Save trees use e-Question Paper Go green DOWNLOAD THIS FREE AT www.vturesource.com USN 10MBAI7 First Semester MBA Degree Examination, January 2011 Business Communication Time: 3 hrs. ‘Max. Marks:1 Note: 1. Answer any FOUR full questions from the Q.No.I to 7. 2. Question No. 8 is compulsory. @ 1a. Whatis the purpose of a report? (03 Marks) Describe communication as a two way process to exchange inform: ©. Godrej Cosmetics Ltd, has advertised for the post of “mayii@emient covering letter and CV, assuming you are Mr.Arun. (G0 Marks) 2a. Whatis the purpose of communication? (03 Marts) 'b. Explain the 3 x 3 writing process in business communi c. Discuss the qualities looked for, in candidates, participat jon OT Marks) discussion. (10 Marks) 3 a, Whats business etiquette? (03 Marks) . Explain the concept of coherence. (oT Marks) ‘c. Discuss the importance of communication 3s world. (10 Marks) 4a. What is employment interview? (03 Marks) Explain the different approaches to (07 Marks) ©. Describe the different categories of ymmunication, (10 Marks) Se (03 Marks) ing a meeting. (07 Marks) Imagine you are the sal department stores. A vegul: shoes, which, you do fashion Shoe Company, supplying footwear to various er of your company enquires about a particular model of ‘in stock. You are required to write a persuasive letter (business reply létier) offeARB an alternative model. Your objective is not to lose a good ‘customer. (10 Marks) 6 a. What are tH@pasio' ents to analyze a case? (03 Marky 'b. Explain the fa@tprs that can influence a negotiation process, (7 Marie ©. Di in the communication process. (io Marks) Ta is a “deadlock” in negotiation? (03 Marks) b in thé Bifferent terms of internal communication in an organization. (oT Maris) rules to be followed in preparing press releases, (10 Marks) 1of2 BRANCHES | ALL SEMESTERS | NOTES | QUESTON PAPERS | LAB MANUALS A Vturesource Go Green initiativeSave trees use e-Question Paper Go green DOWNLOAD THIS FREE AT www.vturesource.com 10MBA17 Case study : (Compulsory) ‘Sparrow Garments Ltd. Sparrow Garments Lid., a medium sized family concem, started as a small edfppany Bangalore. In a span of ten years, the company had recorded an annual sales . over Rs.200 crores, with over 4000 employees, in three different manufacturing in Karnataka, with a wide dealer network. However, as the company a smal} to a large one, the company’s CEO, Mr. Vinay, felt that the communi: ing. Thi feeling was justified when Mr. Vinay had observed a decline in in rejection rate. Mr. Vinay thought that the company was losing ‘where, it had more control over its production and marketing Upset by his inability to meet the requirements on time, he production, manager ~ supplies and marketing manager, in greater effort and plan their work. The recipients of similar letters to their supervisory and marketing field at various locations. However, the situation did not improve. Mr. had lost touch with the employees, down the line. Therefore, he hired the '@ management consultancy firm, to study the situation and report to him. to his GM — as a team, put , in turn, sent somewhat Questions : What do you think are the company’s problems? (05 marks) What are the alternative ways in which ‘can be established in the company? (05 Maris) ©. How ran the company get better: at its employees to improve the situation? (05 Marks) 4. Ifyou are hired as a consultant, illBe your suggestions to Mr. Vinay to improve the communication? (05 Marks) « 2of2 BRANCHES | ALL SEMESTERS | NOTES | QUESTON PAPERS | LAB MANUALS A Vturesource Go Green initiative