playing field with the big companies charging
tens of thousands of dollars for their services.
Here’s the way I figure it. They think Thomas is a “loose cannon” in the “underground
search engine” world who can be stopped. But the sooner Thomas gets his material out to
the public and the more people using these tactics, the game is over. Once the ball is
rolling, it can’t be stopped.
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 So I told Thomas he is safe as long as his material gets into the hand of the little guy as
quickly as possible. And Rich Schefren and I joined Thomas to hone this material razor sharp
so you can get the fastest results with the least effort.
To tell you the truth, this is the only way most folks can get access to the secrets of the
“search engine underground.” And even with all my connections, I’ve never seen such a clear
presentation of what people need to do to rank highly in the search engines.
But Thomas is nobody’s fool. He said if these strategies didn’t get into the hands of the
little guys now, he was going to yank them off the market forever.
So the deal is on for right now only.
Here’s The Word Straight From The
Search Engine Underground
 Why every expert talking about SEO today is directing their clients in the wrong direc-
tion and what you need to do to leap over the masses virtually overnight in the rankings.
 What you must learn from Krispy Kreme Donuts to rake in immediate cash. Don’t make
the same mistake they did and miss out on the huge potential.
 Why Blogs have become so important in the quest for high rankings and why most
bloggers never succeed in generating significant traffic for their sites. And the one
strategic piece of advice to turn things to flood their site with traffic.
 How to set your blog apart from the competition and make your blog a site people will
want to return to again and again.
 How to turn your blog into a cash cow so you can convert visitors into dollars with no
effort on your part. It’s all how you position yourself for profits.
 The shortest way to success in blogging even if you haven’t a clue what RSS or XML are.
In fact, you just follow the steps outlined and it’s as easy as the connect-the-dots books
you colored as a kid.
 The single most important choice you need to make when you launch your blog. Choose
wrong and you’ll attract no traffic at all. Choose correctly and the search engines will be
all over your site like white on rice.
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 A simple policy you must have to protect your investment on the Internet. It goes against
common logic but it’s absolutely vital — especially if you are competing for a high ranking
with a high contested keyword.
 How to insure your site against the next “Google dance.” You’ll laugh at the hidden fear
of every SEO expert as your site climbs higher in the rankings.
 Why certain automatic blog programs can get you banned by your ISP and what you must
do to avoid losing it all. And what you must do so you can set and forget your blog and
never have to make another entry again. In fact, the less effort you put in, the better!
 A totally unbiased look at the different blog hosting sites available and each one rated for
simplicity and best search engine rankings.
 Discovering the single reason most people abandon their blogs and what you can do to
avoid the dreaded “Blogger’s Block.”
 How to add something to your blog not even 1% of the people with blogs even dream
about — much less ever do. It’s as if you’ve added a magnet to your blog bringing people
back again and again.
 Four simple ways to extract cash from your blog. Most experts don’t have a clue these
exist but your bank account will thank you as it begins to fill at an ever increasing pace.
 How to track activity on your blog and how to make money with affiliates sending traffic
to your blog.
 How blogs can make spam filters obsolete. Everyone will be grinding their teeth because
their emails are blocked while yours get through every time.
 What a recent impartial study revealed about blog readers and why this is vital to building
serious wealth on line. You’ll want to engrave this statistic on your monitor if you ever
need any urging to blog.
 A super secret tactic to a top ranking in Yahoo. It’s so simple you’ll have to pinch yourself
to see if you’re dreaming when the results appear on your computer.
 Is there an advantage to hosting your blog on Google or should you host it elsewhere?
Here’s the blunt truth.
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  When you should make your site public and when should you keep it hidden from view.
This secret strategy is crucial if you want to make serious money from your blog.
 How to get real friendly with the search engine spiders and why they’ll start visiting your
site often — even every few hours. You climb in the rankings — while you sleep like a
baby with a smile on your face.
 Why the big corporations have just woken up and discovered blogs and what you must do
to stay ahead of them.
 How Thomas gets Yahoo to crawl his site every 30 minutes. You’ll elbow your way to the
top of the ranking when you follow his model.
 And so much more...
Introducing: How To Blog For Fun & Profits
Discovering The Hidden Fortune In Using Blogs
And RSS to Supercharge Your Business
I’ll say one thing about my brother, Thomas; he’s thorough to the core. This is the
most complete source of information on blogging ever made available to the public. (use
product shot here)
Your Blogging Career Takes Off with:
 A comprehensive guide to blogging which will take you from beginner to expert in
record time. Whether you use blogs for fun or to make serious money, this is the begin-
ning. Value: $97
 A hands on video tutorial where Thomas walks you step by step through every step of
setting up your blog. It doesn’t get any easier than this. 90 minutes of visual how-to
instruction for blogging success! View your video tutorials for a visual step-by-step
walkthrough of important blogging fundamentals. Viewing these tutorials will reinforce
key sections of your main manual and skyrocket your blogging success. Value: $137
 Three Information Packed CD’s Featuring A Live Teleseminar with Rich Schefren, my
brother Thomas, and me. The only people on this call were people who paid $5000 to
be part of the Jay Abraham Internet Apprentice program. This is the first time Thomas
went public as the “Blog Expert.” I had to seriously twist his arm to come forward and
spill his guts. Value: $287
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 A transcript of the Teleseminars so you can follow Thomas’s suggestions with ease. Value:
$97
 Beyond Blogs: The “RSS-Powered” Report. You’ll discover the marketing implications
of RSS feeds. But even more important — you’ll be the one to take action while
everyone is still trying to decode the abbreviations! Value: $47
 Blogs & RSS Traffic Tactics Report — Your secret tactical guide to real blogging success.
You are given 25 no-hype traffic tactics to increase traffic to your blog and improve your
search engine rankings. Value: $47
The total package is worth a cool $712. But I’m not finished yet.
Because this package is about blogging, everyone purchasing this package will receive the
address of one of Thomas’s blogs and will be able to submit questions directly to Thomas.
And, I’ve twisted him arm so he will answer as many questions as he has in a no-holds-barred
series of 3 live teleconferences.
Quite frankly, the value of those calls in an additional $397.
And here’s the icing on the cake! I’m holding an invitation only event for the Internet
Apprentice Program and all the heavy hitters are going to be there.
I’ve asked Thomas to speak on the latest breaking developments in Blogging and I’m
going to capture every word of his talk on DVD and I will send it to you as quickly as I can
rush it into print. You will be light-years ahead of the competition and have a ring-side seat
into the mind of “my secret weapon”. The value of this DVD alone would be $497.
I Want To Learn Thomas’s Blogging Secrets
There’s $1606 in value in this package and Thomas is going to reveal how to make that
money back using his “Underground Strategies.”
But you aren’t going to pay anywhere near the value of the calls.
Remember, we’re only releasing this to get the SEO bullies off Thomas’s back. And we
need this to get out there to as many people as possible.
So we decided to charge less than a quarter of the value of this package.
The cost of the whole shebang with manuals, audio CD’s, video disk, special reports, 3
teleseminar calls, and bonus DVD is just $347 plus postage and handling.
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 And since we’re in the Christmas spirit, we’ll even let you split the payments. Pay half my brother Thomas, and me. I know I’m going to get the same information the people
now and the other half on January 15. who paid $5000 did.

But, if you pay in full, you’ll get a free bonus report called Pierce Shortcuts to Success:
How To Get Started Blogging In Under An Hour!
I Want To Get Starting Making Money With My Blog!
Now remember, these are simple to do and implement. This is a no sweat way to cash in
on the biggest thing to hit the Internet since Pay-Per-Click started.
Now, I’m so convinced this information is light years ahead of anything else out there,
when you purchase the set of
 The transcript of the Teleseminars.
 The Beyond Blogs: The “RSS-Powered” Report.
 The Blogs & RSS Traffic Tactics Report
 The triple header — 3 teleconferences with Thomas and I on the subject of blogging.
 And the DVD of Thomas presenting on Blogging at the invitation only January conference.
 Plus the special report on how to be an expert Blogger is less than an hour.

How To Blog For Fun and Profit, you get an incredible one year guarantee. You just show
me this information was available to ordinary folks before Thomas went public and I’ll give
you your money back up to one full year from today.

But I can save you the trouble, you can not find this information anywhere.

Look, the Webster Dictionary people just announced a four letter word — B-l-o-g was the
top word of 2004. Let me tell you when you dive into this manual, you’re going to have a new
four letter word at the top of your personal 2005 list:

C-A-S-H.

Look, if this doesn’t get into the hands of the ordinary online entrepreneurs, we’ve got to
take these threats seriously and we’ll yank this report. Order yours today.

Sincerely,
Stephen Pierce

PS. Remember, you get the whole package valued at $1109 including:

 The comprehensive guide to blogging which will take you from beginner to expert in
record time.

 The hands on video tutorial where Thomas walks you step by step through every step of
setting up your blog. It doesn’t get any easier than this.

 The Three Information Packed CD’s Featuring A Live Teleseminar with Rich Schefren,

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293
 It’ll take you just 57 minutes to master…
Stephen Pierce on Wealth
There are a lot of different programs teaching people how to create wealth. How A High School Drop Out…Street
Many of them — wisely — deal with the mindset required to succeed. Smart Thug…From The Slums of
When I called Stephen to interview him for this project, I was surprised to find Stephen Washington D.C. Amassed A Fortune On
had a new twist.
The Internet And Continues To Stash
The Power of the Third Influence became a huge seller for Stephen when marketed to his Away Six Figures Every Month
list and to other lists as well.

Stephen has taken the text of this program and created a book out of it. Both versions of “My methodology is so simple, it’s embarrassing.” And I’ve already taught hundred of
this creative approach are worth serious study. Please see the “secret page” we’ve created at others in my sold-out $1000 a month coaching club to follow my path to riches.
www.overnight-copy.com/secretpage.html.
Now I BOLDLY ASSERT I can quickly teach my simple secrets to YOU... instantly
programming your life for success, converting your dreams to reality, eliminating the
Login: overnight
factors holding you back from a lifetime of accomplishment, and launching a bullet proof
Password: copy path for accumulating wealth! And best of all, you can be on your way to unstoppable
confidence and achievement in under an hour for a fraction of what anyone has had to pay
for access to these secrets.”

If you’ve been reading self-help books, going to seminars, and doing all the
“right things” but success has still eluded you, it’s probably not your fault.
It’s simply because you never learned “The Seven Secrets of Wealth” or
discovered the amazing “Power of the Third Influence.”

From: Stephen Pierce

Date: December 20, 2005

I still remember being young and dumb and getting evicted from my apartment and cast
out on the mean streets of D.C...Using up all my chances in school until I was booted out the
door during the tenth grade...Hooked up with the wrong crowd and ended up on the business
end of a Saturday Night Special...And to this day, carry the bullet in my leg as proof.

