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Internet today has revolutionized the world of communication; it has brought the whole
world at the click of the mouse. It has removed all the trade barriers and has transformed the
world into a small village. But as there is a growth in the Net subsequently a rise in interaction
between more and more number of people, so arises a dispute with the interface, viz. the
Internet. The growth of web sites has also given rise to a new area of disputes- domain name
disputes. This article has tried to analyse the position of law (before the notification of the Trade
Marks Act, 1999) governing such a tort in other countries in comparison to India, and also such
other international bodies, which have tried to allay the fears of genuine users, and bring them
respite.
Keywords: Passing off, Internet domain names, Domain name disputes, Trademark law,
Infringement, Cyber squatting
With the advent of Internet, the world take into account all traditional areas of
today is witnessing a revolutionary intellectual property, contract and tort and
change in the field of communications. place them on an inter-jurisdictional
Out of nowhere, the Internet seems to network. The growth of web sites has also
have exploded on the forefront of several given rise to a new area of disputes-
commercial establishments, organi- domain name disputes.
zations, governments and institutions.
Everybody, who is somebody, seems to Domain Name —What is It All About?
have something to do with the Internet. Essentially, a domain name is Internet
Flashing an Internet address has become a equivalent of a telephone number or a
sine qua non for almost every geographical address1. The communi-
organization. Doing business on Internet cation format used on the Internet is
allows a person to reach beyond his own called Internet Protocol (IP). As a part of
jurisdiction. The thinking must likewise the IP,
go beyond national or provincial Internet addressees are comprised of a
territorial laws. E-commerce law must string of digits delimited by periods
________
†
E mail:sunandomukherjee@rediffmail.com.
MUKHERJEE: PASSING OFF IN INTERNET DOMAIN NAMES 137
(commonly called “dots”). The delimited Top Level Domain put together comprise
field indicates the network, sub-network a "domain name". Thus, in the domain
and the local address, read from left to name "law.indiainfo.com", ".com," is the
right. A typical Internet address might TLD, "indiainfo" is the SLD and "law" is
appear as "11.23.55" where "11" denotes the SD2.
the network, "23" denotes the sub-
network and "55" denotes the computer Domain Name Disputes and
itself. This all-numeric form is known as Trademarks Law
the IP address. Domain names are Domain name disputes are relatively
nothing but proxies for the IP address, unheard of in the Indian courts. There
although there is no logical have been hardly a handful of reported
correspondence between the IP address decisions regarding domain name
and the domain name. When computers disputes and the case law has still not
communicate on the Internet, they do not developed in India. However, with the
"talk" in terms of domain names, but use of the Internet catching up at an
interpret a domain name into the amazing pace in the country, the Indian
corresponding IP address. All servers on courts would surely be faced with domain
the Internet interpret the same domain name disputes in times to come. A global
names the same way. That is the reason study of domain name disputes showed
why when one types "indiainfo.com", one that they could be broadly classified
is taken to the Web site hosted by under the following heads: (i)
indiainfo, irrespective of where the Infringement, (ii) Concurrent claim, and
person accessing the data is located or (iii) Cyber squatting.3
which server he is connected to. It is
essentially for this reason that domain Infringement
names are unique and therefore, identical This refers to disputes where the
domain names cannot be offered to two original registrant intentionally trades off
separate entities. As with IP addresses, the resemblance between the domain
domain names are also delimited with name and another famous trademark.
periods (dots), which are read from right Thereafter, the registrant tries to cash on
to left. Thus, the domain name the reputation of the trademark holder by
"indiainfo.com" indicates ".com " as the running a business similar to that of the
network and "indiainfo" as the sub- trademark holder. In such cases, the use
network. The domain name at the of the mark (domain name) would be
extreme right is called the "Top Level illegal under the existing trademark law,
Domain" (TLD) and any domain to the regardless of whether the infringement
left of the TLD and separated by a "." occurred as Internet domain names or in
(dot) is the Second Level Domain (SLD). any other context4. The standard factors
A domain to the left of the SLD is known which determine infringement under the
as the Sub-domain (SD). The Sub- traditional trademarks law like: (a) the
domain, Second Level Domain and the strength of the trademark; (b) the
138 J INTELLEC PROP RIGHTS, MARCH 2004
Farm, generally suspicious in that Omega In relation to the Civil Jurisdictions and
created a company in a unrelated business Judgements Act, 1982, particular
that received the name Sporty's Farm only attention should be taken of the 1995
after the lawsuit was filed. amendments, specifically Sections 10 and
In the US, the courts have brought 11. Section 10 abolished the double-
cybersquatters within the purview of the actionability rule, which allowed claims
Anti Dilution Law. Interestingly, not a only where the tort would be actionable
single court has upheld the right of a in England under UK law and actionable
cybersquatter to profit from the prior as a tort in the foreign jurisdiction.
