1. How sociocultural characteristics does are directly correlated to consumers’ mind-set?

Sociocultural characteristics are the larger scale forces that influence people's attitudes,
feelings, and behaviours in cultures and communities. Attitudes, practices in child rearing are
also some of the examples. Consumer behaviour is the outcome of a combination of
customers' purchasing awareness and external incentives that are likely to lead to behaviour
modification. The culture of a society, including norms, conventions, customs, religion,
celebration, class, lifestyle, and other subcultures, has an impact on how individuals buy and
utilise items, as well as helping to explain how groups of consumers behave.
In the given case, from March 20th forward, the country of Suceava was quarantined as a
result of the COVID-19 outbreak. The quarantine area was roughly 409 square kilometres,
accounting for around a quarter of the country's population. The poll took into account a
number of characteristics, including age groups, gender, household members, marital status,
and education. Consumers' attitudes toward SFCS are influenced by sociocultural influences.
The following points have been derived from the case to prove how sociocultural
characteristics are directly related to consumers’ mindset.
 Prior to the pandemic, most customers did not opt for direct delivery services of fresh
vegetables, but following the pandemic lockdowns, most consumers opted for direct
delivery of vegetables due to the health crisis produced by the pandemic, which is
concerned with health and safety.
 Because of the restrictions on public movement and the ban on lockdowns, the
majority of customers chose to have their vegetables delivered directly to their homes.
 Consumers opted to Facebook to understand vegetables and their products. This was a
major shift.
 Consumers tend to prefer buying agricultural products online by visually seeing the
product rather than purchasing them through phone or e-mail as their visual
experience reminds them of their childhood, the agricultural and rural environment.
 Consumers are more willing to buy local products to protect local traditions and
identity.