Today, my family runs an endless empire of online businesses, offline businesses, and three
different coaching clubs. I am known as one of the powerhouses of the Internet and teach
others to replicate my success. Every day, people beg me to endorse their programs, do a joint-
venture program, or appear at a live seminar.

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 “Listen, Digest, And Put Into Action”
“Even with my years of experience in creating windfall profits, Stephen
Pierce is light years ahead on the Internet. He’s teamed up with me to lead
my Internet Apprentice Program and take people with zero internet skills and
make them savvy online entrepreneurs. Together, my program has brought
in over two million dollars in just five months. In his Seven Secrets of Wealth,
he explains the mindset behind his phenomenal achievements. I urge you
to listen, digest, and put into action all of Stephen’s suggestions.”
~ Jay Abraham, Marketing Guru. (use Jay’s picture and signature)
Some people say I’ve been blessed with the Midas touch.
But it wasn’t always this way. As you can imagine, doors don’t automatically open for
ghetto drop-outs. But there’s no doubt I were missing...
The Keys To Success
I drifted from failure to failure, always looking for the easy way out. I used to buy all
those big $20 books on how to make money with get rich quick schemes. Some of those
ideas were just dumb.
There was the arbitration business, vinyl repair service, and vending machine route, but
nothing worked. But the reason they didn’t work was because I didn’t put in any effort. I
didn’t even bother to read the manuals.
I expected fame and fortune were going to drop down out of the sky. It didn’t.
I expected checks were going to magically appear without any effort. They didn’t.
I couldn’t follow simple instructions to turn things around. I realized I didn’t have an
overwhelming desire to be a failure. There was something missing mentally.
The Simple Path From Failure To Success
The path to the top started with baby steps. I read Napoleon Hill’s Think and Grow Rich,
W. Clement Stone’s Greatest Success Secret, and Norman Vincent Peale’s Power of Positive
Thinking. Actually, I didn’t just read them; I devoured them.
No starving man ever appreciated a meal more than I valued these books. All of a
sudden, things didn’t seem so bad. After years of stumbling blindly in the dark, I found the
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path leading to success. Today, as the coach to hundreds in my high priced programs, I
shortcut their learning curve.
I began to look at my fumbles and bumbles in a new light — as part of a learning curve
which was now accelerating rapidly. I even discovered my impressive strength amidst the
failures, which I now aimed squarely at the top. I sharpened my focus and blasted off.
“Right On Target!”
“Stephen, I just finished your "Wealth" program and I have to say
congrats...The concept of the Third Influence is "right on target". I realized
also that although I thought I "knew it", the way you explain "little changes"
reminded me to "do what I know". Thanks for nudging me back on track in a
few areas. We all need it!”
~ Jim Fleck, Instant Profits Marketing
Uncovering Hidden Talents
I took a brutally honest inventory of my skills and started my first moves online. I hit a
number of singles waiting for the right pitch to blast in out of the park and when I discovered
the futures market, I found my niche.
When I got started online, there weren’t any trading sites. Heck, the web barely existed.
There were some forums and newsgroups but that was it. I began studying the market and
following the trends. Soon, I caught the rhythm of the futures market and understood the
direction of the market.
So many people clamored for my scoop on the futures market, I was forced to throw up
my first sites. Then I began emailing my suggested trades and began to build a following. My
daily trades were outperforming expensive high paid services when out of the blue, fortune
smiled on me. A subscriber wanted to pay me five thousand dollars to teach him my trading
methodology. Instead, I started a paid subscription service and charged $350 a month.
Within days, I had over one hundred paid subscribers and I was banking, over $35,000 dollars
a month! (Today, if I have a month like that I think it’s slow!)
My first ebook was Rapid Fire Swing trading which did $49,000 in the first fifty days. To
date, I’ve sold over five thousand copies banking $249,750 from this one product. Thousands
of people signed on for my daily market analysis emails. And rave reviews poured in:
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 “Hi, Stephen. It has been an excellent experience trading your RF Swing
Trader. I don't know how you do it, but it is fantastic. Over $3.000.00 in
one week with a small account, can't complain! Keep it coming and God
bless you and yours.”
~ Hilario Vieira, St. Catharines, Canada
“Hello Stephen, This week was the first time that I ever made a Futures
Trade and I followed your recommendation for Cotton which gave me a
profit of $725 in just 3 days. I am anxious to see what you have to offer in the
coming week that can help to add to my profits.”
~ Paul Shoemaker, Woody Point, Newfoundland
“Stephen obviously knows what he is doing, look at the results, but on top
of having incredible results… he CARES about you as a trader, and a
person.(email him a question, and learn for yourself!!) For the price of
RFST, it will pay for itself many, many, many times over!!!!”
~ Keith Aitken, Toronto
Those reviews and hundreds more gave me the drive to go even further. Other trading
products I’ve launched made Rapid Fire Swing Trading seem like spare change. Some of these
products have made over a million dollars and they continue to sell through my affiliate
connections day after day.
But this was just the beginning to becoming an...
Overnight Internet Celebrity
The Internet marketing world was filled in distortions, lies, and hype. When I
published The Whole Truth, it was a breath of fresh air. But I wasn’t prepared for the
stardom that followed.
I revealed the most effective marketing techniques and condemned the deceptive ones.
Within days, The Whole Truth blazed new ground on the Internet and became one of the
298 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
best selling ebooks of all time. But less than 20 pages of the book created nonstop contro-
versy. In those pages I disclosed a strategy that virtually guaranteed top position in search
engine rankings — the Smart Pages.
Everyone had an opinion about Smart Pages. The mammoth search optimization firms
hated them because this $97 product outperformed their outrageously priced services. I was
subjected to torrents of abuse and invective because my product performed as promised. In
fact, rumors surfaced that Google changed the way the ranked pages because my Smart Pages
were making it too easy to rank highly!
And at about that time, I started my Internet Coaching service which is still active
today. I’ve met thousands of Internet entrepreneurs. Many of them reaching pinnacles of
success; others were scrapping the bottom when they started. And I began to turn their
failures into towering homeruns.
“Five Minutes To Change Your Destiny”
“NOTHING teaches better than experience and example... and Stephen
Pierce gives you BOTH! His Wealth CD’s give you practical examples, steps,
and tools that make a difference in your life — FAST! Within the first 5
minutes, Stephen gives you specific strategies you can use to change your
DESTINY and they come straight from the depths of his own experiences..
the same experiences he used to transform his life into one of unlimited
abundance. His genuine desire to help you succeed and find your own path
to greatness shines through in every minute of this power-packed program!
Do yourself and your family a favor, get this program NOW!”
~ Jim Edwards, Author, “5 Steps To Getting Anything You Want”
I reached into my bag of tricks for my exclusive coaching clients and shared...
The Power of The Third Influence
It’s not another strategy or tactic that builds wealth; it’s an iron-clad mindset. It
means shedding the failure thinking of the past and locking your compass on your desti-
nation and never swerving from the goal. I’ll tell you shortly how quickly and easily you
can accomplish this.
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 “Just Follow Stephen’s Message!”
The real secrets for making mind-boggling amounts of money and achieving
“Stephen Pierce's enthusiasm, zest and message is positively magnetic. you dreams! (Only a handful of people ever reach their goals and those who
With absolutely no advantages and everything against him Stephen shows do never share their secrets.)
you how anybody can rise above any obstacle to become successful,

What an ex-drug pusher can teach you about making fistfuls of cash! (And no,
wealthy and happy. How? Just follow Stephen's message.”
you don’t have to go “hangout” with drug addicts to learn this. I reveal it all —
~ Yanik Silver, Internet Marketing Expert, Author of Public Domain Riches step-by-step — so you can get started immediately!)

A simple exercise you can do to sleep your way to success! Years later, I still
Have you ever wondered why so many people have read “Think and Grow Rich” and
do this exercise every night without fail and continue to increase my
hundreds of other self-help literature, yet struggle to accomplish their goals. Clearly, these
wealth... and you can too.
people have “thought” but they haven’t grown rich. I’m about to reveal what’s been missing.

A quick way to zap stress out of your life. No need for years of therapy. Just

The inside story of how I went from homeless street-bum to Internet mega-
follow adopt this instant formula for relief.
success story and the simple adjustment you can make for instant results.

The “missing link” in most self-help books... or... why most people who try hard

How to get everything you want in life... without... force, struggle or unethical
to pull themselves up fail in the process. (But once you discover this missing
behavior! (No need to pull the stunts I did as a kid. Just apply my simple
ingredient, your success is guaranteed!)
suggestions... and... sit back while the money, fame and fortune seek you out
almost effortlessly!)
What a simple high school chemistry experiment reveals about your chances for
success. Master this simple lesson and you’ll have all the motivation you need

The single most important thing you must do before you go out and purchase
to reach the top and achieve wealth beyond your wildest dreams.
a single self-help book or audio set. Ignore this and your purchase will just be
another book taking up space on your shelf. Follow my advice and you’ll
How to reverse the lack of poverty in your life and stop failure dead in its tracks.
pocket endless riches. You’ll taste the sweetness of wealth and yesterday’s failures will rocket you
forward to tomorrow’s achievements.

How to find out what you really, really want! (Not one person in a thousand
knows this... yet... it’s crucial if you want to achieve your dreams with the least
The secret behind Mike Tyson’s success and his slide into failure. If he knew the
amount of time, effort and struggle on your part.) lesson of the Third Influence, he’d still be at the top.

Why people are programmed for failure. (And... what you absolutely must
How to recognize the presence of the Third Influence in your life and how you
do instead to give yourself an “unfair advantage” when it comes to launching can harness it so your success can go on autopilot.
your next effort!)

Why the Power of the Third Influence is the single most important indicator of
your success! (Most successful businessman won’t share this with outsiders but It doesn’t matter what you have in your bank account or what your
it’s the truth nonetheless.) current assets are. I know you can have the breakthroughs you desire
and start living a fulfilling life.

A simple way to eliminate failure thinking. This simple secret was only known (and
used) by my coaching members. Now, they can be in your hands for instant results.