registration of the domain name. In fact, Section 11 was enacted to clarify the
although the Federal Dilution Act does required tests for jurisdiction for contract,
not provide for the transfer of a domain tort and other claims. The rules are as
name as a remedy, the American courts follows: for actions in tort, the
have not merely enjoined the use or sale jurisdiction is the place of the tort; for
of domain names by cybersquatters, but actions in contract, the jurisdiction is the
have also transferred ownership to the place where there is the substantial
challengers. This is one of the clearest performance of the contract; for all other
examples of the way in which trademark actions, the jurisdiction is the country
rights in cyber space are being expanded with the most significant relationship
beyond their normal meaning in law9. with the occurrence10.
The courts have held that cyber
Position in England squatting is violative of the rights
Recent intellectual property disputes protected under the trademarks law. In
have led to a reconsideration of the Marks & Spencer PLC v One in a
applicable rules of jurisdiction and Million11, the High Court of Justice,
justifiability. These actions are needed to Chancery Division, enjoined the activities
apply the Brussels Luguano Convention. of two cyber dealers and their related
The scope of application of this companies, who had obtained and were
Convention may be wider in the UK offering for sale or “hire”, numerous
courts than of those in Europe. domain names containing well-known
In the United Kingdom one is subject marks. In this group of cases, the Court
to the Civil Jurisdictions and Judgements enjoined “the threat of passing of” (a
Act, 1982, and the Private International threat which would become a reality if an
Law Amendment Act, 1995, the common offending domain name was sold to and
law on conflicts of law and the Supreme used by a stranger to the trademark
Court rules of practice. The statutes cited owner), issuing a warning to cyber
incorporate into UK law the Brussels squatters:
Luguano Convention of 1968, which
affects the whole of Europe (Convention “Any person who deliberately registers a
countries). Non-convention countries are domain name on account of its similarity
also affected. to the name, brand name or trademark of
140 J INTELLEC PROP RIGHTS, MARCH 2004
Trademarks identify the source of the central question in any infringement case
product and also help indicate the quality is whether there is a substantial likelihood
of a product or service17. The trademark of consumer confusion due to the
law seeks to provide effective protection similarity between the marks.
of trademarks18 and prevents the use of The Indian Courts on Domain Name Passing
fraudulent marks on merchandise19 Off
Suffice to state that the Act seeks to Passing off on the Internet litigation is
prevent consumer confusion as to the not very common in India. The first
source of a particular good or service by reported Indian case was Yahoo! Inc. v
prohibiting a subsequent competing Akash Arora22, the former, the global
business from using an identical or Internet media search and information
extremely similar product or symbol as network, filed an action against the latter
the previous competitor20. on the Internet as those of the plaintiffs’
Under the Act, a registered trademark by adopting the domain name
is infringed by a person who, not being a “yahooindia.com”.
registered proprietor of a trademark or a The plaintiffs submitted that their
registered owner thereof using by way of domain name “yahoo.com” was
permitted use, uses in the course of trade, registered with Network Solutions Inc
a mark which is identical with or (NSI) since 1995, that it had become
deceptively similar to the trademark in well-known and they had obtained
relation to any goods in respect of which registrations on the trademark “Yahoo” or
the trademark is registered and in such variations thereof in approximately 69
manner so as to render the use of the countries, although not in India. The
mark likely to be taken as being used as a defendants registered the domain name
trademark21. Unregistered owners of “yahooindia.com” with NSI in November
trademarks are also entitled to protection 1997, as well as 16 variations containing
of their marks under the scheme of the the word “yahoo”. The Plaintiff objected
Act. Therefore, in order to prevail in a to the defendant’s use of the domain
trademark infringement claim, the name and the defendants responded
claimant must show that: modifying the announcement of their
forthcoming web site and by including
(1) the marks is protectable under the
the disclaimer that
provisions of the Trade and
“www.yahooindia.com” had no connec-
Merchandise Marks Act;
tion with Yahoo, Inc. of California, USA.
(2) the defendant is using the same or
The defendants thereof activated their
similar mark; and
web site and adopted substantial part of
(3) the defendant is likely to cause
plaintiffs’ Singapore web site named
consumer confusion regarding the
“yahoo.com” which contained a section
origin of the goods.
in India.
