Name Waleed Ahmad

Rollno Fall18-BBA-033

Subject International marketing

Qno1 Porter five force model implement on Netflix

 The Rivalry between existing competitor : High

Netfl

Qno2 SWOT analysis of Netflix

Strengths

 The first and the important strengths of Netflix is they have provided a wide range of
content, movie,Stories and different documentaries are availbe on Netflix.
 Netflix is not generating an exponential growth when they launches but with the pessage
of time they become a most popular and influential brand for online streaming brand
across all the world.
 They can provide a content and also provide the image quality.
 The subscription package is easily accessible to all the coustomers.
 Netflix have higher adaptability. They can modify and changes their services according
to the market and coustomer demand.

Weaknesses

 They can have strong and much more investment to enter in to the new market and have
to adopt the culture of the country.
 They can mostly depend upon the North American coustomer base.
 They have their limited copyright and they doesnot have more content and this ting have
negatively impact on coustomers.
 Netflix have raised their subscription prices while other online video streaming services
such as Disney have introduce their services at a lower prices.

Opportunities

 They have doing their partnership with the distributors.

 Growth in internet coverage in the united state.
 Netflix has their brand reputation the great demand for OTT platform and they can allow
the brand to expand.

Threats
 Government rules and regulation on services provided by a Netflix is a big threat for
him.
 Piracy is a big threat for the Netflix.
 The entry of new competitor into a internet video streaming business is also a big
threat.
 The preference of a content vary in each country.