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Activate the Power of the Third Influence In Your Life
“$173,317 Dollars in the Last Five Months!”
“Stephen Pierce's incredibly powerful strategies and techniques have helped
us bring in an additional $173,317 dollars in revenue in the last 5 months.
Stephen Pierce is in the top 1% of marketers and entrepreneurs in the world
today. Eat every word he says up and immense profits will be your dessert.”
~ Mike Litman, #1 Best-Selling Author of Conversations with Millionaires
Since sharing my success mindset with my coaching members, they’ve been begging me
for a product they could share with their friends and family.
These people — among them the sharpest marketers in the world — have read all the self-
help books, bought all the tape sets, and attended all the seminars.
But only after learning about the Power of The Third Influence, did everything
connect for them.
Up until this point, the ONLY way to discover how to harness the Power of the Third
Influence was to be a member of my coaching club and pay $XXX every month.
But, I believe in giving back to the community. I tithe between 10% and 15% of my
income to the poor and the many organizations worthy of support. Releasing this double CD
set to the public is one more way of giving.
Begin to Accumulate Massive Wealth (underlines are links)
(Picture of CD set on the right and make it a link)
Look, I know you’ve probably purchased self-help products before and you’re probably
wondering “What’s so different about The Seven Secrets of Wealth?”
The answer is something I’ve learned from my years of coaching. Many people purchase
these products but few apply their concepts.
You see, many of them take months to understand and still longer to put into practice.
Others require almost superhuman effort to achieve their promises.
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Seven Secrets of Wealth is entirely different. From the time you listen to the first
track on CD number one, you will feel compelled to listen all the way through. But even
more importantly, the program is so deceptively simple, you can be on your way to success
in just about 57 minutes.
My Problem, Your Bargain
Now most of the people in my coaching program are delighted I are sharing my mental
mindset. But others are likely to be a bit upset.
I’m not going to charge you what others have paid for this information. No way. Your
cost is just $97 which is about 1% of what the others have paid.
That is not going to win friends among some of my coaching members so the deal is on
for right now. But, I reserve the right to remove this offer at any time.
So you’ll want to snag a set of Seven Secrets of Wealth while you can.
Prove It To Yourself!
Here’s the deal, just say yes on the order page and I’ll rush a copy of the Seven Secrets of
Wealth to you immediately.
Listen to the set as soon as you get it. Follow the simple action plan. Watch for a change
in your attitude followed by a huge change in your financial situation.
Take thirty, sixty, ninety days to apply the Power of the Third Influence in your life.
(Put the following section in your own handwriting)
If it doesn’t turn your life around and make you more successful, I don’t think
you should have to pay for it. Just drop it in the mail and I’ll refund your money.
And what the heck, I’ll even refund your postage too.
But if you’re like the others who’ve listened to this program, people will need
a crowbar to pry your fingers off this set.
Warning! Lend this set to your friends at your own risk; you may never see
it returned!
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 Quick, Easy, and Inexpensive
The Seven Secrets of Wealth contains my ultra-secret formulas for developing an instant
success mindset.

But this sweet deal won’t last for long. I urge you to think of your dreams of success.

If you’re not at the top yet, The Seven Secrets of Wealth will get your there in a jiffy.

In less than two minutes from now, your copy can be on its way to you. This may just be
what you’ve been missing your entire life.

Great Christmas Present!

This year, give the gift of wealth building and abundance. Make your shopping for a
special person quick and easy. Just let us know on the order form this is a Christmas gift and
we’ll even wrap it for you and have it delivered with a gift card from you. This is the gift you
will be remembered for in the years to come.

See You At The Top!

Sincerely,
Stephen Pierce (Signature in blue!)
Stephen Pierce

PS. Remember, you have access to the same winner’s mindset only available to my exclusive
coaching members for less than 1% of what they had to pay. Just $97 (plus shipping and
handling)and it’s on the way to you.

I Want the Seven Secrets of Wealth

PPS. I are NOT kidding about the guarantee. Take ninety days to put this program to the
test. If you’re not thrilled with your purchase, just let me know for a quick, hassle free refund
(including your postage!)

PPPS. Whoops. Just got contacted by a huge online company. They want my entire stock of
HEALTH
CD’s for their members. Better grab your set before it’s too late.

Reserve My Copy Today!

LETTERS

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 HEALTH LETTERS

Hypnosis Check
E veryone loves to get a check in the mail. It’s an effective technique and it is used very
often in direct mail.

This letter is slightly different because the check is at the top of the letter. It catches the
eye because people do not throw away checks.

This letter was modeled after a similar letter used successfully at my friend Jim Van
Wyck’s centers in Canada. Jim mailed his letter in a plain #10 white envelope with the
“pay to the account of ...Jane M. Prospect” showing through the window. Everybody
opens...and reads this kind of letter.

This letter was sent to people who came in for a free consultation but did not sign up
for the program.

Each program varied in price from $1277 to $3077. For those who were inclined but the
price stopped them for going further, this irresistible offer of four weeks of hypnosis for only
$177 brought many people in the door waving their checks.

I cut my teeth in copywriting by creating dozens of highly effective weight loss ads. I hope
to share these with readers in the future.

307
 Harlan, I have written you a check for $300.00 you can use
for a powerful 4 week program for Weight Loss. Why am I
offering you such preferential treatment? Because ....
I expect people will be lining up and begging you to tell
them how you lost your weight.
Dear Harlan,
As you can see, I have made out ... ready to sign... a “special internal account check” for
$300.00 which you can deposit directly into your personal Positive Changes Anniversary
account. This check is good for your personal account and may be used by you as participant
in our anniversary celebration.
Four years ago, we introduced South Florida to the benefits of losing weight with
hypnosis. Since then thousands of South Floridians have lost weight without a struggle,
without deprivation, and without being hungry. They have gotten results like this:
“Gained Control Over Food”
“I have lost 15 pounds in less than 2 months with Positive Changes
Hypnosis. I have taken off 5 inches of unwanted fat. My weight loss has
been very easy. Hypnosis eliminated the cravings, food binges, and poor
eating habits I had before. I no longer feel out of control. Losing weight
has brought my self-confidence back. I believe my weight loss will be
permanent. I recommend you try it too.”
~ Susan Testimonial
308 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
“Weight Melts Off”
“I lost 36 lbs. in 2 1/2 months. I dropped 9 lbs. the first week. That impressed
me. I’ve never had weight come off like this before. Just melting. I no longer
crave the junk foods. My mind and body tell me to quit eating and I do. My
headaches and depression are gone. Joint problems have vanished. I
believe my weight loss will be permanent. The positive information is being
instilled in my brain and I know it’s going to stay there.”
~ Susan Testimonial
“My Weight Loss Will Last Forever”
“I’ve dropped an astounding 47 lbs. I noticed a change in my behavior right
after my first session. Instead of my usual high calorie snacks, I’m now
eating vegetables. Ice cream, pretzels and Pepsi were my nightly routine
when on duty. Hypnosis eliminated the cravings, food binges, and my poor
eating habits. I no longer overeat in the evenings. I’m recommending
Positive Changes Hypnosis to everyone I know. My weight loss will last
forever because I’m eating right and it’s easy.”
~ Susan Testimonial
“I went from a size 12 to a size 6!”
“My results were immediate. The same day as my first session! I was amazed
when I realized that my cravings were now for healthy foods. I didn't even
know that I was changing my food intake. I gave up junk foods. It happened
naturally! By the next day, I knew I was in control. I melted off over 30 pounds
in total. I am happier and feel stronger thanks to Positive Changes Hypnosis.”
~ Susan Testimonial
“Now I can look in the Mirror and Smile!”
“Immediately after my first session my food preferences changed. I was
amazed when I realized that my cravings were now for healthy foods. I
didn't even know that I was changing my food intake. It happened
naturally! By the next day, I walked with a new spring in my step and a
CHAPTER 5: HEALTH LETTERS
309
 smile on my face. I lost 4 pounds my first week and 10 pounds my first
month! I melted off over 20 pounds in total. I am happier and feel stronger
thanks to Positive Changes Hypnosis.”
~ Susan Testimonial
Do something that works!
It’s been shown time and gain that losing fat and achieving a healthy body weight is
something most people can’t do alone. So don’t feel ashamed that you’ve tried losing
weight on your own and haven’t succeeded. The only shame is in giving up the
fight...especially when there’s a way to lose the weight without a struggle that is fast, easy,
and you don’t have to starve yourself.
So let’s get together. What’s worked for others — others who have successfully lost 20
lbs., 30 lbs., even 200 lbs. — can work for YOU. And with our program, the weight you
lose is based on behavior and lifestyle changes. The government tells us that this is the
only way to lifestyle changes.
Hypnosis Made Simple
Here’s how hypnosis works. Ideas and attitudes for healthy habits are powerfully commu-
nicated to your subconscious mind while you are relaxed. In hypnosis, you are much more
open to suggestion than when you are in “normal consciousness”.
Or think of it another way. Is it easier to change something when your body is tense,
nervous and stressed..... or when you are calm and centered? Is it easier to learn something
when your mind is busy, overactive, jumping from thought to thought.....or when you are
relaxed and comfortable. Hypnosis just magnifies this normal process.
The One Question Everyone Must Ask of Themselves...If
They Truly Care About Having a Better Life
Here’s the single question you must ask yourself if you want to lose lots of body fat and get
slender and attractive looking. You already know what to do to lose weight, don’t you? You
know what foods to eat. You know when and how much to eat. The problem isn’t what you
know — it’s the pressures within you that get you to do something else.
310 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
For example, you know you shouldn’t be eating a candy bar but a voice inside seduces
you into thinking “one little candy bar isn’t going to hurt.” That behavior won’t help
maintain your weight.
What if you could automatically apply all the food behaviors you already know and make
them part of your life — without the inner conflict? What if all of your poor eating habits
were redirected and you began eating the right foods, at the right times, and in the right
quantities? And enjoyed it as much as any candy bar you’ve ever had. What if you made
exercise a regular part of your life? And enjoyed it so much that nothing could keep you from
it. All of this is easy and possible with Positive Changes.
Here’s Scientific Proof
As evidenced by recent studies published in medical journals, hypnosis has been shown
to be a successful tool for weight loss. For example: In a study reported in the Journal of
Clinical Psychology, subjects who completed a behavioral treatment program for weight
management that included hypnosis lost significantly more weight than subjects whose treat-
ment plan did not include hypnosis.
A Journal of Consulting and Clinical Psychology reported on a study of 60 women who
were at least 20% overweight. The women who participated in hypnosis lost an average
of 17 pounds while the control group lost only a half-pound on average. Hypnosis was
seventeen times more effective.
What the Media Says
Allure Magazine: “Most racetrack long shots have a better chance than the typical dieter...”
Woman’s Day: “Successful weight loss relies as much on the mind as the body”
Newsweek: “the easiest way to break habits is through hypnosis.”
Cosmopolitan: “The country is turning to hypnosis to lose weight.”
CBS Channel 4: “Hypnosis works.”
Dateline NBC: Hypnosis was the fastest and safest way to lose weight.
We have taken hypnosis to the next level. To a level where positive changes will
naturally and automatically occur in your life. That’s why we’ve named our company
Positive Changes Hypnosis.
CHAPTER 5: HEALTH LETTERS
311

Seems Like Magic
Most of our clients report significant behavioral change after their first session. We hear
words like “effortless” and “simple” from our clients. And when you effortlessly change the
behaviors that got you overweight, everyone is going to want to know how you did it.
Here’s How to Use That Check I Wrote.
Our least expensive program is a one month program for $477.77. Because we are
celebrating our fourth year anniversary in Florida, I have written you a check for $300
towards that program.
This means for the next two weeks only, you can enroll in the proven Positive Changes
weight loss system for an exceptionally low price. You get four weeks of our proven weight
loss program for just $177.77. This includes:
 A one on one session with a certified hypnotist. Not only will you learn how to shed all
the weight you want, but also the hypnosis will help you to make the changes naturally.
You will be given a complementary copy of this recording. (A $250 value)
 A Slenderific seminar followed by light and sound enhanced hypnosis. You’ll get the
motivation you need to overcome self-sabotage and think positive. (A $100 value)
 A Mind Body Seminar followed by a hypnosis session. You’ll learn the secrets that turn
your body into a fat burning machine. (A $100 value)
 A personal coaching session with a hypnotist to laser in further changes that you want
to make. (A $100 value)
 Four Hypnosis Acceleration Sessions. You’ll train your subconscious to easily, rapidly,
and totally redirect your brain to think and act like a thin person. Each session lasers in
on a different target area. (A $200 value)
At my regular prices, you are getting the value of $550 for only $177.77. (It’s a good thing
my accountant isn’t seeing this letter!)
Here’s what you are going to learn in this program.