Although the first two issues are The defendants submitted that a web
necessary for finding an infringement, the site, unlike a trademark, is a specific
142 J INTELLEC PROP RIGHTS, MARCH 2004
address and that their disclaimer would such provider of service from passing off
eliminate any confusion. They further the services rendered by other as that of
pointed out that there was no protection the plaintiff. As a matter of fact in a
for services in India that no goods were matter where services rendered through
involved in this case. In addition they the domain name in the Internet, a very
claimed that, contrary to the plaintiff, that alert vigil is necessary and a strict view is
we offered only content specifically to be taken for its easy access and reach
directed to India, that “yahoo” was an by anyone from any corner of the globe.”
english dictionary word available and that This was the first case in India in
Internet users, who are usually which the court has applied trademark
sophisticated would know the difference law to support a judgement in a domain
between the two web sites. name dispute. This decision is
The Delhi High Court rejected the particularly significant as the Indian
defendants’ argument, on the grounds, Trade and Merchandise Marks Act, 1958
inter alia, the trademark law applies does not provide for registration of
equally to domain names on the Internet; service marks and the court in effect
that, where the parties are in the same or a extended the principles common law to
similar line business, the use of similar cover services offered through the
names would result in confusion and Internet23.
deception; that the disclaimer by the Similarly Bombay High Court in Rediff
defendants on their web site did not Communications Ltd v Cyberbooth24 was
reduce the likelihood of the confusion; faced with a case where the defendant has
that the plaintiff had obtained registration adopted the domain name
on the trademark YAHOO and variations “www.radiff.com” despite the existence
thereof in 69 countries; that the mark was of a well-known web site of the plaintiffs
widely publicized and well-known; and “www.rediff.com”. the court found such
that the fact that “Yahoo” was a an adoption by defendant was completely
dictionary word was no reason to deny dishonest and held that once the intention
protection for the mark. The mere fact to deceive is established the court would
that the Internet users were technically not make any further enquiry whether
educated and literate, this would not there is any likelihood of confusion or
reduce the risk of confusion. not.
The court held that: The Court relied upon the decision in
“In an Internet service, a particular Parker Knoll v Knoll International25
Internet site could be reached by anyone where the House of Lords had held that
anywhere in the world who proposes to where the object is to device the court
visit the said Internet site. With the will be very much more ready to infer
advancement and progress in technology, that its object has been achieved.
services rendered on the Internet has Moreover, in the “rediff” case the Court
come to recognized and accepted and are relied on the fact that both the plaintiff
being given protection so as to protect and the defendant had a common field of
MUKHERJEE: PASSING OFF IN INTERNET DOMAIN NAMES 143
activity; both operated on the net and and courts but everywhere, more
provided information of a similar nature, specifically in India the spate of litigation
both offered the facility of sale of books, is so high that such cases take years to be
etc., both offered a chat line and a cricket decided. So the forums like WIPO
opinion poll. arbitration and mediation become
The Court further held that there is indispensable.
every possibility of the Internet user The WIPO Arbitration and Mediation
getting confused and deceived in Center, established in 1994 as a unit of
believing that both domain names belong WIPO’s International Bureau, offers
to one common source and connection alternatives to court litigation for the
although the two belong to two different resolution of commercial disputes
persons. The Court was satisfied that the between private parties concerning
defendants have adopted the domain intellectual property. The WIPO Center
name “Radiff” with the intention to trade has created – with the active involvement
on the plaintiff's reputation and of many of the foremost alternative
accordingly the defendant was prohibited dispute resolution (ADR) and intellectual
from using the said domain name26. property experts – the WIPO Mediation,
In Titan Industries v Prashant Arbitration, and Expedited Arbitration
Koorapti & others27, the defendant Rules and Clauses. The WIPO Rules and
registered the domain name Clauses, which exist in several languages,
“tanishq.com”. The plaintiff company, incorporate the latest developments in the
which has been using the trademark area of dispute resolution and can be used
“tanishq” with respect to watches in any legal system in the world. The
manufactured by it, sued for passing off WIPO Center advises on, and
and alleged that the use of the domain administers, procedures conducted under
name by the defendants would lead to these Rules. In addition, parties can draw
confusion and deception and damage the upon a growing list of over 1,000
goodwill and reputation of the plaintiffs. independent WIPO arbitrators and
The Delhi High Court granted an ex mediators from some 70 countries. The
parte ad interim injunction restraining the candidates on the WIPO list of neutrals
defendants from using the name range from seasoned dispute-resolution
"TANISHQ" on the Internet or otherwise generalists to highly specialized
and from committing any other act as is practitioners and experts covering the
likely to lead to passing off of the entire legal and technical spectrum of
business and goods of the defendants as intellectual property. The WIPO Center
the business and goods of the plaintiff28. also plays a leading role in the design and
implementation of tailor-made dispute
WIPO Arbitration and Mediation resolution procedures. The most
Centre prominent example is the Uniform
Though each country has its own law Domain Name Dispute Resolution Policy
governing protection of domain names, (UDRP) which is based on
144 J INTELLEC PROP RIGHTS, MARCH 2004