ST. MARY'S UNIVERSITY SCHOOL OF GRADUATE STUDIES DEPARTMENT OF MARKETING MANAGEMENT TITLE SUBMISSION ST. MARY'S UNIVERSITY ADDIS ABEBA, ETHIOPIA November 11 2020 Name: SHEWIT GHIDEY Department: Masters of Marketing Management - 2012 ID: SGS/0469/2012A Telephone: 0902-46-77-39 E-mail: Myclass911@gmail.comA Concept Note for 1* Choice Title ‘An Assessment of Practicing Technology in The Private Sector Organizations in The Case of Addis Ababa With high transmissibility and no effective vaccine or therapy, covid-19 is now a global pandemic. Government coordinated efforts across the globe have focused on containment and mitigation, with varying degrees of success, in most successful countries relied on adopting digital technology and integrating it into policy, commerce and health care with a guideline of physical distancing, and travel restrictions. Given this pressure, to restart economies, governments worldwide have been racing to find ways to ease lockdown restrictions without putting public safety and the most vulnerable at risk; nevertheless, after what have been said, in this historical event we have seen some pioneer technologies were invented and this technology explosion highly influence the private industry's while we all are in the crisis range with massive technology capabilities that might fill the gaps for organizations via technology during the crisis, taking into account the changes induced by explosions of the pandemic. Therefore, this study aims assess the practice of technology in the private sector organizations in Addis Ababa. A Concept Note for 2"! Choice Title The Application of Marketing Concept and Marketing Promotional Tools in Product Marketing and Selling, In The Private Sector Organization (A Case Study of Addis Ababa's Private Sector Organizations) Marketing strategies constitute one of the key functional strategies that private sector organizations adopt to enhance performance. This study is aimed to examine the application of marketing concept and marketing promotional tools in product marketing and selling, in the private sector organization a case study of Addis Ababa’s private sector organizations A Concept Note for 34 Choice Title ‘The Effects of Covid-19 On Personal Selling and Marketing On the Efficiency of Private Sector Organizations (A Case Study of Private Sector Organizations in Addis Ababa) This paper critically examined The Effects of Covid-19 On Personal Selling and Marketing On the Efficiency of Private Sector Organizations a Case Study of Private Sector Organizations in Addis Ababa. This is a descriptive study. Method: ‘A mixed research method approach will be conducted both quantitative and qualitative, interview and questionnaire will be conducted; non-probability sampling will be used for Sampling Technique and both Primary and secondary source of data for the study as a key method and Statistical package for social science (SPSS) version 20 adapted to the data from the questionnaire. Signature