The psychology of permanent weight loss...Goal setting and motivation
tactics that program your subconscious mind for massive success...Follow this
“secret mental training formula” and you’ll be eating properly and exercising
312 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
consistently — Just imagine... no more “willpower” required! (These are the
same techniques that NFL, NBA, MLB and Olympic champions pay sports
psychologists hundreds of dollars an hour to learn.)

How to lose weight permanently. It’s a fact — 98% of the people who go on
conventional diets gain all the weight back and sometimes they end up fatter
than when they started. Now you can learn how to be in the successful 2%
group that keeps it off forever.

How to break through any weight loss plateau — even if you’ve been stuck
at the same weight for years! 10 fool-proof methods that work like magic
every time.

How to boost your energy levels higher than you ever thought possible — almost
instantly! (you’ll notice the difference the very first day)

Why some people always seem to gain back the fat they’ve lost and how to
GUARANTEE you keep it off for good.

7 strategies to make sure your body never goes into “metabolic shutdown
mode” and the one thing you must do immediately if you suspect it’s already
happened to you

The psychological reason why most people sabotage themselves...just when their
diets are beginning to work. And how to make sure this never happens to you!
And there’s more...lot’s more
You’ll also get three FREE bonus reports which were previously only available to a small
group of clients in my coaching programs, or you had to pay $12.95 for each report. These
bonus reports are yours absolutely FREE when you enroll.
BONUS #1: Foods That Burn Fat, Foods That Turn To Fat
Many of my clients have told me that this ONE report was worth twice the price of
the entire program. It’s easy to see why: In this super-popular bonus report, you’ll learn
exactly which foods “burn fat” and speed up your metabolism — without having to cut
calories drastically. (When you eat these foods, you can actually eat MORE and still lose
fat!) This report reveals all the juicy details that most successful weight loss masters would
rather keep to themselves.
CHAPTER 5: HEALTH LETTERS
313
 BONUS #2: The Language of Confidence came here I was a size 12 and it wasn’t going to be too long before I went up
This report will change your life. You will learn about how the language you use to a 14. I had made up my mind that was not going to happen. I knew from
affects your weight. This study has made an immediate effect on countless lives. Now it the beginning that Positive Changes would work for me.”
is yours absolutely free. ~ Susan Testimonial

BONUS #3: Stress Busting Secrets to Keep the Pounds Off

Finally! They’ve discovered that stress is one of the greatest sources of weight gain. This
special report reveals the secrets to eliminating stress in your life, once and for all.
Wouldn’t you like results like these?
“It’s Like a Miracle!”
“Wow — I can so NO to all my favorite foods without effort. I no longer
have my crazy desire for sweets and I’ve only been coming here for 2
weeks. It’s like a miracle.”
~ Susan Testimonial
“The Best Decision I Have Made”
“I came to Positive Changes with an open mind to hypnosis but with
questions. After 5 weeks of following the program I have lost 17 pounds
in an almost effortless way. The experience that I have had so far has
been the best decision I have made in my life. My wants and questions
have been answered.”
~ John Testimonial
“I Couldn’t Be Happier”
“I dropped 35 pounds in three months using Hypnosis! I couldn’t be happier.”
~ John Testimonial

“My doctor took me off insulin!”

“I started Positive Changes Hypnosis 6 weeks ago as I was celebrating “Now I Can Wear Sexy Clothes”
my 80th birthday. Outside of losing weight, the most rewarding result
“My dress size plunged from 14 to a sexy size 8. Hypnosis worked when all
was my sugar level has lowered to the point I do not use insulin — an
else failed. Positive Changes Hypnosis is special to me. They helped me
average drop of 40 to 50 points lower. I have no desire to eat junk food
when all else failed. That's why I urge you to give them a call.”
and my intake of carbohydrate is dramatically lower. I intend to continue
the new eating habits.” ~ Susan Testimonial

~ John Testimonial

“I’m 26 pounds lighter!”

“Size 12 to Size 4” “I’m at my goal weight, and I look great! Thanks to hypnosis, I’ve lost my
“Positive Changes has made a lot of good things happen in my life besides weight for life!”
losing weight. My cholesterol has come down and I have been off medica- ~ John Testimonial
tion. For two years, I had to sleep with a machine and I no longer need that.
My grandson’s getting married so I had to buy a new dress size 4. When I

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315
 “Effortless Weight Loss” Harlan, this program really works.
“I work in a sleep lab. My weight loss has been effortless. Without thinking I Call us now to get started!
just stayed away from the foods that I would normally snack on and I began to
eat more healthy foods. I am in control of my behaviors now. The weight just
came off. I believe that hypnosis will help me achieve permanent weight loss.” Sincerely,

~ Susan Testimonial Harlan D. Kilstein Ed.D. C.Ht.

Clinical Director

“Quit Smoking and Dropped 47 Lbs.!”
“I participated in two programs simultaneously. Weight loss and stop
smoking. I have been very successful at both. I stopped smoking and lost 47
lbs. in two months. I strongly recommend hypnosis to everyone.”
~ John Testimonial
P.S. You really have to act now or you miss this great deal. Call today. You must be one of the
first ten to enroll in either center to take advantage of this offer.
P.P.S. Four incredible weeks of the most powerful weight loss program in South Florida for
just $177.77. This is an offer that will never be repeated.
Testimonials may not reflect typical results/individual results vary.

“Self-Confidence Boost”
“I tried a number of weight loss programs. I would lose weight, but gain back
every ounce. Several members of my church congregation found success
with hypnosis. Although I had preconceived ideas as to what hypnosis is, I
decided to attend an initial consultation. I have not regretted that decision!
Clothes that were too tight now fit. The relaxation techniques reduced stress
and help me sleep better. I have reached a level of self-esteem and self-
confidence which I never thought attainable.”
~ Susan Testimonial

What’s the catch?

The catch is simple. When you enroll in our program, you are going to notice results very
rapidly. In fact, probably the first week. Even better than that, your friends, neighbors, family
members and co-workers are going to notice the changes and begging you to share your secret.
And when they ask you how you lost the weight without strenuous exercise or massive starva-
tion diets, we want you to tell them about Positive Changes. That’s the catch.

Pick up the phone and call Sandra at my Broward office at xxx-xxx-0510 or Mary at the
Miami office at xxx-xxx-2525. (They’re sisters by the way.) Tell them you got my check and
they will get you started right away.

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317
 Acne Secrets If Acne is making your life miserable…
This letter started on the Internet and was so effective, the owner wanted to take it to
direct mail as well. “The Amazing Swiss Secret
This letter is directed at teenage emotions and pushes the emotional buttons again and again. to Acne Proof Your Face”
The subheads and the captions under the pictures force the emotional pitch at every turn. Use These Natural Methods to Eradicate Your
I use a technique in this letter called, “It’s not your fault” I first learned from Dan Kennedy.
Acne in Just 3 Days — Guaranteed.

It’s not Your Fault! Dear Acne Sufferer,

People told me that I should wash my face more often.
People told me I should stop eating so much chocolate.
Someone even told me I should stop thinking about sex so
much. Fat chance.
People told me, “Just live with it.”
And that seemed to be my only choice until...
How I Stumbled On a Secret Cure That
Got Rid of My Ugly Unwanted ACNE!
Sales on this product increased significantly when it ran on the Internet.
Acne makes guys
miserable too.
Acne makes your life miserable. I know first hand
because I had one of the worst cases in history. At least Girls notice when
your skin is broken
it felt that way.
out with acne.
When my face broke out, my life changed. I used to
go out with friends all the time. Now I wanted to hide.
Look when you walk into a room and there’s a cute
guy or a girl you’d like to know better, watch them scan
the room. In less than a couple of seconds, they make up
their mind. And if you’ve got zits on your face so that you
look like the Wicked Witch of the West, there’s no
chance they’re going to come talk to you.
I hated having my picture taken. I didn’t want to look
at my senior picture.

I stopped going to parties. Stopped hanging out with

my friends. My life was ruined. I hoped and I prayed that
my acne years would end. When you have acne,
the tiniest zit stands
Worse than that, were all the well meaning people out on your face. You
who told me things like, “Life’s about how you feel feel like hiding from the
inside, not outside.” Yeah, right. Like they had a clue. world. Now, there’s a
solution that works.

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319

How Many Expensive Treatments
That Leave The Skin —
Scarred and Unattractive Have You Tried?
Ever notice how many cures there are for acne? Only
problem is that they don’t work...
First we have the special cleansers that they sell on
infomercials (rip off city).
Then we have the creams that smell and leave your
skin oily.
secret that heals acne
Finally, we have the prescription drugs that can leave
you sterile. You know which ones I’m talking about.
(Like I say its name but then their lawyers would come
after me.) Give me a break!
But people are so desperate. They take them anyway. When you’re suffering with acne,
even serious side effects don’t matter.
In my senior year, we hosted a boy from Switzerland. And man, this kid’s complexion
was perfect. Not only did all the girls think he was “da bomb” in girl talk, his face looked
like it had never seen a zit.
The week before he went on to another school, I got up my courage and asked him,
“Did you ever have acne?”
He laughed. He told me that his face once looked like mine but there was an old Swiss
remedy that all his friends used that really worked. He told me what to do and that in just
three days; I would see the most incredible results.
But that wasn’t all. You’ve seen pictures of Swiss guys and girls in the magazines. They
The amazing Swiss all look like models or something. But they have this whole system for treating it so it just
goes away. And even if they have a flare up, three days later, it’s gone.
is just 3 days. Your
skin can be smooth I Backed Up My Armored Car Up to the Fort Knox
and soft again.
of Skin Care and Loaded Up all of the Gold!
My new Swiss buddy spent hours with me I unloaded and debriefed every piece of the
secret system that he and his friends used to eliminate acne from their lives. I couldn’t
believe the possibilities.

It’s not Your Fault! Imagine Life Without Acne!

People told me that I should wash my face more often.
People told me I should stop eating so much chocolate.
Someone even told me I should stop thinking about sex so much. Fat chance.

