ROLE AUTHORITY RESPONSIBILITY 1. Chief Executive Officer Making top- Leads the level decisions, company and gathering he/she is the resources that one that guides support the the business company. toward the vision. 2. General Manager Effective planning, Set goals for delegating, growth, control coordinating, budget, and staffing, organizing optimize expenses. to attain desirable profit making results for an organization. 3. Marketing Manager Make decision Managing the about potential promotion and opportunities, positioning of a target market brand or the selection, market products and segmentation, services. planning, and implementing marketing programs.