a Communication
Ona
Good communicators really listen to people and take in what is
said, They maintain eye contac and have a relaxed body
language, but they seldom interrupt and stop people talking. If
they don’t understand and want to clarify something they wait for
‘suitable opportunity. When speaking, effective communicators
are good at giving information. They do net confuse their
listener. They make their points clearly: They will avoid technical
terms, abbreviations or jargon. Irthey do need to use unfamiliar
terminology they explain by giving an easy to understand
‘example. Furthermore, although they may digress and leave the
‘main point to give addtional information and details where
appropriate, they will not ramble and lose sight oftheir main
aiessage. Really effective communicators who have the ability 10
engage with colleagues, employees, customers and suppliers are
a Valuable asset for any business.
(912 (= Inervewer,AK = Anu Khanna)
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O34
| Can you think of examples where a breakdown in communication
seriously affcted a business?
‘AK. Breakdown in communication can bring the world wo a bal today.
|We're living in an information society whose oundation is based on
efficient communication. For example, recent breakdawn in
communication e of out country's A-traffic control system led to &
‘oventy-hour closure ofall airports in the country a a resulting
delay in igh plobally. Nowadays, companies and their suppliers
‘ae tied up with agreements where they pay huge fines, bythe hour,
for delay in fixing communication systems. This is more prevalent
inthe banking industry, where, for example, if cash machine
breaks down, every hour there isa delay in fixing the eash machine,
there isa fine which is paid by the engineering company. And the
reason for that is every hour when there is ef, adele the bank loses
‘money. Tis requires good communication between the bank and the
engineering company or it results in loss of money for both partes,
How do you see business communication developing in the future?
‘AK Business communication is under pressure to be more accurate,
targeted and timely. There are stricter privacy regulations worldwide,
Which requite explicit permission from customers if businesses want
to communicate with them, We have all faced the problem of e-mail
Spam — messages which we never requested from companies who
we have hadet, no relationship with, Businesses in the future will
‘sve more control over iwo-way communication tothe customers.
ierviewer, AK =Anuj Khanna)
156
Nowadays, increasingly, apart from people communicating with
cach other, we have machine-to-machine communications. What |
:mean is where machines are imbedded with communication devices
transferring information ert e information systems and computers
‘worldwide. And this is primarily to improve business efficiency. For
‘example, we have increasing numberof ears, vending machines and
‘equipment which is fixed with mobile devices which communicate
‘with head offices of companies and service centres,
(914 (KS= Koichi Sato, B = Bernard)
smashita Electrons, Koichi Sato speaking.
B_ Hello, Koichi, this is Bernard Klebermann, How are you?
KS. Very well, thank you, How can T help?
3 Weneed some more sales literature. We're planning a big
advertising campaign for your new laser printer, the HG902 model
And there a lt of demand for your other products too, by the way
KS. Good.
8 Can you send some more brochures, 5,000 would be good plus
‘some updated pice lists, the same amount? Also we need point of|
sales literature, especially posters, and ..at least 200 and, oh yes,
‘ome of thse pens and pencils wit the company logo oa, also 50
‘orso ofthe bags that we give outst exhibitions,
‘OK, Idon'tknow if can rernember al that. can you
‘Good. Another thing, you might like to know, we've managed to get
big new custome, Seelmayer.
S_Seel. don’t think I know the company’.
B_ Were very excited about it. They'e a big restaurant chai, They've
placed an order for 18 of the new lasers, please tell your boss, Me
Fujiwara, he'll be very pleased I'm sure
S_ Am order for 80 laser primers. Great TI let my boss kno He'll
probably want to write to this company’. er. Seelmund,
'8 Yes, please tel hm to write to them. That be good PR. They're
expanding very fist in Europe and they'll probably order some
‘computers and fax machines from us as well The Ye planning a big
roll-out here in the next two years. Tell him that
KS. Eryes, a big er roll-out, you sa, er interesting 1 tell him
‘immediately. 'l need some details about the company, an address
snd the right person to contact and
8 Sorry Koichi, can't hear you, ifn awful line. Anyway, nice
talking to you. Speak to you soon.
15 (= Kote Sato, B= Bernard)
KS. Yamashita Electrons, Koichi Sato speaking.
Hello Koichi, this is Bernard Klebermann, How ate you?
KS Very well, thank you. How can I help you?
1B Weneed some sales literature. We're planning a big advertising
‘campaign for your new laser printer, the HG903 medel. And theres
‘Tot of demand for your other products 00, by the way.
KS_‘That’s good. Hold ona second while I get a pen ..OK? What do
you need?
8 Could you send some more brochures, 5,004 would be good, pls
‘some updated price lists, the same amount? Also we need point of
sakes literature.
KKS_Sonry Bernard, didn't catch that. Could you slow down a litle,
please? I need to take notes,
B_ Oh sorry. Right. I sad, we need more brochures.
KS _ Right, I've got that so far. Could you give me some more details?
8 Certainly. Fr 3,000 brochures for Switzerland, 1,000 for France and
500 each for Spain and italy. Also, we need point of sales literature
especially posters —at last 200 and oh yes some of those pens and
pencils withthe company logo on, a couple of hundred, also 50 or so
ofthe bags we give out for exhibitions.
KS. Let me check that, 200 posters, pens and pencils and 50 bags. Got it
8 Good. Another thing, you might like to know, we've managed to get
abig new customer, Seelmayer.
KS_Seel sorry, could you spel that for me please, Bernard? I don't
think know the company
8 Certainly, EEL MAYER.
KS Thank you
8 We're very excited about it They'e a big restaurant chai, They've
placed an order for 18 of the new lasers; please tll your boss, Me
Fujivara
S_ Sorry, did you say 80 lasers?8 No, 18, one eight
KS_ Right, I let my boss know: He'l probably want to write to this
‘company to thank them,
BY, please tell him to write tothe, id be good PR. They're
‘expanding very fast in Europe and they'll probably ordor some
‘computers and fax machines as well, They've planning a big roll-out,
‘ere in the next few years. Tell him that
KS_ Sorry {don’t follow you. What des rollout’ mean’?
B A rollout is when a company plans to expand throughout a county;
itS uma nationwide expansion if you ike
KS Af Ise. I'iltell my boss, Mr Fujiwara, immediately: But I need