Have Fresh Looking, Clear, Un-blemished Skin, that People Who Knew You
Would Swear You’d Paid Thousands for It! And everyone you knew would be
dying to know your secret. They’ll think your kidding when you tell them
how simple the cure is.

People told me, “Just live with it.”
Become the popular person you were meant to be when everyone stops
judging you by your zits. You’ll have to take out a second phone line to
And that seemed to be my only choice until... handle all the calls.

How I Stumbled On a Secret Cure
That Got Rid of My Ugly Unwanted ACNE!
Every year, my school would host kids from a different foreign program. It was an
exchange program but I never knew anyone from my school who got to go. (Boy, there were
plenty of kids I would have gladly exchanged.)

Stop to look at every mirror you pass because you don’t believe the new you. And
in the background, you’ll see people looking at you wishing they had your looks.

Burst out of the shyness bubble that’s held you back because you didn’t want
people looking at you. I gotta warn you, people will stroke your face for
weeks to find out if its makeup.

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321

Take all of the useless acne medications that you bought and have a burial
ceremony in your backyard. You’ll never need them again and will feel sorry for
those who do.

Have the complexion of a Hollywood model. Notice how they never seem to
have a zit. Well they use makeup but you’ll never have to use cover-up again!

Notice how your parents take credit for your skin clearing up. Yeah mine
thought it was the latest medicine they bought. They never even knew my
secret and I never told them!

Save a Fortune by Not Spending on Pills, Potions, Ointments, and Treatments
so you have more money to go out with all the new friends and dates who are
going to want to get to know you better.
Are you sick and Tired of Having Acne?
This is your opportunity to get rid of zits, pockmarks,
blemishes and the misery that goes with it.
Once I got my Swiss friend to spill the beans and tell me his secrets, I began to research
more and more. I even stumbled onto name of a turn of the century Swiss Doctor who
discovered the secret remedy! This doctor had been suffering with a liver disorder and
while looking for treatments for his liver condition he stumbled on a technique that is
revolutionary in helping acne suffers.
The Amazing Acne Treatment of a 19th Century Swiss Doctor!
Finding this discovery was the “light at the end of the tunnel”. So I kept
digging...and I found information about another doctor who was using this same
technique 30 years ago in Britain.
It seemed too easy. I started using this technique and I watched my acne vanish. Gone.
Goodbye zits. It’s over. Nada!
But I kept digging. I traced every single one of the secrets my friend taught me.
I compiled a veritable goldmine of information for ACNE sufferers. Acne Secrets
reveals the exact step by step process that will start you on the road to your new life — Acne
Free. That’s what I said.
322 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
There is nothing like it anywhere.
Well, I shared these secrets with some of my friends and it worked for them too.
But I’m going to warn you. The treatment is so simple that you’re likely to say, “This
can’t work!”
But you have to try it. And it is easier than going to the drug store and buying the
latest rip-off product or going to a dermatologist so you can pay big bucks for a prescrip-
tion item that doesn’t work.
If you’re suffering form ACNE and all the other spin-off problems that naturally get
associated with it, you need to get your hands on a copy of this simply Amazing system.
Here’s just a tease of what you’ll get:

How to really wash your face so ACNE doesn’t have a chance to ever pop up
again! Imagine never having a zit or blackhead again.

The Myths about What Causes ACNE... AND... What Doesn’t! (The list will
shock you as to what’s true and what isn’t!) Relax, thinking about sex isn’t on
the list and after you start using this treatment, let’s just say that like Brittany
Spears, you won’t stay a virgin!

How to Spot the Worst Form of ACNE, so you’ll know EXACTLY How to Treat
It When It Rears it’s Ugly Head! And you’ll be able to stop it dead in its tracks.

How to Spot the Top 10 “Impostor ACNE Conditions!” (AND... what to do
about treating them accurately!)

The Differences between Teenage and Adult ACNE... And what to do about
both of them.

Why EMOTIONAL SCARS Can Leave a More Lasting Effect than ACNE’S
PHYSICAL SCARS! And how you can handle your new popularity.

The 5 Elements That Produce CLOGGED ACNE Blemish! (Knowing this can
help you quickly, easily, and effectively eradicate it... for good!)

6 Reasons a Simple Three Day Treatment will Banish Acne from your life.
You probably won’t even have to let anyone know that you’re doing it — once
you know these secrets.
CHAPTER 5: HEALTH LETTERS
323

The Simple Garden Fruit That Has an Extraordinary Effect in Demolishing
ACNE! It became my all time favorite and it will be yours too.

How to turn your body chemistry into ACNE destroying weapons. Forget not
being able to find Sadaam’s chemical weapons. Not one person in a million will
ever guess your secret.

What People With Serious ACNE, Must Do To Their Face Early in The
Morning. This simple 3-Step Process Will Leave You Smiling all day!

A Secret Cleanser That Works Miracles for You While You sleep! Every
morning you wake up to a refreshed new you.

A Simple 3-Part Process That Removes the Main “Attackers of the Skin!”
(Toxins Haven’t A Chance When You Kick This Into Action!)

Why something found in your kitchen freezer will have Your Pores and
Blemishes Thanking You Forever (this is not what you think....)!

The One Natural Ingredient That Sucks The Impurities Right Of The Skin in
A Way You Wouldn’t Believe! Goodbye squeezing pimples.

7 Outrageously Simple “Recipes for the Face” That’ll have it Glowing, Tingling
and Refreshed! They’ll leave you with the complexion of a model — guaranteed.

5 Nutritional Tips that’ll Have Your Body Fighting Fit and Your Toxins Looking
for the Exit Door!

A Simple “Face Fresh Plan” That’ll Send Your ACNE Packing and Have You
Looking Like a Million Dollars! Because that’s what people will think you
paid for your new appearance.
Are you ready to Say Goodbye to Acne? These People Did!
“I suffered from severe acne in my teen and early adult years. I'm really glad
to see Acne Secrets available for the acne sufferer. It truly is all about
knowing what to do, and following the steps. It took me many years of trial
and error to figure out for myself the information offered in this resource. I
wish Acne Secrets had been around when I needed it. The information is
exact and will work if followed. A Great gift for those in need.”
~ Cheryl Laures RN (Registered Nurse), WholeBodyBalancing.com
324 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
“... I bought this book on the basis I could ask for a refund if it didn’t work.
Guess what ... it worked. Nothing hard just good simple advice that should
improve anyone's skin with Acne. I LOVE IT!”
~ Oliver Smith, UK
“I read Acne Secrets a couple days ago. I gave it a try because I had nothing
to lose. I have tried everything else. So far the results are great. I have been
following the system for 4 days and so far so good. My face and back are
clearing up faster than anything I have tried in a long time.”
~ Rick Shah, MI
“Nobody should suffer from lifelong scaring of acne, that's why anybody with
acne needs Acne Secrets. Your acne detox is amazing! As an adult still suffering
with major breakouts I can't wait to put your insider strategies to use.”
~ Jim Lodwig, Absolutely-Marketing.com
Now for a limited time, you get my Acne
Secrets — For Free If You Like!
Look, how much have you spent on acne treatments so far?
Some have spent hundreds, some even thousands. Many have certainly spent enormous
amounts of time wondering, figuring, and calculating how to rid their lives of this problem.
For the price of a cheap date, a tank of gas, tickets to a movie, and a snack, your acne can
be gone for good.
And if you try this system and say it didn’t work for me, I’ll give you your money back
AND you get to keep Acne Secrets.
If After Using Acne Secrets, You Don’t Have Clearer, Cleaner,
Radiant, and Fresher Looking Skin Than You Ever Dreamed
Possible, You Get a Quick 100% No-Hassle Refund!
CHAPTER 5: HEALTH LETTERS
325
 Now, I could get really ripped off this way but I know that you’re going to love the new you. Once Again — Ordering is EASY. Here’s What You Have To Do!
But here’s what I want from you in return. When this system does work for you, I want Just Click Here and have your credit card ready. It’s that Simple. For $39.95, You’ll Be
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326 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL CHAPTER 5: HEALTH LETTERS
327
 If you’re pregnant,
Maternity Card
This was a great concept — insurance for the uninsurable. After all, who would insure How To Save Up To 60%
women who were already pregnant or who shortly wanted to become pregnant?
On Your Hospital Bill
Maternity Card hired an Internet expert who unfortunately got in my way at every
opportunity. Dear Expectant Mom,

That’s when I did something totally unusual. I interviewed Maternity Card’s sales team
about what people said who did not buy.
They told me three things:
1. They did not believe the maternity bills were so expensive.
2. They did not believe maternity card could save a significant amount of money.
3. They were suspicious of buying insurance over the Internet.
As you read this letter, notice how each of these objections were answered.
Hospital maternity bills are so high these days,
The stork also brings
families think twice about having babies. Some people huge hospital bills.
think the reason they escort new moms from the hospital Now, Maternity Card
in a wheel chair is so they don’t faint when they see the PPO saves you up to
bill. Today the average bill for a normal delivery is over 75% off your hospital
bills – even if you
seven thousand dollars! And if you don’t have insurance
or your policy doesn’t cover maternity, you’re in trouble. don’t have insurance
and you’re already
My name is Aaron Bouren and when my wife and I pregnant!
had our first child, I couldn’t believe the size of the
hospital bill. Her bill for one night was $4907.50

The success of this letter was immediate. Sales skyrocketed. Their commission based
sales team was so happy, the client told me they composed epic poems in my honor.

In fact everyone was happy — except the Internet expert. He was able to prove statisti-
cally the campaign was a failure.

Only no one believed him.

Then I flipped the page and saw a separate bill for the baby’s stay! Another $888. When
I got home, the doctor sent his bill for $4988.

I could hardly believe what I was reading. I mean my wife was only in the hospital
overnight and they charged her $901 for the bed. At those rates the nursery was a bargain
because they charged only $584 for using the bassinette overnight! I went through each line
of the bill astonished by what I was reading and shocked by the astronomical figures. The
bottom line was a bill of $10,783.50.

328 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL CHAPTER 5: HEALTH LETTERS
329
 Thank God, my insurance covered most of the bill. But while walking my baby daughter The grand total was $18815.63 before the doctor’s bill. But Maternity Card PPO saved
to sleep I began to think about all of the families who didn’t have insurance or families who her $15,420.63, a huge amount. Here’s the settlement:
had health insurance that excluded maternity.

Maternity Card PPO Saves You Money

The next morning Maternity Card PPO was born. Money should not be an issue because
having a baby should be one of the happiest moments in a couple’s life together. Everyone
says pregnant woman glow for nine months; they shouldn’t have to deal with huge bills just
as soon as the baby arrives. Moms should just focus on bonding with their new baby. That’s When Our Fan Mail Began to Arrive!
Negotiating with the insurance companies was easier than I expected. Their terms were
surprisingly simple and with few restrictions. (They couldn’t help someone on Medicaid or “Thanks for the great service and savings. I’m very happy that we found
someone who had applied for Medicaid.) Basically, I would be responsible to create a group you. Not only did we save a total of $6,229 on my $9,875 bill, but you also
of all pregnant (or even soon to become pregnant women) and they would negotiate the made the whole process easier. Much easier.”
lowest prices possible on hospital and doctor bills. ~ Dynasty Albiani, Fallon, NV

Right away, we found people could save huge amounts of money on their hospital bills.
For example, here’s a hospital bill for a mom in Atlanta, Georgia who had a C-section
“Wow! Thanks for the savings. Working with your company was a
pleasure. Everyone was very helpful and I’m glad that we decided to enroll
with you company. Here’s the picture of our baby. Take care and we’ll call
you when the next baby is on the way.”
~ Paul and Joyce Bedford, Rotonda West, FL

“Your entire staff has made me feel very comfortable! Thank you so much
for the good work and the incredible savings (over $11,000!). With no
maternity insurance this was a great option. I will definitely use you again
and, as promised, will tell my friend who are going to have babies.”
Mom’s bill was a staggering $14,780.90 and her baby boy’s bill was $4034.73.
~ Dawnette Woodcock, Vista, LA

“Having a baby is expensive and we were really feeling the pinch, but
MaternityCard™ saved us enough money to buy all the extras. The crib,
bottles, formula, car seat, new furniture and new clothes for my wife and at
the same time baby-proofing the house were all bought with the saving!”
~ Dad (R.B.)

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331
 “We found your info on the web after we found out we were pregnant If you check our BBB records, you will
before our maternity insurance kicked in. We were really nervous about all find there isn’t a single unresolved
the high bills that were starting to come in- especially since we were complaints. Here’s why — we have an
having twins. When I finally decided to make the call- everyone was so incredible no risk guarantee. If we don’t save
helpful and supportive. It really made me feel more at ease knowing I had you at least the cost of your program in the
some help when I needed it. They saved me at least $9000 on one bill, and next year, we’ll extend your program an
I didn't have to deal with the hospital! That was so important to me additional year. (This could only occur if
because I was able to spend more time with my new babies!” you do not become pregnant. I can’t think
~ Kelly Jones, Winnemucca, NV of a single case where we have not been able
to save couples significant money.)

“Thank you so much for your help with my hospital maternity fees. The
hospital originally told me that I would have to pay $11,000.00, but your
customer service department talked with their billing department and the
fee was reduced to $3,300.00. I know I could not have done this myself.
Again, thank you.”
~ K.W. Austin, Texas
We Work Exclusively With Well Known
Insurance Companies
Maternity Card PPO a division of Affordable Health Care Options works with the best
known and recognized national PPO companies in the world. That’s why, as people new to
the industry, we were able to rapidly negotiate discounts at hospitals all across the country.
In hospitals and doctors offices across the country, people immediately recognize the names
of the companies we deal with and they accept.
We work with companies including:
Beech Street
Provider B
Provider C
We are also member of the Better Business Bureau OnLine (use logo). This is what
they had to say about us: “Affordable Health Care Options meets all BBBOnLine
Reliability participation and Better Business Bureau membership standards and is author-
ized to display the BBBOnLine Reliability seal.”
We’re also members of the U.S. Chamber of Commerce (use logo) because we want you
to know you can enroll in our Maternity Card PPO program total confidence you are dealing
with people of integrity.
Maternity Card PPO
Can Save YOU
Money On Your
Maternity Bills
 Doctor Visits
 Hospital Stays
 Lab Work
 Sonograms
 24 Hour Counseling
 24 Hour Nurse Hotline
 Anesthesiologist
 Pre Natal Vitamins
 Newborn Tests and
checkups
 Immunizations
 Prescription Coverage
Plus virtually all other
healthcare associated with
your pregnancy!
CBS News (use logo) recently featured Maternity
Card PPO in a recent study on costs of child-
birth. Here’s what they had to say about us:
“Regardless of what type of professional gets involved,
uninsured patients end up with higher bills, since insurers
negotiate wholesale discounts with health-care providers. But
American Health Care Options has devised a way to make
these savings accessible to more people. The company’s
‘Maternity Card’ provides a way to save up to 60 percent on
childbirth and fertility costs. The program isn’t limited to the
uninsured: Insured people can use the program to cover their
deductibles or as an alternative to paying higher premiums.
And the company promises customers that they don't have to
fill out claims forms or deal with other bureaucratic hassles.
‘We can get people the rates that a [prepaid provider option]
would get, piggybacking on our national network of 450,000
hospitals and doctors,’ explains William Feller, founding
member of MaternitySavings.com, a unit of American Health
Care Options in Austin, Texas. ‘But we’re not insurance. You
can get insurance prior to getting pregnant, but once you are,
it’s like trying to get insurance for a house that’s already
burned down.’ So far, about 2,500 people have used the
Maternity Card since it became available 18 months ago.”

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333
 Here’s How Maternity Card PPO Goes To Work For You
Once you enroll in our program, our staff helps you locate a doctor and hospital in your
area. We figure out the best negotiated program for you and handle everything so you can
focus on having a happy and healthy baby.
For a low monthly fee, Maternity Card PPO will provide you with a totally comprehen-
sive maternity program. Our program includes EVERYTHING related to your maternity
care. And remember, our Certificate of Guarantee that you will save at least the cost of
your yearly membership or we will pay you the difference plus $200 and you get to keep the
benefits for an additional 12 months free of charge.
We have one of the largest networks of doctors, obstetricians, hospitals and medical facil-
ities in the country. We work with these providers on a daily basis to ensure women like you
receive the best care available — at the very best rates.
Our Patient Advocacy Team™ (PAT) will contact your doctor for you, confirm benefits,
and always deliver our preferred rates that save our members thousands of dollars. Your
savings may be more or less depending on your pregnancy, but you are guaranteed to save at
least the cost of your yearly membership or we will pay you the difference plus $200 and you
get to keep the benefits for an additional 12 months free of charge.
24/7 Care — We’re Always There For You
In addition, MaternityCard PPO provides a fully staffed team of registered nurses who
are available toll free 24 hours a day, 365 days a year. They are ALWAYS available to assess
your condition and help you make informed decisions about your health and pregnancy
Once your baby is born, your Maternity Card will automatically expand to include your
newborn to help with checkups, immunizations, and any other medical costs that may arise.
For no additional costs, your Family, Infant, and Toddler (The FIT Program) Card will
arrive shortly after your baby is born with expanded benefits and more real savings.
Affordable Rates
To make our program truly affordable, we keep our fees super low and affordable.
Find out just how much you can save when you speak with one of our representatives.
Call (888) 498.4905 ext. 2000 right now.
334 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
Enroll Now and Save!
When you enroll by midnight tonight, we’ll start your savings immediately and reduce
your enrollment fee to $XYZ. And remember, we’re taking all the risk here by guaranteeing
your savings. Call (888) 498.4905 ext. 2000 right now.
Start Saving Now
Right now you should be preparing for the Pitter-Patter of little feet — not the jaw
dropping shock of getting your hospital bill. Maternity Card can save you thousands of dollars
on your hospital and lab bills.
With the money Maternity Card will save you, you can easily pay for your nursery
furnishings, car seat, stroller, and layette. Imagine when you tell your husband how much
money you’ve saved on your maternity bills. Since you don’t have insurance, it will be a
load off his mind and mean relief for both of you.
Call Now
Here’s More Proof!
If you don’t have maternity insurance (and you’re
not on Medicaid), Maternity Card is a life saver. Take a virtual slide
You’ll be able to spend more time playing with your show savings tour!
little one and less time worrying about the bills.
Congratulations on the New Arrival. Let Maternity Card give you the peace of mind you
deserve. Call us right now Pick up the phone and dial (xxx) xxx.xxxx ext. xxxx.
Sincerely,
Aaron Bouren (Bold signature in blue)
Aaron Bouren
PS. Remember, our team does all the work for you. Well, you’re still going to have to do
the pushing! You can save up to 60% on your maternity bills by enrolling in Maternity
Card PPO. Call us at (xxx) xxx.xxxx ext. xxxx right now.
PPS. Read what a Texas health insurance agent said about Maternity Card PPO. Your
savings start as soon as you enroll!
CHAPTER 5: HEALTH LETTERS
335

Overnight-Copy
The letter you are about to see is from my own website www.Overnight-Copy.com. I
wrote this website pretty much in one sitting in an afternoon. The inspiration hit, the muses
hit and the copy just came straight out and my word processor was on fire.
I was one of the first copyrighter’s to use Google Adwords to attract clients. Today, there
are dozens and dozens of copyrighters using Adwords to attract clients. But in those days, I was
the only one. And, there was a very funny story that was associated with the use of Adwords.
The other thing that we’ll do, which we don’t normally do, is that if you go ahead and
decide to work with me, we will apply that consultation to whatever your bill eventually is.
I want you to get tremendous value from the consultation. I want you to see just how much
your business can increase.
Please shoot me an email at Results@Overnight-Copy.com and arrange your consultation.
We’ll hook up and start working on improving your business.

Having been to a seminar with Gary Halbert and John Carlton, I wrote ads. I bought the
names Gary Halbert and John Carlton and I wrote, “Gary Halbert trained copyrighter” and I
wrote a “John Carlton trained copyrighter” ad.

Well, the next thing I knew was I got a blistering email from John Carlton saying that he
had never given me permission to use his name or to say that he had trained me, and that he
was informed by Gary Halbert as to what I’d done and I better take that ad down and correct
it. Well, needless to say, since John was my teacher of copy I complied with his request and
took down those ads. Later, Gary devoted an issue of his newsletter, The Gary Halbert Letter,
to my Adwords campaign finding with great surprise that his name was worth about 35 cents.

These days copyrighting on the Internet has gotten a great deal more competitive and I
have added to my site over the years. Originally, the site had no graphics whatsoever, but I
added the graphic banner that you see, as well as some pictures. And the truth of the matter
is, I have so many more pictures and samples that I just do not have time to post on that site.

As you scan the sites of Internet copywriters online, see how many of them have swiped
my site at www.Overnight-Copy.com.

The responses from that site keep me extremely busy and at this point, my schedule is
getting tighter than ever. I used to deal with four clients a month but the truth of the matter
is, I’m probably going to go down to two, or even one client a month because I’m just
swamped with work as well as coming out with products of my own.

Because you’ve taken the time to purchase a copy of this book, and you’ve spent good
money, (and I trust gotten good value from this book), it occurs to me that you might be inter-
ested in either a consultation with me or in working with me on a project. I’d like to do is
make you this special offer… if you call my office and tell Sandra that you have a copy of my
book, she will schedule you for a FREE consultation. Normally, we charge $250 for a consul-
tation, but because you’ve purchased this book we’ll get you in for free.

336 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL CHAPTER 5: HEALTH LETTERS
337
 Finally, you attract clients overnight like a
magnet without lifting a finger — guaranteed.
“Who else wants to attract hundreds of cash
paying clients to your business or website and
generate mega-profits?”
It works like magic but almost nobody knows about it.
You’ll ask yourself, how can something so simple be so powerful... and so secret -
That’s the way advertising agencies like it.
Here is an incredible opportunity for you to...
 attract clients overnight regardless of a “weak economy”
 build your business with a ridiculously low cost per lead
 flood your website with paying clients
 laugh at the overpriced advertising agencies while counting your money
 get results overnight!
“Harlan's Sales Letter Brought In $110,000 A Minute!”
“My $10,000 a seat Serializer Seminar sold out in 4 minutes! It must have
set a world record for creating a cash tidal wave. Paypal staggered and
nearly collapsed under the rush! Thanks Dude.”
~ Frank Kern
If your business isn’t the success you dreamed of, this is your opportunity for your
business to do a 180 overnight. It doesn’t matter what business you are in, or what shape
the economy is in.
When clients are magnetically drawn to your business, your phone rings off the hook.
Clients clamor to be the first to pay for your services.
But when your marketing is not effective, your phones are silent. And your bank
account balance begins to plummet.
338 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
It drives business owners insane. Every time they place an ad, they never know what to
expect. All the advertising agencies tell you that if only you get your name and your logo out
in front of the public long enough, customers will flock to your door.
Or you put up a website and you have two problems. First, you have to get people to your
site. Second, they have to convert from Internet surfers to buyers. Studies show that people
make decisions about websites in about 7 seconds. And if your website doesn’t grab the reader,
they are not going to buy.
The newspapers, radio stations, and television stations have a built in answer. “You didn’t
advertise with us long enough. Give us thousands more of your hard-earned dollars and
eventually, these ads should work.” And then, when business never comes around, they come
up with yet another advertising package guaranteed to drain you.
That’s the way it was for me and now. Those days are over...
I ran a successful counseling business and noticed that my leads began to dry up. Ads that
my franchise supplied which were once effective no longer worked. My phones went silent.
My cost per lead grew to outrageous proportions that I felt that I was working for my
newspaper rather than the other way around. That’s when I decided I had to take action.
I connected with the top minds in the direct marketing business and I tapped their secrets.
And let me tell you something. It was a whole new world. I learned...
 Why your headline can ruin your ad or make you a winner...
with just a few simple tricks.
 Why everyone who reads your ad loves it but it fails in the
newspaper. And the one thing you need to do to produce
consistent winners.
 The one thing that is missing from almost every direct
marketing piece. And why when this piece is added, your
sales skyrocket.
 How your marketing can become consistent month after
month. And you no longer have to worry about just
making your next payroll.
 Why letting your newspaper design your ad could be the
most expensive mistake you ever make.
CHAPTER 5: HEALTH LETTERS
339
  How you can cut your cost per lead and cut down your adver-
tising at the same time.
 Why the font you use affects your ad response. Newspapers
do not want you to learn the simple trick that makes your
ad more effective.
 Why the advice that every marketing expert gave you about
your business was dead wrong.
I scrapped everything that I believed about marketing and began to use my new found
knowledge. I began writing my own ads and my phone rang off the hook. It seemed like magic.
But it’s not magic at all!
You see, what my clients learn is what the great copywriter and direct marketing
wizard, Gary Halbert once said, “You are only one sales letter from success.” I quickly and
effectively write hard-hitting, take-no-prisoners, kick-ass sales letters and — as a result —
your business improves overnight.
My name is Dr. Harlan Kilstein and my ads, direct mail letters, web-sites, and radio
ads have made hundreds of thousands millions of dollars for my clients. People call from
all over the world just to get me to write ads for them. People routinely pay me thousands
of dollars to create ads for them. I’ve taken the most distressed businesses and turned
them around overnight.
Now, I know you probably never heard of me — I was content to stay in the background
with my small but elite group of clients. That’s when I discovered something. The average
business has absolutely zero-chance of getting one of the top people in direct marketing to
do their copy for them. They are booked for months — even years — in advance.
Even more frightening. Even if you pay one of the big names the staggering amounts of
money they ask for, there’s no guarantee that they will actually personally do the work for you.
They won’t tell you this but chances are, some flunky is actually going to do the work for you
and the big name you pay is only going to review it and make a change or two. Almost all the
leading copywriters farm their work out. So you pay Rolls Royce prices and get VW quality.
The way the big copy guys work is they charge are large up-front fee, typically $25,000
to 40,000. And that’s just for starters. Then they may sell the letter they did for you to your
direct competitor!
340 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
But the truth is. Most of these guys no longer work for guys like you or me. They work for
the big mailers like Boardroom, Rodale, Phillips, Weiss, and Agora. Many of the big names
have decided to use their talents and promote their own product lines. Rumor has it that at
least four of the copywriting superstars are leaving the field this year. So, in the meantime,
they want to sell us their courses on how to write our own copy. Big Mistake.
Seriously, have you ever cut your own hair? It may look good in the front, but you can’t
cut what you can’t see. And you can’t write effective compelling copy unless you know the
triggers that make people salivate for your product.
But there is nothing a little guy can do.
Until now...
Here’s how I discovered the secret to success... and you are the winner.
I have paid tens of thousands of dollars to study with the top experts in direct marketing
including such experts as:

Jay Abraham — the legendary king of marketing. I paid Jay’s outrageous $5000
an hour price to consult with this marketing genius. Today, I write for him!

Gary Halbert — the Prince of Copy. I paid Gary thousands to attend his
seminars and study the secrets he never shares.

Dan Kennedy — the no B.S. marketing genius. I’m one of the few to attend
Dan’s last every copywriting boot camp. I soaked up the tricks of the trade and
will put them to work for you.

John Carlton — the copywriter’s secret weapon. John is not only a mentor; he’s
a great friend. He now refers new copywriting clients to me.

Gary Bencivenga — the world’s greatest copywriter. Studying with Gary was a
rare treat. Now, I’m on an extremely short list of copywriters Gary recommends.

Carl Galletti — who wrote some of the hottest copy for some of the biggest
names. Carl won’t write for anyone anymore. He refers his clients to me.

Kenrick Cleveland — the world’s leading expert in sales and persuasion

Bob Bly — one of the top teachers of direct mail copy today

David Garfinkel — an absolute master of Direct Response copy
CHAPTER 5: HEALTH LETTERS
341
 And after weeks, months, and years of slaving away at copy, I struck the mother lode of
gold. Letter after letter that I wrote was producing serious money for my business. I set a sales
record for my franchise — month after month. And that’s when the phone calls started.
Everyone wanted me to “give away” all my secrets.
And at first, I was more than happy to do so. I shared my secret success formulas with
others. I gave them my full page newspaper advertisements, my direct mail letters, my radio
commercials, and my sales scripts.
It soon turned out that my ads were becoming more popular than the franchises own ads.
So they pulled the plug. I was not allowed to share my marketing secrets with anyone else in
the franchise. Even though I wrote some of the most successful ad campaigns in their history,
they didn’t think it was right that I was doing this for others when they had a big fancy ad
agency that they were paying at the same time.
So, now I can’t share my work anymore with my friends. It’s against the rules of my
former franchise.
But they can’t stop me from working with you.
When I decide to accept someone as a client, I totally immerse myself in their business.
I want to understand it inside and out. And only then do I begin to write. As a result, my
copy reads as if their best friend is talking to them.
People hate to be “sold.” My copy seduces the prospect so they buy your product
without remorse.
Now if you book one of the big names in copy and get them to write for you — prepare
to do some waiting, serious waiting. Typically, the earliest you will get results from them is
from four to six months. Hey, you wait that long and your business might not be there.
Because I have a vested interest that your business succeed, I call my business...
Overnight Copy
Because when you need results, you need them now. Not in six months. And I am
going to bust my gut to produce for you. Because you can use these secrets to make
yourself a fortune.
your business does a turn around. And I guarantee it.
342 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
 How to turn lost or forgotten customers into a steady stream
of paying clients. They’ll be glad to pay you again once you
learn these secrets.
 How to create a flood of hot, paying leads, sales appointments
and new customers. You may have to hire new staff to deal
with the surge of demand.
 How to get customers to take action when you need
immediate results.
 The greatest advertising secret ever discovered and how it can
give me a 7:1 return on your investment dollar (or more.)
 How to grab Internet surfers by the mouse, turn them upside
down, and shake their credit cards out of their wallets.
 How to reduce the money you are currently spending on
advertising. You will be shocked at how much I can slash your
marketing costs.
 How to split test on the Internet and draw paying customers
to your site again and again.
 The pile of cash that is hidden in every business and what you
can do to tap it again and again.
 Attract paying customers to your website overnight without
paying outrageous fees to search-engine specialists. They’ll
tell you it will take months to make your first sale. With me,
it’s just a few minutes.
 The website mistakes that drive away customers. If you’re
doing one of these, your prospects are fleeing in droves.
 How to eliminate cash flow problems... for ever! Just send out
one of my letters when things are slow and wait for the phone
to ring. (Hint, warn your receptionist!)
When you hire me to work for you, in as little as 24 hours after you start using my copy,
CHAPTER 5: HEALTH LETTERS
343
 Go after one of the top names in copy and wait for them to produce for you. (It could be
Kick Start Your Marketing months or years — if they even agree to take your business.)
Piece Or Web Site!
Hire one of the top names in copy and pay top dollar to have some flunky write your
Join my Marketing Magnet Newsletter copy for them. (You’d be shocked at which top copywriter hasn’t written a word of his

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Get one of these guys to work for you when they start at $25,000-40,000 or $2 each
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Buy some do-it-yourself copy program to save a few bucks but then discover that the
author of the program hires other people to write his own copy!
Or, the single worst mistake you can make — doing it yourself. Look, everyone wants to
save a buck but you wouldn’t dream of stepping into an operating room after watching
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The “one” word at the core of your online business. If you don’t live by the word,
you’re not really in the game... and you’re making 1/10 the money you could be!

The reason most websites fail! If you don’t know this ingredient, you might as well
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How to hit the passionate “sweet spot” of your reader and literally whip him into a “The first advertorial that Dr. Kilstein wrote brought in hundreds of customers
buying frenzy even if he has to max out his credit card in the process! and tens of thousands of dollars. The ads only got better over time.”
~ James Arthur, Edmonton Alberta
And so much more! Sign up now!

We value your privacy. We will never sell, rent or trade your email address.
“My ad response in the Daily News went up when I started using Dr.
Kilstein's ads. My phone lines were overloaded with new clients.”

Overnight-Copy Becomes Your Overnight-Success ~ R. Scheffren , New York

In the copy business, the top names are booked months (or years) in advance. So if you
want to hire someone like Gary Bencivenga, who is widely considered to be the top “When we ran Dr. Kilstein’s radio commercials, we couldn’t handle the
copywriter in the country, forget it. It’s not going to happen. Gary has retired.. He will only calls. Our sales staff was booked for weeks in advance.”
promote his own products. Dan Kennedy won’t even sit down and talk to you unless you hire
~ Helen Marie, Calgary, Alberta
him at $10000 a day for a consult. John Carlton starts at $30,000. So here are your choices:

344 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL CHAPTER 5: HEALTH LETTERS
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 “I begged Dr. Kilstein for one of his radio commercials. When I began to written copy with a BIG IDEA then you will gladly pay the price. Lesson to
run it, he beat all our controls.” be learned: If you want a best seller, hire a best selling writer.”
~ S. Thaler , Florida ~ Christopher Tomasulo, Master Persuader

What the Pros Say About My Work “Harlan has displayed extraordinary energy and talent in his copy skills,
Guarantees Your Results! and he's a writer to watch out for. A client would do well to hook up with
him before success goes to his head.”
~ John Carlton, Copywriting Superstar
“Marketing Guru has hired Harlan Kilstein to write copy for him three times!”
“I think you guys did a great job — better preparation than anyone.”
~ Jay Abraham; Jay now recommends Overnight-Copy to all his clients “Thanks For All Your Amazing Help!”
~ T. Harv Eker, World famous Self Improvement Guru and Number One
Best Selling Author
“Harlan is one of the few people that I see as an expert at persuasion. His
unconscious skills are extremely powerful.”
~ Kenrick Cleveland
“Harlan, I’ve been very impressed with all you've done and have enjoyed
working with you. Thanks for helping Automatic Wealth achieve its
rightful loftiness.”
“ You have extraordinary talent!”
~ Michael Masterson, famed Copywriter, Wealth Mentor, and
~ David Garfinkel, Master Copywriter Multi- Millionaire

“The copy is slamming! Excellent job. I can't believe you sat in front of My Track Record (A small selection)
your computer for 12 solid hours cranking it out. I just want to thank you
personally for all the help you are providing us.”  A website I did this year set an Internet record for a telecon-
~ Stephen Pierce, Author of The Whole Truth ference. My copy brought in over $600,000.

 A new website and email campaign brought in $750,000 in

less than a month.
“The difference between a master copywriter and one who is just fluid in
copywriting techniques is similar to the difference between an writer who  A single email brought in nearly $185,000 in product sales.
knows how to write and a novelist who sells millions of copies. Harlan can
find the big idea and bring it to life. He finds the emotional hot button and  An email for an unknown writer had a 15% sales rate. The
pushes it like crazy. If you really want a master to write your next client is still in shock.
marketing piece. Visit his site: http://www.overnight-copy.com It won't be
 An email campaign brought in nearly $370,000 for a seminar.
cheap. But if you understand the massive return on investment from well
It sold out in hours.

346 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL CHAPTER 5: HEALTH LETTERS
347
  An email campaign sold out a coaching program.
 Newspaper ads that bring in hundreds of thousands of dollars.
 A B2B letter selling a software product had a 47% response
rate using a secret technique.
working. It’s a fascinating call. You may want to have a tape recorder ready because I will give
you so many ideas, you may not be able to write them all down.
First I want to understand what your business is. What’s working and what the problems
are. I am going to want to see copies of what you have been using. I want to know where you
want to take your business. What’s the next level?

 And... an email campaign so successful that 1 out of every 2 I want to clearly understand what your real needs are. My questions will quickly get to the
people who opened it, bought the product. heart of the problem. You will have a clarity about your business that you lacked.

And then and only then will I make a proposal to write for you and turn your business
around — literally overnight. And once you use my copy, you are just hours from the greatest
Every campaign has been a winner. Aren’t those the results you want for your business?
business turnaround you have ever experienced.
I’ve written successfully for alternative health, financials, business opportunity
If you need to convert visitors to your website into buyers, not only can I write hard
seekers, personal development, financial advisors, mortgage brokers, and a long list of
hitting compelling web copy.. I can also help you create a high impact Google Adwords
B2B and B2C customers.
campaign that will bring paying customers to your site in droves for just pennies in a few
Warning: After I write for you once, you will never let anyone else do your copy. minutes. And if yours isn’t working as well as you’d like, maybe you’d like my secrets. (And
even the experts in Google Adwords (like my friend Perry Marshall — Mr. Google Adwords)
use my work as an example.) One caveat, you have to be selling what people want to buy so
Time Limited Opportunity
if you’re looking for my help in selling pictures of antique buggy whips, count me out.
I select just four jobs to do a month. That’s all. I don’t farm out the work. I do it all myself.
I will write and direct your complete marketing campaign and bend over backwards to
But that means I get to be selective about who I work with. November is nearly over booked.
turn your business around.
There’s a line up of jobs for December and people are already booking me into 2006. If you’re
serious about success, pick up the phone and call me at my office 561-395-7400 right now. Or, you may have a project that just needs to be tweaked a bit. Sometimes, just a small
Take a deep breathe and picture making extra trips to the bank with deposits. adjustment is all it takes. It’s not about charging you high prices. It’s about getting you the
results you deserve. You win either way because...
If you recognize the price I charge is immaterial because you can make it back the first day
you use my copy, I invite you to call me. I don’t cost you money; I make you money. But if you’re
price shopping, I’m not the one for your business. Please don’t call me if you are price shopping.

Every creative job that I do is completely different. I don’t have a one price fits all service.
Here’s the way it works. You email me Results@Overnight-Copy.com with the specifics of the
job as you understand them. Leave me phone numbers (day and night) where I can reach you.
Please tell me the time zone you are in and when I can call. We will connect by phone and talk.

Click Here To Listen To a Brief Message (audio message)

If you are really in a rush, call me in my office at 561-395-7400 and we can hook-up right
away. We will spend some quality time talking and during your consultation, I will freely share
my expertise with you. You may discover the reasons why your marketing or copy hasn’t been

348 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL CHAPTER 5: HEALTH LETTERS
349

My Samples Demonstrate How I Can
Grow Your Business
Want to see copies of my super hot ads or websites? Here’s a link to see some samples.
When you see them, you’re going to want to be part of the Overnight-Copy experience.
Copy experts can write for anyone. So it doesn’t matter if you are selling real estate,
medical services, insurance, or an ebook, I can get you results — fast.
We can arrange instant payment options so you can get your cash register humming
overnight!
Let me caution you, although I am not yet asking the $25,000-40,000 that my buddies in
the copy writing field are charging these day, my time is extremely limited. I assure you that
you can find less expensive copywriters than me. (And if you are looking for cheap
copywriters, I’ll even tell you where to go.) But in that case, you’ll probably cost yourself more
in lost profits than you would have saved. And my results are second to none.
Your marketing partner,
Harlan (Bold signature)
Harlan D. Kilstein Ed.D.C.Ht.
P.S. — If after using Overnight-Copy, you don’t think it is the most powerful marketing
advice you’ve ever encountered in your business... if the results of my cash sucking copy
don’t prove you’ll be able to lower your cost per lead and convert more of your prospects...
you let me know and I will totally rewrite from scratch your ads, letters, or web-site at my
expense. Just provide me with the results, ads, and proofs and I’ll gladly rewrite them.
P.P.S. — Remember... when you hire me, I get you results immediately. While other copyists
are still deciding whether or not to work for you, my results are making you serious money
right away.
P.P.P.S.—Things have been crazy since John Carlton stood up at his recent seminar and told
everyone to use me for copy. Reserve your spot early.

Here’s who should not call: P.P.P.P.S. — Whoah, it’s gotten even wilder around here since my marketing campaign for T.
Harv Eker’s new book landed him at the top of every best-seller list. Check this out!
1. You want to send SPAM emails.

2. You are promoting something illegal or mis-representing your product.

3. You want Rolls Royce results at Matchbox car prices.

Extra Bonus: One Year Follow-Up Access!

I’ll give you a secret e-mail address no one else gets. Being able to drop me an e-mail with
a question means you’ll never be left hanging when you need to get my marketing advice. I’ll
answer your question as fast as I can. (Same-day replies are typically the rule.) You’ll have the
best advice money can buy, from one of the most respected and fastest-thinking direct
marketers on the planet. You get the same attention my regular paying clients do.
Get an instant review of your website or marketing piece
Now I plan to select exactly who I work with. Right now most of my business is by referral by Overnight-Copy during your consultation!
only. So if I don’t feel that I can skyrocket your sales, I’ll tell you up front. Otherwise, hang
on for the most exciting ride of your life.

Arrange for your consultation now!

350 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL CHAPTER 5: HEALTH LETTERS
351
 SPECIAL $1000 OFFER TO
READERS OF THIS BOOK!
$1,000.00 $1,000.00
Marketing Challenge Consultation
Entitles registered purchaser ** of Steal This Book to submit any one MAJOR marketing
challenge to Dr. Kilstein for a brief Marketing Challenge Consultation. Dr. Kilstein will study
your challenge, create a solution, and consult briefly with you on the telephone as he delivers
one or more solutions to your unique situation. This consultation normally sells for $1000.

My #1 Marketing Challenge is: (Please print)

(Continued on next page)

353

Name:
Phone Number:
Email:
TERMS AND CONDITIONS:
You must register your purchase at www.Overnight-Copy.com/register.html.
Certificate expires 12 months from purchase. Allow 2-4 weeks for Dr. Kilstein to review and
study your marketing challenge. Dr. Kilstein’s office will book a telephone appointment when
your Marketing Challenge Solution is ready.
This coupon redeemably only for listed services. Additional consulting may be contracted
for, Dr. Kilstein’s schedule permitting. Fees quoted on request.
This Marketing Challenge Consultation will be held confidential, and is not subject to publi-
cation without your prior and explicit approval.
© 2006, OTC Publishing
354 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL
PLEASE CLAIM YOUR
$997 IN FREE BONUSES!
I care about your success in marketing or writing copy and therefore, I want you to have
your amazing bonuses promised on the cover of this book.
Your bonuses are:
1. A CD with files of all the sales letters in this book on a CD. Wow! This
is an incredible template for you to swipe and assist you in creating your
own million dollar sales letter. It’s just an incredible shortcut straight to
the top. This value of this CD is $497. But it’s yours free.
2. A CD with a deeper analysis of what a good direct response website
should look like. I walk you through the steps so when you launch
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3. A CD explaining the marketing mindset I believe is truly necessary
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(Continued on next page)
355
 I have created a secret website so you can collect your bonuses. It is located at
www.Overnight-Copy.com/secretpage.html

Your user name is Overnight and your password is Copy.

We’ll ship your bonus CD’s to you via UPS for just $9.00

If we are shipping to Canada, we need to charge you $12.00 Anywhere else in the world, it
costs $15 for shipping.

You can order CD’s by phone by calling OTC Publishing at 561-395-7400.

This offer expires 12 months after the purchase date of this book.

356 STEAL THIS BOOK! MILLION DOLLAR SALES LETTERS YOU CAN LEGALLY STEAL